Debal Dutt

With India's OTT landscape shifting towards content syndication, marketers and brands have a unique chance to expand reach and connect deeply with a varied audience. This strategic move not only broadens content distribution but also opens doors for creative advertising and brand integrations across multiple platforms. By leveraging syndicated content, brands can craft a unified and compelling message that resonates strongly with consumers, enhancing brand loyalty and creating a lasting impact in a competitive digital market. #OTT #Content #Marketing

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As Storytellers, we naturally get excited about corporate archives - it’s a wonderful way to capture the ‘how’ and ‘when’ of any company’s journey. Often communicators scramble for images or invest too much time having to factcheck from multiple sources. Archives are a shortcut and well worth the time. Also, Archives are people-agnostic, a memory-asset that outlasts people movements.

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If you are reading this message, you live in the online world :) And you have almost certainly been exposed to dark patterns or deceptive patterns that impact online choice-making. Whether it is sneaking things into our checkout basket or a massive increase in final price versus headline price when we order food, interfaces that ask us for details unconnected with the product or service we wish to purchase- all of us have seen these in the apps that we use. A first-of-its-kind study in India of 53 apps across 9 industries, that have been downloaded 21 Billion times. More than 12,000 screens analysed. What does this study reveal about the prevalence of dark patterns? Which industries use them the most? Which dark patterns are most prevalent? Are there some alternatives? Are there tools to help create better UI/UX interfaces in a more conscious manner? Join us for the online launch of our report on Thursday, 1st August, at 3 pm. Promise you an insightful hour and a half that answers these questions and more! Register here: https://lnkd.in/dHiEcapu Parallel The Advertising Standards Council of India Rohit Kumar Singh Ashish Aggarwal Robin Dhanwani nasscom

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It was great to hear your expert opinion on event marketing. Follow ObserveNow for more! #marketing #observenow

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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Harsha Razdan: “In a market where only the fittest survive, these strategic moves ensure we leverage cutting-edge trends and technologies, solidifying our leadership position. India is on the cusp of a massive boom in influencer marketing. Brands are doubling down on influencer campaigns. Gen Z and millennials love the fresh, authentic vibes from influencers, while Gen X and Boomers still prefer traditional brand messages. It’s a fascinating balance, but influencers are definitely the new power players for younger audiences." Read more here: https://lnkd.in/g5MT9ixY | exchange4media | Kanchan Srivastava | | Anindita Sarkar | Abheek Biswas | Prabhupreet Singh Ahuja | Prerna Sagvekar | Lubna Surti | Archie Kothari |

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Read an Exclusive Interview of Trideep Bhattacharya,CFA with @Mutual Fund Insight Value Research: Unveiling the Edelweiss Asset Management Limited Investment Framework and the Nuances of Fund Portfolio Management read the full article here- https://lnkd.in/dnWjvQpn

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Delighted & deeply grateful for this recognition, "Impact CMO 40 under 40" 2024. Heartfelt gratitude to everyone who has been a part of this journey & a big shoutout to the fellow marketing leaders. 😊 🙏 First and foremost, I would like to thank the organising committee at IMPACT Weekly Magazine, Laqshya Media Group & Salesforce, the judges for this incredible honour. Your recognition of our hard work and dedication is truly humbling. To my team, this award is as much yours as it is mine. Your creativity, passion, and unwavering commitment have been the driving force behind our success. Thank you for your endless support & for believing in our vision. To our clients & partners, thank you for your trust and collaboration. Your partnership has been invaluable.On a personal note, I want to thank my family and friends. Your love and encouragement have been my anchor and my inspiration. As I reflect on this achievement, I am reminded of a powerful quote by Maya Angelou: "You can’t use up creativity. The more you use, the more you have." This quote resonates deeply with me because it speaks to the boundless potential that lies within all of us. In marketing, creativity is our greatest asset. It allows us to connect, to inspire, and to drive change. It motivates us to continue pushing boundaries, to keep innovating, and to strive for excellence in everything we do. Thank you once again for this incredible honour. Let us all continue to harness our creativity, to inspire one another, and to make a lasting impact in the world of marketing. #marketing #awards #achievement #recognition #brandbuilding #growth #team #innovation #positivemindset #winningtogether #digitalmarketing #leadership #excitement #happiness #celebration

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Discover the power of ancient wisdom in modern marketing! Read my article on ADGULLY to unlock the secrets of authentic brand storytelling through Sanskrit 'Rasas.' Big thanks to Adgully for publishing my insights and views!

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At the fourth edition of Republic Media Network's, Sundeep Sikka, ED and CEO at Nippon India Mutual Fund, emphasized the role of mutual funds it will be playing in achieving the resolution of 'Viksit Bharat' Republic World #IndiaEconomicSummit2024 He discussed the changing landscape of investing in India, the role of mutual funds in financial inclusion, and the economic policies that are contributing to India’s long-term growth. Read more: https://lnkd.in/d3MWRsTn #investment #investing #mutualfunds #mutualfundsahihai SAUGATA Chatterjee Kaiyomurz Daver

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The biggest challenge in creating content for a legacy enterprise is tailoring for a target audience. Every content should have a hook, an establishment, a challenge, and a conflict. All content should have this element of tension be it for fiction, news, or for branding. This makes content relatable and shareworthy. In most top-down organizations, storytelling is lost as decision-makers often shove data and facts to drive business growth or manage stakeholders. There is little appreciation of the audiences' taste, intuition, desires, etc. As a communications professional, I try to bring in the end audience in every strategic comms discussion.

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Newspaper Print Media and Advertising in a conversation … would look forward to your views and suggestions … do have a look at the video #iwmbuzzmediasummit #mediasummitkolkata #iwmbuzz #mediasummit #print #media #eisamay

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Safalta.com recently organized an insightful masterclass session on "Pioneering Marketing Technology in India," featuring Prasun Kumar, Chief Marketing Officer of Magic Bricks. With over 25 years of experience in telecommunications, advertising, marketing, and communications, Mr. Kumar shared his profound insights on the evolving role of marketing in driving business growth. He emphasized that marketing is the growth engine of any organization, requiring fundamental skills in finance, sales, and product development. He noted that without these core competencies, sustaining a business is challenging. Mr. Kumar highlighted how, over the past decade, brand communication has evolved from traditional methods to real-time, person-to-person interaction. Today, brands can instantly gather feedback, address complaints, and respond to customer suggestions, fostering stronger relationships with consumers. Discussing the qualities essential for every marketer, he underscored the importance of prioritizing customer interests in both products and services. He shared his admiration for Steve Jobs, who, though not a marketer, built Apple into a high-value, premium brand. Mr. Kumar observed how Apple's production in India over the last 20 years and its unique marketing strategy have made owning an Apple product a dream for many Indians. Mr. Kumar also addressed the shrinking attention span of modern viewers, advising marketers to create impactful content that conveys key messages in 30 seconds to one minute. Such concise content, he explained, is more likely to drive sales and effectively convince viewers of the product's value. Highlighting technology’s transformative role in marketing, Mr. Kumar remarked that in the 21st century, no company can thrive without embracing technological advancements. By tracking young consumers’ social media footprints, brands are able to craft personalized strategies that foster loyalty and enhance service delivery. When asked about launching a new brand, he expressed that it would embody the qualities of companies like Amazon, Facebook, Uber, Ola, Zomato, and Swiggy—brands that have thrived through strategies rooted deeply in the Indian landscape. Lastly, Mr. Kumar spoke about learning from failures, especially for startups. He pointed out that innovative ideas are always welcomed, but not every venture will succeed immediately. He encouraged entrepreneurs to learn from setbacks, conduct thorough research, and return with fresh, refined ideas that contribute positively to the economy and society. We extend our gratitude to Mr. Prasun Kumar for inspiring Safalta students and offering such valuable insights into marketing and technology in today's fast-evolving landscape.

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PR can redefine ROI in Brand Communication through measurable metrics, it will compel the conventional Advertising framework to rethink its approach. ... PR, HAS POTENTIAL FOR DELIVERING LONG TERM VALUE. https://lnkd.in/gg6eEzzk

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As we prep for SAMMIE: The Marketing Pulse Summit, we would appreciate your help with recommendations. #SAMMIE

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In a world where consumers seek alignment with their values, purpose-driven marketing campaigns have become the cornerstone of impactful campaigns. Read more at: https://lnkd.in/gBaTkz26

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Articulated some thoughts on the synergies between PR and Branding. Do check out and share your inputs!

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At the recent afaqs! #MarketersExcellenceConference2024, Rohan C., our Chief Digital Officer at Havas Media India, took the stage to discuss the evolving relationship between sales and marketing. He emphasized the need for a delicate balance between immediate impact and sustained consumer perception in today's dynamic business landscape. Read the complete article below. #MeaningfulConversations   Havas I Havas Media Network I Havas India   Mohit Joshi -- MoJo I Uday Mohan

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