Kobi Arbiv

The Voice of the Consumer (VoC) - or Voice Of People ( VoP )- refers to the process of capturing and analyzing customer feedback, opinions, preferences, trends and expectations regarding a political party, persons, product, service, or brand. It's crucial for businesses and political persons as it provides valuable insights into customer needs and helps in shaping marketing and messaging strategies . Improving VoC involves several steps: 1. Encourage customers to share their feedback through various channels such as surveys, social media, customer support interactions, and online reviews. 2. Collect comprehensive data including trends, opinions and popular anchor terms that people use. 3. Utilize analytics tools to analyze the collected data. Look for patterns, trends, words , anchor terms of each groups and correlations to identify key insights and prioritize areas for improvement. 4. Act on the insights gained from customer behavior analytics by making necessary changes in messaging, products, services, processes, or policies to better align with people's expectations. 5. Foster ongoing communication with people to keep them engaged with your updated ideas, insights and messaging. If you are interested in VoC/VoP you should talk with Hiveurban.com

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🚀 From Budapest to the stage! Pushub - Engaged Push Notifications Audience rocked SiGMA World & Affiliate World Conferences 🌍 with insights on push strategies, deals, and unforgettable moments. We’ve packed tons of valuable lessons from the conferences to carry into Q4. It was intense, productive, and fun! See you at the next events! 🌍🎥 Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World Affiliate World Conferences #DigitalMarketing #PushNotifications #MarketingStrategy #UserEngagement #Advertising #MediaBuying #Affiliates #AffiliateMarketing #SiGMA2024 #AW2024 #PerformanceMarketing #ReadyToPush #RoadmapToSuccess #Q4Strategy

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➡️ BI-WEEKLY NATIVE ADS NEWS DIGEST – November 11th 2024 Stay informed on what happened in the past 2 weeks with the Native Ads Industry. Powered by Native Hub by Xevio, the Best Consulting Platform For Taboola, Outbrain for Performance, MediaGo Ad Platform, MGID, RevContent ➡️ https://www.native-hub.io/ 🔴 MediaGo - https://lnkd.in/eFaV2yiZ MediaGo Wins 2024 Global Tech Awards in AdTech Category 🟢 RevContent - https://lnkd.in/eQkrwE-c) Nathan Coleman, ex Taboola Head of Growth US, has just joined RevContent's leadership Team. 🟡 MGID – https://lnkd.in/eY_iY898 MGID partners with Voluum to offer a chance to win an unforgettable VIP experience at the biggest affiliate event of the year, Affiliate World Conferences. Sign up above to qualify. –https://lnkd.in/enyN2NY5 Discover all the latest product updates in one place. 🔵 Taboola – https://lnkd.in/e9YXFafT Taboola Q3 2024 earnings missed by $0.03, but revenue topped estimates – https://lnkd.in/e_F4fd7x The Taboola blog discusses the complexities of media buying, balancing quality with scale, and the challenges posed by Made for Advertising (MFA) websites, which often yield low-quality results despite high metrics 🟠 Outbrain for Performance – https://lnkd.in/etrWg_Gt Outbrain earnings beat by $0.08, revenue fell short of estimates – https://lnkd.in/ePVt297e Outbrain Expands Collaboration with Microsoft for Enhanced Advertising Solutions, to double down on the generative AI solutions. We also welcome marketers to join more than 6,000 native ads enthusiasts inside the group we co-admin with ROI Marketplace ➡️➡️➡️ Native Gurus Group https://lnkd.in/e_fHPKEs

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A short case study on how we utilized TikTok on a #B2B campaign hint: it all starts with precise crowd characterization and tailor-made AI #content creation. Curious to find out more? No worries - check the link in the 1st comment and discover all our secrets

Mainly on my channel, Focus Point, I explain how and what to do for reaching success. Now it's time for practical cases! Very soon, there will be an interview on the channel with Nadav Shoval, CEO and founder of OpenWeb, our first Israeli unicorn. We invested in this company at an early stage, and today it is a leader in its industry. Nadav talked about his story and views, shared how he managed to achieve such impressive results. I'm sure the OpenWeb case will be useful to many, especially those interested in learning how to set goals and achieve success, even for established players. To not miss out, subscribe to my channel. Link in the comments.

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In an era where marketing budgets are shrinking and media costs are rising, how can we replicate the impact that advertisements in the past? Last week, I had the honor of exploring this question at the TheMarker annual Commerce Conference. 💫 It's a significant and intricate challenge, but in a time when prime time is now all the time, we must recognize that the consumer holds the power. They are the hero, and the brand is only the sidekick that here to help him achieve his goals. Find out more >>  https://lnkd.in/dG34DbAS

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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SBC Summit is in full swing! How to reach a sports audience with the FSM team? Tap into our network of more than 80 sports-related websites Create and promote engaging SEO content for sports fans Scale complex advertising solutions to cover all GEOs Myroslava Bilyk, Valeriia F., and Valeriia Domina are at SBC now, so feel free to reach out to them! P.S. I'm low-key jealous I'm not with them in Lisbon. #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook

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🎤#𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 Eli Desatnik, co-founder of Pushub - Engaged Push Notifications Audience, will be Moderating a Panel at Affiliate World Conferences 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭 2024, on September 6th, 1:20 PM at the Breakout stage. "𝐓𝐡𝐞 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐏𝐮𝐬𝐡 (𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧) - 𝐇𝐨𝐰 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐠𝐫𝐨𝐰 𝐗10 𝐰𝐢𝐭𝐡 𝐏𝐮𝐬𝐡 𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐝𝐬?" Hosting some of the online Advertising's & Affiliation's "Greatest Of All Times" 🐐, you will hear their stories and top insights on how to achieve big time "Quan" ("Love, respect, community, and the dollars to") with Push notification ads in 2024. Get answers for the questions running in your 🧠 💎 How do I choose offers for Push ? What works in 2024? 💎 Why and How Pay per call, Healthcare, Finance and US Lead Gen work on Push? 💎 How do I scale Software/Anti-Virus Offers? 💎 What do I need to know about Push to make it Perform with Basically any Vertical? Info here https://lnkd.in/d7ewfDJZ Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World Affiliate World Conferences #PushNotifications #NativeAds #Advertising #dsp #mediabuying #advertisers #affiliates #mediabuying #affiliatemarketing #performancemarketing #AW2024 #AWeurope #SiGMAWorld #SiGMAEastEurope #AffiliateWorld #pushnotifications #readytopush #ready2push

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🎤#𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 Eli Desatnik, co-founder of Pushub - Engaged Push Notifications Audience, will be Moderating a Panel at Affiliate World Conferences 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭 2024, on September 6th, 1:20 PM at the Breakout stage. "𝐓𝐡𝐞 𝐄𝐟𝐟𝐨𝐫𝐭𝐥𝐞𝐬𝐬 𝐏𝐮𝐬𝐡 (𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧) - 𝐇𝐨𝐰 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬 & 𝐌𝐞𝐝𝐢𝐚 𝐛𝐮𝐲𝐞𝐫𝐬 𝐠𝐫𝐨𝐰 𝐗10 𝐰𝐢𝐭𝐡 𝐏𝐮𝐬𝐡 𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐝𝐬?" Hosting some of the online Advertising's & Affiliation's "Greatest Of All Times" 🐐, you will hear their stories and top insights on how to achieve big time "Quan" ("Love, respect, community, and the dollars to") with Push notification ads in 2024. Get answers for the questions running in your 🧠 💎 How do I choose offers for Push ? What works in 2024? 💎 Why and How Pay per call, Healthcare, Finance and US Lead Gen work on Push? 💎 How do I scale Software/Anti-Virus Offers? 💎 What do I need to know about Push to make it Perform with Basically any Vertical? Info here https://lnkd.in/dT9pe2wC Pushub - Engaged Push Notifications Audience VOTmedia SiGMA World Affiliate World Conferences #PushNotifications #NativeAds #Advertising #dsp #mediabuying #advertisers #affiliates #mediabuying #affiliatemarketing #performancemarketing #AW2024 #AWeurope #SiGMAWorld #SiGMAEastEurope #AffiliateWorld #pushnotifications #readytopush #ready2push

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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If you’re a marketer who’s all about tracking growth, KPIs, and metrics, this one’s for you 😉 I recently joined Giraffe Social to discuss the common pitfalls brands make when crafting their content strategies. Tracking is not just about tracking - it’s about understanding the “why” behind the numbers. We dive into why so many focus on follower counts and engagement rates without asking what content is actually resonating? Listen in to learn how to track smarter, not harder.

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💥4 Emerging AdTech Startups 2024: Hot or Not?💥 In 2024, emerging startups have advanced far beyond AI and ML campaign optimization, venturing into personal platform development and integrating online with offline data for accurate attribution. So, what are the most promising startups in 2024? Let’s see👇 💡 Kevel  Kevel is an AdTech company that helps brands build their own ad platform, creating a unique ad environment and generating revenue from their solution. Platform users have extensive customization options, enabling the development and operation of unique and profitable solutions. Funding: Series C, $22.2 Million 💰 Prizeout Prizeout functions like a bank but offers customers a variety of spending choices instead of a single withdrawal option. Users can withdraw their funds as gift cards, delivered instantly through electronic means. Prizeout has partnered with notable brands such as Dunkin' Donuts, Domino's, Amazon, Uber Eats, and more. Funding: Corporate Round, $37.5 Million 📲 Arrow Electronics  Arrow focuses on managing and organizing social media operations. Their AI-powered SaaS platform includes everything a business needs: ready-to-use templates, special content channels, and success management for ongoing guidance. Funding: Seed, $500,000 🛍️ Cosmose, Inc.  While online ads can track customer behavior, no product captured offline behavior until Cosmose appeared. This solution requires no hardware or installation for retail store owners. It offers accuracy within 2 meters and works with all smartphones. With Cosmose, companies can understand their competitors' performance and compare it to nearby stores. Funding: Series A, $27 Million So, what do you think of those startups, are they hot or not? If you know cooler candidates share your insights in the comment 🚀 #AdTech2024 #EmergingStartups #MarketingInnovation #TechTrends

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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Hello everyone, I'm Hung from Gamob, an Ad Revenue Monetization Platform. I want to cooperate and support parties that are developing products and services that integrate GenAI, ChatGPT,... in any field, such as: AI assistant for learning English, personal finance management, tour consulting according to interests,.... to develop revenue. The general model is that parties will collect usage fees (subscription) by month/year, free users will need time to try, so in the early stages of acquiring users, the company will need many models and scenarios to test users' behavior, trial packages, then pay to buy services. With 7 years of experience as a Google Certified Publishing Partner, we will support you in many ways to optimize. Inbox or comment, I will contact you for 1x1 consultation, and send a proposal to understand more deeply. Gamob Website: https://www.gamob.com/ Listing on Google: https://lnkd.in/gPb-tAE4 Thank you for reading. #GCPP #Gamob #H5games #AFS #GoogleSearchs #SearchArbitrage

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8 Lessons I Learned from Mikey Ben Ari, Deputy CEO of Fox Group

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Prioritize viciously, listen to your customers & don't work in silos. Those are 3 of the key pieces of advice that leading marketers shared in a panel discussion at this week's TechTarget conference on B2B marketing in Tel Aviv. 💡𝗗𝗼 𝗹𝗲𝘀𝘀, 𝗯𝘂𝘁 𝗱𝗼 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗲𝗹𝗹 "For me, it's about being focused. Doing less but better quality is the key," says Checkmarx CMO Amit Daniel. "That's the only way to really progress," she says. "But it requires guts, because you are constantly being required to do more, and it will never stop. Learn to say no." 💡𝗚𝗲𝘁 𝗶𝗻 𝘁𝘂𝗻𝗲 🎶 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 "I'm amazed at how many marketers are very, very far from the customer," says Alon Maimoni, CRO at N2WS. If your company records sales calls, one easy way to fix that problem is to dig into those recordings. "Listen to those calls, what they say, what they're struggling with," he says. "Listen to the pain they have." 💡𝗦𝗶𝗹𝗼𝘀 𝗮𝗿𝗲 𝗳𝗼𝗿 𝗴𝗿𝗮𝗶𝗻 🌾 As important as it is to gain customer trust, it's also crucial to gain trust internally, says fractional CMO Sharon Zalcberg – in part by taking part in your company's quarterly business reviews to "show what you do." Indeed, it's better to share information, both within marketing and between teams, than to mistakenly assume that other folks in the org are already aware of it, says Daniel Bleichman, director of global marketing at Cato Networks. In short: "Don't work in silos." Kudos to all the panelists, to Reuben Braham for organizing the event and to Jordan Snapper for the picture of the panel! #marketing #B2B

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SMS marketing strategies webinar - next Wednesday

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