Jerome Simulin’s Post

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Growing and scaling business with consumer-centric growth. Managing Director, Head of Sales, International. Ex Klarna AI powered ecommerce, ex Stocard app retail media & loyalty, ex Ipsos marketing.

At #techforretail @Louis Vuitton LVMH Christophe Plouseau and Franck LE MOAL share how #technology #data amplifies and personalizes omni retail Client engagement/experience before, during and after purchase. Of which LVAPP to use quiet tech to help Clients take care of their products, in store LVMH One App that converts high. Store is key: « 85% of purchase are in store. And 90% following an Ecommerce visit » LVMH’s Drive to store & human drivers: - store sales people creating unique experience one cannot have online - natural search analysis to bring Clients in store - in app proactive chat to bring Clients to store converts 2x - meeting setup (90k meetings/month @ Tiffany & Co. And 200K/months at Louis Vuitton) - data to personalise and improve media reach/engagement. #marketing #retail #luxury #quiettech #AI

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Impressive to see how LVMH is using technology to elevate the customer experience across all touchpoints! By combining data, personalization, and in-store engagement, they’re creating an unmatched shopping experience that blends the best of physical and digital retail. The impact on customer conversion and loyalty is clear!🙌

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