Hen Ben Simon🎗️🇮🇱

💥4 Emerging AdTech Startups 2024: Hot or Not?💥 In 2024, emerging startups have advanced far beyond AI and ML campaign optimization, venturing into personal platform development and integrating online with offline data for accurate attribution. So, what are the most promising startups in 2024? Let’s see👇 💡 Kevel  Kevel is an AdTech company that helps brands build their own ad platform, creating a unique ad environment and generating revenue from their solution. Platform users have extensive customization options, enabling the development and operation of unique and profitable solutions. Funding: Series C, $22.2 Million 💰 Prizeout Prizeout functions like a bank but offers customers a variety of spending choices instead of a single withdrawal option. Users can withdraw their funds as gift cards, delivered instantly through electronic means. Prizeout has partnered with notable brands such as Dunkin' Donuts, Domino's, Amazon, Uber Eats, and more. Funding: Corporate Round, $37.5 Million 📲 Arrow Electronics  Arrow focuses on managing and organizing social media operations. Their AI-powered SaaS platform includes everything a business needs: ready-to-use templates, special content channels, and success management for ongoing guidance. Funding: Seed, $500,000 🛍️ Cosmose, Inc.  While online ads can track customer behavior, no product captured offline behavior until Cosmose appeared. This solution requires no hardware or installation for retail store owners. It offers accuracy within 2 meters and works with all smartphones. With Cosmose, companies can understand their competitors' performance and compare it to nearby stores. Funding: Series A, $27 Million So, what do you think of those startups, are they hot or not? If you know cooler candidates share your insights in the comment 🚀 #AdTech2024 #EmergingStartups #MarketingInnovation #TechTrends

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BI-WEEKLY NATIVE ADS NEWS DIGEST – September 27th 2024 ➡️➡️➡️ Native Hub https://www.native-hub.io/ 🔵 Taboola – https://lnkd.in/eY87j2AP Taboola Extends Partnership with Xiaomi’s International Internet Business Arm, Taboola News Powers Recommendations on Xiaomi Products in Many Key Markets Around the World – https://lnkd.in/e5AteBbi Taboola Re-Awarded IAB UK Gold Standard Certification for Upholding Industry-Leading Compliance Standards 🟠 Outbrain for Performance – https://lnkd.in/eH5tVeRC To boost seasonal sales, focus on conversion rate optimization by tailoring landing pages, offering promotions, enhancing search, and creating urgency ahead of major shopping events like Black Friday. – https://lnkd.in/ezQaErpz To boost your affiliate marketing, follow these top seven influencers like Joe Addona, Joseph Burton, Val Shah and Nadim Kuttab. They share invaluable tips, strategies, and resources through blogs, webinars, and communities, helping you master affiliate and e-commerce marketing. – https://lnkd.in/e6WN_Nrb Outbrain has repurchased the remaining $118M in Convertible Senior Notes d, paying $109.7 million, which represents a 7.5% discount to par value. This move results in a pre-tax gain of $8.8 million and eliminates its entire $236M principal balance of Convertible Notes, leaving no remaining debt on its balance sheet 🟡 MGID – https://lnkd.in/e-nFuNHu Black Friday and Cyber Monday have transformed from traditional in-store sales into major online shopping events. The rise of e-commerce and mobile devices has changed consumer habits, and future trends are moving toward AI-driven personalization and sustainable shopping practices. – https://lnkd.in/eUAPB8gT In his latest article for Digiday, Seb Joseph recaps insights from DMEXCO in Cologne, specifically how he caught up with Madi Bachar, VP of Global Sales at MGID – https://lnkd.in/ehrywRBJ MGID is making moves into the German market by opening a separate Linkedin page. What could this mean? We encourage the traffic sources & marketers to join more than 5,800 native ads enthusiasts inside the group we co-admin with Joseph Burton ➡️➡️➡️ Native Gurus Group https://lnkd.in/e_fHPKEs

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How do you make Snapchat stand out from its competitors at the world’s largest media buying event? By turning the platform’s unique personality into an art form. We worked with Snap Inc. to design an unforgettable IAB NewFronts 2024 partner presentation: - 130+ 2D and 3D animated stickers and glyphs - Seamlessly integrated into 60 total minutes of video collages - All delivered in flexible formats to make it easy to live mix and project anywhere across Snapchat’s breathtaking 12,000 sq ft venue. Want to know how effective it is to use jumping poodles to sell Snapchat? Read the case study here: https://lnkd.in/dxpBe9nu

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Here's why you need to partner with TikTok 👉 We teamed up with AppsFlyer for a must-read report: see why TikTok is the perfect place to optimize your campaign’s impact. Access the report now: https://bit.ly/3WIYExu #TikTokForBusiness #GamingonTikTok

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📱 5 Mobile Data Trends of 2023 from AppsFlyer  Stay ahead in the fast-paced world of mobile data! 🚀 Explore the top 5 trends of 2023 according to AppsFlyer and adapt your strategies accordingly. 💡 #PremiumAds #GCPP #AdTech #mobiledatatrend

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📣 Major news to share! Yahoo's native inventory within Yahoo Mail & Yahoo sites is now available in Greece, Hungary, Czechia, the UAE, and 17 additional markets exclusively through Project Agora. 🔗 Taboola and Yahoo have signed a 30-year exclusive advertising partnership under which Taboola is the sole source of native advertising for all of Yahoo's digital assets for the next three decades. 🔍 What This Means for Advertisers: The combination of Yahoo's vast inventory, with Taboola's premium ad supply and industry-leading targeting technology, represents an unprecedented opportunity for advertisers to scale their reach on the open web.    🌐 Why Yahoo: -Credibility & Engagement: Yahoo is a top 10 global content provider, reaching nearly 900M monthly active users through sites like AOL, TechCrunch, Yahoo Finance, and Yahoo Sports. It's user base is loyal and very actively engaged. -Proven Performance: Case studies show impressive results: a 77% lower CPA for a tourism brand, a 130% increase in impressions for a tech brand, and 289% more leads for a finance client. 📧 Spotlight on Yahoo! Mail: Yahoo! Mail, the second most popular free email platform globally, offers native ads that appear inline between messages, capturing user attention at opportune moments. This unique placement leads to higher engagement and lower CPAs. 🌍 Global Reach: In addition to Yahoo! Mail, ads appear across Yahoo’s global properties, making it a game-changer for advertisers targeting audiences in the US, UK, Germany, France, and beyond. Yahoo joins a vast native network of 9,000 sites, including BBC, CBS News, MSN, and ABC News. We’re excited about this new addition and look forward to delivering even more value to our advertisers! 🌟 #ProjectAgora #Taboola #Yahoo #NativeAdvertising #Partnerships

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🚀 From Budapest to the stage! Pushub - Engaged Push Notifications Audience rocked SiGMA World & Affiliate World Conferences 🌍 with insights on push strategies, deals, and unforgettable moments. We’ve packed tons of valuable lessons from the conferences to carry into Q4. It was intense, productive, and fun! See you at the next events! 🌍🎥 Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World Affiliate World Conferences #DigitalMarketing #PushNotifications #MarketingStrategy #UserEngagement #Advertising #MediaBuying #Affiliates #AffiliateMarketing #SiGMA2024 #AW2024 #PerformanceMarketing #ReadyToPush #RoadmapToSuccess #Q4Strategy

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Driving sales can be challenging. Especially for eCommerce brands who run Performance Max campaigns to promote their products, but ultimately face low purchase volumes. Don't give up! You can breathe new life into your campaigns with the right strategies. Swipe to explore our solution by Alina Kanevskaya, designed to help eCommerce businesses of any size and any average order value (AOV) revive Performance Max campaigns and achieve great results 🚀

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💡 Did you know about these new Performance Max features? 2024 is coming to an end, but not without some major changes to Performance Max campaigns first. Here’s 3 changes you need to be aware of if you want to get the most of out of Pmax: 🧪 New Experiments View detailed performance insights on newly added assets With new experiments being added to the experiments page, you’ll be able to measure the uplift from adding assets such as videos, images & text to a product-feed only campaign in early November. Final URL expansion experiments will also be added so that advertisers can test whether a more relevant landing page will drive better results. 📽️ Video Enhancements Unlock additional YouTube inventory and performance opportunities Google AI will allow you to automatically create more versions of your existing videos so you can double up your YouTube inventory. AI will also use your original video format to create videos in new aspect ratios, as well as shortening your video content while maintaining your key message. You’re still in control – if you don’t like the content, simply opt out or remove any assets that just don’t work for you! 🛍️ Pmax & Standard Shopping Google levels the playing field for Standard Shopping campaigns Performance Max campaigns will no longer be automatically prioritised if you are running them alongside a Standard Shopping campaign. Instead, Ad Rank will be the decider of which campaign serves an ad first. Who’s excited to test out these new features? Let us know in the comments!

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We're making history as the first and only influencer company to ever grace the IAB NewFronts stage! Get ready to dive deep into the world of influencer marketing with executives from Meta, Snap Inc., TikTok, and YouTube. Don't miss this exclusive opportunity to gain insights from the industry's biggest players and learn how influencer marketing is shaping the future of advertising. Secure your spot now at https://lnkd.in/gscpzeHD! The event is complimentary for qualified brand marketers and media buyers. #BeingInfluential #IABNewFronts #InfluencerMarketing 🚀✨

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➡️ BI-WEEKLY NATIVE ADS NEWS DIGEST – November 11th 2024 Stay informed on what happened in the past 2 weeks with the Native Ads Industry. Powered by Native Hub by Xevio, the Best Consulting Platform For Taboola, Outbrain for Performance, MediaGo Ad Platform, MGID, RevContent ➡️ https://www.native-hub.io/ 🔴 MediaGo - https://lnkd.in/eFaV2yiZ MediaGo Wins 2024 Global Tech Awards in AdTech Category 🟢 RevContent - https://lnkd.in/eQkrwE-c) Nathan Coleman, ex Taboola Head of Growth US, has just joined RevContent's leadership Team. 🟡 MGID – https://lnkd.in/eY_iY898 MGID partners with Voluum to offer a chance to win an unforgettable VIP experience at the biggest affiliate event of the year, Affiliate World Conferences. Sign up above to qualify. –https://lnkd.in/enyN2NY5 Discover all the latest product updates in one place. 🔵 Taboola – https://lnkd.in/e9YXFafT Taboola Q3 2024 earnings missed by $0.03, but revenue topped estimates – https://lnkd.in/e_F4fd7x The Taboola blog discusses the complexities of media buying, balancing quality with scale, and the challenges posed by Made for Advertising (MFA) websites, which often yield low-quality results despite high metrics 🟠 Outbrain for Performance – https://lnkd.in/etrWg_Gt Outbrain earnings beat by $0.08, revenue fell short of estimates – https://lnkd.in/ePVt297e Outbrain Expands Collaboration with Microsoft for Enhanced Advertising Solutions, to double down on the generative AI solutions. We also welcome marketers to join more than 6,000 native ads enthusiasts inside the group we co-admin with ROI Marketplace ➡️➡️➡️ Native Gurus Group https://lnkd.in/e_fHPKEs

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I had the pleasure of attending WadiDigital - Paid Acquisition & SEO Technology Agency B2B smart advertising event, led by Yoel Israel. The event explored most relevant 'holy trilogy' of advertising—truly the mother of all trilogies ❗ 🤔 🌟 So that when Anat Ron casually sent me the link to the event and spontaneously asked if I want to join, I had no idea it was going to be this good! 🔥 🔥 🔥 The trilogy was (and still is) what do you do when you're short on: budget-people and time. Told you it was THE TRILOGY ❗ ❗ Three brilliant speakers tackled this trilogy from, you guessed it, 3 angles: Racheli Bergfeld dove straight into strategies on how to outsmart any dwindling budget and come off on top of things no matter what! Rachel, I salute you. 🖖 Billy Cina - NO spamming - – who's not just an automation wizard but also a top notch public engagement "Flute Player from Hamellin" shook the "Buyer's Journey" to its core, and I'm still thinking on new ways to correlate all that digital activity. 🧙‍♂️ Varda Caspi reshuffled everything that's A/B testing. Sometimes, less is more! I couldn't agree with you more. 👊 Thank you all for so much inspiration, ideation, technics and insight not to mention a wonderful opportunity to network and leave that Zoom Fatigue back home. #FractionalCMO #MarketingResults #B2B #Strategy

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Managing statistics in Yandex Advertising Network has never been easier 💁 Our Report Builder now offers a feature that allows you to customize the time zone for a specific report. We have also updated the chart visualizations. Each statistics grouping now has its own color that remains constant when you switch between groupings. Click the link in the comments to learn more about Report Builder 👇

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🔍Search vs Display🖼 Ads: Unveiling the Right✅ Choice for Your Business below display ads is OK but better than there site (https://lnkd.in/dUC_HhFh check it out Targeting👨‍👨‍👦‍👦: Search Ads🔍: Target users with high purchase intent. They are actively searching for products or services related to your keywords. Great for reaching people who are close to making a decision. Display Ads🖼: Broader targeting based on demographics, interests, browsing history, or website placements. Useful for brand awareness, re-targeting past website visitors, or reaching people earlier in the buying journey. Content: Search Ads🔍: Limited space for text (headline, description, URL). Focus on clear calls to action and relevant keywords. Display Ads🖼: More creative freedom with images, videos, and interactive elements. Can showcase product features and benefits more effectively. Cost: Search Ads🔍: Generally more expensive due to higher competition for relevant keywords. However, can lead to higher conversions if targeted well. Display Ads🖼: Typically cheaper due to less competition. But, click-through rates (CTR) might be lower. Impact: Search Ads🔍: Drive immediate action. Users are already looking for what you offer, so they're more likely to click and convert. Display Ads🖼: Create brand awareness, build interest, and stay top-of-mind. May not lead to immediate conversions but can influence later purchase decisions. Here's a quick decision flowchart to help you choose: Is your goal immediate sales or brand awareness?Immediate sales: Focus on search ads. Brand awareness: Focus on display ads🖼 (or a combination of both). Do you have a high budget for keywords?High budget: Search ads🔍 can be effective. Lower budget: Consider display ads or a balanced approach. Is your product visually appealing?Visually appealing product: Display ads 🖼can showcase it well. Less visual product: Search ads🔍 might be sufficient. In conclusion: Don't think of search ads vs. display ads as an either/or situation. Many businesses use a combination of both to achieve their marketing goals. By understanding the strengths and weaknesses of each type of ad, you can create a more effective advertising strategy. #digitalmarketing #markets #marketing #startups #advertisingandmarketing #sales

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Hello everyone, I just wanted to raise awareness about a scamming network who acts like an agency: Optimobi We have been working with them for 5 months, totalling up to over 15k$ and after several payment delays, and long and exhausting email exchanges and thousands of excuses for over 3 months, we have decided to take this to LinkedIn. After a thorough search, the below-mentioned people do not exist. Very bad decision on our part to work with a partner without an investigation, however, we learn from our mistakes. I am sharing this here not to seek pity, but to warn people not trust this network, but also to share a valueable lesson that is to make sure to vet potential clients before getting into business with them, and scale slowly but surely with them in the first stages of the partnership. #blacklist #scam #scammer #scamalert #scammers #optimobi #performancemarketing #mobileadvertising #appadvertising #mobileads #useracquisition Website: https://optimobi.us/ POCs: Elijah Jade - Director of Business Development - [email protected] Joseph Langford - CEO - [email protected] Olivia Klarke - Publisher Relationship Manager - [email protected]

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Hello everyone, I just wanted to raise awareness about a scamming network who acts like an agency: Optimobi We have been working with them for 5 months, totalling up to over 15k$ and after several payment delays, and long and exhausting email exchanges and thousands of excuses for over 3 months, we have decided to take this to LinkedIn. After a thorough search, the below-mentioned people do not exist. Very bad decision on our part to work with a partner without an investigation, however, we learn from our mistakes. I am sharing this here not to seek pity, but to warn people not trust this network, but also to share a valueable lesson that is to make sure to vet potential clients before getting into business with them, and scale slowly but surely with them in the first stages of the partnership. #blacklist #scam #scammer #scamalert #scammers #optimobi #performancemarketing #mobileadvertising #appadvertising #mobileads #useracquisition Website: https://optimobi.us/ POCs: Elijah Jade - Director of Business Development - [email protected] Joseph Langford - CEO - [email protected] Olivia Klarke - Publisher Relationship Manager - [email protected]

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Why Taboola is a Must to Turn Your Project into Mainstream In the ever-evolving digital landscape, finding the right platform to reach your target audience is crucial, isn’t it? Why not consider Taboola – a platform renowned for its native banner advertising, high-quality audience, and innovative AI-driven content creation? Let me tell you 4 reasons, why ignoring Taboola is a bad option in the context of a way of boosting your business: 1. Massive Reach with High-Quality Audience Taboola boasts over 600 million unique users daily, making it one of the most powerful platforms for reaching a diverse and engaged audience. 2. Targeted Advertising One of Taboola's standout features is its advanced targeting capabilities. You can tailor your ads to reach specific demographics, such as people with a certain annual income, credit card holders, or those who pay for access to online content on particular topics. 3. AI-Driven Content Creation Taboola's sophisticated AI analyzes your landing page and formulates compelling, sometimes clickbait, headlines and advertising texts. 4. Exclusive Publisher Partnerships Taboola's exclusive partnerships with top publishers around the globe mean that your ads are placed in premium positions on high-traffic websites. You definitely know Bloomberg, USA Today, NBC, Business Insider, MSN, Yahoo, CBS news, ABC news, and that’s not it! And these are not just words. Well, let the real numbers talk: In December, we ran a promotional campaign on Taboola for a fintech product, and the results were impressive: 211,000 impressions 599 conversions, resulting in a staggering CVR of 92.87% While the click-through rate was modest, the conversion rate was exceptionally high, demonstrating that Taboola’s audience is not only engaged but also ready to make purchases. Challenges and How We Handle Them Despite its many advantages, Taboola is not without its challenges. The platform can be complex, with restrictions on topics and geographies, and campaigns often require moderation. Additionally, funding campaigns can sometimes be problematic. However, our expertise and experience with Taboola allow us to navigate these challenges effectively. We know the ins and outs of the platform and can manage your campaigns to ensure they run smoothly and achieve the best possible results. Instead of Conclusion Taboola is a powerful platform that can significantly enhance your advertising efforts. With its vast reach, advanced targeting capabilities, and AI-driven content creation, it offers a unique opportunity to connect with a high-quality audience. If you're looking to maximize your advertising potential, Taboola is the platform for you. Share your experiences in the comments, and let us know if you're interested in a deeper dive into how Taboola can benefit your business.

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Is AI going to replace SEO teams? Watch our special 100th episode of SERP’s Up, hosted by Crystal Carter and Mordy Oberstein, to get industry insights from Eli Schwartz and other top #SEO experts: https://lnkd.in/dgJx5U3k

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