Geoffroy Nardo

📢 If you missed our great April 23rd day, you can still join us virtually 👩‍💻 and learn on #AI, #copilot and the future of #advertising Register below: ↩ 1. Embracing AI: Empowering #growth for businesses of all sizes https://lnkd.in/gy9Z_7SW 2. Accelerate Roadshow 2024 - Virtual https://lnkd.in/gm8m7ihU #microsoftadvertising #adtech #insights #precisionmarketing

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More sustainable online advertising campaigns are possible. In this case study, we share how we worked with Havas and Havas City Nantes to identify targeted adjustments to help them cut their campaign emissions by an average of 25%, while still reaching their campaign goals of high visibility and CTR. Learn more 👉 https://lnkd.in/eQAzNq9D #Sustainability #Advertising #Programmatic

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🌟 Insightful clarifications from Yannick Bolloré, Chairman and CEO of Havas and Chairman of the Vivendi Board, as he addressed an analyst's question about the spin-off project during Havas’ Capital Markets Day in London! 🌍📈 Here’s a snapshot of the key points discussed: ➡️ Spin-off strategy: This transformational move is designed to offset the conglomerate discount and unlock significant value for all shareholders, enabling each business to focus on growth, visibility, and leadership. ➡️ CANAL+ Group planned listing in London: With English-speaking stakeholders and London’s role as a global financial hub, this step will pave the way for a potential dual listing in Johannesburg. ➡️ Louis Hachette Group listing on Euronext Growth (Paris): A logical choice to align with Lagardère’s presence on Euronext Paris while benefiting from a simplified yet regulated framework. ➡️ Havas planned listing in Amsterdam: A strategic move to protect its unique assets—talent and client relationships—against hostile takeovers. Governance measures, including a strong independent voice, will ensure transparency and alignment with shareholder interests. Yannick couldn’t speak on behalf of the Bolloré Group but reminded to the audience that they said they have no intention to launch a takeover on Vivendi, as evidenced by their share reduction to stay below the legal threshold. The dialogue will continue with all the stakeholders. Transparency can only increase value all round. The different companies to be split have a bright future. And here is the short video of his remarks : https://lnkd.in/ePQi_crk Arnaud de Puyfontaine Charlotte Rambaud Tiphaine Armand Charles Fleming Audrey Arnoux Jean-Louis Erneux Solange Maulini Nathalie Pellet xavier Le Roy Emilie Pietrini Amandine Ferre #Leadership #Strategy #Growth #CapitalMarketsDay #Vivendi

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🎂 𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 🎂 “𝘞𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘰𝘷𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 2 𝘺𝘦𝘢𝘳𝘴 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘰𝘤𝘤𝘶𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 10 𝘺𝘦𝘢𝘳𝘴” Thank you La Libre Eco & Pierre-François Lovens for the nice 𝘦𝘯𝘵𝘳𝘦𝘵𝘪𝘦𝘯. 🤖 GenAI is truly transformative for the marketing and creative industry, 🚀 Publicis Groupe is making significant investments to solidify its leadership position for GenAI in advertising, 😏 After 2 years, there is a normal stage of disillusionment and frustration, 📈 It's now perfect timing to invest AI strategically, planning with clear objectives, starting from the business need, not from the Tech, 🧠 That requires human brains, expertise, work, efforts, time, money, etc., 🤩 Not only looking for productivity, but also better adding value to the work/ better quality. -quote by Bill Gates.

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Publicis Groupe announces Q2 net revenue organic growth at +5.6%, ahead of expectations, and upgrades full year guidance to +5-6%.   Arthur Sadoun, Chairman and CEO of Publicis Groupe:    “Publicis achieved a very strong first half of the year, with net revenue organic growth at +5.4% and +7.4% growth on a like-for-like revenue basis.   We continued to win market share, with Q2 net revenue organic growth accelerating to +5.6%, above expectations and 400bps ahead of our industry.   For the first 6 months of the year, we kept delivering industry leading financial KPIs.   Despite a backdrop of ongoing macro-economic pressures, not only did our H1 performance demonstrate that our model is strong. It also showed that our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019.   As a result, we are confident in our ability to accelerate further in H2.   We are raising our net revenue organic growth guidance and now expect to deliver between +5-+6%. We will maintain our best-in-class financial ratios while continuing to make material investments in our talent and AI strategy.    As we further extract ourselves from the pack, we have everything we need to continue to lead and reinvent our industry thanks to our transformation.   We have a winning go to market, which has put us at the head of the new business rankings for the past five years. We have taken the leadership of personalization at scale, demonstrated by our combined Data and Media offering’s double-digit growth this quarter, for the third year in a row. And thanks to Publicis Sapient, we are uniquely positioned to partner with our clients in their AI-led transformation.   I would like to take this opportunity to thank all of our clients for their trust. I would also like to thank our people around the world for their outstanding work. Sustaining these levels of outperformance in such a difficult environment is an everyday battle and with the Executive Committee we are truly grateful for all of their efforts.” https://lnkd.in/ekNcS4fX

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🌟 Want to know how Citroën & Publicis Groupe doubled their leads-to-sales? 🔍 By partnering with Taboola! Together, we implemented a full-funnel strategy and retargeted potential customers effectively. Get insights into their innovative approach and see the impressive results: 📈 https://ow.ly/x3rK50SyP1x #DigitalMarketing#BusinessGrowth #LeadGen #DigitalAds #Retargeting

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Amidst global uncertainty, the EU faces a productivity crisis. As Mario Draghi highlighted, US productivity is now 20% higher than the EU's, and our share of global GDP is shrinking. 📉 The new EU mandate has a crucial task: revitalize Europe's competitiveness. One promising path is AI-driven innovation. AI could add €1.2 trillion to our economy and bring widespread benefits, but we need to adapt. 💡 Let's not miss out on this opportunity. The EU has the potential to be a global leader in AI, driving competitiveness and creating a brighter future for all Europeans. 🚀 Read more about Google's approach to rebuild competitiveness in Europe, alongside innovation with AI in the op ed by Matt Brittin published in L'Echo.

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🚀 Exciting Case from Publicis Media France & Utiq They tested a stable identifier for a 3 weeks campaigns and have revealed some fascinating insights: 🔍 Key Findings: - Chrome accounts for 93% of third-party cookies available in the in the campaign. - Even in a fully third-party cookie-compatible environment, only 53% of impressions contain a third-party cookie. - Notably, 19% of Chrome impressions are already without third-party cookies. - 45% of the users of an unnamed probabilistic identifier renewed - 14% of third-party cookies renewed These findings indicate that the stability of the probabilistic identifier is much lower than third-party cookies, leading to reduced scale and precision in targeting. Thanks Jean-Baptiste Rouet & team for sharing these insights! For those interested in the full article, it's available in French and can be found in the comments below. #DigitalAdvertising #AdTech #PublicisMedia #Utiq #cookieless #ThirdPartyCookies

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Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/eDv_CZee #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy

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Our General Manager for France, Adel Battikh, is back from the Cannes Lions International Festival of Creativity. 🦁 He spent an amazing week learning a lot and meeting inspiring new people. 🤝 Here is his take away from his week. ✨ ✅ Agencies need to help brands transform digitally across the entire customer journey and become agents of change along with their clients. ✅ AI was one of the most discussed topics.  AI is not a trendy topic anymore but now the real challenge is how to adopt and scale AI. We are moving from POC to adoption and scaling of AI. 🤖 🚀 ✅There were also lots of discussions around B2B marketing.  Some new research reveals that brand awareness is key across the entire buying committee. Don't focus only on the buyers. Over 60% of the time, B2B purchases favour brands recognised by ALL decision-makers, even if competitors offer similar solutions. Don't underestimate the hidden influencers! Building brand awareness with everyone involved in the B2B buying process is critical for success. JOLT Digital helps B2C and B2B brands win all along the journey thanks to our tools and technologies but we are also here to support brands in their transformation in AI or data. 🤖 A big thank you to our partners who we spent some time with in Cannes, to the International Advertising Association - France and to the entire staff for organising an exceptional event.  #CannesLions #Transformation #AI #JOLT #GamechangingisinourDNA

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This week, Dailymotion Advertising is in the spotlight across three major French publications: 📰 la Réclame – This interesting cross-interview with Danone highlights how attention has become a performance lever. The article covers the campaign launched in the context of the #OlympicGames2024, focusing on the need to stand out. It explores our attention-centered strategy using enriched formats and pre-creative tests, with results showing high attention and visibility scores. A thorough piece reflecting the insights shared by Thibaud Rivals, Lead Media Manager at Danone and Bruno Latapie, General Manager & SVP France here at Dailymotion Advertising: "How Danone and Dailymotion made attention a driver of performance" https://lnkd.in/eknpTA_w 📈 Stratégies – In this byline, our expert Hamza Kourimate, VP Global Sales Marketing & Solutions dives into why #AttentionMetrics are more than just another KPI. This article sheds light on how attention is now a core measure of performance in digital advertising, offering brands a deeper understanding of user engagement and driving better results: "Attention metrics are more than just another KPI to follow" https://lnkd.in/eEmyP_tY 🚘 Le Dauphiné Libéré – Discover #Insights from our Automotive Industry Study on consumer purchasing behaviors. The study reveals that price is the top priority for consumers, ahead of innovation and environmental concerns. Our findings highlight how understanding these criteria can help shape more effective advertising strategies for #Automotive brands: "Purchasing criteria: price takes precedence over innovation and the environment" https://lnkd.in/eWPZYma5 Exciting developments at Dailymotion Advertising as we keep driving the conversation around Attention Metrics and Consumer Behavior. Stay tuned for more insights! 💡 #DigitalAdvertising #AdTech #Strategies #AttentionMetrics #PerformanceMarketing #DailymotionAdvertising

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At RepTrak, we constantly track and analyze reputation data. Our consistent data collection process provides an accurate understanding of global reputation trends alongside regional nuances. Our analysis of France's CAC 40 index shows that they have the highest Reputation Score out of 6 major global stock indexes measured in our latest study — 2.7 points higher compared the global average. You can find the key business areas CAC 40 companies should leverage for continued reputational success in our latest one-pager. #CAC40 #StockIndex #Reputation

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CTV has proven to be one of the fastest-growing channels in digital advertising. 📈 Have you missed what all the fuss is about? No worries, we’ve (well, Pierre Wingren, to be honest) got you covered. Read this CTV insight and become a CTV expert in no time. ✅

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Yannick Bolloré, Chairman and Chief Executive Officer of Havas Group, and Chairman of the Supervisory Board of Vivendi, provided some details on the spin-off project at Havas' Capital Markets Day in London today:   Vivendi’s business results have been fantastic. The spin-off project is the best answer to offset the conglomerate discount and create value for all shareholders. The Bolloré Group never launched a takeover on Vivendi and they even sold some shares to remain below the legal takeover bid threshold. The spin-off project is therefore the only solution going forward. The spin-off will unlock potential for all the businesses and enable them to concentrate on external growth strategies, increase international visibility, and incentivize leadership with shares. On Canal+’s planned listing in London: Almost all the company’s stakeholders are English-speaking. London is a major marketplace which would also offer a fast-track for a potential dual listing in Joburg. The Bolloré Group has exactly the same rights as any other shareholder or investor in London. On Louis Hachette Group being listed on Euronext Growth (Paris): An obvious choice given that Lagardère is already listed on Euronext Paris. Euronext Growth has less constraints compared to Euronext Paris while offering the same level of regulation and control for shareholders. On Havas’ planned listing in Amsterdam: The objective is to maximize the value of Havas whose two main assets are its talent and its relationships with existing and future clients who expressed some anxiety on the company being the target of a hostile takeover. Amsterdam offers the possibility to create a foundation which would protect the company – any takeover would need to be friendly and approved by the Board. There will be no double voting rights until shares have been owned for two years after the listing. In terms of governance, the future Chairman, who will not be independent, has an excellent knowledge of the industry and exceptional client relations (Arnaud de Puyfontaine). There will be a lead independent director (Fabien Pierlot) to ensure a fully independent counter-voice to the Chair. The dialogue will continue with all our stakeholders. Being transparent in what we do can only increase value all round. The different companies to be split have a bright future. https://lnkd.in/eiie7z7Y

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🎤 Don't miss Romain Bogaerts and MM+M Executive Editor Marc Iskowitz today at AI Deciphered: Discovering the Potential for Marketers and Communicators. 🕙 10:20 a.m. 📍 Breakout Track 2: Transforming DTC and HCP Data into Strategic Insights with AI Innovation With Romain's expertise in AI-powered marketing solutions and Mark's deep industry insights, this conversation promises to deliver valuable perspectives for healthcare marketers navigating the AI landscape. #AIDeciphered #AIinPharma #HealthcareMarketing

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Join us for the 7th edition of Retail (Media) Morning organized by CB News and IPG Mediabrands France on Friday, September 27th. This year's theme, "Data, Synergies, Efficiency: The Magic Triangle of Retail Media," will be explored by our guests, shedding light on its implications for agencies and brands. In this conference we will emphasize the strategic importance of Retail Media, stressing the need for proper organization and exploration in France to establish global leadership in the field. With the surge in online sales post-COVID-19 and the inflation crisis, agencies' robust support has become essential. Discover the central role that media agencies play in connecting retail strategy with a full-funnel approach. Avoiding silos is key, with agencies facilitating clients' organizational alignment across marketing, media, and trade managing retail media. Neutrality in investments, measuring top-funnel actions' offline effects on e-retail sales, and optimizing media investments are critical aspects agencies assist with. As the landscape evolves with stringent data regulations and declining third-party cookies, e-commerce data is now pivotal for agencies' targeting strategies. Join us as we delve into the challenges of measuring the impact of off-site retail data activations on commercial performance, showcasing the return on investment of actions taken in the e-retail space. Don't miss out on these insightful discussions around data and efficiency, now central to the concerns of media consulting professionals. Learn more about the evolving media commerce landscape and how professionals are tackling the measurement challenges in e-retail. #RetailMedia #DataSynergiesEfficiency #Mediabrands #CBNews #RetailMorning

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At #techforretail @Louis Vuitton LVMH Christophe Plouseau and Franck LE MOAL share how #technology #data amplifies and personalizes omni retail Client engagement/experience before, during and after purchase. Of which LVAPP to use quiet tech to help Clients take care of their products, in store LVMH One App that converts high. Store is key: « 85% of purchase are in store. And 90% following an Ecommerce visit » LVMH’s Drive to store & human drivers: - store sales people creating unique experience one cannot have online - natural search analysis to bring Clients in store - in app proactive chat to bring Clients to store converts 2x - meeting setup (90k meetings/month @ Tiffany & Co. And 200K/months at Louis Vuitton) - data to personalise and improve media reach/engagement. #marketing #retail #luxury #quiettech #AI

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