Yoav Machlin

"I try my hardest to turn everything I do into a funnel" One of the most important takeaways from our most recent episode with Tal Mishaly, Head of Product Marketing & Growth at Guardio, is that being measurable is a state of mind. Link to the full (Hebrew) episode in the comment. If a channel you're owning, an asset you're maintaining, a project you're running - don't come with built-in measurements, come up with significant touch points that you can use to "draw" a linear funnel and identify cohorts. This might feel forced or even counter productive at first, but this will signal 3 things to your organization: 1. You're a deep-digger that doesn't settle for surface level insights 2. You're goal-driven even if those have to be manufactured from scratch 3. You won't think of saying "it's really difficult to measure so I didn't" So how do you handle the inherent difficulty in measuring PMM work (even more so in B2B)? How do you personally bridge the measurement gap?

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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WhatsApp Business and ChatGPT: A Dynamic Duo Transforming Customer Communication! 🌟 I'm thrilled to share an insightful new blog post from Commbox that delves into the revolutionary integration of WhatsApp Business and ChatGPT. This dynamic duo will transform customer service across industries, offering unparalleled efficiency and personalisation. In today's digital-first world, businesses must leverage cutting-edge technology to meet the high expectations of modern consumers. The integration of WhatsApp Business with ChatGPT is not just a technological upgrade; it's a paradigm shift in how we engage and support our customers. From healthcare to retail and education to municipal services, this powerful combination enhances customer interactions like never before. Explore the future implications of AI in customer communications and learn how to navigate the challenges and opportunities ahead. Take advantage of this must-read post that uncovers the potential of AI-driven customer service! Read the full blog 🔗https://bit.ly/3wVntfb #CustomerService #AI #WhatsAppBusiness #ChatGPT #DigitalTransformation #Innovation #CustomerExperience #FutureOfWork #Commbox CommBox

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🌐 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝗼𝘂𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗮 𝗰𝗿𝗼𝘄𝗱𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲? The Google Cloud Marketplace is a powerful platform, but many cloud solution providers struggle to unlock its full potential. This is your opportunity to change that. 🔑 Join us on December 12 for an exclusive event in Tel Aviv: Google Cloud Marketplace with Sela 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻? How to effectively list and optimize your offerings. Tips for boosting your visibility in the marketplace. Real-world success stories that show how optimization drives results. 🚀 Whether you're just starting or looking to refine your strategy, this event is packed with actionable insights. 📅 Get your ticket now: Event Details & Registration https://buff.ly/490tFkG 💬 What’s one key factor that’s holding your marketplace strategy back? Let’s talk about it in the comments! 👇 Ishai Ram Ori Naamat Asaf Amran Liron Ratzabi Eric Kean Amit Mor #GoogleCloud #CloudMarketplace #TechGrowth #SaaS #CloudSolutions #TelAvivEvents #BusinessSuccess #Innovation #SelaCloud

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what is Codux? In frame: Tom Raviv ,Head of DevRel at Codux ( Wix ) The link to the full Wix Studio DevStudio_Con 2024 is below!!

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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🎥 𝐈𝐬 𝐒𝐨𝐫𝐚 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐕𝐢𝐝𝐞𝐨 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧? 🌟 💡 𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐜𝐨𝐮𝐥𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐜𝐢𝐧𝐞𝐦𝐚𝐭𝐢𝐜-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐯𝐢𝐝𝐞𝐨𝐬 𝐟𝐫𝐨𝐦 𝐣𝐮𝐬𝐭 𝐚 𝐭𝐞𝐱𝐭 𝐩𝐫𝐨𝐦𝐩𝐭? 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐒𝐨𝐫𝐚, 𝐎𝐩𝐞𝐧𝐀𝐈’𝐬 revolutionary video generator that’s about to transform industries—𝐟𝐫𝐨𝐦 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐦𝐞𝐝𝐢𝐚. 🚀 🌟 𝐖𝐡𝐲 𝐒𝐨𝐫𝐚 𝐒𝐭𝐚𝐧𝐝𝐬 𝐎𝐮𝐭 1️⃣ 𝐔𝐧𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐕𝐢𝐝𝐞𝐨 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐅𝐨𝐫𝐠𝐞𝐭 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧! 𝐖𝐢𝐭𝐡 𝐫𝐞𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐮𝐩 𝐭𝐨 1080𝐩 𝐚𝐧𝐝 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐞𝐬 𝐮𝐩 𝐭𝐨 20 𝐬𝐞𝐜𝐨𝐧𝐝𝐬, 𝐒𝐨𝐫𝐚 𝐨𝐮𝐭𝐬𝐡𝐢𝐧𝐞𝐬 𝐊𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐆𝐄𝐍-3 𝐢𝐧 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐜𝐫𝐲𝐬𝐭𝐚𝐥-𝐜𝐥𝐞𝐚𝐫 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠. 2️⃣ 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐒𝐨𝐫𝐚 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐞𝐚𝐬𝐲 𝐟𝐨𝐫 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐨𝐟 𝐚𝐥𝐥 𝐬𝐤𝐢𝐥𝐥 𝐥𝐞𝐯𝐞𝐥𝐬 𝐰𝐢𝐭𝐡: 𝐀𝐧 𝐢𝐧𝐭𝐮𝐢𝐭𝐢𝐯𝐞 𝐠𝐚𝐥𝐥𝐞𝐫𝐲 𝐟𝐨𝐫 𝐚𝐬𝐬𝐞𝐭 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭ion.  Folder systems for streamlined workflows.  Built-in editing tools to refine every frame. 3️⃣ News Content Mastery Sora specializes in hyper-realistic broadcasts, making it a game-changer for journalism, media, and education professionals. 🧠 The Sora Formula: Text + AI = Cinematic Storytelling Here’s the magic: Text Prompts + Sora AI + Creative Refinement = Visual Masterpieces Whether starting from scratch or remixing existing footage, Sora crafts smooth, seamless narratives that bring ideas to life. 🌍 Vision 2030: Sora’s Impact on Creativity By 2030, tools like Sora will lead to: 🔹 Fully AI-driven movie production, reducing costs by 50%. 🔹 Personalized educational content tailored for every learner. 🔹 Real-time, AI-generated news broadcasts for global audiences. Sora isn’t just a tool—it’s the next frontier in visual communication. ✨ Who’s This For? ✅ Marketers: Craft compelling ads with ease. ✅ Journalists: Deliver cutting-edge, hyper-realistic reports. ✅ Educators: Create engaging, personalized learning materials. ✅ Filmmakers: Turn visions into reality faster than ever before. 🔥 Ready to Transform Your Vision? 💬 How do you see Sora shaping the future of creativity? 🌟 Comment below with your thoughts or share this revolutionary leap with your network! Credits: 🌟 All write-up is done by me (P.S. Mahesh) after in-depth research. All rights for visuals belong to respective owners. 📚  

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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Did you know most kids decide their favorite phone brand by age 12?   That's why Samsung Electronics, a pioneer in mobile innovation, partnered with ReachPlayers to make a lasting impression on young Israeli gamers. The challenge? Traditional advertising was falling flat with this tech-savvy generation. We at ReachPlayers crafted a solution that spoke their language: an immersive in-game experience within 11 popular Roblox games, featuring a virtual Samsung complex with interactive billboards and most importantly a giant, eye-catching Z Flip. Players weren't just passive viewers; they became active participants, earning in-game rewards like Samsung devices that empowered them to win the game. By blending seamlessly into the gaming world, Samsung not only reached their target audience but also showcased the Z Flip as the ultimate phone for young, social, and tech-forward individuals. A special thanks to the Samsung team, especially Moran Karasenty, for their support and collaboration in making this campaign a success! Michael Anav 🎮, Banana Studios, Barrier Four, Hila Firestein, Ornit Bauer #Samsung #GenZ #InGameAdvertising #GamingMarketing #Roblox #Marketing #Ads

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𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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Today I broke the biggest companies and cooperations in Israel at google rank in just 4 weeks ! How I did it ? With the help of artificial intelligence we are ready to copy this system to every company or cooperations in the world #rank #sell #sold #google #ai #business #marketing #trending #content #fyp #money #work #leads #data #seo #web

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Discover how to drive long-term conversions and boost your content with the perfect hashtags! 📈✨ Faye Sta. Ana-Corpuz , Taptap Send Country Launcher, shares the secret to influencers' success in marketing campaigns. Catch our latest Influencer Insider Episode on YouTube #influencermarketing #InfluencerCampaign #InfluencersGCC #InfluencersKSA #InfluencersUAE #Dubai #riyadh

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This video was created using AI. A site called InVideo, in its free version, is known for creating very high-quality videos in English, although there is still room for improvement in Hebrew. Want to hear more about free AI products for content creators? Feel free to follow us! Video Topic: What is important to know when choosing a software house? Part 1: Experience and Expertise 🧠 Experience and expertise are critical! Make sure the software house you choose has experience with projects similar to yours and has a team of experts who know how to provide creative and innovative solutions. Meeting Your Needs 🎯 Not every software house is suitable for every business. It is important to choose a software house that understands your unique needs and knows how to tailor technological solutions accordingly. Saving Time and Costs 💡 Business owners, we know how much time and money you invest in sales and customer service. Here is where our advantage comes in - with the help of AI avatars and advanced technology, we can save you a lot of time and money and make the process more efficient! Support and Customer Service 📞 Support and customer service are an integral part of the process. Make sure the software house offers accessible customer service and professional support at every stage of the project. Flexibility and Customization 🔄 Your project is unique and requires customized solutions. Choose a software house that offers flexibility and customization to ensure your project meets all your expectations. ✨ If you are looking for a software house that will save you time and money with advanced technological solutions, contact us! We will be happy to help you take your business forward.

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Mainly on my channel, Focus Point, I explain how and what to do for reaching success. Now it's time for practical cases! Very soon, there will be an interview on the channel with Nadav Shoval, CEO and founder of OpenWeb, our first Israeli unicorn. We invested in this company at an early stage, and today it is a leader in its industry. Nadav talked about his story and views, shared how he managed to achieve such impressive results. I'm sure the OpenWeb case will be useful to many, especially those interested in learning how to set goals and achieve success, even for established players. To not miss out, subscribe to my channel. Link in the comments.

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4% of the Israeli #companies generate a quarter of the state's #income from #taxes - this amazing figure is the strength of the Israeli #hightechsector. But the more interesting figure concerns what is the contribution of the corporate tax and who generates most of it: only 15% of the hi-tech contribution to the country's treasury comes from #Corporatetax and the rest from #taxation on #employees' #salaries. There are many reasons for this, among them: the fact that #humancapital is the basis of the #technologicalindustry, and the high wages that its employees receive, along side the low corporate tax that countries (#Israel among them) offer to #technologycompanies in order to attract them to their territory. Will the united global taxation proposed to prevent the competing on the companies turn the tide? https://lnkd.in/ec4QgfsD (For the English version - Just use #GoogleTranslet) * The #data in the #article is based on the 'high-tech contribution to the state treasury' report made by the Israel Innovation Authority רשות החדשנות the The Chief Economist Department - אגף הכלכלן הראשי at the Israel Ministry of Finance - משרד האוצר #Technologysector #technologyIndustry #InnovationIndustry #Innovationeffect #Economy #Economy2024 #EconomyInsight #2024Insights

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🎮 How Pokémon GO Revolutionized.. AI Navigation 🌍 My latest report for 9 TV Channel Israel / 9tv.co.il dives into how Niantic turned player data into one of the most advanced geospatial AI models of our time. A huge thank you to Anastassiya Yezekhel my co-author, for her incredible collaboration on this story. Stay tuned—there’s more to come! Roman Yanushevsky

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Fiverr and #Israel A lot of people have suggested that I expand my business of Marketing Brand Broadcasting® to Fiverr, but I want to share my thoughts on why I have chosen not to do so. Has anyone noticed that Fiverr's headquarters are in Israel? By using Fiverr, are we essentially funding and supporting a company that contributes to the oppression of Palestinians? It's concerning that despite Pakistan's stance against Israel and the explicit refusal to recognize Israeli passports, Pakistanis are still engaging in work on Israeli platforms. Shouldn't we hold ourselves accountable for this instead of solely blaming the government? We often express support for leaders like Nawaz Sharif, Zardari Imran Khan, but would he ever endorse working on Israeli platforms or using Israeli products? Highly unlikely. Therefore, those already earning on Fiverr should consider transitioning to alternative platforms over time. And for those considering starting as freelancers, it's urged not to create accounts on Fiverr. Given Israel's actions in Palestine and the potential targeting of other Muslim countries in the future, it's crucial to think about the implications of supporting such platforms financially. Israel has a history of oppressing Muslims, and it's time to consider the long-term consequences of our choices. #linkedin #world #peace #linkedinfamily #life #wednesdaythoughts #muslims #freepalestine #fiver

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