Anders Rantzau Rasmussen

Retargeting vs remarketing - Do you really need both? 🤔 Yes, you do! Here’s why 👇 ✔️ Ensures broader reach and increases the likelihood of reaching users at different touchpoints in their customer journey ✔️ Allows you to tailor ads to the audiences’ specific interests and behaviors based on previous interactions ✔️ Strategically guides customers through the conversion funnel to maximize ROI Are you utilizing both in your marketing strategy? #MarketingStrategy #Remarketing #Retargeting #MarketingTips

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WEBINAR! The Google Analytics 4 playbook for growth 🚀 What strategies are most effective in ensuring a strong ROI from GA4-tracked marketing campaigns? What is the most important thing to remember in your Google set-up? These are some of the questions Accutics’ Kristian Simonsen will explore together with Steen Rasmussen, data expert from IIH Nordic at our webinar on Wednesday morning. With more than 20 years in the campaign tracking game, if there’s something Steen doesn’t know about analytics, it probably isn’t worth knowing. If you’re a marketing leader curious about how to turn holistic data into business impact, join us! → Tickets https://lnkd.in/dnJ25nqX → September 18, 09:30AM CET Got a strategy question related to GA4? Drop it in the comments and we will discuss it in the webinar. See you there! 

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Enhance Your Facebook Ad Campaigns with Site Links! 🔗 It's crucial to streamline consumer navigation and minimize friction. One effective method is incorporating site links into Facebook ad campaigns 🚀 At its core, this tool allows for the addition of multiple landing pages to a single image or video ad 🖼️🎥 In our latest insight Emil Bindseil Møller dives into the benefits of site links and how to implement them effectively 🤝 You can read the article here 👉 https://lnkd.in/dhM_6XsC

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Have you heard about the Google leak? 👀 Last week, over 2.500 internal Google documents were leaked, providing relevant insights into the algorithm's inner workings. Google misled the public when SEO experts got too close to exposing parts of the algorithm, as revealed by the documents. The leak has shaken the SEO community, and in our article from last week, our SEO expert, Manne Högström, guides us through the details of the leak and the impacts that will follow. 🔍 Read the full article to discover: 🔹 What the Google leak is all about 🔹 How it impacts SEO strategies 🔹 Essential tips to adapt and thrive in this changing landscape Stay ahead of the game with our expert insights!  Follow the link below to read the full article👇 🔗 ENG: https://lnkd.in/d93ESu3g 🔗 DK: https://lnkd.in/d3JzfM2Y 🔗 SV: https://lnkd.in/drExDDrV  #SEO #GoogleAlgorithm #GoogleLeak #DigitalMarketing

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In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week’s hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic duo cover effective strategies to recruit and retain affiliates, stressing the importance of personalized outreach and a compelling affiliate offer. Dustin shares his love for simplifying complex processes and how tools like Inflektion are revolutionizing affiliate management with user-friendly features like co-branded landing pages. For brands looking to up their recruitment game, Jake and Dustin advocate for a keen focus on quality over quantity, ongoing competitive analysis, and utilizing promotions as a carrot to entice partners. With Q4 looming large, Jake and Dustin lay the groundwork for actionable strategies that can make or break a brand's affiliate success just in time for the holiday rush. Prepare for some hearty insights and affiliate wisdom. Full episode: https://lnkd.in/giKVftT4 Visit Inflektion: https://inflektion.ai/ Follow Dustin Howes (LinkedIn): https://lnkd.in/gQk2rbcQ Follow Dustin Howes (Instagram): https://lnkd.in/gEDJP6f9 JEBCommerce website: https://jebcommerce.com Affiliate services: https://lnkd.in/gvPJd5je Contact: Call 800-208-6215 or email [email protected] #ProfitablePerformanceMarketing #AffiliateRecruitment #PersonalizedOutreach #PartnershipBuilding #EcommerceStrategies #CompetitiveAnalysis #ProgramWowFactor #AffiliateEngagement #PodcastInsights #AffiliateMarketingSuccess #AffiliateMarketingInsights #MarketingInsights #PodcastEpisode #PodcastRecommendation #AffiliateMarketing #AffiliateProgram #Affiliates #AffiliateManagement #AffiliateMarketingSuccess #AffiliateMarketer #AffiliateMarketers #PerformanceMarketing #AffiliateMarketingTips

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It’s almost time. Are your campaigns ready? Black Friday and Cyber Monday (BFCM) are fast approaching, and the competition for customers' attention is already being demanded with many brands starting early with discounts and offers. Everything you need, you can do with SMS. • Reach - 98% read rate • Instant - right to the the device in their pocket • Personalized - customized messaging gets better results Maximize your campaigns this Black Friday with SMS, and if you haven’t started planning yet, read our tips & tricks article below. Learn more: https://lnkd.in/dpMqG-Py #BlackFriday #CyberMonday #SMS

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Google Marketing Live 2024: The Ultimate Recap For Advertisers via @sejournal, @brookeosmundson After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement. The post Google Marketing Live 2024: The Ultimate Recap For Advertisers appeared first on Search Engine Journal. https://lnkd.in/g-KiyWq3 #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

Is it possible to build a website and generate organic traffic without any type of backlinks? Sure, but you won’t reach any top positions 🚀 To separate fact from opinion, we conducted the biggest Link Building Case Study in the Nordics. Curious? Discover how you can gain access to the Case Study at the bottom of this post. 🔎 Our questions going in: 🔹 How far can you get with a site without any backlinks? 🔹 How far can you get with a site with backlinks? 🔹 What type of links are the best? The world of SEO and Link Building is obscured by mist, myths, and murky waters that can be hard to navigate, even for the most hardened SEO-folk.  Instead of navigating through the rumor mill, we put four different types of links to the test: 1. PBN links 2. Niche links 3. Premium links (So-called big links) 4. International Guest Post 📈 We built four sites on equal footing and tracked their development over 18 months. During the study, we were able to confirm some suspicions, we encountered unforeseen challenges, and we got answers to all our questions. Key takeaway: Top rankings require an effective link building strategy. But what links work the best? How long until you see visible results? What happens if you remove all backlinks from a site? 🕵️ Comment ‘BRUNCH’ down below, and we will grant you access to our extensive Case Study! 👇 Stay tuned for more updates - We are working hard to demist the world of SEO and can be confident in disclosing that more exciting case studies are underway. #SEO #DigitalMarketing #LinkBuilding #OrganicTraffic #Backlinks

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💡 Did you know- A simple change in button color can increase CTR by more than 20%? HubSpot's A/B test compared red and green CTA buttons, revealing a surprising result: the red button led to a 21% increase in clicks compared to the green one, according to CXL. This just goes to show how even the smallest design choices can have a big impact on your click-through rates. What color are your CTA buttons? 🎨 #MarketingTips #ABTesting #DigitalMarketing #Bounce

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Native ads match the look and feel of the platform they appear on, making them more intriguing and less intrusive to audiences. Want to learn more about why we love native ads? Read more in our latest article: https://lnkd.in/gXuEWtjv

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Optimize Your Conversion Attribution with GA4 📊 For the most accurate reporting in GA4, set your conversion window to: 7 days for acquisition key events 30 days for all other key events Why This Matters in 2024 & Beyond 🚀 Using the narrowest possible attribution window is no longer optional—it's mandatory. This ensures precise attribution and better insights into your marketing efforts. Take Action Today 📈 Fine-tune your GA4 settings to stay ahead in 2024. Contact us at Business10x for expert guidance on optimizing your conversion attribution. #GA4 #ConversionOptimization #Business10x

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Nothing speaks like results! Our client nib Group set themselves a goal to increase customer conversions through offline channels. They also wanted to improve their attribution capabilities. To do this, they need to better understand the conversations they were having with customers from paid media channels. Together with Delacon, they implemented call tracking across their systems. The results? An incredible 20% increase in ROI for their prospects arriving and converting in their offline channels. Hear the story yourself from NIB's Media Marketing Manager Mitchell Leman here 👇 https://lnkd.in/gRRg6xXX #delacon #casestudy #calltracking #roi #customerjourney

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🤩 How Apohem increased engagement and incentivized purchases for loyalty members 📈 Apohem used Smart Onsite Campaigns to boost engagement and coupon redemption rates among their loyalty members. By identifying members with unredeemed coupons in their CRM, they could synchronize this data with Triggerbee and target a beautifully designed onsite campaign to the CRM segment. Key Results: 📈 19% Clickthrough rate 💵 28,6% Click-to-purchase rate When members with unused coupons visited Apohem.se, they saw this popup, and it served as a reminder of their active bonus checks which incentivised them to make purchases and redeem their rewards. "With Triggerbee we’re able to create a personalized experience on site, guide our customers to the products they’re looking for and improve conversion.” - Vanessa Kuslap, Head of Growth at Apohem Sometimes, a little reminder is all that's needed. Engage your loyalty club members just like Apohem with smart onsite campaigns 🌟 Check out more cases like this on our website 👋 #OnsiteMarketing #EmailMarketing #ECommerce #CX

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We just launched an update to our HubSpot integration 🎉 You can now select both the deal activities you want to analyse and their timeframe. This makes it super quick to make reports like: "What did we actually talk to our customers about last week" 😉 Check it out: https://lnkd.in/dbUU-eKn

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🎯 𝙒𝙝𝙖𝙩 𝙞𝙨 𝙡𝙚𝙖𝙙 𝙣𝙪𝙧𝙩𝙪𝙧𝙞𝙣𝙜 𝙖𝙣𝙙 𝙬𝙝𝙮 𝙨𝙝𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙘𝙖𝙧𝙚 𝙖𝙗𝙤𝙪𝙩 𝙞𝙩? 👥 Building relationships with potential customers is a process that doesn't end with acquiring a lead - 𝙞𝙩'𝙨 𝙟𝙪𝙨𝙩 𝙩𝙝𝙚 𝙗𝙚𝙜𝙞𝙣𝙣𝙞𝙣𝙜! 👉 In our latest guide, we show you: ✅ how to effectively nurture leads to finalize sales, ✅ how to segment leads and tailor communications, ✅ what nurturing activities bring the best results. 💡 𝙇𝙚𝙖𝙧𝙣 𝙝𝙤𝙬 𝙩𝙤 𝙜𝙖𝙞𝙣 𝙡𝙤𝙮𝙖𝙡 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙖𝙣𝙙 𝙞𝙢𝙥𝙧𝙤𝙫𝙚 𝙨𝙖𝙡𝙚𝙨 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚! 👉 Click here to read the full guide https://lnkd.in/dE5rnWGJ . . #Guide #LeadNurturing #Lead #Customers #GainLoyalCustomers #PragamGOtech

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RUNNING BORING ADS IS CRAZY EXPENSIVE. Research by Peter Field shows that marketers need to 6.1x more on promoting dull, boring ads to get the same results as ads that are interesting and memorable. According to System 1 research, 50% of ads are dull or boring. Which means, every year boring advertising in the US costs brands $189 billion. Turns out, risky advertising is boring advertising. For impossible to ignore and hard to forget advertising, that earns an unfair share of attention, memory, consideration and sales, check out Immortology Outdoors. A link to our site is in the comments below. #ImmortologyOutdoors #OutsmartOutgrowOutlast #BoringSux

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𝗙𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘆𝗼𝘂𝗿 𝗦𝗘𝗢 𝗳𝗼𝗿 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗔𝗜 𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 🔍 Google's AI Overviews are revolutionizing search, making it essential to adapt your SEO strategy. 🔸Here are our key insights on how to stay relevant and competitive. Need advice for your site? Reach out to [email protected] 👋

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Socium Media, a performance marketing agency, recently experienced a stronger performance for their client with higher ROAS and lower CAC, directly resulting from an 80% increase in impressions and a 45% reduction in CPM on Tatari’s platform. How did that happen? Socium initially looked for an additional performance marketing channel that could help their clients grow beyond paid search and social. Prior to Tatari, Socium was testing with a vendor that only offered programmatic connected TV, but they found the greatest results when they were able to access all forms of TV advertising with Tatari. For Socium, understanding the bottom line for their clients and understanding which views were turning into incremental revenue was crucial. Socium now advocates for brands to use Tatari to add incremental revenue in a measurable way. Hear their success story directly from Socium co-founders Owen Loft and Sam Sherman. #convergenttv #performancemarketing #tvadvertising #measurableresults #performanceoutcomes #digitaladvertising

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