Socium Media’s Post

While the barriers to advertising on TV have lowered, the measurement capabilities have improved. More and more of our clients are using Connected and Linear TV to tell their story and bring in new customers. Check out our case study with Tatari below to see some of the results we've had working together!

Socium Media, a performance marketing agency, recently experienced a stronger performance for their client with higher ROAS and lower CAC, directly resulting from an 80% increase in impressions and a 45% reduction in CPM on Tatari’s platform. How did that happen? Socium initially looked for an additional performance marketing channel that could help their clients grow beyond paid search and social. Prior to Tatari, Socium was testing with a vendor that only offered programmatic connected TV, but they found the greatest results when they were able to access all forms of TV advertising with Tatari. For Socium, understanding the bottom line for their clients and understanding which views were turning into incremental revenue was crucial. Socium now advocates for brands to use Tatari to add incremental revenue in a measurable way. Hear their success story directly from Socium co-founders Owen Loft and Sam Sherman. #convergenttv #performancemarketing #tvadvertising #measurableresults #performanceoutcomes #digitaladvertising

This year, many brands are diversifying their ad spend beyond digital channels, such as paid search and social, to TV for one simple reason: its proven impact on performance. The beauty of TV advertising lies not only in its cost-effectiveness (low CPMs compared to digital) but also in its unparalleled advantages: access to premium inventory that legitimizes brands, amplified performance across other channels (known as the halo effect), and results that span the entire purchase funnel. This translates to increased return on ad spend (ROAS) and greater campaign efficiency. Curious to learn more? Let’s connect to discuss how the Tatari platform can empower your brand to diversify its marketing mix and drive real business outcomes. #TVAdvertising #DigitalAdvertising #PerformanceMarketing #GrowthMarketing

Tatari updates and improves its TV ad measurement Know more:- https://lnkd.in/dcvbPecv #tatari #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Tatari makes significant updates and improvements to its TV ad measurement https://lnkd.in/dYkZJVgu #admeasurement #Analytics #programaticadvertising #Tatari #TVadvertising

The past year has shown (measurably) that sports viewership on television can deliver an unmatched scale. For the first time ever, over half a billion viewers watched IPL'23 in the year that streaming was made free on digital devices. Demographically, the growth in TV viewership for IPL among the younger segments that are supposedly affined to digital was the highest among all cohorts last year (+36% for 15+ and +42% for 15-30). In terms of ROI, a recent study by Sync Media on the impact of IPL advertising on TV and digital for an E-Commerce brand showed that 85% of improvement in business KPIs of advertisers was attributed to their TV campaigns with IPL. Like Ajit Varghese rightly says, TV doesn't have to play catchup.

KERV is mentioned as a key player in the shoppable media ecosystem by eMarketer's recently released Shoppable Media Explainer 2024. 💡 More than half (57%) of ad agency professionals believe shoppable video content will be the next frontier for retail media. 💡More than 100 million people in the US will use #shoppablemedia by 2025, accounting for more than 45% of digital buyers. Access additional insights and the full report here: https://lnkd.in/dBdAQJiN #CTV #ctvadvertising

Mentos started this ad campaign in 2003, and since then, it holds its popularity among common people. The slogan is so famous that people use it in daily humorous conversations. @emami.ltd No doubt, this brand is successful in creating a huge impact among its consumers by entertaining them. #creative #advertisement #digyudaan #viral #trending #tv #ad #ads #emami#socialmediamarketng#marketing

In a crowded market, Tatari shines by delivering clear value for brands like BREEO. Using Tatari's AI-Enabled Planning Engine, BREEO cut its Cost per Acquisition by 47.28% and increased its Return on Ad Spend by 68%. This tool simplifies TV ad planning and execution, integrating linear and streaming TV (using TheViewPoint , Tatari's supply-side technology integrated with most major TV publishers) for optimal performance and transparency. Tatari empowers brands to quickly create effective media plans, making TV advertising accessible and impactful even for beginners. As digital competition grows, Tatari's data-driven approach revitalizes TV ad strategies, ensuring measurable results. Check out the full story on AdExchanger👇👇 https://lnkd.in/e2MghF9s #TVAdvertising #MarketingInnovation #AdTech #Tatari #BusinessGrowth

A short article to understand how Azira is helping Sojern's customers see a ROAS with CTV ads with our footfall attribution. And yes, Azira can do the same with other types of ads. Enjoy the article and ping me with any questions. https://lnkd.in/gMJ2zzat