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Embrace the latest guidelines from Retail Media with a comprehensive framework for accurately gauging campaign success, ensuring that every marketing dollar is well-spent. How does Microsoft Retail Media support and advocate our retailers and advertisers? 📒 Learn how to comply with the IAB/MRC Retail Media Measurement Guidelines here: https://msft.it/6049YHyM3 #MSARetailMedia #MicrosoftAdvertising 

Exciting news in the retail media space as Criteo and Microsoft enter a strategic partnership. Criteo will provide retail media inventory to Microsoft's extensive advertising client base, addressing the demand for retail media solutions. With over 200 media partnerships with retailers, Criteo is well-equipped to meet this demand seamlessly. Interestingly, despite Microsoft's acquisition of @PromoteIQ in 2019 for their retail media product, the partnership with Criteo indicates a gap in supply. Microsoft lacks sufficient partnerships with retailers to provide the required inventory, leading to Criteo stepping in to offer retail media technology for the retailers Microsoft works with. This move suggests that Microsoft is leaning towards Criteo's retail media technology over its own acquired tech from PromoteIQ. It also hints at Microsoft potentially transitioning away from the retail media AdTech sector while maintaining a presence in retail media advertising sales, capitalizing on the sector's growth financially. Exciting times are ahead in the evolving retail media landscape!

Scale and Simplicity are HOT 🔥. Fragmentation is NOT ❌. #Retailmedia just got even hotter with an exciting strategic partnership announced today between Microsoft Advertising and Criteo! Read below for all the details! #advertising #retailmedia #microsoft

Criteo is rewriting the rules in retail media. 🚀 Their bold moves are reshaping the landscape, and here's why you should pay attention. From prior experience I found their UX lacking, yet their strategic positioning is brilliant. Let's take a closer look... 💡 With over one-third of retail media advertisers managing more than 10 networks, the chaos is real. There's a massive opportunity for a user-friendly solution that simplifies ad buying and ROI tracking as brands look to shift their Marketing Mix drive profit at scale. 💰 Criteo's partnership with Microsoft? Genius. It unlocks fresh revenue opportunities for retailers who want the Ad $ but outsource the tech. (Imagine an ad platform from the creators of Outlook—thanks but no thanks). 📣 By targeting ad agencies that handle non-retail budgets, Criteo could finally solve the puzzle of multi-channel returns. If they nail it, they change the game. I'm betting on it. 💵 With 63% of brands shifting budgets from TV, Search, and Social to retail media, the stakes are high. What are your thoughts on Criteo's game plan? Drop your insights below! [Kudos to Lauren Johnson for the great reporting, as always!] https://lnkd.in/gsvCs5Ph Ready to boost your digital brand? Let's chat: [https://lnkd.in/g8SPGTdH] #retailmedia #ecommerce #advertising

Looking to transform the complexities of retail media into growth opportunities? 🚀 Navigating the complexities of retail media can be challenging, but with the right ad tech platforms, you can turn potential hurdles into opportunities for growth. These powerful tools help retailers streamline advertising efforts both on-site and across the web, ensuring better engagement and impressive sales results. Here's a quick rundown of the top ad tech platforms shaping the retail media ecosystem: 1. Criteo - Role: Commerce media company with SSP and DSP capabilities. - Benefits: Self-service solutions for advertisers, seamless inventory buying and selling. - Partners: Microsoft Advertising, Albertsons Media Collective, Dollar General. 2. LiveRamp - Role: Data connectivity platform. - Benefits: Data clean room collaboration for anonymized targeting. - Partners: CVS Media Exchange (CMX), Albertsons Media Collective, Wayfair. 3. The Trade Desk - Role: Self-serve DSP for comparative ad buying. - Benefits: Integrates purchase data with off-site platforms for smarter ad decisions. - Partners: CMX, Albertsons Media Collective, Macy’s, Instacart. 4. TripleLift - Role: SSP transforming product copy into display ads. - Benefits: Expands off-site reach without additional creative investment. - Partner: Amazon. These platforms enable retailers to connect retail media data with off-site ads, streamline campaign management, and measure success effectively. Even industry giants like Amazon leverage third-party ad tech to power their RMNs. How are you using these ad tech platforms in your retail media strategy? What results have you seen? Share your experiences and insights in the comments – let's learn and grow together! #Ecommerce #RetailMedia #AdTech #DigitalMarketing #Criteo #LiveRamp #TheTradeDesk #TripleLift #AmazonAdvertising #BrandExpansion #MarketingStrategy

Getting a Retail Media Network (RMN) off the ground can be challenging. Did you know that you can build your own RMN using Google Marketing Platform and Google Ad Manager? Tatum Roessler explains how -- and why -- to use Google tech to build a high-performing RMN that unifies data across platforms, delivering results for retailers and brand partners alike. Read her blog at the link below! https://bit.ly/49uZYaW

D2C ecommerce brands, are you ready to level up your advertising game? 🚀 If you're solely relying on one platform like Facebook, you might be missing out on significant growth opportunities. The key to scaling your brand lies in embracing multiple advertising channels. Ignore new ad platforms at your peril Google has recently introduced its TV Ad Network, offering targeted, unskippable ads on Google TV devices, reaching 20 million users. This reach could skyrocket to over 150 million including YouTube. A game-changer for advertisers, right? 📺💥 To navigate through the plethora of new ad platforms, consider partnering with agencies. While it may require a certain scale, it's a reliable strategy to effectively manage advertising across various platforms. Focus on honing your marketing skills and collaborate with agencies well-versed in these channels for optimal results. Seeking recommendations on top agencies to partner with? Drop me a message, and let's navigate this advertising landscape together. #D2C #Ecommerce #Advertising #DigitalMarketing

Retail media, the fastest-growing advertising category, leverages the power of first-party customer data. This data, collected directly from your customers, provides unique insights and enables you to create more targeted and effective advertising campaigns, leading to higher margin revenue. This is why retail media is changing the advertising industry. It accounts for 11% of global ad spend and is projected to reach €25 billion in Europe by 2026 (IAB Europe). ✨ Why it matters: retail media technology allows you to manage, analyse, and optimise your advertising efforts, giving you the tools to test new ad formats and strategies in the cloud to adapt to market changes. By implementing retail media, you can: 🏆 Achieve media excellence to align practices and compete with ad giants 🤝 Create strategic partnerships that offer valuable consumer and business insights 📈 Prioritise marketing and media budgets for maximum impact to increase ROI Retail media is set to drive significant growth in global digital ad spending. Swipe through our carousel to learn how to develop retail media within your company.

🚀 The future of advertising: agility in a complex digital landscape 🌐 Did you know that the "Pure Play Internet" sector, which includes companies like Alphabet, Amazon and Meta, is expected to grow by 14.1% to 741.4 billion USD in 2024? That's over 68.8% of the total advertising spend market! as reported by @WARC and @moreaboutadvertising 📈 However, with this rapid growth comes increasing complexity. The challenge for CMOs and Media teams is to optimize advertising and budgets across all digital channels, not just within closed systems. Here are some strategies to stay agile in this dynamic environment: • Data-centric approach: Use advanced analytics tools to gain insights into user behavior and adjust your campaigns accordingly. • Interdisciplinary teams: Make sure your marketing and media teams work closely together to ensure a consistent brand message across all channels. • Flexible technologies: Invest in technologies that allow you to react quickly to changes in the market and optimize campaigns in real time. • Training and education: Keep your team up to date on the latest trends and tools in digital advertising to maximize efficiency. The question remains: How do you deal with this complexity? Share your thoughts and strategies in the comments! 💬👇 If you want to learn more about effective advertising strategies, let's connect and shape the future of advertising together! 🤝 #DigitalMarketing #Advertising #Agility #MarketingStrategy #CMO #AdvertisingTrends @MINT

🚀 The future of advertising: agility in a complex digital landscape 🌐 Did you know that the "Pure Play Internet" sector, which includes companies like Alphabet, Amazon and Meta, is expected to grow by 14.1% to 741.4 billion USD in 2024? That's over 68.8% of the total advertising spend market! as reported by @WARC and @moreaboutadvertising 📈 However, with this rapid growth comes increasing complexity. The challenge for CMOs and Media teams is to optimize advertising and budgets across all digital channels, not just within closed systems. Here are some strategies to stay agile in this dynamic environment: • Data-centric approach: Use advanced analytics tools to gain insights into user behavior and adjust your campaigns accordingly. • Interdisciplinary teams: Make sure your marketing and media teams work closely together to ensure a consistent brand message across all channels. • Flexible technologies: Invest in technologies that allow you to react quickly to changes in the market and optimize campaigns in real time. • Training and education: Keep your team up to date on the latest trends and tools in digital advertising to maximize efficiency. The question remains: How do you deal with this complexity? Share your thoughts and strategies in the comments! 💬👇 If you want to learn more about effective advertising strategies, let's connect and shape the future of advertising together! 🤝 #DigitalMarketing #Advertising #Agility #MarketingStrategy #CMO #AdvertisingTrends @MINT