Comment pouvez-vous collaborer avec des influenceurs locaux pour atteindre la génération Z dans différentes régions?

Totally agree and here are some steps Before contacting influencers for Gen Z marketing: * Know Your Segments: Understand that Gen Z is diverse. Identify key characteristics, trends, and challenges in each region. * Tailor Content: Personalize your influencer partnerships to resonate with specific Gen Z subgroups. * Cultural Sensitivity: Be aware of cultural nuances to avoid missteps. * Relevance and Trust: Offer content and products relevant to local audiences to build trust. * Trendspotting: Use tools like Google Trends to stay updated on emerging trends. * Challenges and Solutions: Anticipate and address region-specific challenges. * Data-Driven: Use online surveys for valuable insights from your target audience.

Start by identifying influencers who resonate with the target audience's interests and values in each region. Engage them in authentic partnerships, allowing creative freedom while aligning with your brand message. Encourage influencers to generate region-specific content that reflects local culture and trends. Leveraging their credibility and reach, influencers can introduce your product or message to Gen Z in an engaging and relatable way, fostering trust and loyalty. This approach ensures a more personalized and region-specific connection with the Gen Z demographic while benefiting from the influencers' local insights and reach.

First of all, and this is the most important point for me, you have to find an influencer who lives in and for his community. That doesn't always have anything to do with reach. Gen Z has grown up with media and its natural integration into everyday life is a given. If this basis is right, an influencer will be accepted by Gen Z. Finding regionality is easy. Ultimately, these are metrics that can be found through tools like Socialblade & Co or through a targeted hashtag/location search. But then it's all about the qualitative factors. Analyzing the influencer's interaction with his followers. Does he respond to questions? Does he use the right language (especially important with Gen Z), is he quick in his reactions and does he use trends?

100%. With access to data and insights using tools like google, sprout etc., collaborating with local influencers for Gen Z outreach is a game-changer. Understanding diverse regional preferences is key. Let's leverage data and insights to tailor our approach effectively.💡#GenZMarketing #InfluencerPartnerships

🌍 Reaching Gen Z Globally with Local Flair 🌍 To connect with Gen Z across the world, we're teaming up with local influencers who speak their language - both literally and figuratively. From Tokyo to Toronto, our mission is to bring our brand's values to life in a way that resonates with each unique region. Stay tuned for authentic and exciting collaborations that celebrate diversity and shared experiences. 🌟 #GenZGlobal #LocalFlair #DiversityMatters

Before diving into our Gen Z influencer campaign, you should conducted thorough research on our target markets. For instance, in Tokyo, we found that sustainability and tech-savvy fashion trends are prominent among local Gen Z consumers. This influenced our choice of eco-friendly influencers who are active in the Japanese fashion-tech scene.

Listen to the Influencers you select! Having built their own community, they can give you invaluable insights into how to target Gen Z in their market. If you're not willing to trust them, better not engage at all.

First, identify key regions for your brand, then analyze Gen Z's behaviors, values, and trends in those areas using social media insights, surveys, and market reports. Understand their unique cultural, social, and digital nuances. This will set you up for success

Absolutely. It is extremely important to get homework done on the target markets. Recognizing Gen Z's lack of Homogeneity is an important factor. Gen Z is not uniform, so let's explore the example of Diverse Backgrounds. Considering a tech company launching a new smartphone for both urban and rural Gen Z should recognize the different usage patterns. Urban Gen Z values social and entertainment, while rural Gen Z may prioritize practical uses like education and job searches. Tailoring marketing strategies to these diverse backgrounds is essential. In marketing to Gen Z, before reaching out to any influencers, recognizing and embracing their regional diversity is the key to effectively engaging this multifaceted generation.

Researching your target market will either make or break your marketing. You need to understand their pain points and how your product or service will help them. If you can't do this, you are really leaving money on the table. Marketing isn't hard if you have the right research behind it

I wholeheartedly agree with the concept. I have firsthand experience sourcing an influencer from the automotive market to train car sales consultants, and the impact was truly impressive. The influencer was able to convey the message effortlessly, effectively capturing the mindset of the sales team. I can confidently say that it far surpassed the results we could have achieved with any other trainer in the market.

Now that you know your target markets inside out, it's time to find the right influencers. Use influencer marketing tools to identify potential matches. Take a stroll on social media, search for relevant hashtags, and check out local events and campaigns. See if you've already got partnerships in those areas that you can expand. Authenticity is key, so look for influencers who really embody your brand's values and culture. And remember, diversity matters to Gen Z, so consider influencers from various backgrounds.

However, authenticity is also important here. This means that you don't build an honest collaboration overnight. Often the best collaborations are those that build on an "unpaid" mention & then intensify. However, this requires very intensive research on the part of the company. Or a very time-intensive collaboration & very good and authentic storytelling (which should not be prescribed by the company, but must be developed together with the influencer), so that it runs successfully. Companies must respond to the influencer's style and manner.I would say it's just as much the other way around: influencers need to find companies that fit their brand.

Influencers can create a lot of difference related to any brands growth by promoting right products online or by giving honest reviews.

Leverage the work of other brands by reaching out to influencers who already have long term relationships with brands that also target your customers. Everybody does their due diligence when selecting influencers to work with; Content, KPIs, Engagements etc. which is the most time consuming part. Engagement rates and audience statistics also don't always translate into reaching your goals so you could leverage a platform like Kolsquare to identify the best performing influencers of other successful brands. Let's say you are a cosmetics brand, what kind of clothes does your target audience wear, which car do they drive etc.. Identify these brands and look for their strongest influencers to save time and money.

Next, identify local influencers who resonate with your target market. Don't just look at follower numbers; consider their engagement rates, content style, and audience demographics. Micro-influencers often have highly engaged communities and can offer more authentic connections.

You've found your influencers, now it's all about building relationships. Start with a personal touch in your outreach. Follow them on social media, engage with their content, and if possible, meet them at local events. Collaboration is a two-way street, so work closely with them on content ideas that resonate with their audience. Show your support by offering more than just money – think exclusive access or opportunities for personal growth. Be transparent, respond promptly, and foster long-term relationships.

To create and maintain a meaningful and credible relationship with influencers, brands need to keep in mind that influencers are content creators. Therefore, it is key to respect and stimulate their creative freedom, allowing them to showcase the brand in ways that are truly relevant for their audiences. Otherwise, none of their publications will really matter.

Consider establishing long-term partnerships with successful local influencers to maintain a consistent presence in the target regions and build brand loyalty.

Influencer marketing is a human to human business. It's not a display that you can switch on and off, so one of the most important tasks of an influencer marketing manager is building the relationship between your brand and the influencer. The more effort you put in, the more you will receive. An influencer is not only an ad, things can go wrong, timings will not always be met etc. so the way you react to these situations can make you stand out. Make it easy for them to promote and love your brand!

Every like, comment, and personalized message serves as a bridge, strengthening the connection between your brand and the influencer. By offering exclusive access, you invite them to peek behind the scenes, turning them from mere endorsers into valued insiders. In essence, this isn't a transaction; it's a narrative woven with threads of trust, where the storytellers are your influencers, and the story is a reflection of their genuine connection with your brand.

Your strategy and content need to speak the local language – both literally and figuratively. Collaborate with influencers on content that fits their style and your brand's message. Tailor your messaging to align with local preferences, culture, and language. Create a content calendar to stay consistent and flexible. Experiment with different content types – photos, videos, stories – whatever resonates best with the local Gen Z audience. Tell stories, encourage user-generated content, and stay tuned to local trends and events.

When collaborating with local Influencers, make sure you have studied the regions Culture. Language. Preferences. Remember, as regions change, people's behaviours and preferences change. So tailor your strategy and content accordingly.

It's not just about understanding the locality of the target region, but rather understanding the influencer. Ultimately, a person who communicates authentically, and he can do that best when he is himself. Companies must grant this freedom in their strategy.

You need to be brave for this one: Trust your influencers to know how to communicate to their audience. Don't force them to do certain things that will not be authentic but also give them the freedom to be creative and personal at how they approach the promotion of your product. They know the codes and insights of their respective audience better than anyone else so leverage this by allowing them to guide you.

Local language's can change massively even within countries themselves. You need to make sure that you have to look at the culture and the preferences of your target market and where you are marketing.

Then, co-create content strategies with these influencers, ensuring messages align with your target market interests and values. Use each influencer’s insights about what works for their audience to tailor approaches, whether it's through trends like memes, social activism, or local happenings

Before measuring your campaigns you need to define your goals. Without a goal, your results will not make a lot of sense. Once you have set your goal you can specify which KPIs to follow and which you can neglect. If your goal is sales, the reach or engagement might not be relevant. Usually there are three variables that you should check for in order to optimize your strategy: 1. Timing 2. Storytelling (The actual content) 3. KPIs

Your campaign's live, but the work isn't over. Keep a close eye on how things are going. Define your goals and track key performance indicators like engagement rates, clicks, and conversions. Compare results across different local markets to see what's working best. Dive deep into your audience's demographics and behaviors. Don't forget to ask your influencers for feedback; they're your boots on the ground. Be ready to tweak your strategy based on the data – adjust budgets, optimize content, and scale what's working. Stay compliant with local regulations, and always communicate openly with your influencers.

One valuable aspect was establishing Key Performance Indicators (KPIs) that reflect learning and rewarding the top achievers, fostering a sense of motivation and camaraderie.

Working together on KPIs before the campaign gets going is very important here. And the more the campaign develops, the more likely it is that KPIs will need to be adjusted over time.

Having a platform dedicated to influencer marketing to help measure results is helpful. But not all brands have the budget for those platforms. Other ways to track include UTM codes on a tracking link, discount codes, and special landing pages. Highly recommend the special discount codes if it's an option for your brand- nothing more convincing to make a purchase than a discount form your favorite influencer!

Absolutely agree! Measuring and optimizing results are the pillars of a successful influencer collaboration strategy. Continuous improvement based on data insights and open communication with influencers is the way to go.

Measure your strategy's impact through engagement metrics, conversion rates, or brand sentiment analysis within the target regions, and continuously adapt your approach based on performance data. Remember, authenticity, and relatability are keys in messaging to maintain attention and loyalty.

Measuring results in reports visually is an underrated skill. Remember, your clients will not always understand your sort of reports, so if you can make it simple, the better it is. K.I.S.S KEEP IT SIMPLE STUPID

Companies need to rethink. It's not about using influencers to sell products. It's about creating a new kind of awareness thanks to influencers. Building an honest bond with new potential customers. And that can only be achieved through intensive and close collaboration with influencers. Not by writing detailed and rigid briefings.

Probieren wir das neue Tool von LinkedIn also mal aus 😅🙏 Wenn ich Influencer aus einer bestimmten Stadt finden möchte, würde ich mich zunächst bei meinem Netzwerk umhören ob sie persönliche Kontakte zu Creators (oder Managements) haben. An die Quelle zu gehen und im besten Fall eine persönliche Vorstellung zu bekommen ist Gold wert und verhindert gleichzeitig in den vielen Anfragen per Mail unterzugehen. Nun mein ganz spezieller Tipp 💡: In einer großen Stadt wie Berlin gibt es regelmäßig Stammtische von Creators und Marketingleuten. Finde diese und kontaktiere den Veranstalter. Der kann dir sicher weiterhelfen und dich vermitteln! Zuletzt: Frag deine Community wen sie gerne für deine Marke sehen wollen würde. Ich wünsche viel Erfolg. 🙌

Experiment with the vernacular/local language to see what is being engaged with and what is not (and not just focus on English solely) and then discuss and plan with influencers accordingly. Also, check the comments sections to gauge audience sentiments.

It's vital to consider the platform usage trends among your target market in different regions, as different demographic groups may have varying digital preferences. Stay updated on digital environments popular with your target audience, and be aware of potential migration from today’s mainstream platforms. Furthermore, emphasise values-driven marketing, as modern consumers often prefer brands that take stands on social and environmental issues. Work with influencers who genuinely align with your brand values and can articulate your stance authentically. Lastly, consider a feedback loop where regional audiences can interact and provide input, making them active participants in your brand's journey, fostering a sense of community & loyalty.

Well, this is the case when you are trying to target a specific target audience. Do not overcomplicate things, get Gen Z influencers and a marketer who understands how to speak to them. You’ll then have the words and the speaker.