Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies of 2021, Tatari is headquartered in San Francisco with further offices in Los Angeles and New York. For additional information, please visit tatari.tv
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Congratulations to our friends at Origin Investments on kicking off their newest TV campaign! We can't wait to see what they come up with next.
Building off the recent success of our initial Origin Investments TV campaign, it was great to be back on set for round two this week with Michael Episcope and David Scherer. Huge thanks as always to Al Wyatt from Jetpack Agency for being the consummate creative maestro, and to the team at Tatari for the fabulous media partnership.
With sports rights consolidating and concentrating under an entirely new set of (dominant) players, the game has changed for advertisers. From pricing nuances to platform fragmentation, advertisers face a rapidly complex landscape. That’s why we’ve created the Ultimate Guide to TV Sports Advertising: - Decode the latest shifts in TV sports rights - Build winning TV ad strategies for live sports campaigns - Understand how to reach sports fans—regardless of budget Don’t let the changing sports media landscape leave you sitting on the sidelines. Dive into the guide to learn everything you need to know when buying TV ads during live sports. https://lnkd.in/g-P2U4gf #SportsBroadcastingRights #TVAdvertising #SportsTVAdvertising #DTCMarketing #PerformanceMarketing #AdStrategy #MediaBuying
Did you know that the period right before Christmas up to New Year’s—known as Q5—is one of the best times to advertise on TV? With lower costs and higher viewership, TV is an excellent channel for extending the holiday cheer, making an impact, and driving sales. Q5 is your chance to wrap up the year on a high note. Discover why Q5 can be the most wonderful time of the year for TV advertisers. https://lnkd.in/gpZ2w9-a #Q5 #DTCMarketing #TVAdvertising #AdStrategy #HolidayMarketing #RetailMarketing #PerformanceMarketing
Tatari clients Tecovas and Ariat International are riding high thanks to the season 5 premiere of Yellowstone on Paramount. 👢 Congratulations to these trailblazing Western apparel brands for their success as featured in Modern Retail. Check it out! https://lnkd.in/gDxe5zE4
As holiday shopping intensifies, see how brands like Saatva and MANSCAPED are perfecting their TV ad strategies to make the most of the Black Friday and Cyber Monday rush. Check out Ad Age's article below for more insights and data on why TV is becoming a must-have for BFCM success. #DTCMarketing #BFCM2024 #TVAdvertising #AdStrategy #HolidayMarketing #RetailMarketing #PerformanceMarketing
The right media mix, combined with a structured data-backed approach, can help marketers make the most of their campaigns this Black Friday and Cyber Monday. Read more from our Publishing Partner, Tatari. #ad https://lnkd.in/gEknxsqv
🎬 Watch Now: How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion 🎬 In the lead-up to Black Friday and Cyber Monday, brands are doubling down on strategies that maximize impact during the holiday season. At this year’s GROW LA Fall event, Jessica C. from MANSCAPED and Casey Jones from Saatva shared how their brands use TV advertising to drive Q4 results. From boosting share of search to strategically balancing linear and streaming TV, these insights reveal how TV can power both awareness and conversions across channels. Watch the full video to see how MANSCAPED and Saatva are optimizing real-time data, lowering CPA, and increasing ROAS during the biggest sales period of the year. 📈✨ https://lnkd.in/g4-tmSkv #HolidayMarketing #TVAdvertising #CustomerAcquisition #BFCM #DTCMarketing #PerformanceMarketing
Looking to boost website traffic and ROI? Look to TV! According to new research from VAB, brands that increase their TV ad spend aren’t just gaining visibility—they’re seeing a substantial lift in performance. But don’t take our word for it. Dive into the data to see the results. #VAB #GrowthMarketing #TVAdvertising #TVMeasurement #PerformanceMarketing #DigitalAdvertising
From infant formula to clean beauty and luxury bedding, ModernRetail shares how Tatari is helping brands like Bobbie, Odele Beauty, and Saatva see higher response rates and increased brand awareness using streaming TV ads. #ConnectedTVl #TVadvertising #StreamingTV #TVmeasurement #PerformanceOutcomes #MarketingStrategy #ConvergentTV
Brands from beauty to bedding are increasingly dipping their toes into #streaming advertising as they compete for consumers' attention. In this piece by Julia Waldow, we speak to Taylor Capuano of CAKES body, Kimberly Francis of Odele Beauty, Kim Chappell of Bobbie, Andrew Lipsman of Media, Ads + Commerce, and Casey Jones of Saatva.
Streaming may be all the rage, but linear remains king. Our CEO, Philip Inghelbrecht, explains why linear TV remains a vital component of any effective advertising strategy. Read more below. #Adexhanger #LinearTV #StreamingTV #TVAdvertising #TVMeasurement #PerformanceOutcomes
In a streaming-dominated world, linear TV still holds immense power. Over 70% of American households subscribe to cable or satellite, offering advertisers access to a valuable audience. Philip Inghelbrecht, CEO of Tatari, emphasizes that a multichannel approach—combining both linear and streaming—maximizes reach and effectiveness. With 87% of ad time still on traditional TV, leveraging both platforms is key to successful campaigns. Don’t overlook linear TV's contextual relevance and live event engagement! https://lnkd.in/eKAHdjJ7
Next to the NFL, the MLB postseason is one of the best alternatives to drive response in front of live audiences. ⚾ During last year’s World Series, Tatari clients saw lifts as high as 62x per spot (compared to their remaining linear buys). Last year's World Series averaged 9.11 million viewers, and with this year’s matchup taking place in the two largest markets (New York and Los Angeles), Yankees vs. Dodgers is expected to deliver a home run audience. There’s still time to step up to the plate and hit your ad strategy out of the park! Schedule a demo to get started: https://lnkd.in/gx2ExEgj #MLB #MLBtvads #TVadvertising #LinearTV #StreamingTV #MarketingStrategy #TVmeasurement #PerformanceOutcomes