Delacon

Delacon

IT Services and IT Consulting

Bondi Junction, NSW 1,134 followers

Scalable call tracking and analytics solutions to optimise marketing and enhance customer experience.

About us

Delacon is a leading global provider of a feature-rich call analytics platform that helps leading Brands and Digital Agencies optimise marketing ROI and grow revenues through sophisticated integration of voice call capabilities into online and offline sales. With call analytics you can accurately measure and attribute every call to its marketing channel, optimize marketing campaigns and gain valuable insights in the customer journey – where a call is a critical touch point in the path to purchase.

Industry
IT Services and IT Consulting
Company size
11-50 employees
Headquarters
Bondi Junction, NSW
Type
Privately Held
Founded
1996
Specialties
Call Tracking, Hosted IVR, and VoIP PBX

Products

Locations

  • Primary

    35 Grafton St

    Level 7, Suite 703

    Bondi Junction, NSW 2022, AU

    Get directions

Employees at Delacon

Updates

  • View organization page for Delacon, graphic

    1,134 followers

    Are you missing out on potential sales? Re-engage lost opportunities with Delacon's enhanced voicemail system! Capture important voicemails, analyse caller intent, and convert those missed calls into successful sales. Discover how this powerful tool can boost your business and improve your bottom line. Read more about it in our latest blog post 👇 https://lnkd.in/gB57HXN3 #delacon #salesboost #enhancedvoicemail #customerengagement

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  • View organization page for Delacon, graphic

    1,134 followers

    Worried about privacy with Call Tracking? Let’s set the record straight. At Delacon, your customers' privacy is our top priority. We adhere to all privacy laws, ensuring your customers' data is always protected. Our advanced security measures keep customer information safe and confidential. Rest easy knowing that Delacon prioritises privacy and security, so you can focus on growing your business without worry👌 #delacon #privacyfirst #calltracking #datasecurity #mythbusted

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  • View organization page for Delacon, graphic

    1,134 followers

    Delacon partnered with Jaywing Australia to strengthen Mobile Tyre Shop’s understanding of its customers in order to optimise marketing efforts and spend. Here's how we did it... 🎯 The goals... 👉 To bring the Cost Per Acquisition (CPA) of offline translations in line with those concluded through the website whilst maintaining volume. 👉 To better understand the leads, customers and customer journey of Mobile Tyre Shop by understanding the locations and demographics that were most likely to convert to sales. 👉 To decrease the number of spam calls as well as non-converting calls in order to: 1️⃣ Increase productivity by saving the logistics team time and redirecting their focus on quality leads and customer service. 2️⃣ Ensure quality leads by pre-qualifying users through search intent and changing how tyres are sold. 3️⃣ Decrease costs by avoiding bad-quality traffic that was unlikely or never going to convert. 🏆 The results... 👉 Decreased CPA by 67% while just increasing call volume by 25%. 👉 Increased offline conversions attributed to the website by over 60%. 👉 Increased lead conversion rate by 33%. 👉 Achieved increased sales at a 36% reduced spend, saving tens of thousands of dollars per month. #delacon #calltracking #jaywingaustralia #mobiletyreshop

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  • View organization page for Delacon, graphic

    1,134 followers

    Want to know your customers like the back of your hand? 🤝 If you've been wondering what makes your customers tick, here's how Call Tracking can help you understand them better... 📞 Discover which ads make your phone ring. 👀 Learn what your customers are looking for by analysing their calls. 😊 Use feedback from calls to improve your customer service (because happy customers = successful business). Get closer to your customers and watch your business thrive with Call Tracking by Delacon! #delacon #calltracking #customerinsights #businessgrowth

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  • View organization page for Delacon, graphic

    1,134 followers

    Did you know? 🤯 You can integrate Call Tracking software with your CRM and other marketing tools for even better insights! By integrating Delacon's Call Tracking with platforms like Google Analytics, AdWords, and Zapier you get a full view of your customer interactions and can seamlessly link calls to specific campaigns, track customer journeys, and personalise your outreach. It’s like having a 360° view of your customers, all in one tidy platform. #delacon #integration #calltracking #crm #marketingtools

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  • View organization page for Delacon, graphic

    1,134 followers

    Of course you've wondered just how effective your marketing campaigns truly are. Implementing Call Tracking can be a game-changer when it comes to optimising marketing for your business. Here's how: 💡 Better marketing attribution This will allow you to understand exactly which ads and campaigns are driving phone calls. No more guessing games - you'll know exactly what’s working and what's not. 💡 Understand your customers You'll gain seriously valuable insights into unique customer behaviour and preferences. From there, you can tweak your marketing strategies and internal processes to meet their needs and improve customer relationships across all channels. 💡 Improve ROI on marketing spend This one's a no-brainer. Who doesn't want to save money while seeing better marketing outcomes? Call Tracking and Call Analytics will allow you to optimise your marketing budget by investing in strategies that actually work to get more bang for your buck! #delacon #calltracking #marketingroi #customerinsights

  • View organization page for Delacon, graphic

    1,134 followers

    If you're in marketing, you'll know just how hard attribution can be! In an uneasy economic climate, it's never been more important to be able to show (and improve!) how your marketing spend is paying off for your company. Delacon's work with Suncorp shows exactly how powerful an integrated call analytics solution can be. Delacon was able to bridge Suncorp's measurement and attribution gap across its contact centre channel. Our system provided rich data insights on customer journeys and sales that Suncorp needed to make informed business decisions. The results? Suncorp was able to increase their Return on Ad Spend (ROAS) by 14%, and reduce their Cost Per Action (CPA) spend 16%. #delacon #suncorp #marketing #attribution #roas

  • View organization page for Delacon, graphic

    1,134 followers

    How does call tracking actually work? Call tracking is an innovative and versatile technology - we get that it can be a bit tricky to understand! 1️⃣ A lead finds you through a search engine and clicks through to your webpage. 2️⃣ Delacon's system automatically supplies and displays a unique phone number on the web pages they visit. 3️⃣ The lead calls your company on that unique number. 4️⃣ Data about the caller is automatically collected and sent to your analytics platform, allowing you to track the complete customer journey. It's that simple! Yet it has powerful implications for your business to analyse and optimise your campaigns and resources. #delacon #calltracking #dataanalytics #callrecording

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  • View organization page for Delacon, graphic

    1,134 followers

    Does your business include a call centre for your customers? A call centre can be a significant investment, so it's essential to ensure your call operaters are working effectively. By implementing call recording and analytics across your systems, your call centre can: Identify their call positives vs pitfalls, so they can... 🔽 Improve their skills and performance, so you can... 🔽 Increase customer happiness and loyalty 🎉 #delacon #calltracking #callrecording #learninganddevelopment #callcentre

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  • View organization page for Delacon, graphic

    1,134 followers

    Just discovering Delacon for the first time? You may be wondering what call tracking is! Call Tracking allows you to collect critical data about the calls your company is having with your customers and leads. You can link Delacon's call tracking software with analytics platforms, website analytics platforms, CRM platforms and more to gain actionable insights into your customers and their journey. With call tracking, your business can: ➡️ Track the whole customer journey. ➡️ Accurately attribute calls to marketing campaigns and initiatives. ➡️ Maximise your paid digital advertising ROI. ➡️ Match customers with the right members on your team. #delacon #marketinginsights #calltracking #dataanalytics #digitalmarketing

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