Thomas Kouck

🌟B2B Stars🌟 is making headlines in the French media. Our platforms helps small and mid-size organizations gain the right visibility in the market without investing large budgets. There are over 160K French companies in the platform and over 1.7 million companies across all Europe. 👉 Make your company stand out, go to B2B Stars.com today Read the article "B2B Stars, une plateforme B2B dédiée aux TPE-PME" here: https://lnkd.in/dvyWhJzS TPE ACTU #b2bcompanies

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🎯Close Black Friday Deals with Last-Mile Retargeting 🎯 Don't let shoppers slip away! Criteo helps you re-engage potential customers and drive conversions during the crucial last mile of the Black Friday journey. Why Criteo? - Precision Targeting: Reach the right shoppers at the right time with personalized ads based on their browsing history and interests. Did you know that personalized ads can increase conversion rates by up to 10%? - Last-Mile Mastery: Recapture shoppers who showed interest but didn't convert, bringing them back to complete their purchase. Criteo's retargeting solutions can help recover up to 25% of abandoned carts. - Cross-Device Reach: Follow your customers across devices (desktop, mobile, apps) to ensure your message stays top-of-mind. - Performance Focus: Optimize your campaigns with real-time data and insights to maximize your Black Friday ROAS. On average, Criteo clients see a 13x return on ad spend. Close the deal this Black Friday with Criteo's powerful retargeting solutions. For more visit: https://lnkd.in/dU7kEXHS #BlackFriday #Sale #DigitalMarketing #Aleph #Criteo

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#TBT: François de Gaspé Beaubien kicked off #DPAA2024 Video Everywhere Summit last week, quoting Jonathan Gudai on the year ahead: 📈 Real-world ads are bigger in cross-channel campaigns with better measurement 🤖 Real-world ads buying is 5x easier with Generative AI 🎨 Creative Content is automatically updated based on venue type #VideoEverywhereSummit #DPAA #Programmatic

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RedEye’s Criteo API Integration empowers marketers to reach their existing customers segments with personalised dynamic display ads across web, mobile and app advertising. From within RedEye’s platform, brands can create powerful customer segments leveraging their rich Single Customer View, then automatically and securely sync these segments to Criteo's platform as part of an ongoing automated campaign or even a one-off. Discover more of RedEye's capabilities ⬇️ https://hubs.ly/Q02HNmbw0

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Bloomreach introduces Loomi AI to cut omnichannel campaign creation time from weeks to minutes, empowering marketers with deeper personalization and impact. Read the Latest full News - https://lnkd.in/esabBi6n #MarTech #MarTechedge #MarketingAutomation #Bloomreach #LoomiAI #DigitalMarketing #OmnichannelMarketing #Ecommerce #CustomerEngagement #AIinMarketing #Personalization #BusinessGrowth

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EMARKETER released their Ad Measurement Trends H1 2024 report with contributions from Fabrice Beer-Gabel, Intent IQ’s VP of strategy & partnerships In the report, EMARKETER highlights the challenges that buy and sell sides face as cookie deprecation continues. In this environment, it’s more important than ever to find an alternative ID that helps advertisers effectively target, measure and attribute. And when they use the right ones, it can even enhance performance over a cookie-enabled campaigns. Reach out to us to learn more about Intent IQ’s cookieless end to end solution that fuels better performance while delivering full funnel measurement and attribution. See the report here: https://lnkd.in/esfwDXuk

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The secret to success on Google Shopping lies in the details 🔍 By making small tweaks to your product data, you can achieve significant results! Alexandre Catillon from ASight shared this insight during our latest edition of Agency Stories. He explained how to optimize Google Ads for higher revenue on Google Shopping, using the example of Soi Paris, a renowned fashion brand and one of their clients. Check out some of his key strategies below 👇🏼 To dive deeper into these tips and tricks, watch the full webinar via the link in the comments. 🔗 #GoogleShopping #eCommerce #AgencyStories #GoogleAds #GoogleAdsTips

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🌍 Maximizing Revenue: Top High eCPM Countries in Google Ad Manager 💰 For publishers looking to boost their ad revenue, understanding which countries generate the highest effective Cost Per Mille (eCPM) is crucial. Here are some of the top countries known for their high eCPM rates: United States 🇺🇸: As a major market for advertisers, the U.S. consistently ranks high in eCPM due to its robust economy and high consumer spending. Canada 🇨🇦: Known for its affluent audience, Canada offers competitive eCPM rates, making it a valuable market for publishers. Australia 🇦🇺: With a high online ad spending per capita, Australia ranks among the top countries for eCPM, providing excellent opportunities for monetization. United Kingdom 🇬🇧: The UK’s strong digital advertising market contributes to higher eCPM rates, especially in niches like finance and technology. Germany 🇩🇪: As Europe's largest economy, Germany has a high demand for digital advertising, leading to increased eCPM for publishers. Sweden 🇸🇪: Known for its tech-savvy population, Sweden boasts high eCPM rates, particularly in mobile advertising. Singapore 🇸🇬: With a strong digital economy, Singapore offers attractive eCPM rates for publishers targeting Southeast Asian audiences. By focusing your content and marketing strategies on these high eCPM countries, you can optimize your revenue potential in Google Ad Manager. Which countries have you found to yield the best results for your campaigns? Let’s share insights! 👇 #eCPM #GoogleAdManager #DigitalMarketing #Monetization #AdvertisingTrends

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Kick-off Campaigns with ROAST Scripts on Google Ads⚽ How can you score marketing goals during the Euro's? Our ROAST Labs team have created a script for Google AdWords to make real-time adjustments to your campaigns, based on external data! #Google #euros2024

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Digital and Voice Channels: A Key Alliance for a Seamless Customer Experience! ✨ Consumers navigate between digital and voice channels with ever-higher expectations. But how can you deliver a truly consistent and impactful experience? 🔍 Discover in this article the keys to optimizing the customer journey and turning every interaction into a unique opportunity 👉 https://lnkd.in/ekM32kt4

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💡 Activate campaigns with pre-populated behavior data Meet Behavior Activations in Activation Templates, a new feature you'll want to use right away. 💡 What’s in it for you? Ready-to-go data: ACTIVATE campaigns using pre-populated behavior data along with attribute data. More impact, less work: LEVERAGE templates with built-in behavior insights to create more precise and powerful activations. 🎥 Our CEO/co-founder Kazuki 💎 Ohta shares why Behavior Activations matters👇 📢 Try it now: Activate it within Treasure Data today. 💬 How do you plan to use Behavior Activations to streamline your campaigns? Share your ideas below! #CustomerData #CampaignActivation #CDP #TreasureData #DataDrivenMarketing

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"12% of retailers monitor uplifts in sales following ad campaigns run through their retail media networks" Retail media is in its early stages, so retailers are still trying to figure out how to benchmark success. To learn about the retail media benchmark insights we gathered in our research, download the report today. Download our Report - https://lnkd.in/eWJumWR4 #adtech #salesforce #retailmedia #retailmedianetworks

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Agility + Engagement = Results 🤝 In ABX, data is our secret sauce! When properly executed, we unlock valuable insights that help us find the perfect accounts and create tailored strategies. This means our campaigns are not just effective—they’re super quick to adapt! By transforming raw data into smart actions, we make sure our ABX efforts hit the bullseye every time. We’re all about using data to drive real impact and speed up those sales cycles. Let’s make it happen! Check out Folloze's "Transform to ABX" webinar series, crafted as part of our content strategy for Folloze! https://lnkd.in/g4MApX_7 #AbxStrategy #abx #b2bmarketing #salesprocess #buyerjourney

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💵 $164.9 billion on ads will spend marketers in Europe in 2024. It's an increase of 5% YoY. ✅ To reach customers in the digital environment effectively, advertisers need the right audience data. 📬 Contact us, and let's talk about reaching your target groups with data gathered from various devices and markets: https://lnkd.in/efNG3XE #audiencedata #adspend #advertising #marketing #digital #online #campaigns

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