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Decrease ad emissions and increase ad performance with Equativ #Sustainability #Advertising #Programmatic

🚀 Amplify your brand’s reach with the best in the business, check out our latest article on the Top Advertising Agencies and Experts that are reshaping the future of advertising. 📈 With the advertising market set to reach $835 billion by 2027, there’s no better time to find the right partner for your brand’s journey! Read the full article here and explore the best in the business: https://lnkd.in/e_unkvmz And if YOU are the agency driving change and think you should be featured, don’t hesitate – drop us a line and let’s make it happen! 💬 #TopAdAgencies #BrandGrowth #CreativeMarketing #Advertising

The Era of Superfluous Advertising Awards: A Reflection In an age where digital landscapes are as crowded as Times Square on New Year's Eve, it seems there's another aspect of modern life clamoring for attention: advertising awards. Once a symbol of extraordinary creativity and strategic brilliance, these accolades now seem to sprout like dandelions in a summer field, each claiming its own patch of recognition. Scrolling through LinkedIn in recent days, one cannot help but notice a curious trend: everyone is a jury member, everyone is an award winner. It appears that regardless of the campaign or the award in question, the path to victory lies not in innovation or impact, but rather in finding the right category and polishing one's PR image to a high gloss. Now, one might argue, where's the harm in that? If everyone is happy with their shiny trophy, does it truly matter? Perhaps. For what should truly matter is the essence of advertising itself: the ability to craft campaigns that resonate deeply, that move people, and that endure beyond the fleeting moment of applause. Consider, for instance, the advertising of the Frankfurter Allgemeine Zeitung (FAZ). It stands as a testament to the power of long-term, excellent advertising. Likewise, Dove has consistently redefined its message, continually inspiring and reinventing itself for new generations. Yet, amidst this sea of confetti content, where every small achievement is celebrated with fanfare, one must pause and question the true value of such recognition. Does the proliferation of awards dilute their significance? And do they inadvertently encourage quantity over quality? It's a phenomenon where even the smallest players in the advertising industry find themselves in the spotlight, basking in the glow of their own success. And while there's no denying the allure of recognition, one cannot help but wonder if we're sacrificing the pursuit of greatness on the altar of instant gratification. So, to all the brand managers, marketing teams, creatives and advertisers out there, perhaps it's time to dream bigger. Let's prioritize substance over spectacle, impact over accolades. After all, we can always scale down our ambitions, but let's not lose sight of the grandeur that awaits those who dare to think beyond the confines of mere awards and embrace the transformative power of truly great advertising. #greatads #awards #campaign #creative

"Results of a survey of nearly 1,100 marketing and advertising executives – representing brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents – show that 78% expect to increase or maintain their spend on radio/audio in 2024. That's up from 76% for 2023, while the decrease-spend slice of the pie shrunk from 24 to 22%." Read more about "Ad Report: Eight In 10 Marketers Plan To Up Or Maintain Radio Spend This Year." #radio #marketing #advertising #media #shoplocal #buylocal #ZMarketing

Curious about the advantages of incorporating radio advertising into your marketing strategy? Find out more in our latest article: https://hubs.ly/Q02BS5gs0 #radio #radioadvertising #advertising

A good summary for those working in the Programmatic space when it comes to made-for advertising sites (MFA). While holistically there is a need for the advertising industry to adopt measures to combat their negative impact on brand investment and consumer trust, it's also now more critical than ever for brands to continuously review and optimise their Programmatic activity. Alan Jenner Bonita Wong Mei He Khánh Hoàng Patrick H. https://bit.ly/3VvoJOy #Programmatic #Advertising #Brandsafety

As the #advertising landscape evolves, staying informed about different media channels is crucial for success. Our latest quick reference sheet on #OutOfHome Advertising provides an in-depth look at leveraging this powerful medium. Download your FREE copy and stay ahead in the competitive marketing world. #AdvertisingInRealLife #OOHStrategy https://okt.to/5tnD4r

"Redefining Advertising: The Power of Integration Between Traditional and Digital. Dive into how merging classic and contemporary strategies can open new horizons for brands worldwide. Join the conversation on the future of advertising. #MarketingInnovation #DigitalShift"

The Advertising Research Foundation (ARF) released findings last quarter that compared the findings of 12 attention measurement companies. You can see the key takeaways being adopted by brands globally through: ✔️eye tracking and facing coding being used to measure attention ✔️creative assets playing a key role in holding consumer attention ✔️brands optimizing their ad spend by understanding attention better Read the full article here: https://hubs.ly/Q02LzZyB0 How is your brand using attention metrics? #AttentionMetrics #AttentionOptimization #Advertising #Optimization #CreativeTesting #CreativeConfidence

The advertising market is stabilizing, though still experiencing fluctuations and unpredictability. Outdoor media led with a 15.8% growth, now holding a record 16% market share, while digital audio and video also show promise. This shift partly reflects strategic choices by advertisers, who avoided the Olympic period and focused on September and Q4.