Judah Rosen

𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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💥 88% of the Israeli D2C brands achieved growth last year - A Global E-commerce Powerhouse 💥 We've interviewed 40 of the most successful Direct-to-Consumer (D2C) brands, and our findings reveal the key factors that set them apart from the rest. From innovative marketing strategies to data-driven insights, these brands are redefining industries and achieving remarkable growth. Israel’s D2C ecosystem comprises agile, mid sized companies that operate with lean, strategically organized teams. Known for prioritizing efficiency and growth, 66% of these brands allocate over 30% of revenue to marketing, frequently leveraging Meta platforms as key growth engines. A focus on data-driven testing and the integration of AI tools, especially for creative ideation and customer engagement, bolsters their competitive edge. Yet, growth brings challenges. Rising CAC remains a top concern, with 75% of companies expressing apprehension over inflation. Nevertheless, opportunities for expansion remain robust, particularly in new product launches, influencer collaborations, and category diversification. Explore the Full Report ⏬⏬ Gain insight into marketing frameworks, strategic innovation, and the dynamic tactics powering Israeli D2C brands on the global stage. Discover the essentials driving this success. Meta’s D2C Report 🚀🚀 https://lnkd.in/eRPMzYvJ #IsraeliEcommerce#D2CBrands#DigitalGrowth#MetaInsights#EcommerceTrends#Innovation#MarketingStrategy#CustomerEngagement#AIInMarketing#GlobalEcommerce Tom Zach Ido Dotan Leeor Teperovich Adi Soffer Teeni Maayan Sarig Gabriela Shpigelman

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A week ago today I took the stage at Content Israel as a key speaker. I transparently shared in a room with over 300 fellow marketers that the first thing my CEO always asks me when we brainstorm a new campaign or program is, “Jen, what’s your content distribution plan?” 7 days and 3 hours to the dot, Daniel Kushner 🐙 asked me to provide my content distribution plan for one of our latest customer programs ( side note: super excited to launch, it's still top secret, so do stay tuned) And you know what was front and center as part of that distribution plan? #EmployeeAdvocacy. Why? Because when you understand how to use employee networks to distribute your content you crack the code in making sure your content is seen by the right people, from the right people in your organization. You create meaningful and personalized customer journeys. You stay true to what social media was intended for-- being social, and build a people-to-people connection. You use the authentic voices of your employees to share the content you’ve worked so hard to create ensuring that your content sees the light of day, you get the credit you deserve, and you can measure the actual engagement and reach of that content far beyond your corporate profile. And most importantly, you build meaningful relationships and can understand what content was used to help build them... So my question to you is, do you include #EmployeeAdvocacy as part of your distribution plan? Sharing my slide on my thought process on how to use advocacy to build meaningful customer journeys if some may find it helpful.

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TL;DR: Vote for Us! https://lnkd.in/dw6tcXyp We're #finalists in Israel's 2024 #Employer_Branding Competition- and we're not just participating, we're here to win. Out of 60 amazing companies, only 30 made the cut. #CaPow? We're one of them. And we're not just proud. We're fired up! During our Series A funding round, we didn't just create a campaign. We crafted a narrative that captures the raw, unfiltered essence of who we are. The CaPowers. The Real Deal: 💡 Collaboration is our superpower. HR and Marketing joined forces and created something electric. Ilana Ginzburg Vaknin is an absolute #Super_CaPower! 🦸 Our team tells our story. No fancy scripts, just authentic voices that showcase why CaPow isn't just a company- we're a movement. 🥰 Passion trumps budget. We proved that creativity and belief can turn an idea into something extraordinary. Major Shoutout to Judith Charbit and Yotam Tzuker from #Team_Me. They created our vision a reality. Our employee videos and career page widget are absolutely phenomenal. Their creativity and technical magic made our story come alive. 😃 Bottom Line: We Need Your Vote 🎬 Check out our project, watch our videos, and help us take this home. December 4th, Employer Branding conference- we're coming in hot. 🔗 Vote Now: https://lnkd.in/dw6tcXyp #WeAreTheCaPowers

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Ready to shape the future of Israeli high-tech? 🚀 Mamram Seeds Class 2 is launching! Our excellence program is back and bigger than ever. If you're entrepreneurs who are combat service veterans or Mamram graduates just starting out and looking for the right framework to grow and find your founding team, this is the place. 8 months of an incredible journey that will prepare you for any challenge. Registration is now open and spots are limited, so secure your place with us in this once-in-a-lifetime opportunity. The only place where combat service veterans and Mamram graduates are brought together around one table with a common goal: to create winning ventures. A group of 24 outstanding entrepreneurs - 12 Mamram graduates and 12 combat service veterans - will embark on an 8-month entrepreneurial journey. During this time, they will explore, learn, and closely encounter the leaders of the Israeli eco-system from various angles. Who knows what crazy startups might be born during the program? 🦄 We're looking for Israel's next technological leadership! If you're entrepreneurs who aren't intimidated by anyone, if you're innovators who aren't afraid of any challenge - this is your place to break through and grow. What will happen in the program? ✅8 months of self-discovery and identification as leaders and entrepreneurs ✅Acquire tools and methodologies in startup creation processes ✅Meet and hear from entrepreneurs at different stages, from early-stage startups to senior entrepreneurs in the country ✅Establish and develop your own venture at Mamram Labs ✅Tour companies and various entrepreneurial spaces, and discover new problem spaces ✅Connect with a group of winning leaders! ✅Join a global community of Mamram graduates and the organization's entrepreneurship programs alumni Spots are limited and demand is high - register now to secure your place in the next generation of high-tech leaders! 💨🏃‍♂️ Cohort #2 is on its way. To register -> https://bit.ly/4czKPXe (Registration is open until August 1) Thanks to our amazing partners - Team8 | lool ventures | Pearl Cohen | Google | Next October Ehud Naos | Ishay Gavriel | Ori Barzilay | Dina Walker | Doron Latzer | Guy Lachmann | Naama Yanko | Izhar Shay | Yossi Melamed | Yaniv Golan | Aviv Yonas

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Two years ago, we acquired an Israeli start-up (Adverifai) that was working to identify misinformation on the Internet. We invested heavily in the product and revealed it to the Cannes Lions crowd. I’m super proud of the team's work and all that investment. This year I heard from many customers asking me why Zefr didn’t also work on the open web. NO company can do everything well. Sure, you can do everything….but just not well. I understand that sometimes our customers don’t understand the difference between a robust solution and a check-the-box solution. But that fact doesn’t change Zefr’s commitment to the quality of our solution. When I look at our industry competitors (i.e. the legacy measurement providers), they clearly believe they are in the (static) software business. At Zefr, we understand that our business in safety and security is always evolving because the space is replete with adversarial agents attempting to monetize on harmful content. It becomes an aggressive cat-and-mouse game. The key to combating these agents of misinformation and brand safety is to aggressively INVEST. It never STOPS! That is why we maniacally focus on the walled gardens! It’s the space that gets most of our customer’s investment, AND it requires an ALWAYS innovation mentality to stay in front of the adversarial agents. If you are a public or private company and you settle for the “good enough” software mentality in the safety and security space, one day you will wake up and it won’t be good enough. The statement on Zefr’s Cannes signage could be applied to legacy ad tech companies. Building brand (or Ad Tech) trust is hard, losing it easy. #peanutbuttermanifesto

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How we turned a challenge into an opportunity using contextual targeting. Recently, we helped an Israeli marketing agency grow its audience during some tough times. With the challenges of operating in a war-affected environment, their goal was to find ways to break through the noise and get in front of the right people. We didn’t rely on fancy tactics or gimmicks. Instead, we focused on contextual signals—specifically, leveraging social posts as a key indicator. By tracking posts from key decision-makers and using AI to identify Jewish professionals who could help them make meaningful connections, we crafted a message that resonated deeply with their audience. No lengthy emails or personalization gimmicks—just a clear case study about how others like them had navigated similar challenges and found success. We kept it simple: a concise, 3-sentence message sharing how another company in the same industry thrived with our SaaS solution. Curious—how are you using contextual signals like social posts to engage your network?

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🎮 How Pokémon GO Revolutionized.. AI Navigation 🌍 My latest report for 9 TV Channel Israel / 9tv.co.il dives into how Niantic turned player data into one of the most advanced geospatial AI models of our time. A huge thank you to Anastassiya Yezekhel my co-author, for her incredible collaboration on this story. Stay tuned—there’s more to come! Roman Yanushevsky

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If you're a product manager, designer, or entrepreneur, I want to share a great podcast (In Hebrew, sorry) that gave me new insights about user experience. The podcast is called the Pendulum Method and deep-dives into a UX research method of the same name. The pendulum symbolizes the essential back-and-forth rhythm of building empathy with your users and truly understanding their problems before stepping back to apply your professional insights to crafting the right solutions. The different episodes dive into all stages of UX design, from crafting user stories while trying to feel what the end user feels to building an MVP design as a professional, testing it critically as (and with) a user with no context, and then fixing the issues as product professionals. I personally felt how the method takes many small habits and best practices that I might have read or adopted over the years and wraps them in a one cohesive framework that can guide me in my day-to-day work. The podcast was created and narrated by Yoram Rosner, a user experience professional with many years of experience. The first seven episodes (about 20 minutes each) are already out. I'll share a link in the first comment. Thanks, Eitan Har-Oz, for the recommendation! Give it a listen, and let me know what you think! I'd love to hear how the pendulum swings for you in your projects.

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Amazing news for Israel, but maybe not so great news for the Israeli tech scene? Ilya Sutskever Raises $1 Billion for his New AI Venture! Bottom Line: Ilia Sutskever, one of OpenAI’s co-founders, has raised $1 billion for his new company, which aims to develop Super-Intelligence—an AI that can outperform human cognitive tasks with much (much) greater intelligence and efficiency. Just three months after announcing his new venture—Safe SuperIntelligence (which I wrote about previously) — it was revealed just a few days ago that Sutskever, a former Israeli and one of the brightest minds in the industry, has secured $1 billion at a $5 billion valuation. The funding round, of course, includes some of the most renowned investors in the world (Andreessen Horowitz, Sequoia Capital, and others). Sutskever founded the venture alongside @Daniel Levy, who worked with him at OpenAI, and investor @Daniel Gross. Pay attention to the word *Safe* in the company's name—it’s a core part of the mission these entrepreneurs have set for themselves. Sutskever says the company is laser-focused on one goal: creating the "holy grail" of AI research—Artificial General Intelligence (AGI)—which would be capable of performing any cognitive process humans can, including language processing, voice recognition, vision, understanding context, decision-making, and more. You can check out their minimalist website for more about their mission. Great news for Israel: The development center will be based both in Israel and Palo Alto. Slightly less great news for the local tech scene: A well-funded company is about to recruit top researchers, scientists, and developers locally.  Bigger picture — this is a big wow for all of us here in Israel. Israeli researchers - new job opportunities will soon be posted! #AI #ArtificialIntelligence #AGI #SuperIntelligence #IsraelTech

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Great convo with James Abraham on building trust in your sales funnel.

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Excellent episode discussing the frontline experience of being a PM. Great lessons, and candid stories of failure.

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𝗟𝗲𝘁 𝗺𝗲 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁. In marketing, we spend so much time crafting stories about our customers, services, or products. But today, I get to tell a story about the people I’m lucky enough to call my team. 𝗖𝗹𝗼𝘂𝗱𝗭𝗼𝗻𝗲 𝗷𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝗮 𝗺𝗮𝗿𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗪𝗦 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰, 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵 𝗻𝗼𝘁 𝗼𝗻𝗲 𝗯𝘂𝘁 𝗧𝗛𝗥𝗘𝗘 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗮𝘄𝗮𝗿𝗱𝘀: 🏆 Consulting Partner of the Year - Israel 🏆 Industry Partner of the Year - Media, Entertainment, Gaming & Sports - EMEA 🏆 Global Finalist for Security Consulting Partner of the Year, ranked among the top two worldwide These awards tell a powerful story. They show the trust our customers place in us and highlight how AWS sees us as cloud leaders. 𝗙𝗼𝗿 𝗺𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘁𝗲𝗮𝗺, 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗮𝗻𝗱 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁. These awards are a testament to the stories we have built together and a reminder that great marketing is not just about telling people what we do. It is about showing them who we are. CloudZone, we did this. 💙

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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🚀 Calling all #contentmarketers in my network! What's your content distribution plan? 😉 I'm really excited to be a featured speaker this year at Content Israel. My session starts at 9:40 am and focuses on "Unlocking the Power of Content: Using Employee Advocacy for Engaging and Impactful Distribution." 🗓️ Date: July 3rd ⏰ Time: 9:40 AM Here’s a sneak peek at what I am covering: 👉 Why Distribution Matters: Without a solid distribution strategy, your content risks becoming wasted potential or missed opportunities. 👉 Employee Advocacy: Discover how your employees can become powerful brand ambassadors, extending your content’s reach, engagement, and impact. 👉 Engaging Your Team: Learn how to build an effective employee advocacy program that’s both engaging and incredibly effective at distributing your content so you get the creative credit you deserve. If you have not yet bought your tickets, Discount Code in the banner 👍 You can purchase here: https://okt.to/P9AquH See you there!

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Our Startup Nation Finder Q3 2024 Israeli Tech Report is out! In a challenging year, Israeli tech has shown agility and boldness—driving impact in both national security and civilian tech efforts. Here’s what’s happening: 💰Private funding: $7.7B YTD (+18% from 2023) 📈 M&A deals: $11.9B (+39% YoY) 🔐Cybersecurity: $3.07B raised (+75% YoY) With valuations more attractive than ever, now is the time to explore opportunities in Israel’s thriving ecosystem. 👉Dive into the full report: https://okt.to/N8QaTG Sivan Shamri Dahan Idan Tendler Yariv Lotan Aaron Gefen Ahmad Sarsor Eran Igelnik Einat Ben Ari #innovation #startupnation #IsraeliTech #venturecapital #businessgrowth #Q32024 #cybersecurity #investment #StartupNationFinder #Q3Report #TechEcosystem #InnovationReport #FinderInsights #IsraeliStartups #TechTrendsIsrael #IsraeliInvestors

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And it’s not even September yet! *** Exciting times for the Israeli startup scene. In just two days, there have been at least 4 announcements from startups closing funding rounds, and more great news from VCs raising funds to invest in Israeli founders. Here are some shoutouts 👏 👏 Nagish raised $11M to make communication accessible for the deaf. Vee - AI For Good’s May Piamenta raised $7M to redefine nonprofit management. Enso’s Mickey Haslavsky raised $6M for AI agents to streamline daily tasks and save SMBs thousands of dollars. Dono raised $3.7M to help verify homeownership with AI. Also: Meitav - מיטב בית השקעות raised $3.7M to invest in tech startups. EISN 8200 and 8200 Impact launched a cohort for wartime startups. Please add more in the comments if I missed anyone. It’s more than just resilience; we know how to deliver, no matter what.

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