Philipp Greulich

The Silent Budget Killer in B2B Marketing. ⚡️Focusing only on big revenue gains (the good side)⚡️ ⚡️Overlooking necessary costs, commitment, and investment (the hidden side)⚡️ You (or your CEO) are spreading yourself too thin by doing it all. But you neglect costs and investment. Many people get hyped over DemandGen or ABM but forget two key aspects: ❶ Analyze how your buyers buy ⭛ ⭐️Build a smart GTM plan by asking: ➞ Complexity of the buying process → How long and difficult is their buying process? ➞ Sales cycle → How do your customers make their purchases? ❷ Consider the investment required to nail down that GTM ⭛ ⭐️Build a smart GTM plan by asking: ➞ How many resources do I need to nail down that GTM strategy? ➞ How long do I need to commit to that strategy? ➞ Do I need extra resources (headcount/budget)? ➞ Do I need a skill-up program for my teams, or should I turn to external experts? Example: LeadGen & PLG will require fewer resources (headcount, money) 1:1 ABM will require more resources (headcount, money) 👇What is the top 1 budget killer? How do avoid spreading yourself too thin while testing and iterating new initiatives?

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Problem-finding vs. Product Pushing. Great ads don't feel like ads. Good selling doesn't need to feel like pitch-slapping. A Great example of combining: - Contrast. - Teasing (partial logo reveals, let the prospect figure it out) - Intrigue - The Cost of inaction (same view, same sky, half the price) Sell this way. #unselling P.S. Join wayyyy less than one million other smart folks I rudely interrupt at 7 am every Sunday with a freshly baked “Fix in Six” training video. → 1 bite-sized, watch on-demand video  → 1 tangly sales topic. → 6 minutes (or less) https://lnkd.in/ea3wZaep

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Pipeline from Day 1 ✅ Cutting edge SaaS ✅ World class team ✅ MarTech sellers in Berlin: this one's for you! Know someone who fits the bill? Tag them in the comments or share this post! 🐺💜 #sales #recruitment #hiring

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Hundreds of meetings. 30 BDRs. One spreadsheet for commissions. The result? Panic and chaos 😵 “For a team of 30 people booking a lot of meetings, the spreadsheet got really long and eventually — a hassle to manage,” recalls Kevin Moran, BDR Team Lead at Chargebee, on the latest episode of Commissions Gone Wrong. He could sense a dread creep in each time he had to open the spreadsheet. It was overwhelming, or as Kevin says: it felt like a monster 👹 Watch the full story 👇 #commissions #incentives #salescompensation #CommissionsGoneWrong

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Start using Eyk if you want to use your actual transaction data as a basis to determine how to improve your conversion rates. Instead of making these crucial decisions solely on revenue and attribution reported by the platforms you use. Unfortunately there is a lot of 'over attribution' reported, resulting in total revenue coming from your actual transaction data that is not matching with all revenue attribution reported to you. As a result of that, if you solely rely on such data, you are not able to take good decisions how to improve your ROI.

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Strong e-commerce conversion funnel = Converts visitors into buyers. Marketing funnels are more than just an ad leading to a landing page with an email follow-up. They cover everything a shopper experiences on their buying journey. It goes: From discovery → Top Into first purchase → Middle Customer + beyond → Bottom Check out how to build an e-commerce conversion funnel:

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we spent ZERO € for 100k+ website impressions & 700 users.💥 this is how we did it: over the last 7 months, Christoph, Eva and I posted 1-2 times on LinkedIn per week. at first, we had to convince Christoph... now he gets tons of inbound leads and first-hand bug reports. 😉 some call it founder-led sales, some personal branding, some social selling. no matter what you call it and no matter what stage someone is at: I am 100% convinced that every business needs an audience. 🙌 and audiences are built through trust – through getting to know the people. so, looking back, I would follow the exact same strategy. besides our growing beta user community, this approach has helped us to reach: 👉 over 70% of our website traffic 👉 multiple invitations for accelerators, speaking slots, and partnerships. 👉 daily inbound messages from creators and high-qualified leads to try Scripe. 👉 an engaged community of beta users promoting Scripe in their LinkedIn posts. on top, we made some crucial learnings on what messaging works and what doesn’t. these learnings will be key once we start investing in paid marketing efforts on top, once we finally launch Scripe (very soon!). so if you think that this is your sign to finally start posting more consistently on LinkedIn – take it & thank me later. 😉 and if you need some support from Scripe in crafting the right posts, let me know and I will send an invite your way. 🚀 #LinkedInMarketing #PersonalBranding #marketing #linkedin #scripe

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𝐔𝐧𝐥𝐨𝐜𝐤 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐚𝐭 𝐃𝐈𝐘 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐃𝐚𝐲! 𝐌𝐚𝐫𝐤 𝐲𝐨𝐮𝐫 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫𝐬 𝐟𝐨𝐫 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 10, 2024. 𝐃𝐈𝐘 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐃𝐚𝐲 𝐢𝐧 𝐂𝐨𝐥𝐨𝐠𝐧𝐞 𝐢𝐬 𝐬𝐞𝐭 𝐭𝐨 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐡𝐨𝐰 𝐨𝐧𝐥𝐢𝐧𝐞 𝐯𝐞𝐧𝐝𝐨𝐫𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤. Our gominga keynote on review management will reveal game-changing strategies to transform customer opinions into tangible ecommerce growth. Here are 10 reasons why review management is important for you as a DIY brand: 1️⃣ Builds trust with potential customers 2️⃣ Provides social proof of product quality 3️⃣ Influences purchase decisions 4️⃣ Improves search engine rankings 5️⃣ Offers valuable customer feedback 6️⃣ Helps identify and address product issues 7️⃣ Increases brand visibility and awareness 8️⃣ Encourages customer engagement 9️⃣ Differentiates from competitors 1️⃣0️⃣ Boosts conversion rates and sales This hybrid event offers both in-person and remote attendance options, ensuring accessibility for all. Join industry leaders and innovators for a day of insights, networking, and actionable takeaways. Thanks for organizing this event Oliver Lucas, Colin Czeloth, Johanna Münch and Norbert Lindemann. Ping me or Frederik Alexander Buecker and Cem Yakar to schedule a meeting! #diy #ecommerce #customerexperience #reviews #ratings

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Even though I do evangelize CRO for DTC brands. 🙌 But it is not the only tool in your brand's arsenal. 🛠️ There are other tools you can use for better conversion rates, AOV and LTV (stickiness). Some of these are: 1. brand identity - much more than logo & font 2. brand story - much more than "about us" 3. tone of voice - much more than copy 4. style of language used in the messaging 5. aesthetics - much more than design ----------------------------------------------------------------------------- Yes, even aesthetics are important. Why? Because a Gen-Z girl won't drop 20% of her salary on a jewellery. Unless the jewellery brand's store & social aesthetics are on point. And, the messaging is in-line with her personal values. Now you can do CRO & tweak elements of your store such as CTAs, photos, pricing, product titles etc & call it a day's hard work. Or you can go the extra mile and work on other 5 points as well. I will any day recommend going above and beyond. That's where magic happens 🌈 #CRO #ecommerce #OptimizeYourBrand #OptimizeYourLife

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Write a LinkedIn post in 1 minute using AI (a step-by-step guide). How I go from idea to high-performing post draft in a few clicks 👇 I use Taplio’s Post Generator, it’s incredibly easy, fast & effective! No more staring at a blank page or dealing with writer’s block. Here’s what I love about Taplio: → Find trending post topic ideas easily → Generate post drafts quickly using AI → Schedule & manage posts effortlessly 👉 How to quickly generate a post in Taplio: ✳️ Step 1 → Navigate to Post Generator Click 'Post Generator' under AI Generator to write a post with AI. ✳️ Step 2 → Describe your post topic Taplio will craft a draft based on your input. Tip: Provide a detailed description for the best results. ✳️ Step 3 → Choose the number of variants I opt for 2 variants to have more options. ✳️ Step 4 → Select tags to refine options Tags cover format, tone, angle, and structure. You can choose up to 5 tags/options. ✳️ Step 5 → Click “Generate” to create your draft Review the 2 variations Taplio provides. Select your preferred post draft. ✳️ Step 6 → Click Edit & Post on the variant Use AI tools to refine your draft further. You can shorten it, create hooks, add CTAs, etc. You can also manually edit the draft if needed. ✳️ Step 7 → Click Add to Queue to schedule your post Visit ‘My Queue’ to review the scheduled post. 🏆 Taplio is trusted by 7k+ LinkedIn creators! 📌📌 Try Taplio for free: https://bit.ly/3WcBDkU P.S. Use discount code “AND50” to get 50% off the first 3 months for any monthly plan. Code is only valid for the first 15 people who redeem it in the next 72 hours. #linkedin #creators #socialmedia #socialmediamarketing #marketing

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The difference is 𝟯𝟬% 𝗺𝗼𝗿𝗲 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗽𝗹𝗮𝗻 𝘂𝗽𝗴𝗿𝗮𝗱𝗲𝘀. With no extra budget. On its own: - Miro’s funnel begins with a free trial. - After 7 days (or more), conversions take place. - Miro used corporate sign-up to optimize its Google campaigns. The result: Not optimal because it didn’t directly reflect the likelihood of converting to paid users. With Voyantis.ai: - Conversion forecasts were made based on Miro's anonymized data. - User-level predictions were fed to Google via Server API. - Ad campaigns moved from tCPA to value-based bidding. The result: A 30% uptick in paying customers, a 35% boost in annual plan subscription share, and a 14% increase in average seat count per customer. That’s what I call substantial gains through optimization. But don’t take it from me. Here’s what Miro said: “Not only have we brought more paying accounts with the same media spend, we brought accounts with higher value. We brought more annual plans (compared to monthly plans). We also acquired teams with a higher number of members for each account.” - Robbert Smit, Head of Paid Marketing at Miro 𝗠𝗶𝗿𝗼’𝘀 𝗙𝘂𝗹𝗹 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆: https://t2m.io/yhtfdotY #startups #growth #strategy #artificialintelligence #VBB

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This is how we scaled the organic traffic of a food ecommerce brand to 400k a year with content. No fancy technical stuff. No link building. Challenges before the collaboration — No SEO strategy and few top 10 rankings — Lots of competition from established domains — English-speaking team in the German market — No internal SEO capacities What we did — Built a content plan with clear priorities — Checked product-fit, volume and chances to rank — Used structured data to get more visibility (“Recipe”) — Reliably executed the content plan (so many fail on this one) — Built ~40 pages for recipes and ingredients — Used SurferSEO to semantically optimize — Always went above competitor’s content score — Advised on improving the content design — Built in social proof and contextual information — Advised on conversion optimization — Directed people from the recipe to the product The results — From ~2k monthly organic traffic to ~45k — 22x based on GSC data (no Semrush projection!) — Almost 10k ranking keywords (13x to Sep. 2021) — 756 in top 3 and 1,338 on position 4-10 — 1,239 SERP features — Basically everything Non-Branded (99.1%) Found this post useful? Please share it, like it and leave a comment below. Have a great day! #seo #content #ecommerce

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Great list of AI tools to help build your pipeline from Lanny M. Heiz!

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10-point checklist to know if LinkedIn ads are the right channel for your SaaS. 👇 LinkedIn ads are a great channel, but not for every SaaS company. Together with Christoph Schachner we worked on a LinkedIn Ad Guide for SaaS startups. Here are 10 things you need to consider: ✅ You have product-market fit using LinkedIn ads as a research channel is very expensive if you have not nailed your target audience, core offer, price point, or value proposition yet ✅ Your target audience is active on LinkedIn active is important since just because you can target them, does not mean they actively use the network - and thus see your ads ✅ ACV > $8.000 LinkedIn ads can be quite expensive and sales cycles quite long, so it is important that your pricing can support this investment ✅ A decent website/ landing page that already converts ✅ Budget of $3.000 over 3 months CPCs are high and exposing your audience to different messages and impacting the buyer journey takes time ✅ Other performing marketing channels SEA, SEO, Email, Affiliates, Organic Social and you use LinkedIn ads as part of your overall marketing strategy - not as the sole driver ✅ LinkedIn company page is well set up posts, information, 1.000+ followers ✅ You have a CRM Once you have established that you fit the minimum requirements, you can check if you fulfill the bonus points which improves the chance of success for your campaigns. Bonus points: ✅ One or more people at your company are already actively posting on LinkedIn ✅ You have a highly visual product 👉 If you are interested in a step-by-step guide on how to run LinkedIn ads for your early-stage SaaS startup, sign up to my newsletter and get the full guide delivered to your inbox on Sunday.

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Here’s one way to do this: (That is especially relevant for people in ecom) 1. Pick your best angle for your product 2. Make a list of different UGC formats 3. Go to JoinBrands and hire a creator 4. Have them make videos for those formats 5. Test the formats against each other 6. Settle on the one that works best 7. Hire more creators to do that format 8. Start testing angles against each other too 9. Keep testing for other factors It’s a grueling process, but it’s necessary.  Do the work.  P.S. My UGC marketplace helps you find proven creators and get persuasive content made for affordable prices. Hit the “visit my website” button to check it out.

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UGC how it has been used the last years is dead. ❌ I would agree with that and so does Claudio - the German UGC goat. 🐐 We discuss at OMR : 🔥 WHY a simple UGC ad does no longer perform absurdly well like 2 years ago 🔥 HOW TO blend into the users' feeds like a 9:16 chameleon 🔥 WHAT a good pricing for converting UGC looks like Meet us in our Masterclass: 📆 Tuesday, 07.05.2024 ⏰ 2:30-4:00 PM Together with Aylin Kaleciklioglu - UGC ✨ we will deep dive into UGC. And no we don't reference takle.io twenty times (even if the platform is da best), neither we will advertise ourselves to you. ⚠️ For the last time on stage for takle.io we put together our knowledge, experience and my best jokes (be prepared 💃🏻) to make it a Masterclass deserving your time & energy. Hit me up for questions upfront and otherwise enjoy a great pre-Friday ! 💌 PS: Serious speaker images aren’t our style - knowledge sharing is. 🎤

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67% of Cold Emails Never Reach the Inbox 👇 Stop wasting money on undelivered campaigns. → Achieve a 98% warm-up inbox placement → Get 3x higher open rates with natural engagement → Experience 45% positive reply rate for emails → Generate a real ROI in just 14 days 📌 Try Instantly.ai (it delivers) 🔄 Repost to help others with cold email

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Every ambitious, high-growth brand wanting to scale Meta profitably should do this asap. I call it The Creative Power Law: - Graph analyzes 500+ ads - Every ad = a bar - Bars = share of spend per ad - Line = cumulative distribution function (CDF) CDF is just a fancy name to calc your Creative Power Law. In this case: - 5% of ads drove 50% of spend - 10% of ads drove 67% of spend - 17% of ads drove 80% of spend ➡️ Almost a perfect 80/20 rule ✅ 📈 👊 5-steps to win: 1. Theme all ads part of your Power Law 2a. What’s working? 2b. E.g., Comparisons, reviews, benefits, etc. 3. Double down building new versions 4. Balance iterative ads + bigger swings 5. Test w/an A+ structure for testing + scaling Math * Creative = a superpower for profitable growth. Left brain * right brain FTW 🙌

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An underrated growth tactic: 𝗟𝗮𝗻𝗱 𝗮𝗻𝗱 𝗲𝘅𝗽𝗮𝗻𝗱. Most SaaS startups start from the get-go with self-serve. But if you want to scale faster, combine it with inside sales and optimized ads. The most successful SaaS companies we’ve seen all employ an effective land and expand strategy. For example, Notion and Miro captured bigger accounts and improved team activation via Voyantis.ai Start by launching self-serve features to invite team members. Collect data on users that are most likely to convert teams. Develop an AI model to predict your highest-value users. Feed this into ad platforms to target more of them. Continuously improve the quality of your data. Notion achieved: ✅ 21% increase in team activations ✅ 35% rise in accounts with 3+ users. Miro achieved: ✅ 30% more corporate plan upgrades ✅ 14% increase in avg. seat count per customer at renewal In the long term, this tactic gets you higher paid conversion, improved retention, increased expansion, and profitability. This is how you can build a predictable and profitable growth model. Meme by Elena Verna 🔥 She shared 9 self-serve ways to improve team expansion rate here: https://lnkd.in/gR5WKTri #startups #growth #strategy #artificialintelligence #VBB

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