2024 was a year of daring to go further, and it wouldn't have been possible without our incredible team, customers, and partners. 🚀 Here’s what we accomplished together this year: ⚡ A new, electric brand for AB Tasty 🧪 Over 30 BILLION users tested 🔥 200K campaigns created ✨ New tech acquisitions and expanded AI offerings And so much more! Cheers to a year of learning, growth, and iteration, and an even better 2025. 🥂
AB Tasty
Desarrollo de software
PARIS, France 25.894 seguidores
Plataforma de CRO todo en uno
Sobre nosotros
AB Tasty es una plataforma todo en uno para la optimización de la tasa de conversión. Dependiendo del tipo de objetivo de tu sitio web, esto implica aumentar las ventas de tus productos, suscripciones, clics, etc. AB Tasty ofrece todo tipo de testing, incluyendo test A/B, por redirección, multipágina, test del lado del servidor, test predictivos, etc. Prueba distintos diseños en tu sitio web y muéstralos a la audiencia correcta. Con AB Tasty, puedes personalizar tu sitio web totalmente, lo cual, te permite ofrecer versiones distintas de tus páginas en función de la audiencia. Deja de usar contenido genérico para toda tu audiencia y empieza a crear experiencias personalizadas. Contamos con oficinas en Madrid, París, Londres, Colonia, Berlín, Singapur, Nueva York y San Francisco, y un equipo de más de 200 data scientists, desarrolladores, ingenieros, consultores, etc. centrados en conseguir que nuestros clientes aumenten sus tasas de conversión de forma constante. Si quieres unirte a nuestro equipo, no dudes en ponerte en contacto con nosotros. Estamos contratando continuamente -> http://jobs.abtasty.com
- Sitio web
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https://www.abtasty.com
Enlace externo para AB Tasty
- Sector
- Desarrollo de software
- Tamaño de la empresa
- De 201 a 500 empleados
- Sede
- PARIS, France
- Tipo
- De financiación privada
- Fundación
- 2009
- Especialidades
- A/B testing, Multivariate tests, Landing page optimization, Conversion rate optimization, CRO, Website optimization, Website customization, Personalization , Digital Transformation, Artificial Intelligence, Customer Experience y User Experience
Productos
AB Tasty
Software de pruebas A/B
AB Tasty is the platform for customer experience optimization, with features like experimentation and personalization to streamline your users along the buyer journey. Whether your KPI is a fast conversion, a subscription, or frequency of use, our platform is built to optimize every digital touchpoint from paid landing page to mobile checkout. Our backend does the heavy lifting, with components like advanced data collection, industry-leading statistical models, and machine learning. Our interface, on the other hand, is built for ease-of-use and optimized around the inimitable input of human creativity to let you deploy winning experiences—fast. AB Tasty is a global provider of customer experience optimization software, with 10 offices around the world and more than 240 employees. Current customers include Ashley Furniture, Kiehl's, Sephora, USA Today, YSL Beauty, and over 900 others.
Ubicaciones
Empleados en AB Tasty
Actualizaciones
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Wondering why your digital experiences are falling flat? 🤔 These 3 stats prove that personalization is essential to your optimization strategy. Today’s online shoppers not only want personalization—they expect it. Personalization makes shoppers feel seen and valued, which translates to higher loyalty (and conversions 🚀) for your brand. Click through to see why personalized experiences work so well. 🤩 And for a deep dive into revamping your personalization strategy, download our e-book “The Expert’s Personalization Playbook” here ➡️ https://lnkd.in/exCgV925 #personalization #segmentation #experienceoptimization
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When you win, we win. 🎯 From onboarding to optimization, our Customer Success Team is by your side, offering expert guidance and real partnership to help you build better experiences. “Client customer support is great - our Customer Success Team Lead, Scarlett Tuplin has been amazing and very helpful with getting everything set up and moving forward with progress.” - Verified G2 review from Alex B. With AB Tasty, you don’t just get a platform. You get a partner committed to helping you reach your goals and beyond. 🚀 #customersuccess #oneteamonedream #customerexperience
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Inconclusive results got you puzzled? 🧩 Crack the code with personalization! Are your test results not delivering as expected? It can be frustrating, but it’s never a waste of time! Each test reveals valuable insights—whether it’s learning what features don’t fit or what your users don’t want. In this episode of Optimization Snaps, Rodolphe Dougoud, Project Leader at fifty-five, shares his top tips for navigating inconclusive results: 👉 Segment your users into the right categories 👉 Deliver a personalized experience When testing hits a wall, personalization breaks through. Personalize with precision using AB Tasty’s EmotionsAI. Dare to go further with AB Tasty. 💡 #personalization #segmentation #marketing #experimentation
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Spotify Wrapped is here! 🚀 Here’s how the 1000 Experiments Club shaped up in 2024: 📈 33% follower growth 🎧 74% new listens 🎙️ Season 4 with 4 new episodes 🥇 Top episode: Taking an Outcome-Driven Approach ft. Ruben de Boer This year, our guests brought diverse experiences, but they all agreed on one key principle: experimentation isn’t just about running tests—it’s a culture. From embracing failure to leading with data, diving into personalization, and beyond, they’re reshaping the experimentation industry. And you—our listeners—are part of this transformation, too. 🙌 Thank you for tuning in, sharing, and joining the conversation. We’ll see you in 2025 when we kick off Season 5! #1000experimentsclub #experimentation #experienceoptimization
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Don’t test your luck, test with insight! 🧪 Inconclusive results? We’ve all been there! But personalization can help you dodge the guesswork and get insights that count. In this episode of Optimization Snaps, Rodolphe Dougoud, Project Leader at fifty-five, shares his top tips for navigating inconclusive results: 💸 High-value users love easy access, not discounts. 📊 Analytics + machine learning = spot-on segmentation. 🎭 EmotionsAI personalizes in real time for instant impact. Personalize smarter, optimize faster. Dare to go further with AB Tasty. 💡 #personalization #segmentation #marketing #experimentation
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Consider our team an extension of yours. ✨ When you partner with AB Tasty, our Customer Success Team is with you every step of the way to better and better. “I can't say enough wonderful things about our Customer Success Manager, Justin, as well. He's always been able to answer every single one of my questions, no matter how ridiculous, big or small, or how in the weeds it was. He's brilliant, he's prompt, and he's a blast to chat with.” - G2 review from Katie P., Marketing Operations Manager #customersuccess #oneteamonedream #customerexperience
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Don’t test your luck, test with insight! 🧪 Inconclusive results? We’ve all been there! But personalization can help you dodge the guesswork and get insights that count. In this episode of Optimization Snaps, Rodolphe Dougoud, Project Leader at fifty-five, shares his top tips for navigating inconclusive results: 💸 High-value users love easy access, not discounts. 📊 Analytics + machine learning = spot-on segmentation. 🎭 EmotionsAI personalizes in real time for instant impact. Personalize smarter, optimize faster. Dare to go further with AB Tasty. 💡 #UX #personalization #segmentation #experimentation
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Stache Some Festive Cheer 🎅🏼 Ready to add a little joy to your season? Join AB Tasty’s holiday advent calendar for 12 days of merry moments! Each day, we’ll bring you a new festive surprise — think trivia games, fun challenges, and unique holiday treats to lift your spirits. It’s the perfect way to bring a bit of seasonal cheer into your day. ✨ Sign up and let’s make your countdown to the holidays unforgettable! Link in comments.
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Every customer has different needs, wants, and influences when shopping online, and the brands that stand out understand that. 🛍 Our latest e-book, “The Expert’s Personalization Playbook” is designed for those who have mastered experimentation and are ready to dive into more advanced personalization. Explore topics like client-side versus server-side personalization, how to leverage data lakes and analytics, advanced audience segmentation, AI tools, and much more. Ready to make digital experiences more personal? ✨ Get your copy here: https://lnkd.in/exCgV925 #personalization #segmentation #experienceoptimization
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