Elisabeth GRAVIL 🖼️

SEO in France – What You Need to Know to Optimize Your Website 🇫🇷 🔍 Discover the essentials of SEO in the French market: 📚 Language and Localization: Ensure your website is in French and culturally adapted. 🔎 Keyword Research: Focus on French keywords using tools like Google Keyword Planner. ✍️ Content Quality: Create engaging content tailored to French users. 🏢 Local SEO: Register your business with Google My Business and get local reviews. 📈 Backlinks: Build high-quality links from reputable French sites. 📱 Mobile Optimization: Ensure your website is mobile-friendly. ⚙️ Technical SEO: Optimize for speed, security (HTTPS), and clean code. Stay ahead in the competitive digital space with these key strategies! 💻✨ Read Full Article: https://lnkd.in/dj5e6Srk #SEOFrance #DigitalMarketing #SEO #FrenchMarket #LocalSEO #SEOOptimization #OnlinePresence #TechTips

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10 Steps for Technical Image SEO | Moz #ImageSEO #ImageOptimization #SEO #SEM #DigitalMarketing #Business #Search #SocialMediaMarketing #Moz #OnPageSEO

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Discover two ways to boost your site's visibility with backlinks 🔗 Here’s a straightforward guide to get you started: 🚀 Option 1: RocketLinks.net - this platform is a go-to in France, though it comes with its caveats: ➡ High cost and complex interface ➡ Reflects the industry's opaque nature Despite these challenges, it remains a leading solution in a competitive market. 👨‍💻 Option 2: Hire professionals on Fiverr - you can find economical and effective options here! ➡ Search for "backlink" on Fiverr ➡ Contact at least five providers ➡ Request their site lists with actual traffic (watch out for those with high DA but no real visitors!) ➡ Ensure their sites align with your business sector And you, ever tried any unique methods for building backlinks? 🤔 #SEO #DigitalMarketing #Backlinks #ContentMarketing

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Last week’s SEO news you need to know 👀: 🗣️ OpenAI announced the new flagship generative model GPT-4o (Omni). The power tool can understand and respond to text, images, audio, and video, interact with humans, and is significantly faster and cheaper to run than its predecessors. 📻 AI Overviews has been released in the US. The trial version shows SERP snippets-like answers on some queries, generated by the latest Gemini model. Dubbed ‘the new death of SEO’, the system will significantly impact SEO strategies in 2024. 🤖 Two new crawlers - GoogleOther-Image and GoogleOther-Video, were added to the crawlbot arsenal. The two are optimized for fetching publicly accessible image and video URLs, removing workload from the GoogleOther bot released last year. 🤝 OpenAI has partnered with Reddit to bring their content aboard. The partnership will give OpenAI access to Reddit’s API data, display content from the platform in ChatGPT’s answers, and allow Reddit to leverage some of OpenAI’s features. 🌐 A new ’Web’ filter was added to Google’s search result bar. The filter shows only text-based links, removing images, videos, and other forms of results from the page. Follow us for more weekly SEO and Digital Marketing updates! #Ridarec #SEONews #GoogleUpdates

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TOMORROW: Have questions around Core Web Vitals, accessibility, and continuous SEO monitoring? We’re covering it all with Conductor ! Join our July 17 live webinar with experts Steven van Vessum and Alexandra Dristas. Bring your questions for the Q&A! https://bit.ly/45N4GzY #corewebvitals #webinar #SEO #SEOtips

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Marketing Trend Report by Kinecore Team : Booming Niches in 2024 1. Artificial Intelligence in Marketing - Market Value : Projected to reach $107.5 billion by 2028. - Growth Rate : Expected CAGR of 29.6% from 2021 to 2028. - Key Insights : - AI-powered tools are enhancing customer personalization. - Chatbots and virtual assistants are improving customer service efficiency. - Predictive analytics is driving better marketing decisions. 2. Influencer Marketing - Market Value : Estimated at $21.1 billion by 2025. - Growth Rate : Approximately 30% increase year-over-year. - Key Insights : - Micro-influencers (10K-100K followers) have higher engagement rates. - Influencer partnerships are shifting towards long-term collaborations. - Authentic content and niche communities are gaining traction. 3. Video Marketing - Market Value : Expected to reach $155 billion by 2026. - Growth Rate : CAGR of 24% from 2021 to 2026. - Key Insights : - Short-form videos (e.g., TikTok, Instagram Reels) are exploding in popularity. - Live streaming is becoming a vital tool for direct consumer engagement. - User-generated content is proving highly effective for brand authenticity. 4. Voice Search Optimization - Market Value : Projected to hit $40 billion by 2025. - Growth Rate : Over 25% CAGR. - Key Insights : - Increasing adoption of smart speakers and voice assistants. - Optimization for conversational keywords is essential. - Voice commerce is on the rise, particularly in retail and e-commerce. 5. Sustainable Marketing - Market Value : Valued at $3.5 trillion in 2020, growing rapidly. - Growth Rate : Significant year-on-year growth driven by consumer demand. - Key Insights : - Consumers prefer brands with sustainable and ethical practices. - Transparency in sourcing and production is critical. - Eco-friendly packaging and carbon-neutral initiatives are differentiators. 6. E-commerce and Social Commerce - Market Value : E-commerce projected to reach $6.3 trillion by 2024. - Growth Rate : Social commerce growing at a rate of 31.4% CAGR. - Key Insights : - Integration of shopping features in social media platforms. - Personalization and AI-driven recommendations are enhancing user experience. - Mobile-first strategies are crucial for capturing the on-the-go consumer. 7. Content Marketing - Market Value : Predicted to be $600 billion by 2024. - Growth Rate : Steady increase with a focus on quality over quantity. - Key Insights : - Interactive content (quizzes, polls) boosts engagement. - Long-form content (e.g., blogs, whitepapers) enhances SEO. - Data-driven content strategies are leading to better ROI

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😍 Featuring the "à la Une" in the #SEO section on Journal du Net! 🤗 In this new article, I'm sharing advice on #PSO (#Podcast #Search Optimization). 🎙 Doing SEO for #podcasts is kinda different from doing SEO for websites. For examples, #reviews are mandatory for podcasts, it's like the criteria for judging the #popularity of the #podcast. 👀 Read my new paper now: https://lnkd.in/eDQtsQG5 📞 Contact me or Narastoria for a collaboration! #podcast #podcasteuse #podcasting #auteure #auteur #businesswoman #femmeentrepreneure #entrepreneuse #entreprenariat #influencemarketing #marketingdigital #search #searchmarketing #marketingnumérique #marketingenligne #marketingenligne #référencementnaturel #redactionweb #influencemarketing

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This week’s SEO news you probably missed 👀: 🔌 A new free WordPress plugin called ‘Fewer Tags WordPress’ has been rolled out. The plugin solves a big problem regarding contextual navigation tags. It automatically removes all tags that contain less than ten posts, helping you normalize internal linking. 📋 A new survey by Botify has found that 55% of consumers find generative AI search engines better for shopping. Surveyors pointed out that AI searches make it easier to discover products and services, and more than half preferred AI-generated results over traditional search results. 🥁 OpenAI has started working on a new flagship model, expected to succeed the current GPT-4 by the end of the year. The announcement comes days after the Scarlett Johansson GPT-4o incident and the dismantlement of OpenAI’s Super Alignment team. Follow us for more weekly updates in the SEO, AI, and Digital Marketing sphere! #Ridarec #SEONews #GoogleUpdates

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𝗧𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗣𝗿𝗶𝗰𝗲 𝗧𝗮𝗴: 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗙𝗮𝗹𝗹𝗶𝗻𝗴 𝗕𝗲𝗵𝗶𝗻𝗱 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗔𝗜 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 I calculated that manual marketing tasks cost my small business 120 hours monthly - until AI tools cut that time by 70%. Small businesses lose $50,000+ yearly by avoiding AI marketing automation. The math is simple: manual social posting, customer service, and campaign management eat up valuable hours that could generate revenu𝗲. 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗿𝗲𝗮𝗹 𝗰𝗼𝘀𝘁𝘀 𝗼𝗳 𝗱𝗲𝗹𝗮𝘆𝗶𝗻𝗴 𝗔𝗜 𝗮𝗱𝗼𝗽t𝗶𝗼𝗻: Time Drain - Your team spends 15-20 hours weekly scheduling posts and responding to messages. AI handles these tasks in 2-3 hours, freeing your team for strategic work that drives growth. Missed Opportunities - Manual processes mean slower response times and inconsistent posting. While you sleep, AI engages customers 24/7, capturing leads your competitors might grab first. Revenue Loss - Without AI-powered targeting and personalization, your marketing budget works harder, not smarter. AI typically improves conversion rates by 30% through better audience targeting. Every month without AI marketing tools is money left on the table. Book a call if you're ready to stop losing time and start gaining market share.

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𝐐𝐮𝐢𝐜𝐤 𝐆𝐮𝐢𝐝𝐞 + 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐏𝐫𝐨𝐦𝐩𝐭𝐬 𝐭𝐨 𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 🚀 1️⃣ Define Your Product and Understand Its Value Proposition 2️⃣ Identify Your Target Audience 3️⃣ Predict Where to Find Potential Customers 4️⃣ Develop a Social Media and Marketing Strategy 5️⃣ Sales Strategy Development 6️⃣ Analyze and Iterate 💡 Inside this PDF, you'll discover prompts for every step. Simply take screenshots, copy them into ChatGPT. Good luck! Credit: Generative AI

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If you don't want to 10 x your conversion rate - don't use our landing page guide! (Bonus tip in the end 👀) Here's how: 𝗧𝗶𝘁𝗹𝗲: Your title needs to explain your value, tell your visitors exactly what you offer and add hook to give that extra zing ⚡ 𝗦𝘂𝗯𝘁𝗶𝘁𝗹𝗲: Subtitles are where you provide details—introduce the product and explain how it delivers the value mentioned in your title. 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗲: Present your product in its full essence, aiming for a realistic representation. Whenever possible, show the actual product—or better yet, demonstrate it in action. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: Displaying social proof above the fold instantly boosts credibility for the value you're offering. Any startup SEO company can say they'll help you rank higher" But its the Awards and Client results that make you believe it. 𝗖𝗮𝗹𝗹 𝗧𝗼 𝗔𝗰𝘁𝗶𝗼𝗻: Your CTA simplifies the next step - basically once you've shown what you do and proved it with undeniable results, they're probably thinking "I want this now!" so make sure you don't give them a chance to have second thoughts. Well here's our "𝗖𝗮𝗹𝗹 𝗧𝗼 𝗔𝗰𝘁𝗶𝗼𝗻" 😉 - if you enjoy valuable SEO and Inbound marketing content - follow SEO Sherpa for more 🗻 🚀

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