Michael Saifer

## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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1. Maximize revenue 2. Don't lose players How do you maximize ad revenue without losing players? It's tough, right? Retention Club is gonna help. We've got Eran Friedman, co-founder and CTO of Singular, joining ad monetization experts Felix Braberg and Yael Takomi 💡 and moderator Margot Miller We're going to dive into: ✅ Optimizing ad placements and frequency ✅ Rewards and incentives ✅ Diversifying your formats ✅ Personalized ad experiences ... with some of the best minds in the business. It's on May 16, 11 AM Pacific. Sign up here: https://lnkd.in/gan4xr-S

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The Israel Mobile Summit is right around the corner... Join me & Ilai Bauch on a 360° holistic monetization journey that focuses on players’ experience. We will share how we attained the keys to success through strategic planning, optimization, and segmentation and give you a sneak peek into the future of Monetization. Playtika Mobile Summits Ofir Leitner 🔜 Israel Mobile Summit

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🏆 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗥𝗼𝗯𝗹𝗼𝘅 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 From a short 4-week Roblox campaign, 𝟭𝟱,𝟬𝟬𝟬+ people visited a REAL-LIFE Superdrug store to claim their free shower gel. --- 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 --- Superdrug celebrated its 60th birthday by integrating the 3 Roblox games : • Ultimate Easy Obby • Super Fun Obby • Easy Obby Players could earn a FREE UGC and a real-world product. Indeed Superdrug gave away £20k worth of Superdrug Fruity Shower Gels to players who complete the experience. --- 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 --- From a short 4 week campaign, 𝗼𝘃𝗲𝗿 𝟭𝟱,𝟬𝟬𝟬 𝗥𝗼𝗯𝗹𝗼𝘅 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝘄𝗮𝗹𝗸𝗲𝗱 𝗶𝗻𝘁𝗼 𝗮 𝗥𝗘𝗔𝗟-𝗟𝗜𝗙𝗘 Superdrug 𝘀𝘁𝗼𝗿𝗲 to claim their free shower gel. --- Matthew Warneford 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻 --- "Think about it another way. The average search engine Cost Per Click for Beauty & Personal Care brands is $3.50. Getting 15,000 people to JUST click a search ad costs $50k. 𝗘𝘃𝗲𝗻 𝗶𝗳 𝗮 𝗪𝗛𝗢𝗣𝗣𝗜𝗡𝗚 𝟭𝟬% 𝗼𝗳 𝘁𝗵𝗼𝘀𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝗱𝗲𝗲𝗺𝗲𝗱 𝘁𝗵𝗲 𝗰𝗼𝗱𝗲 𝗔𝗡𝗗 𝘃𝗶𝘀𝗶𝘁𝗲𝗱 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝘀𝘁𝗼𝗿𝗲, 𝘁𝗵𝗮𝘁'𝘀 𝗮 $𝟱𝟬𝟬𝗸 𝘀𝗽𝗲𝗻𝗱 𝗷𝘂𝘀𝘁 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗼𝘀𝗲 𝟭𝟱,𝟬𝟬𝟬 𝗿𝗲𝗱𝗲𝗺𝗽𝘁𝗶𝗼𝗻𝘀 💸" Roblox is WAY more efficient. Especially because bringing people to the store to redeem a freebie taps into the 𝗿𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗶𝘁𝘆 𝗯𝗶𝗮𝘀, creating a 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗯𝗼𝗻𝗱 with consumers, which drives future recommendations and additional sales. --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? 🔔 Sign up for my weekly insights : https://lnkd.in/eES9qfmS --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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Not often we get to see a really cool idea we want to take part of. BetConstruct Ortak project is exactly that. Ortak lets players invest in slots via NFTs using the FTN coin. RubyPlay is proud to be an early adaptor of this concept, and put one of our Immortal Ways titles on the Ortak platform. In this short video interview, we discuss this decision, and what we see ahead for this technology. Hope you'll find this interesting! #innovation #igaming #ortak

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In episode 8 of The Talent Game podcast, we hear from Ido Naim who is currently Senior Director of Monetization at Zynga/Gram Games and has previously held leadership positions at Tripledot Studios, Voodoo and Playtika. We explore his strategies for building high-performing teams and his time in the Israeli military before his transition into the gaming industry, drawing parallels between both fields. He highlights the need to balance data-driven decisions with creative vision in game development and underscores the value of continuous learning. Emphasising the importance of surrounding oneself with a diverse team united by shared values, Ido also advocates for openness and humility as essential qualities in the gaming industry. The episode wraps up with Ido's go-to interview question, aimed at uncovering a candidate’s critical thinking and problem-solving abilities. Key Takeaways 💡Balancing data with creativity is vital to innovative game development. 💡A commitment to lifelong learning propels individual and team growth. 💡High-performing teams are built with diverse individuals who share core values. 💡Open-mindedness and humility foster effective collaboration and drive innovation. 💡Critical thinking and problem-solving skills are fundamental for success in the gaming industry.

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"I try my hardest to turn everything I do into a funnel" One of the most important takeaways from our most recent episode with Tal Mishaly, Head of Product Marketing & Growth at Guardio, is that being measurable is a state of mind. Link to the full (Hebrew) episode in the comment. If a channel you're owning, an asset you're maintaining, a project you're running - don't come with built-in measurements, come up with significant touch points that you can use to "draw" a linear funnel and identify cohorts. This might feel forced or even counter productive at first, but this will signal 3 things to your organization: 1. You're a deep-digger that doesn't settle for surface level insights 2. You're goal-driven even if those have to be manufactured from scratch 3. You won't think of saying "it's really difficult to measure so I didn't" So how do you handle the inherent difficulty in measuring PMM work (even more so in B2B)? How do you personally bridge the measurement gap?

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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Playtika has acquired mobile developer SuperPlay for $700 million, at the very least. If Tel-Aviv based SuperPlay also hits certain financial targets over three years, an additional contingent consideration of up to $1.25 billion will also go to the company. The acquisition is “expected to add an experienced team to Playtika with a track record of launching new, successful games”. SuperPlay was founded by former Playtika employees Gilad Almog and Eyal Netzer. Both Gilad and Eyal will continue to lead SuperPlay as its own studio within Playtika with this acquisition. Most notably, the SuperPlay is behind two titles: Dice Dreams (a coin looter game), and Domino Dreams (a board focused game). The games currently have a combined 1.7 million average daily active users as of August 2024. Playtika cites a few strategic & financial benefits for the acquisition, such as acquiring the high growth IPs within the Coin Looter and Board categories, adding the strong dev team, and creating an earnout structure that rewards performance while reducing risk. Interesting to see such a large acquisition go through - will be on the lookout for future acquisitions of this scale in gaming. Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators!

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🎤#𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 Co-founder of Pushub, Eli Desatnik will be Moderating a Panel at Affiliate World Conferences 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭 2024. 📅 𝐖𝐡𝐞𝐧? - September 6th, 1:20 PM, Breakout stage ❓𝐖𝐡𝐚𝐭? - Panel's Title: "𝐓𝐡𝐞 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐏𝐮𝐬𝐡 (𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧) - 𝐇𝐨𝐰 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐠𝐫𝐨𝐰 𝐗10 𝐰𝐢𝐭𝐡 𝐏𝐮𝐬𝐡 𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐝𝐬?" 🎯 𝐖𝐡𝐨 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠? Joining me at the panel, will be Legendary Master Affiliates, Media Buyers and User acquisition managers, with 10+ Years of experience & 1MN$+ yearly profit Made, that will share Insights & behind the scenes stories, and Unfold Top industry Verticals (Software, Finance, Healthcare) & Top industry Traffic sources (Push, Pop). One such legendary Speaker🎤 is 𝐒𝐞𝐛𝐚𝐬𝐭𝐢𝐚𝐧, 16 (!) 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐢𝐧𝐠, 𝐇𝐞𝐚𝐝 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐁𝐥𝐨𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 - 𝐒𝐓𝐌 𝐅𝐨𝐫𝐮𝐦 (𝐀𝐖 𝐅𝐨𝐫𝐮𝐦). One of the Affiliate industry's GOAT - he has seen it all, done it all, and then found time to share follow-alongs, guides, Case studies, and manage a huge affiliate community, bringing up generations of affiliates & media buyers across 2 decades. ❓Can you risk 𝐧𝐨𝐭 hearing what he has to share? Info here https://lnkd.in/dvd3ghvM 💥𝐁𝐓𝐖 Eli is also giving a Keynote speech at SiGMA World Budapest 2024 titled "𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - 𝐅𝐫𝐨𝐦 𝐑𝐞𝐝 𝐭𝐨 𝐆𝐫𝐞𝐞𝐧" , sharing Aff's and Mb’s Strategies to Turn losing campaigns (Red) to profiting once (Green). Info here https://lnkd.in/dJKQze-T Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World SiGMA Affiliates Affiliate World Conferences Affiliate Summit #PushNotifications #NativeAds #Advertising #dsp #mediabuying #advertisers #affiliates #mediabuying #affiliatemarketing #performancemarketing #AW2024 #AWeurope #SiGMAWorld #SiGMAEastEurope #AffiliateWorld #pushnotifications #readytopush #ready2push

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🎤#𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 Co-founder of Pushub, Eli Desatnik will be Moderating a Panel at Affiliate World Conferences 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭 2024. 📅 𝐖𝐡𝐞𝐧? - September 6th, 1:20 PM, Breakout stage ❓𝐖𝐡𝐚𝐭? - Panel's Title: "𝐓𝐡𝐞 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐏𝐮𝐬𝐡 (𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧) - 𝐇𝐨𝐰 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐠𝐫𝐨𝐰 𝐗10 𝐰𝐢𝐭𝐡 𝐏𝐮𝐬𝐡 𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐝𝐬?" 🎯 𝐖𝐡𝐨 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠? Joining me at the panel, will be Legendary Master Affiliates, Media Buyers and User acquisition managers, with 10+ Years of experience & 1MN$+ yearly profit Made, that will share Insights & behind the scenes stories, and Unfold Top industry Verticals (Software, Finance, Healthcare) & Top industry Traffic sources (Push, Pop). One such legendary Speaker🎤 is 𝐒𝐞𝐛𝐚𝐬𝐭𝐢𝐚𝐧, 16 (!) 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐢𝐧𝐠, 𝐇𝐞𝐚𝐝 𝐦𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐁𝐥𝐨𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 - 𝐒𝐓𝐌 𝐅𝐨𝐫𝐮𝐦 (𝐀𝐖 𝐅𝐨𝐫𝐮𝐦). One of the Affiliate industry's GOAT - he has seen it all, done it all, and then found time to share follow-alongs, guides, Case studies, and manage a huge affiliate community, bringing up generations of affiliates & media buyers across 2 decades. ❓Can you risk 𝐧𝐨𝐭 hearing what he has to share? Info here https://lnkd.in/dWMSrM-Y 💥𝐁𝐓𝐖 Eli is also giving a Keynote speech at SiGMA World Budapest 2024 titled "𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - 𝐅𝐫𝐨𝐦 𝐑𝐞𝐝 𝐭𝐨 𝐆𝐫𝐞𝐞𝐧" , sharing Aff's and Mb’s Strategies to Turn losing campaigns (Red) to profiting once (Green). Info here https://lnkd.in/dvaEVut4 Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World SiGMA Affiliates Affiliate World Conferences Affiliate Summit #PushNotifications #NativeAds #Advertising #dsp #mediabuying #advertisers #affiliates #mediabuying #affiliatemarketing #performancemarketing #AW2024 #AWeurope #SiGMAWorld #SiGMAEastEurope #AffiliateWorld #pushnotifications #readytopush #ready2push

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🎮 How Pokémon GO Revolutionized.. AI Navigation 🌍 My latest report for 9 TV Channel Israel / 9tv.co.il dives into how Niantic turned player data into one of the most advanced geospatial AI models of our time. A huge thank you to Anastassiya Yezekhel my co-author, for her incredible collaboration on this story. Stay tuned—there’s more to come! Roman Yanushevsky

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6 months of indie hacking - 6 things I learned: Small audience does not mean you cannot succeed with your product. I crossed $1K in sales with Larafast when I just had 400 followers. So, stop blaming your audience count and ship that product! Be honest and authentic in your posts. Being honest and authentic makes people trust you more. If you gain trust, you'll grow your audience faster, people will refer others to you, you will make more friends, and you can sell more. Make friends with your competitors. Competition is always good, especially healthy one. (I referred couple of my customers who didn't liked my product to my competitor, am I dumb? 😁) Ask for help when you need it. People in dev communities are different; they are friendly, willing to help each other, and grow with each other. So don't be shy, ask those questions. Appreciate your audience. It takes nothing from you to reply with a simple "Thank you" to people who are congratulating you on your achievements. Remember where you started. Help others. As @eliasstravik repeats always: Give before ask. Just help others, share their posts, give advices in areas that you are experienced, help those you are just starting with things you learnt already. Bonus point: Have some fun during this journey! 🙌 Is this the place where I should shamelessly plug my product and newsletter? I guess so. larafast.com - Laravel Starter Kit https://lnkd.in/efYDss3B - My Newsletter

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Two years ago, we acquired an Israeli start-up (Adverifai) that was working to identify misinformation on the Internet. We invested heavily in the product and revealed it to the Cannes Lions crowd. I’m super proud of the team's work and all that investment. This year I heard from many customers asking me why Zefr didn’t also work on the open web. NO company can do everything well. Sure, you can do everything….but just not well. I understand that sometimes our customers don’t understand the difference between a robust solution and a check-the-box solution. But that fact doesn’t change Zefr’s commitment to the quality of our solution. When I look at our industry competitors (i.e. the legacy measurement providers), they clearly believe they are in the (static) software business. At Zefr, we understand that our business in safety and security is always evolving because the space is replete with adversarial agents attempting to monetize on harmful content. It becomes an aggressive cat-and-mouse game. The key to combating these agents of misinformation and brand safety is to aggressively INVEST. It never STOPS! That is why we maniacally focus on the walled gardens! It’s the space that gets most of our customer’s investment, AND it requires an ALWAYS innovation mentality to stay in front of the adversarial agents. If you are a public or private company and you settle for the “good enough” software mentality in the safety and security space, one day you will wake up and it won’t be good enough. The statement on Zefr’s Cannes signage could be applied to legacy ad tech companies. Building brand (or Ad Tech) trust is hard, losing it easy. #peanutbuttermanifesto

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📱✨Join us at the Israel Mobile Summit on June 6 for a dynamic panel discussion on "Product, Monetization, LiveOps: The Holy Trinity of Mobile Success" Unleash the full potential of your mobile games as we dive deep into the strategies that drive sustainable success. Our very own Chen Shalit, CRO at Rise, will be speaking at the panel alongside industry experts from diverse backgrounds: Roy Tzayag, Chief Business Officer at Ilyon Games, Shlomi Nezry, Director of Game Economy & Analytics at Playtika, and Natasha Sheridan-Golan, VP of CRM and Monetization at Huuuge Games. 🌟🎤 We'll explore how to forge a captivating product, implement hybrid monetization strategies, and fuel engagement and revenues through segmented LiveOps. Learn firsthand how this holy trinity unlocks sustainable success and discover when and where to leverage all three pillars effectively. At Rise we leverage AI to boost your income through top brand advertising . This will give you higher utilization of brand budgets in later session depth without taking away from performance. Please reach out to our team at the summit to learn more 🤝. Shai Misrael Amir Arama Ola Hasan Ella Hollander Ido Zrihan Don't miss out on this invaluable opportunity to learn and network with some of the brightest minds in the industry 🌐💡. See you there! 👋 #IsraelMobileSummit #programmatic #risewithus

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