About
Break the plateau. Be the outlier!
What do you do when business…
Articles by Pravin
Contributions
Activity
-
And the 4 month journey reached its crescendo! And we were right there, brimming with emotions and soaking it all in... Four months ago, we…
And the 4 month journey reached its crescendo! And we were right there, brimming with emotions and soaking it all in... Four months ago, we…
Liked by Pravin Shekar
Experience
Education
-
Annamalai University
-
Activities and Societies: Cognitive Biases, explained through storytelling. This will be compiled and published as a book. "How to hire strategic marketers?": A thesis based talk based on the learning.
Applied Psychology, what an exciting field. Reasons and repercussions across all fields of life and business.
-
-
Activities and Societies: Member, Student's Welfare Committee
Silver Rank holder
-
-
Activities and Societies: Awarded the best outgoing student award in 1996. Sports-Group Captain (1995-96) Winner: Rolling Trophy College Debate Team (1993-96) Member: ISTE (1994-96) Treasurer: Student's Committee (1993-94) Member, Treasurer, Secretary: Leo Club of Thiruvanmiyur (1993-96)
-
-
Volunteer Experience
-
Honorary Secretary
TiE Chennai
- 4 years
Economic Empowerment
Enabling/encouraging the entrepreneur ecosystem through Mentoring, Education & Networking. Ideating & Organizing events towards this was a part of my volunteering portfolio.
Publications
-
Mahishasura Marketer
What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within?
Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work?
Explore all this and more in this conversation between a mythologist daughter and a marketer…What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within?
Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work?
Explore all this and more in this conversation between a mythologist daughter and a marketer dad!
When a mythologist meets a marketer! -
52 Moments of Marketing
52 short stories
with a marketing twist.
for creators,
old and new!
Stories from life
Mixed with fiction
Lessons I learnt
That could help you too
Recurring themes
Combined with new
Put together the way
I like it
I hope you do too! -
Throne Wars: Chola X Pandya
Notion Press
WAR, HISTORY and MARKETING STRATEGIES!
THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.
Not just that. They carry many important, timeless marketing lessons for business…WAR, HISTORY and MARKETING STRATEGIES!
THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.
Not just that. They carry many important, timeless marketing lessons for business leaders.
This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book.
While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu’s ancient classic, “The Art of War”.
The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too. -
The Ghatotkacha Game: Marketing Lessons from Mythology
Notion Press
Marketing lessons from mythology: Are there any?
Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?
A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.
Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he…Marketing lessons from mythology: Are there any?
Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?
A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.
Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself?
After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share?
Marketing. Mythology. And the many messages therein. -
Shifting Gears: A winner's playbook to pivot during a crisis
Professional Speakers Association of India
Let’s face it. We are in a lockdown and life on the other side will not be the same. But winners pivot on their heels, shift gears to create newer springboard to success.
In shifting gears, 21 such stories of PSAI members who plan their rise and demystify the anatomy of resilience are shared. Their plans, their optimism and their contribution.
We have lessons from the Indian army, lessons from experienced speakers who have faced the 9/11 and the financial recession and now share…Let’s face it. We are in a lockdown and life on the other side will not be the same. But winners pivot on their heels, shift gears to create newer springboard to success.
In shifting gears, 21 such stories of PSAI members who plan their rise and demystify the anatomy of resilience are shared. Their plans, their optimism and their contribution.
We have lessons from the Indian army, lessons from experienced speakers who have faced the 9/11 and the financial recession and now share their resilience during COVID, from deeper insights of self-leadership, mindfulness and positive psychology to everyday business strategies in marketing, podcasting, online courses, digital selling, personal branding to managing your investments and employee engagement the range of pivots are wide.
It is a collective effort in these uncertain and unstable times and sure there will be a few takeaways for everyone. You never know which story will spark your interest or help you in your journey.
What next to spur ideation and help you shift gears?
21 interviews – Hear their stories, watch their passion in 21 exclusive interviews with the 21 authors where they talk beyond the book to their own backstories, motivations and hands on tips to succeed in life and business.
Mail a copy of your book purchase receipt to [email protected] to hear rich ideas, strategies and pivots in 21 exclusive interviews.Other authorsSee publication -
HOW TO GET MY FIRST PAID SPEAKING GIG?
Notion Press
Professional speaking is a career. For some it is automatic. For many it takes years of planning, practice and perfecting.
It all starts with the first step. Take yours. Pick this book up and learn how to be a sought after, paid speaker right away.
This book is for those interested in establishing a rewarding speaking career that adds value to people’s lives.
It is simple, entertaining and action oriented.
Authored by outlier marketer and professional speaker Pravin…Professional speaking is a career. For some it is automatic. For many it takes years of planning, practice and perfecting.
It all starts with the first step. Take yours. Pick this book up and learn how to be a sought after, paid speaker right away.
This book is for those interested in establishing a rewarding speaking career that adds value to people’s lives.
It is simple, entertaining and action oriented.
Authored by outlier marketer and professional speaker Pravin Shekar. Secretary of the Professional Speakers Association of India.
www.pravinshekar.com
www.psai.in -
With you For you: A Poetic Photo Romance Coffee Table book
Notion Press
Creativity: Has to be embraced, and internalized!
***
Travel and romance
Clicking and writing
What else is life about?
A love across borders
languages
and damsels in between
My scribbles, images and emotions
with you
for you
I pen my journey
through pictures and words.
Share the romance,
spread it across,
my friend.
I hope our
Paths cross soon. -
Devil Does Care: Outlier marketing tactics for the bootstrapped entrepreneur/marketer
Notion Press
Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one word: PURPOSE
Outlier marketing deals with a simple tenet: what you do must get the…Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!
Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?
These are questions you must ask yourself, as they all address one word: PURPOSE
Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.
Devil Does Care provides examples, ideas and a direction for you to do more with less!
Make things happen. Grow the OUTLIER way.
Honors & Awards
-
Lifetime Achievement Award
Professional Speakers Association of India
-
Insight250 Winner 2021
mTab & insight250.com
The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven innovators around the globe.
-
Finalist: ESOMAR award for Standards of Performance in Market Research
ESOMAR
This prestigious award recognises outstanding achievement and excellence in contributing to the market research industry at an international level.
* Encouragement and/or broadening the application of professional standards;
* Innovative or rigorous methodological approaches;
* Adding credibility to the profession. -
Emerging Leader Award
American Marketing Association
-
Ginny Valentine Badge of Courage
-
Received this prestigious award for skilling and employing people with disabilities through CanDo (cando.ind.in) - Krea's social entrepreneurship entity.
Recommendations received
45 people have recommended Pravin
Join now to viewMore activity by Pravin
-
What is your company’s mission? A clear and inspiring corporate mission that rises above day-to-day activities is essential for long-term…
What is your company’s mission? A clear and inspiring corporate mission that rises above day-to-day activities is essential for long-term…
Liked by Pravin Shekar
-
Most D2C brands burn cash on day 1. But this skincare brand turned profitable in 90 days with Rs. 0 in ad spend. Here’s how d’you is proving that…
Most D2C brands burn cash on day 1. But this skincare brand turned profitable in 90 days with Rs. 0 in ad spend. Here’s how d’you is proving that…
Liked by Pravin Shekar
-
I think this is as great a way as any to end my year 2024 ( I still have one week of work left, but still...) When one of the greatest artists of…
I think this is as great a way as any to end my year 2024 ( I still have one week of work left, but still...) When one of the greatest artists of…
Liked by Pravin Shekar
-
During a recent outdoor team-building session for Nuvama Wealth, Kolkata, one of the most engaging activities we conducted was the game Tornado. This…
During a recent outdoor team-building session for Nuvama Wealth, Kolkata, one of the most engaging activities we conducted was the game Tornado. This…
Liked by Pravin Shekar
-
Sketch Stories 16 | Thazhvaram ( The Valley ) 1990 - Bharathan | M. T. Vasudevan Nair | Mohanlal. https://lnkd.in/gSbBw39V “The valley was a…
Sketch Stories 16 | Thazhvaram ( The Valley ) 1990 - Bharathan | M. T. Vasudevan Nair | Mohanlal. https://lnkd.in/gSbBw39V “The valley was a…
Liked by Pravin Shekar
-
Once I have worked with a client, I get personally invested in their success. Even if it is a one-off engagement, it gives me great joy when I read…
Once I have worked with a client, I get personally invested in their success. Even if it is a one-off engagement, it gives me great joy when I read…
Liked by Pravin Shekar
-
For someone, going through a heartbreak is suffering. For someone else, going through a heart transplant is. For someone, accidentally losing a hand…
For someone, going through a heartbreak is suffering. For someone else, going through a heart transplant is. For someone, accidentally losing a hand…
Liked by Pravin Shekar
-
Recognition for Carrom Champion Nice gesture by the TN govt and more importantly by the media for publishing this news in the first place. While…
Recognition for Carrom Champion Nice gesture by the TN govt and more importantly by the media for publishing this news in the first place. While…
Liked by Pravin Shekar
-
Everyone told them Indians won't pay ₹6,000 for sandals. Today this German brand has 41 stores across 22 cities. BIRKENSTOCK's strategy is a…
Everyone told them Indians won't pay ₹6,000 for sandals. Today this German brand has 41 stores across 22 cities. BIRKENSTOCK's strategy is a…
Liked by Pravin Shekar
-
Day-to-day weight fluctuations are completely normal Ever freaked out after seeing the scale jump overnight? You’re not alone. Many of us believe…
Day-to-day weight fluctuations are completely normal Ever freaked out after seeing the scale jump overnight? You’re not alone. Many of us believe…
Liked by Pravin Shekar
-
𝗧𝗵𝗲 "𝗞𝗘𝗬 𝗙𝗢𝗨𝗥" 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗯𝘆 𝗟𝗶𝗻𝗱𝘀𝗮𝘆 𝗔𝗱𝗮𝗺𝘀. Building a strong referral network is crucial, and…
𝗧𝗵𝗲 "𝗞𝗘𝗬 𝗙𝗢𝗨𝗥" 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗯𝘆 𝗟𝗶𝗻𝗱𝘀𝗮𝘆 𝗔𝗱𝗮𝗺𝘀. Building a strong referral network is crucial, and…
Shared by Pravin Shekar
-
𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 TiE Chennai "𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 & 𝗕𝗹𝘂𝗻𝗱𝗲𝗿𝘀" 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. As the chair of the Marketing SIG, I have the…
𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 TiE Chennai "𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 & 𝗕𝗹𝘂𝗻𝗱𝗲𝗿𝘀" 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. As the chair of the Marketing SIG, I have the…
Shared by Pravin Shekar
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Pravin Shekar
2 others named Pravin Shekar are on LinkedIn
See others named Pravin Shekar