Aviran Mordo 🪐

Take a look at this picture. It was taken today at our Salesforce offices in Tel-Aviv. It shows a few dozens of Salesforce Israel employees in one of our regular all-hands meetings. What's so special about that? Well, that picture was taken exactly 36 hours after Iran launched a massive aerial strike against Israel with 100s of UCAVs, ballistic and cruise missiles carrying about 60 tons(!) of explosives. Thanks to the Israeli Air force, the air forces of the US, UK, France, Jordan and others *and* Israeli innovation and engineering talent who developed the most advanced multi-layered air defense systems in the world - luckily that attack ended up with relatively low impact. It was a sleepless night for all us in Israel who got an advanced notice of the attack and basically spent that night bracing for impact. Now take another look at this picture. 36 hours later - People showing up at the office, talking to each other, having a few laughs, having meetings, discussing deadlines, solving business problems, discussing engineering problems, doing demos, having coffee and lunch together, having an all-hands meeting together. 36 hours ago we were bracing for impact of 60 tons of explosives that were about to fall out of the sky. Take another look at this picture - This is how resilience looks like. You can count on us. We deliver. No matter what. https://lnkd.in/eXSvz3xv

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Looking forward meeting you at this Negev Web Developers meetup this Wednesday 18:30pm at #wix Gav Yam, Beer Sheva. This will be a very interesting and relevant topic for developers who want to stay up-to-date on using AI DevTools for test generation and, most importantly, building better code, faster. #israelsoftwaredevelopment #israelsoftware #genai #unittesting

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Unlock the power of your startup with Google Cloud! Janina Lax, Head of Early Stage Startups at Google Cloud, reveals how using the power of Google Cloud is supercharging Israeli startups, helping them scale and innovate like never before. Discover the unique benefits tailored for the Israeli tech ecosystem! 🎤 Hosted by Yoel Israel

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Vorlon is here to kick some ass and chew bubble gum , and we are all out of bubble gum! 😎 #vorlon #cyber #startup #chuknorris #APISecurity #Cybersecurity #InformationSecurity #ThirdPartyAPISecurity

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The amazing Barak Danin is always sharing past lectures from conferences just before the next ones are coming. This is how I got in my mail this absolute gem of a lecture - how to design medical interfaces to add trust by the users. Adi Simon shares amazing examples of how to reorganize the data on your interface to build the trust the medical practitioners need in order to actually utilized the product. Highly recommended to anyone building medical systems. The lecture is free to watch after a quick registration (Unfortunately in Hebrew). #fertility #productmanagement

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Come and hear how we deployed Port as our IDP system in CyberArk

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This post is dedicated to my non-Israeli friends. But everyone’s welcome to read it :)   I’m sitting down to write this post about 10 minutes before the Israeli Memorial Day transitions to our Independence Day. Every year this is a nearly unbearable transition, from deep sadness to pride and joy. We are taught, from a very young age (as early as 6 years old, as I learned this year through my son), that these two dates were set intentionally, so that us Israelis will always remember that our independence came, and keeps coming, at great cost. This year, I feel it’s even worse than unbearable. It’s simply impossible. I find myself uncapable of celebrating Independence Day. As a nation and a country, we’re still at war. As an individual (and far from being the only one feeling like this), I’m still mourning. I truly believe we should still find ways to be happy and participate in or even initiate whatever activities that serve that purpose. But highlighting the achievement of becoming an independent country, of forming a safe country for Jewish people.. Right now it just doesn’t feel like the right time to do that.     And here’s why I’m writing to you, non-Israelis. I want to tell you more about what I’m mourning. I hope this will help those of you who see Israel at a mostly negative light, better understand the complexity of our reality.   Personally, I fully acknowledge Israel shares the responsibility over the truly shitty life of the people of Gaza. Along with that, I’m mourning what Israelis must live through right now: The tragic loss of so many loved ones, so many of them in terrible ways that I don’t think I’ll ever dare expose myself to. The need to leave their homes, and uproot their families, their whole lives. The fear that we’ll never feel safe again, not in Israel, and not anywhere else. The feeling I often struggle with, that I might never fully recover from my personal Oct 7 experience. That I will never be my best self again because of it – not the best mother I want to be, not the best partner, not the best friend, not the best employee.   So back to the complexity – you see, almost all Israelis are like me. People who just want to feel safe, just want to provide their kids with everything they need, just want to be able to celebrate without thinking about all that is wrong in the world.   I’m proud to be Israeli, although I’ve never felt more challenged to say it out loud.

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Just finished listening to the latest episode of Lenny Rachitsky podcast featuring Tal Raviv, a seasoned PM with 12 years of experience who has chosen to stay an IC (independent contributor). This 90-minute interview is packed with PM productivity gems, and I couldn’t help but share the ideas that resonated with me most. ✨ Product is not a role, it’s a team. Foster a culture where everyone is PM-ing. ✨Motivation thrives on autonomy, mastery, and purpose. Build something that truly matters to you. ✨ PMs just make things up as they go along, they all improvise. ✨Book-smart decision-making focuses on data, design, tech, and strategy. Street-smart decision-making is all that plus empathy. ✨Don’t take stories from other companies as gospel. ✨AB test everything that touches or is a part of a sensitive flow. ✨Be the one who is writing posts, not just the one who reads them. Productivity hacks: ✨ Use ChatGPT to break down complex product requirements into epics and stories ✨Use product scrapbook to file opportunities and data ✨ Remove yourself as a dependency, seek to become obsolete as a PM by building self-reliant teams. These are just a few highlights, but I encourage you to watch the full interview! What’s one strategy or piece of advice that has made the biggest difference in your PM journey? #ProductManagement #PMtips #CareerGrowth

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TL;DR: We had interns, they did great work, and I am super proud of them and thankful to Google and especially Alon Cohen, Moran Otorgust, Tehila Gourary, Shaked Tal, Netanel Persik, Yoav Yanovski who let me take part in this initiative, Not So short version: I am a big supporter of on-the-job-training. I believe our education system is fundamentally broken and the entire way we train people for both work and life needs to change.  When I heard from Shaked that this is a possibility, I started looking for what type of tasks in my domain they can take on. “What kind of skills do they have?” “Basic python”. “I can work with that”. Our highschool interns wrote api tests that verify api credentials for the integration lab. They also wrote selenium automation that does the same for UI credentials. They did meaningful work, and they got paid for it, much better than working the usual summer jobs highschoolers get. So yeah, We had to match the tasks to the programmers, We had to help them a bit with ramp-up, and working with juniors means spending more time supporting them. But now they are almost fully independent, picking up their own tasks, managing most of the development and testing themselves, Just goes to show you how quickly people can learn and become productive with the right motivation. This is useful work, and they were only here for a month, working 3 days a week. Imagine what we could’ve done if we had them for longer. I’m super proud of you Daria Dvoeglazova, Darina Grinkrug, Roman Tymoshchuk, Hadas Zelibanski, shlomit abaye, and feel a great satisfaction to have been a part of on-boarding you to the tech industry.

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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An Israeli startup that uses sophisticated AI software to dub movies and shows into foreign languages has launched its new Enterprise Plan, which includes API integration to meet an increasing need for scalable, high-quality localization solutions by major Hollywood studios and global dubbing houses. By using deep learning algorithms, Deepdub’s AI dubbing software can be trained to quickly learn the patterns of a particular voice sample and convey the voice actor’s specific tone and emotion, as well as adapt to different local cultural contexts and accents from country to country. “This technology caters perfectly to the growing economic and production demands of Hollywood and dubbing studios worldwide. Our 5X revenue growth this year is a testament to the market’s confidence in our solutions”, said Deepdub CEO Ofir Krakowski. #aisoftware #dubbing #foreignlanguages #APIintegration #Hollywoodstudios #EnterprisePlan #dubbingworkflows #israelinnovation #israelitech https://lnkd.in/dB9raEZw

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Excellent episode discussing the frontline experience of being a PM. Great lessons, and candid stories of failure.

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Over his 12-year PM career, Tal Raviv has actively chosen to stay an IC. If super-ICs are the future of product management, Tal is a shining example to study and learn from. He was an early PM at Patreon Wix AppsFlyer and now Riverside.fm, and was one of the first dozen and most influential early members of my newsletter Slack community. He started his career by co-founding a profitable SaaS company and also volunteers as a surf instructor for people with disabilities. In our conversation, Tal shares: 1. The rise of “super ICs” and how companies can support this career path 2. Why he has chosen to stay an IC rather than moving into management 3. Advice for succeeding as a long-term IC PM 4. How he uses AI to enhance his productivity 4. How to build self-reliant teams and make yourself redundant 5. Lessons from failures and much more Listen now 👇 - YouTube: https://lnkd.in/gimkQ3gr - Spotify: https://lnkd.in/gYubNDmb - Apple: https://lnkd.in/gAz-DRpW Some key takeaways: 1. Tal has thrived as an IC for 12 years by focusing on hands-on work that he enjoys and finds fulfilling. Many companies now recognize and value experienced ICs who can drive substantial impact. If you find joy and effectiveness in your current role, leverage this to continue excelling and creating value. 2. Companies can support “super IC” career paths by: a. Creating clear levels and titles for senior IC roles (e.g. Principal PM, Distinguished PM) b. Developing comprehensive rubrics for IC career progression c. Ensuring that compensation is competitive with management tracks d. Recognizing and valuing the unique contributions of experienced ICs 3. Build self-reliant teams by: a. Encouraging public communication in channels rather than private messages b. Showing team members how to access data and make decisions independently c. Praising and reinforcing behaviors that reduce dependencies on the PM d. Cultivating a culture where product thinking is everyone’s responsibility, not just the PM’s 4. Balance book smarts with street smarts: When making decisions, don’t just rely on data and frameworks (the “book smarts”). Consider the customer’s perspective as much as you do the logic behind the decisions. For instance, before rolling out a major change, think about how it will be perceived, not just its technical benefits. Try to predict the emotional and perceptual impact on users. If you’re unsure, test smaller changes first to gauge reactions before a full rollout.

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Just in time for the weekend! A new episode of the Mix Zone is LIVE, so grab your 🎧 log on to your favorite streaming 📲 and listen in as our Head of Tech, Jan Umansky, Head of Marketing, Merav Savir and VP R&D at Applicaster, Ran Meirman chat about engaging fans through sports streaming apps. How do you get their attention? How do you engage them? And why it's easier than you think, all in this latest episode! Link in comments 👇 #FanEngagement #SportsStreaming.

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The complete official guide to boycotting Israel. Question: Can you live with it, without all these things?

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I'm thrilled to share that my article "Beyond Agile: Rituals of High-Performing Engineering Teams" has been featured on Startup for Startup! 🚀 Discover four game-changing rituals that elevate engineering teams. 🔗 Read here: https://bit.ly/3XKdmDw I'm grateful to the Startup for Startup community for spotlighting these practices🙏🏼 #EngineeringLeadership #StartupGrowth #AgileEvolution

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🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

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"Culture is the backbone of any successful organization, and the Wix Engineering Conference is a significant part of nurturing that culture". Gathering more than 1,000 developers for a full day of learning, fun, and growth takes a lot of time and a lot effort. However, this effort is an investment, and this day sets the tone for the year ahead. Read this interview with Aviran Mordo to learn about our commitment to growth, learning, and engineering culture, and how we turn this passion into practice: https://lnkd.in/dXbehtXh

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