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#TBT: François de Gaspé Beaubien kicked off #DPAA2024 Video Everywhere Summit last week, quoting Jonathan Gudai on the year ahead: 📈 Real-world ads are bigger in cross-channel campaigns with better measurement 🤖 Real-world ads buying is 5x easier with Generative AI 🎨 Creative Content is automatically updated based on venue type #VideoEverywhereSummit #DPAA #Programmatic

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