Roni Levin

"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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What an amazing line-up of speakers we have for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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Navigating Israeli Tech Marketing in Challenging Times 💻🇮🇱 In a recent conversation, content and marketing writer Ronni Kives joined Danya Chazan of WadiDigital - Paid Acquisition & SEO Technology Agency to share tips on maintaining balance and focus during wartime: ✨ For Marketing Pros: "Don't ignore the situation, but stay focused and on point. Authenticity matters more than ever." 💙 For Your Well-Being: Drink water 💧 Breathe deeply 🌬️ Take breaks from the news 📰 Let work be your productive distraction 🛠️ Staying grounded helps us all keep moving forward. 🌍💪 How do you stay sane during tough times? Share your tips below. 👇 Hosted by Danya Chazan

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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Discover how to drive long-term conversions and boost your content with the perfect hashtags! 📈✨ Faye Sta. Ana-Corpuz , Taptap Send Country Launcher, shares the secret to influencers' success in marketing campaigns. Catch our latest Influencer Insider Episode on YouTube #influencermarketing #InfluencerCampaign #InfluencersGCC #InfluencersKSA #InfluencersUAE #Dubai #riyadh

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#AppreciationPost For Lior Krolewicz, the CEO of Yael Consulting, and the entire Yael Consulting Back in August 2014, I made a big decision. I was not satisfied with my job, so I quit and joined Yael Consulting as a freelancer right away. Honestly, I thought it would just be a stopgap until I found a full-time role somewhere else. But as I started working with Lior, I realized how much our thinking aligned, especially when it came to clients. At Yael Consulting, clients weren’t treated as cash cows but as true partners. Their success wasn’t just a target to hit, it genuinely mattered because it was tied to ours. This mindset wasn’t just refreshing and it was exactly how I’d always believed business should be done. That’s why so many clients return to us after leaving for the big promises of other agencies. Many of our clients come to us through word of mouth, having heard about us from others who have seen the real value we deliver. It’s a testament to the trust and long-term relationships we build. What we offer is genuine and lasting results, built on trust, not empty promises. Of course, we’ve had our challenges too. But what I admire most is how honestly we deal with them. If we’ve tried everything and still can’t achieve the results a client hoped for, we don’t force them to continue with fake promises or hope for miracles. Instead, we’re upfront, transparent, and even encourage them to explore other options. That kind of integrity isn’t easy, but it’s what sets Yael apart. Now, it’s been over 10 years with Yael Consulting, and what started as a short-term plan has turned into something much bigger. It’s a place that aligns with my values, has taught me new ones, and shown me what true partnerships look like. I’m proud to be part of this journey and look forward to many more years to come. Thank you, Lior, and the entire Yael Consulting team, for building a company where honesty, care, and collaboration are at the core of everything we do.

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Hey LinkedIn Community, In these challenging times, I've been hearing a lot about downsizing and office closures, making job security a major concern for many. The situation in Israel, with the added responsibility of Reserve Duty, only adds to the uncertainty. To contribute positively, I wanted to share Google's current job openings in Israel (Tel Aviv and Haifa). If you spot a role that interests you, feel free to reach out to me via private message. I'm here to provide guidance, review your Resume, discuss the job fit, and potentially offer my referral support. Wishing you the best of luck in finding a great opportunity that aligns with your skills and interests at Google. Let's help build strong teams together! Feel free to Repost or comment to bring this Post to more people who need it. Thanks! #buildwithgoogle #googlejobs #googleishiring #workatgoogle #googleringaround [Link to Google job openings in Haifa and Tel Aviv, Israel](https://lnkd.in/dGtYMFz8)

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AI is revolutionizing HR. Join us on September 18th, 2024, at Google Offices in Tel Aviv for the “Innovate and Attract: AI-Powered Employer Branding” meetup, hosted by Google Cloud , in collaboration with the “Employer Branding Israel @ מיתוג מעסיק ישראל ” Community . In our panel, “AI and Employer Branding: Crafting the Future of Talent Attraction,” moderated by Adi Avital, I’ll discuss AI’s transformative potential for HR functions—from recruitment to employee engagement—and address key issues around ethics and data privacy, alongside Dana Kalishov and May Binstock מאי בינסטוק. Don’t miss insights from experts Elit Ben Basat Nuriel, Hila Zaguri, and Sveta Morag . Thank you, Aviv Weizmann, for organizing and hosting this great event. Registration link in the first comment 🌟 #AI #EmployerBranding #TalentManagement #AIforEmployerBranding #GoogleCloud #GenAI #CloudForIsrael

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TL;DR: Vote for Us! https://lnkd.in/dw6tcXyp We're #finalists in Israel's 2024 #Employer_Branding Competition- and we're not just participating, we're here to win. Out of 60 amazing companies, only 30 made the cut. #CaPow? We're one of them. And we're not just proud. We're fired up! During our Series A funding round, we didn't just create a campaign. We crafted a narrative that captures the raw, unfiltered essence of who we are. The CaPowers. The Real Deal: 💡 Collaboration is our superpower. HR and Marketing joined forces and created something electric. Ilana Ginzburg Vaknin is an absolute #Super_CaPower! 🦸 Our team tells our story. No fancy scripts, just authentic voices that showcase why CaPow isn't just a company- we're a movement. 🥰 Passion trumps budget. We proved that creativity and belief can turn an idea into something extraordinary. Major Shoutout to Judith Charbit and Yotam Tzuker from #Team_Me. They created our vision a reality. Our employee videos and career page widget are absolutely phenomenal. Their creativity and technical magic made our story come alive. 😃 Bottom Line: We Need Your Vote 🎬 Check out our project, watch our videos, and help us take this home. December 4th, Employer Branding conference- we're coming in hot. 🔗 Vote Now: https://lnkd.in/dw6tcXyp #WeAreTheCaPowers

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𝗟𝗲𝘁 𝗺𝗲 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁. In marketing, we spend so much time crafting stories about our customers, services, or products. But today, I get to tell a story about the people I’m lucky enough to call my team. 𝗖𝗹𝗼𝘂𝗱𝗭𝗼𝗻𝗲 𝗷𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝗮 𝗺𝗮𝗿𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗪𝗦 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰, 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵 𝗻𝗼𝘁 𝗼𝗻𝗲 𝗯𝘂𝘁 𝗧𝗛𝗥𝗘𝗘 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗮𝘄𝗮𝗿𝗱𝘀: 🏆 Consulting Partner of the Year - Israel 🏆 Industry Partner of the Year - Media, Entertainment, Gaming & Sports - EMEA 🏆 Global Finalist for Security Consulting Partner of the Year, ranked among the top two worldwide These awards tell a powerful story. They show the trust our customers place in us and highlight how AWS sees us as cloud leaders. 𝗙𝗼𝗿 𝗺𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘁𝗲𝗮𝗺, 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗮𝗻𝗱 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁. These awards are a testament to the stories we have built together and a reminder that great marketing is not just about telling people what we do. It is about showing them who we are. CloudZone, we did this. 💙

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💥 88% of the Israeli D2C brands achieved growth last year - A Global E-commerce Powerhouse 💥 We've interviewed 40 of the most successful Direct-to-Consumer (D2C) brands, and our findings reveal the key factors that set them apart from the rest. From innovative marketing strategies to data-driven insights, these brands are redefining industries and achieving remarkable growth. Israel’s D2C ecosystem comprises agile, mid sized companies that operate with lean, strategically organized teams. Known for prioritizing efficiency and growth, 66% of these brands allocate over 30% of revenue to marketing, frequently leveraging Meta platforms as key growth engines. A focus on data-driven testing and the integration of AI tools, especially for creative ideation and customer engagement, bolsters their competitive edge. Yet, growth brings challenges. Rising CAC remains a top concern, with 75% of companies expressing apprehension over inflation. Nevertheless, opportunities for expansion remain robust, particularly in new product launches, influencer collaborations, and category diversification. Explore the Full Report ⏬⏬ Gain insight into marketing frameworks, strategic innovation, and the dynamic tactics powering Israeli D2C brands on the global stage. Discover the essentials driving this success. Meta’s D2C Report 🚀🚀 https://lnkd.in/eRPMzYvJ #IsraeliEcommerce#D2CBrands#DigitalGrowth#MetaInsights#EcommerceTrends#Innovation#MarketingStrategy#CustomerEngagement#AIInMarketing#GlobalEcommerce Tom Zach Ido Dotan Leeor Teperovich Adi Soffer Teeni Maayan Sarig Gabriela Shpigelman

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"I try my hardest to turn everything I do into a funnel" One of the most important takeaways from our most recent episode with Tal Mishaly, Head of Product Marketing & Growth at Guardio, is that being measurable is a state of mind. Link to the full (Hebrew) episode in the comment. If a channel you're owning, an asset you're maintaining, a project you're running - don't come with built-in measurements, come up with significant touch points that you can use to "draw" a linear funnel and identify cohorts. This might feel forced or even counter productive at first, but this will signal 3 things to your organization: 1. You're a deep-digger that doesn't settle for surface level insights 2. You're goal-driven even if those have to be manufactured from scratch 3. You won't think of saying "it's really difficult to measure so I didn't" So how do you handle the inherent difficulty in measuring PMM work (even more so in B2B)? How do you personally bridge the measurement gap?

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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WhatsApp Business and ChatGPT: A Dynamic Duo Transforming Customer Communication! 🌟 I'm thrilled to share an insightful new blog post from Commbox that delves into the revolutionary integration of WhatsApp Business and ChatGPT. This dynamic duo will transform customer service across industries, offering unparalleled efficiency and personalisation. In today's digital-first world, businesses must leverage cutting-edge technology to meet the high expectations of modern consumers. The integration of WhatsApp Business with ChatGPT is not just a technological upgrade; it's a paradigm shift in how we engage and support our customers. From healthcare to retail and education to municipal services, this powerful combination enhances customer interactions like never before. Explore the future implications of AI in customer communications and learn how to navigate the challenges and opportunities ahead. Take advantage of this must-read post that uncovers the potential of AI-driven customer service! Read the full blog 🔗https://bit.ly/3wVntfb #CustomerService #AI #WhatsAppBusiness #ChatGPT #DigitalTransformation #Innovation #CustomerExperience #FutureOfWork #Commbox CommBox

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Are you a digital marketer? Then why haven't you signed up for $45 off your Israel AdTech 2025 ticket price?! 🚀 This is the first time that I'll be attending AND sponsoring the Israel AdTech conference on December 10th in Tel Aviv and I'm offering you $45 off your ticket price using code GossipM45: https://israeladtech.com/ This full-day event is a must-attend for anyone in the AdTech industry. With over 20 top-notch speakers and 400+ attendees, you'll gain insights into the latest trends and innovations shaping the future of advertising. Don't miss these incredible sessions (and so much more): 1. How to drive more conversions with a customer-first CRO strategy that actually works with Talia Wolf Or is AI on your mind and you're just not sure... 2. Is AI killing creativity? with Yael Warman or how about predictions for 2025? 3. Brace yourself for 2025: The 3 pillars every marketing team needs to master with Yoav Eitani There is so much more and FREE lunch!! You'd be crazy to miss this event! Use code GossipM45 to get $45 off your ticket price and can't wait to see you at the conference! https://israeladtech.com/

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Excellent episode discussing the frontline experience of being a PM. Great lessons, and candid stories of failure.

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Google Cloud Summit Tel Aviv is back! This is so exciting for me... To my amazing cloud marketing team, your hard work has been incredible! We're almost there, and I'm so proud of what we've accomplished together. Get ready to shine! You've earned it. Now, I'm thrilled to invite you all – the local cloud community – to join us at this free, in-person event! Let's experience the new way to cloud together. Here's what you can look forward to: [1] Network with peers and Google Cloud leaders. [2] Explore the latest trends in AI, generative AI, application modernization, collaboration, data cloud, open infrastructure, and security. [3] Learn how to innovate faster and drive better business outcomes. With the rapid advancements in AI and cloud technologies, this summit is a must-attend! So.. meet me on May 23rd! The registration link is in my first comment. Spots are limited. Ada Aharoni Yael Warman Maya Meiri Tal Aviv Weizmann Tomer Assa Yarden Egozi #GoogleCloud #CloudForIsrael #GoogleCloudSummit

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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