Pravin Shekar

Pravin Shekar

Chennai, Tamil Nadu, India
14K followers 500+ connections

About

Break the plateau. Be the outlier!

What do you do when business…

Articles by Pravin

  • THE 20:20 MINDSET, Entrepreneur lessons from J Krishnan

    THE 20:20 MINDSET, Entrepreneur lessons from J Krishnan

    This Newsletter has four parts: The 20:20 Entrepreneur Mindset. How to avoid that awkward pregnant pause amidst…

    5 Comments
  • WHAT TO DO WITH INTRINSICALLY NEGATIVE PEOPLE?

    WHAT TO DO WITH INTRINSICALLY NEGATIVE PEOPLE?

    This Newsletter has four parts: Intrinsically NEGATIVE: What to do with such people? NETFLIX engineered word of mouth…

    4 Comments
  • Why do you notice a Yellow car in a sea of black?

    Why do you notice a Yellow car in a sea of black?

    This Newsletter has three parts: 1. Get noticed! Why do you notice a Yellow car in a sea of black? 2.

    4 Comments
  • WANT A KILLER IDEA?

    WANT A KILLER IDEA?

    This Newsletter has three parts: 1. Want a killer idea? Play the right games.

    2 Comments
  • FRICTION DRIVES MOVEMENTS!

    FRICTION DRIVES MOVEMENTS!

    𝗧𝗵𝗶𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗮𝘀 𝘁𝗵𝗿𝗲𝗲 𝗽𝗮𝗿𝘁𝘀: 1. 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗱𝗿𝗶𝘃𝗲𝘀 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀.

    14 Comments
  • BE THE CHANGE: Do this ONE Thing!

    BE THE CHANGE: Do this ONE Thing!

    𝘛𝘩𝘪𝘴 𝘸𝘦𝘦𝘬’𝘴 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳 𝘩𝘢𝘴 𝘢 𝘴𝘪𝘯𝘨𝘭𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦: 𝗕𝗘 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗚𝗘…

    5 Comments
  • Creating a Diwali Delight: Pattappa's WOW Factor for Sweets!

    Creating a Diwali Delight: Pattappa's WOW Factor for Sweets!

    𝗧𝗵𝗶𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗮𝘀 𝘁𝗵𝗿𝗲𝗲 𝗽𝗮𝗿𝘁𝘀: 1. 𝘾𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙖 𝙒𝙊𝙒 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚.

    3 Comments
  • HOW LONG TO HOLD HANDS? IN BUSINESS?

    HOW LONG TO HOLD HANDS? IN BUSINESS?

    This NL has four parts: 1. How long to hold hands in business? A direction question.

    4 Comments
  • BURNED-OUT TRYING TO STAND-OUT?

    BURNED-OUT TRYING TO STAND-OUT?

    𝗗𝗼𝗲𝘀 𝘁𝗵𝗲 𝗲𝗳𝗳𝗼𝗿𝘁 𝗼𝗳 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝘂𝘁 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝘁𝗶𝗿𝗶𝗻𝗴 𝘆𝗼𝘂 𝗼𝘂𝘁? 𝗛𝗲𝗿𝗲’𝘀…

    2 Comments

Contributions

Activity

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Experience

Education

  • Annamalai University Graphic

    Annamalai University

    -

    Activities and Societies: Cognitive Biases, explained through storytelling. This will be compiled and published as a book. "How to hire strategic marketers?": A thesis based talk based on the learning.

    Applied Psychology, what an exciting field. Reasons and repercussions across all fields of life and business.

  • -

    Activities and Societies: Member, Student's Welfare Committee

    Silver Rank holder

  • -

    Activities and Societies: Awarded the best outgoing student award in 1996. Sports-Group Captain (1995-96) Winner: Rolling Trophy College Debate Team (1993-96) Member: ISTE (1994-96) Treasurer: Student's Committee (1993-94) Member, Treasurer, Secretary: Leo Club of Thiruvanmiyur (1993-96)

  • -

Volunteer Experience

  • TiE Chennai Graphic

    Honorary Secretary

    TiE Chennai

    - 4 years

    Economic Empowerment

    Enabling/encouraging the entrepreneur ecosystem through Mentoring, Education & Networking. Ideating & Organizing events towards this was a part of my volunteering portfolio.

Publications

  • Mahishasura Marketer

    What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within?

    Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work?

    Explore all this and more in this conversation between a mythologist daughter and a marketer…

    What is mythology all about? Gods, demons, and their shenanigans; instead of questioning their existence and actions, what if we interpret them? What if these stories are coded messages to help us fight the battle within?

    Is Mahishasura a metaphor? Are there alternate lessons from Puranic and mythological stories? Are there hidden answers we must decipher and apply in our life and work?

    Explore all this and more in this conversation between a mythologist daughter and a marketer dad!

    When a mythologist meets a marketer!

    See publication
  • 52 Moments of Marketing

    52 short stories
    with a marketing twist.
    for creators,
    old and new!

    Stories from life
    Mixed with fiction
    Lessons I learnt
    That could help you too

    Recurring themes
    Combined with new
    Put together the way
    I like it

    I hope you do too!

    See publication
  • Throne Wars: Chola X Pandya

    Notion Press

    WAR, HISTORY and MARKETING STRATEGIES!

    THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.

    Not just that. They carry many important, timeless marketing lessons for business…

    WAR, HISTORY and MARKETING STRATEGIES!

    THRONE WARS is a fictionalized presentation inspired by the lives of the Chola and Pandya kings, who ruled vast parts of Southern India many centuries ago. The history of India is replete with colourful stories involving ambitious rulers, wily court strategists, brave commanders and guerilla warfare, all of which make for compelling reading even today.

    Not just that. They carry many important, timeless marketing lessons for business leaders.

    This book is a collection of a few such stories with a few such lessons, which will be useful to corporate leaders, entrepreneurs and marketers. It is for them that I have written this book.

    While I have taken the stories from the history of South India (of which I am a tiny part), I have drawn inspiration for some of the strategies and learnings from Sun Tzu’s ancient classic, “The Art of War”.

    The interpretation and learnings mentioned in each chapter are those that I strive to implement for my business and those of my clients. I believe they will help you in your business, too.

    See publication
  • The Ghatotkacha Game: Marketing Lessons from Mythology

    Notion Press

    Marketing lessons from mythology: Are there any?

    Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?

    A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.
    Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he…

    Marketing lessons from mythology: Are there any?

    Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?

    A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata.
    Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself?
    After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share?

    Marketing. Mythology. And the many messages therein.

    See publication
  • Shifting Gears: A winner's playbook to pivot during a crisis

    Professional Speakers Association of India

    Let’s face it. We are in a lockdown and life on the other side will not be the same. But winners pivot on their heels, shift gears to create newer springboard to success.

    In shifting gears, 21 such stories of PSAI members who plan their rise and demystify the anatomy of resilience are shared. Their plans, their optimism and their contribution.

    We have lessons from the Indian army, lessons from experienced speakers who have faced the 9/11 and the financial recession and now share…

    Let’s face it. We are in a lockdown and life on the other side will not be the same. But winners pivot on their heels, shift gears to create newer springboard to success.

    In shifting gears, 21 such stories of PSAI members who plan their rise and demystify the anatomy of resilience are shared. Their plans, their optimism and their contribution.

    We have lessons from the Indian army, lessons from experienced speakers who have faced the 9/11 and the financial recession and now share their resilience during COVID, from deeper insights of self-leadership, mindfulness and positive psychology to everyday business strategies in marketing, podcasting, online courses, digital selling, personal branding to managing your investments and employee engagement the range of pivots are wide.

    It is a collective effort in these uncertain and unstable times and sure there will be a few takeaways for everyone. You never know which story will spark your interest or help you in your journey.
    What next to spur ideation and help you shift gears?

    21 interviews – Hear their stories, watch their passion in 21 exclusive interviews with the 21 authors where they talk beyond the book to their own backstories, motivations and hands on tips to succeed in life and business.

    Mail a copy of your book purchase receipt to [email protected] to hear rich ideas, strategies and pivots in 21 exclusive interviews.

    Other authors
    See publication
  • HOW TO GET MY FIRST PAID SPEAKING GIG?

    Notion Press

    Professional speaking is a career. For some it is automatic. For many it takes years of planning, practice and perfecting.

    It all starts with the first step. Take yours. Pick this book up and learn how to be a sought after, paid speaker right away.

    This book is for those interested in establishing a rewarding speaking career that adds value to people’s lives.

    It is simple, entertaining and action oriented.

    Authored by outlier marketer and professional speaker Pravin…

    Professional speaking is a career. For some it is automatic. For many it takes years of planning, practice and perfecting.

    It all starts with the first step. Take yours. Pick this book up and learn how to be a sought after, paid speaker right away.

    This book is for those interested in establishing a rewarding speaking career that adds value to people’s lives.

    It is simple, entertaining and action oriented.

    Authored by outlier marketer and professional speaker Pravin Shekar. Secretary of the Professional Speakers Association of India.

    www.pravinshekar.com
    www.psai.in

    See publication
  • With you For you: A Poetic Photo Romance Coffee Table book

    Notion Press

    Creativity: Has to be embraced, and internalized!
    ***
    Travel and romance
    Clicking and writing
    What else is life about?

    A love across borders
    languages
    and damsels in between

    My scribbles, images and emotions
    with you
    for you

    I pen my journey
    through pictures and words.
    Share the romance,
    spread it across,
    my friend.

    I hope our
    Paths cross soon.

    See publication
  • Devil Does Care: Outlier marketing tactics for the bootstrapped entrepreneur/marketer

    Notion Press

    Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!

    Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?

    These are questions you must ask yourself, as they all address one word: PURPOSE

    Outlier marketing deals with a simple tenet: what you do must get the…

    Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!

    Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?

    These are questions you must ask yourself, as they all address one word: PURPOSE

    Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.

    Devil Does Care provides examples, ideas and a direction for you to do more with less!

    Make things happen. Grow the OUTLIER way.

    See publication

Honors & Awards

  • Lifetime Achievement Award

    Professional Speakers Association of India

  • Insight250 Winner 2021

    mTab & insight250.com

    The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven innovators around the globe.

  • Finalist: ESOMAR award for Standards of Performance in Market Research

    ESOMAR

    This prestigious award recognises outstanding achievement and excellence in contributing to the market research industry at an international level.
    * Encouragement and/or broadening the application of professional standards;
    * Innovative or rigorous methodological approaches;
    * Adding credibility to the profession.

  • Emerging Leader Award

    American Marketing Association

  • Ginny Valentine Badge of Courage

    -

    Received this prestigious award for skilling and employing people with disabilities through CanDo (cando.ind.in) - Krea's social entrepreneurship entity.

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