Thomas Jamet

Whether you made it to the South of France or not, you can still dive into the key trends from this years' Cannes Lions International Festival of Creativity. 🌊 In our wrap-up report, you'll explore the insights that will shape the future of marketing... Access the report here 👉 https://lnkd.in/dRBXUV_N #CannesLions2024 #Marketing #BreakthroughForBrands #NewCommunicationsEconomy

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🚀 Crafting impactful press releases: essential strategies for European associations A well-crafted press release is more than just a news delivery tool—it's a chance for European associations to reinforce their influence and credibility within a crowded media landscape. At #inextremis, we work with communication leaders to shape press releases that capture their organisation's essence and resonate with journalists. Are you looking to optimise your press release strategy? Discover how headlines, structured content, and targeted messaging can make all the difference. 📈 👉 Read the full article for insights on maximising press impact on our website: https://lnkd.in/egD2_PtN #MediaRelations #EUAssociations #Communications #MyPartnerAgency

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Time to act ⏳ - The recent study from Arcom is a wake up call for the ad industry : "By 2030 almost 45% of all advertising budgets will be spend on the top 4 global Social media platforms"- none of them being European putting a big threat to our democracy. Thanks to Storylines- SeenThis allows publishers, brands and agencies to reallocate significant Social Media ad budgets back to traditional publishers O&O properties while replicating the same "InstaTikSnapTokTube" Social Vertical Video Reels/ experiences but available on the Open Web across the most prestigious publishers. In short: => Better Outcomes & video performances @ 3 or 6 sec vs Meta/ YT Short or Tik Tok 📈 => Better quality & contextual environment as Storylines only runs on trusted publishers 📰 => HD Video, Instant Loading & Immersive Full Screen vertical Video advertising experience with Sound "on" 🥇 => Maximise your Video performances while minimizing your data transfer & carbon emissions thanks to SeenThis cutting edge adaptive streaming technology 🍀 => Support quality journalism advertising business & Democracy 🎯 Let's do more with less and embrace the next generation Open Web experience with Storylines 🚀 We all deserve a faster, better and greener UX on the Open Web- come and join the Storylines revolution 🔥 #betterinternet #SeenThis #Storylines #reinventingvideoadvertising #democracy #betterworldfornextgenerations #gamechanger

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🔗 CONNECT 🔗 is the first chapter of our Connect-Dare-Grow trilogy. Our agency isn't changing, but evolving. And it’s evolving with the values that have shaped SPACE into what it is today: the leading Belgian media agency. Curious for more? I explain it here, in my interview for Media Marketing. Proud to be a Spacian!

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💡 Insights directly from the source 💡 Digital PR Executive, Camille Corolleur, has shared her insider knowledge on French newsrooms and how to tackle the tricky media landscape as PR professional. Have a read below! #digitalprinfrance #digitalpr #digitalmarketing #internationaldigitalpr

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Thank you, Wizly and Dianah Z. for spreading the word. I do regard #communications as more #art than #science, despite the emergence of #metrics to gauge the effectiveness of the #PR person's value. No magic bullets and no mathematical formulas, but eminently learnable! Looking forward to sharing my #storytelling experiences. #businesscommunications #founderstories

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Music in the EU: A Global Opportunity 2024 An analysis of the social, cultural and economic value of music in the EU. Includes policy recommendations needed to support the EU music ecosystem, together with data on the EU market and case studies on the work around supporting, investing in and driving innovation for European artists. Read More Here: https://lnkd.in/diwbK-3X

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Reflections from SIAL Paris: A Holistic Approach to Communication for the Future 🌟 These days at SIAL have been a unique opportunity for me to pause and reflect on how #communication is evolving. One thing is clear: while #digital is the key that connects us, the approach we must adopt needs to be holistic. We can no longer think of communication as something separate between the #internal and #external aspects of a company. Today, companies need an approach that takes into account all aspects of their business, from #marketing to internal culture, from #talent promotion to creating a #workplace that values and engages #employees. And all of this must be done with #sustainability in mind because, now more than ever, corporate values must be concrete and lived by authentic ambassadors. 🌍 At Click Agency, we see ourselves as a strategic #partner that guides companies on this journey, helping them build communication that is truly integrated and speaks clearly and sincerely both inside and outside the organization. It's not just about content; it's a way of living and communicating, with a particular focus on how to engage people and value resources, both within and outside the brand. I’m grateful for the many conversations and insights these days have given me. It’s clear that the path forward is this: more fluid, human, and responsible communication. And we’re here to support you on this journey. 🤝✨ Stay tuned for the next stop! #Communication #Sustainability #food #madeinitaly #SIAL2024 #Click #branding #internalcommunication #externalcommunication #videoproduction #digitalmarketing #branding #employerbranding

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Delighted to have attended Day 1 of the European Association of Communication Directors (EACD) Summit. Some main messages that I found particularly insightful 👇: - in a world of disinformation and misinformation, digital literacy is essential - communication professionals need to explain better their value creation (as sometimes this is integrated in other measurable deliverables) , so rely on measurement as much as possible - create, don’t fix (stop recycling content but create new one instead) - plan in a forward motion (always plan well in advance) - get out of your own way ( take a step back and reassess your role as a communication leader/ comms department within the organisation) - communication is a horizontal practice despite the pressure of specialisation - communication is a strategic function, not an service provider Looking forward to Day 2! #EACDsummit #communication

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How can brands effectively navigate the challenges of the post-cookie landscape? Seedtag Co-CEO and Founder Jorge Poyatos was recently interviewed at our European HQ by Muriel Schtickzelle, Partner at Oliver Wyman, to share his vision of the adtech industry's transformation, explore emerging trends and how privacy-first targeting will be essential for navigating the soon-to-be cookieless era. Watch the full interview: https://lnkd.in/d-rfsNvF #OliverWyman #Seedtag #DigitalAdvertising #AdTech #ContextualAdvertising #PrivacyFirst

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B Lab’s decision to revoke B Corp status from all Havas agencies after one of them — Havas Media — signed Shell as a client feels like a potential inflection point for the professional services industry. The decision was driven — at least in part — by activism from within the industry itself and signals a shift in B Lab’s assessment of professional services firms. Client selection is now on the table in a way it wasn’t before. The B Corp designation carries significant weight in the US and the UK, but Havas’ choice to sacrifice it for the benefit of its revenue stream demonstrates that it either; 1️⃣ cares more about profit than the planet, or; 2️⃣ views B Corp status as an inferior measuring stick of sustainability (it smartly highlighted its ongoing engagement with EcoVadis and SBTi in its pitch-perfect response to B Lab’s decision) Or both. We’ve already seen capital markets quietly draw back enthusiasm for ESG. Perhaps Havas is simply following the trend. But sustainability is an increasingly important factor in procurement decisions for large organizations. Maybe all Havas is doing is selling the future to buy the present.

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Demographic Change "Demography is destiny" Auguste Comte "Simple statistics of rising and falling population numbers do not capture the more intricate interplay of challenges and opportunities presented by the coexistence of powerful economies that are shrinking as they age, and fast-developing regions characterized by rising youthful populations striving for political empowerment and economic advancement. The stakes are high for our planet’s security and sustainability. Many of the risks are obvious, but opportunities to shape shakeups and use them as a springboard to a better planet for its people also abound." Wilson Quarterly- Summer 2024 Demographic change has a widespread impact, it is.... Concerning CEOs Transforming China Providing India and Africa with a huge opportunity Creating a more sober UK Turning pets into humans Putting 70-year-old models onto catwalks Giving rise to more singles and more single travelers Made it a boom time for Hawaiian-themed restaurants And much more in the latest issue of the Provoke newsletter #macroforces #forcesofchange #disruption #demographics #demographicchange #driversofchange

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Adapting to the ever-evolving marketing landscape is essential, especially when it comes to influencer marketing. For studios and publishers, finding the right strategies can be the key to maximizing their ROI. In our latest episode, Antoine Bordeleau and Xavier Constantin of Streamforge discuss how studios and publishers can shift from traditional PR to influencer-driven strategies. So today, we'll explore: - The latest tools and strategies reshaping influencer marketing. - How to approach influencer partnerships for greater audience impact. - Mindsets that empower brands to stay agile and thrive. Listen now! https://lnkd.in/ecxxrM2q #gamedev #gameindustry #influencermarketing #indiedev #marketing #PR

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Digital PR in France is not the same as in the UK. Why? Because journalism isn't the same. In the past year or so, we've been developing the French digital PR offering at Distinctly — and learning a lot along the way. Understanding the media landscape is so important when it comes to PR campaigns and outreach, so having someone join the team that has worked in journalism in France has been invaluable (hey Camille Corolleur). Luckily for you, she's also written a blog post about journalism in France, to help understand what French journalists are after when it comes to PR. Some key takeaways: 📊 Remember the importance of strong data 🧠 Think about the "why?" behind your campaign. Why this topic or methodology? Why has a certain region ranked at the top of your study? 🎲 Jeux de mots: French journalists love a play on words in their headlines 📱 Don’t be afraid to pick up the phone Have a read below!

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#ThoughtsByEndlaw on Campaign Audiences A recurring topic in my discussions with brand managers and campaign analysts is the idea of a long-term TG for media campaigns for each brand, rather than creating #unique #audiences for each ad-campaign. This is a concept I've been advocating for a few years now.   But the trigger for today's post is the emerging trend of adopting long-term fixed audience concepts in the #DigitalAdvertising space as well. #GoogleAnalytics users, in particular, may have noticed this shift when they started working with #GA4 as they upgraded from the earlier versions of the tool.   I view this as a significant and #positiveStep towards aligning media campaigns more closely with brand #metrics and larger brand #objectives for advertising. At #BARCIndia, we offer year-long #CustomCohorts on commissioned basis, that enable the analysis of multiple TV campaigns and their impact on brand’s audience-cohort. Here’s to achieving a 1:1 correlation between media campaigns and brand goals! #BrandMetrics #Media #Campaigns #Audiences #Google #Television #TelevisionAdvertising #BrandObjectives #CampaignObjectives #CampaignAudiences #Digital #BrandMetrics #MarketAnalytics #Digital #Trends #AudienceResearch #Cohorts #TargetAudience #MediaMeasurement #ThoughtsByEndlaw #ThoughtLeadership

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Last week was #EuroEffie24 Judging Week and it was amazing to read all those entries from all over Europe. The best thing is you are forced to deep-dive again into #MarketingEffectiveness, a field in which we heave learned so much over the past decade, thanks to Les Binet, Peter Field, Mark Ritson, Byron Sharp's Ehrenberg-Bass Institute and System 1 (Please follow all of them and work with them!). Thanks for your everyday brilliant work. 🤓 My #learnings from this year's international glimpse are two-fold: 1. Our markets are different and so are our maturity levels. But all markets grow over time, become more professional and get their hands on good data and know-how (Thanks to the above.) as a basis. 🪴 2. We all can bring more of the research into our everyday work and apply it more consequently as well as argument with it, internally and externally. It will help us to apply one message as marketing community and to push effectiveness of marketing, which in turn will help marketing to rise in business. Let's get even better at that! 💪 So, what are the basics we know? ⚖️ #Brandbuilding and #SalesActivation must be balanced for maximum effectiveness and financial performance. It's on average a 60:40, depending on your category and where you stand with your brand. 💗 Emotionally driven ads outperform rational messaging for long-term #growth. 💰Brands that maintain #ExcessShareofVoice grow faster than competitors. 🤩 Maximizing reach and enhancing #MentalAvailability is crucial for maintaining a competitive edge. 🎨 #Distinctiveness is nowadays more important than differentiation in itself: Aim for #fame! 💓 #Fluency in terms of familiar settings, characters and other fluent devices resp. branding elements to drive accuracy and speed of brand recognition are crucial over the long-term. #Marketeers, if you want to add to this list, please do so! And even more so, let's embrace all of this again and again, especially in these tougher market conditions, to mutually drive our #marketing #impact. Thanks everyone providing their cases to this year's #EffieEurope Show to mutually train our muscles: Please celebrate the work and the winners at #EuroEffieDay in #Brussels on 11 December. 📆 🥳 Effie Worldwide Effie Awards Europe Serviceplan Group

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