Integrated communications, storytelling, PR, branding, digital, public affairs, media relations
The biggest challenge in creating content for a legacy enterprise is tailoring for a target audience. Every content should have a hook, an establishment, a challenge, and a conflict. All content should have this element of tension be it for fiction, news, or for branding. This makes content relatable and shareworthy. In most top-down organizations, storytelling is lost as decision-makers often shove data and facts to drive business growth or manage stakeholders. There is little appreciation of the audiences' taste, intuition, desires, etc. As a communications professional, I try to bring in the end audience in every strategic comms discussion.
#PRConversation: BSEIndia’s Santanu Chakraborty on scope for storytelling & recipe for shareable content read more: https://lnkd.in/d5j7q-NN ✍ Anushka Jha