Elvis Malkic

❓ Igor! Are you worried about Google search going to shit and SEO becoming obsolete? What would I do if by some strange miracle, this actually happened? 🚫 Not panic. First and foremost. We are SEOs. SEO = Search engine optimization, not Google optimization. We are not Googleios. Which is a good name I must say 😄 So the way it works is: ✅ People will always use search. ✅ They currently use Google (88% of them). ✅ We therefore optimize everything for Google. ✅ If Google dies, someone else takes its place. ✅ Thousands of us (if not millions) will just go to whatever the new SE is. ✅ We decipher how it works and do the exact same thing there. ✅ Rinse & repeat. Forever. 🎯 Tadaaaa. That’s why the community you are in is so god damn important. Keep in touch and deliver value (don’t just lurk) in communities, groups, masterminds, etc. I have 0 seconds of lost sleep over “What if Google dies?!” You shouldn’t either. 💬 How would you adapt if Google suddenly became irrelevant? Share your thoughts below! P.S.: If you found this reassuring, share it with your network! ♻️ #SEO #DigitalMarketing #GoogleSearch #SEOCommunity #MarketingStrategy #SearchEngineOptimization #BusinessResilience

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When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, that's often not the case. 😬 🥹 Usually, the top 10 ranking keywords for new clients are completely unrelated to their actual services and how they help their clients. Why does this happen? Google picks keywords for site ranking by considering two key things (among others, but these are crucial and straightforward): 1. The keywords the site owner tells Google to rank the site for. 2. The keywords users Google and then engage with on the site. While we can't control what people search for, we have complete control over the keywords we tell Google to rank us for. 🎯 Here’s where you should place your keywords to ensure Google understands how you want to be ranked: 1. SEO Title - thanks to the leaked file, we know this can be longer than 60 characters - ✅ Example. SEO and Social Media - Increase Brand Awareness - Search Engine Optimization and Social Marketing - Clapping Dog Media 2. Page Title - Make this different than the SEO Title ✅ Example. Social Media SEO: How to Rank Higher on Social Media and Google 3. Headlines - Use headlines to make your content easy to skim and understand quickly. ✅ Example. How does Social Media affect SEO --------- 👏 Hi. I am Meg and I love to help clients understand what searches are driving the most traffic to their site and what they can do about it. If you want to know your most valuable keyword, drop your URL in the comments and I will let you know.

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📣 WANT TO BE FEATURED IN MY SMX MUNICH TALK? 📣 You do? Okay! So tell me about your content consolidation (or your clients) that led to fewer pages, but more organic traffic - since the helpful content updates were released in mid 2022 (ideally). Drop a comment here and we'll get in touch! -- #seo #contentstrategy #digitalmarketing

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𝗘𝗠𝗗 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘂𝗽𝗱𝗮𝘁𝗲: Another jump in rankings! And 𝗽𝗮𝗴𝗲 #𝟭 is reached for a few keywords I track 🥳 This would be impossible without Digital PR backlinks 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 𝘀𝘁𝗶𝗹𝗹 𝘄𝗼𝗿𝗸 𝗹𝗶𝗸𝗲 𝗮 𝗰𝗵𝗮𝗿𝗺 💎 Website is just 1 month old. Look at those search volumes! At the same time, I'm building SaaS that will be promoted on this website Solve a simple problem for free -> Offer a better solution to clients -> Make cash 💰💰💰

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Coming up with 7 DTC growth ideas takes me 2 minutes: 🔍 Step 1: Dive into the brand's website and ads library. 👀 What I look for: 📌 Missing bundles? 📌 No UGC? 📌 No whitelisting in ads? 📌 Poor ad thumbnails? 📌 Missing serverside tracking? 📌Weak landing pages? 💡 Pro tip: Start with the easiest fixes first. The tricky part? 1️⃣ Knowing what 'good' actually looks like. 2️⃣ Having a team ready to execute quickly and effectively.

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Good TOF Fb Ads Checklist: - More hidden & blended in w/ content - Less direct - Educational and entertaining - Focus on first 3 seconds (if video ad) What am I missing?

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The 5 campaigns every great Meta media buyer is using: Have tested dozens of Meta campaigns. For 10+ brands. Btw $5M-$75M rev. The only 5 you need: 1. TOFU CBO (Prospecting) - Exclude visitors, engagers, purchases - Start with “Purchase” (max signal) - Test “nPurchase” (most incremental) 2. TOFU Adv + (Prospecting) - Like CBO, built for scaling - Use 0% existing customer cap 3. TOFU ABO (Prospecting) - For finding new winners - Scale ads here (and in above) - Creative > audience testing 4. BOFU CBO I (Remarketing) - Include social engagers, visitors - Exclude purchasers - Layer different creative vs. prospecting BOFU CBO (Reactivation) - Include purchasers - Layer different creative vs. prospecting - Keep spend low Server-side tracking is a must—100% for all events. TLDR: - Media buying isn’t dead - It’s just changed - Still a huge lever 💰 📈 👊

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𝐇𝐨𝐰 𝐜𝐚𝐧 𝐰𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐠𝐫𝐞𝐚𝐭 𝐢𝐦𝐚𝐠𝐞𝐬 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲 𝐥𝐨𝐜𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 🤔 𝐖𝐡𝐲 𝐀𝐈 𝐢𝐬𝐧´𝐭 𝐭𝐡𝐞 𝐦𝐚𝐠𝐢𝐜 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 (𝐲𝐞𝐭), 𝐛𝐮𝐭 𝐢𝐭 𝐬𝐭𝐢𝐥𝐥 𝐡𝐞𝐥𝐩𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐛𝐞𝐭𝐭𝐞𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. Many SMB advertisers still don't have high-quality images. Especially when we receive input from social media, the quality often isn’t enough to create ads that meet the premium standards of high-impact creatives. With the rise of all the hyped text-to-image LLMs like DALL-E promising amazing images within seconds, it seemed like the solution was finally here. We put significant resources into testing these models, but the results didn’t meet our expectations, and here’s why: ➡️ 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Most of the models are still in beta and not ready for real-world applications. For example, Midjourney is only available via a Discord public beta—you can’t implement it in a live application (e.g. via API). ➡️ 𝐒𝐩𝐞𝐞𝐝 𝐚𝐧𝐝 𝐜𝐨𝐬𝐭 𝐢𝐬𝐬𝐮𝐞𝐬: Inference speed and costs are still too high to use AI image generators at scale. We tested running open-source models like Flux-1 by Black Forest Labs on our own instance in Paperspace, but the MLOps effort was enormous, and it was both too slow and too expensive to scale. ➡️ 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬: Most importantly, the quality isn´t good enough (yet). Sure, AI-generated images look great in all the marketing demos, but in real-life scenarios, they’re most of the times still too generic—or worse, too cartoonish. In our case they don’t match the unique brand identity of local businesses. If we create an image for a real restaurant, it needs to look authentic to that specific restaurant, or every guest will instantly know it’s not real. AI couldn’t fully solve our problem (at least not yet). But we discovered that AI is great at optimizing images and making them better. (Probably nothing new as every iPhone does that.) We realized that many open-source models can do this on a large scale, offering low inference times at reasonable costs. Now, we use latest Stable Diffusion model by Stability AI to upscale, denoise, and enhance all low-quality images, making them retina-ready for every device. Additionally, the AI seamlessly extends image edges, allowing us to adjust aspect ratios and adapt visuals for any ad format. Our AI-driven image upscaler enlarges and extends low-resolution images without losing any picture quality. We now have a simple, but powerful use case, how Gen-AI is helping us optimize thousands of images every day and consistently deliver excellent results. #StableDiffusion #Midjourney #MLOps #GenerativeAI #AdTech

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How much you should pay for linkbuilding?. 🌐🔗 People often ask, "What's the right price?" Here are a few things to think about: 1️⃣ Good Links Cost More: If you want links from popular and trustworthy sites, it might cost a bit more. But it's usually worth it for better results. 2️⃣ Different Links, Different Prices: There are all kinds of links out there. Some, like guest post links, might be cheaper than others. 3️⃣ What's Your Business About?: Depending on what your business is, prices can change. If your field is super competitive, it might cost more to get noticed. 4️⃣ How They Get the Links: If the service has to work hard to get you good links (like reaching out to people), it might cost more, but it can be worth it. 5️⃣ One-Time or Ongoing: Some services charge once, while others want a monthly fee. Think about what works best for you. Remember, it's not just about the cost. Make sure the service is doing things the right way. Cheaper isn't always better! What's your experience with link-building costs? Drop your thoughts below! Let's share what we know. #LinkBuilding #SEO #DigitalMarketing #letslearntogether

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"𝗜 𝗮𝗰𝗾𝘂𝗶𝗿𝗲 50+ 𝗹𝗲𝗮𝗱𝘀 𝗮 𝘄𝗲𝗲𝗸..." "𝗜 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝘀𝗮𝗹𝗲𝘀 𝗯𝘆 30% 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜..." You see these claims often on LinkedIn. But what you don't see: → The quality of those leads → Their conversion rate to sales → The real impact on revenue (verified) Don't fall for the numbers game. It's not about collecting countless leads for growth. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘀𝗲𝗰𝘂𝗿𝗶𝗻𝗴 𝗮 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝘆. That's where true success lies.

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𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗱 𝗳𝘂𝗻𝗻𝗲𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 – yet very few are using the new thought leader ads for a full-funnel strategy. So here it is for you -- swipe it, put it in your content planner, or share it with your content manager. Let's dive in: 1. 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆: Other ICP dream clients will want the same results. 🧲 2. 𝗕𝗮𝗰𝗸 𝗶𝘁 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀: Show that you have a repeatable process. 3. 𝗦𝗵𝗼𝘄 𝗲𝘅𝗽𝗲𝗿𝘁 𝘃𝗶𝗱𝗲𝗼𝘀 𝗰𝗹𝗶𝗽𝘀: Video = face time = the fastest way to build a relationship with prospect at scale. They'll feel like they know you. 4. 𝗔𝗱𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗼𝘀𝘁𝘀: A little personal touch goes a long way in our digital world. Share stuff outside of work. Let people get to know you as a real person, not just an avatar. 🫶 5. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗼𝗳𝗳𝗲𝗿: We know social platforms hate links in posts, so this is the best one for you to boost. -- This is the perfect funnel for coaches & consultants. (And it's also great for subject matter experts inside your company) Because when you put it all together - prospects will show up to calls saying "I've been seeing ALL of your posts!" **Of course, there is a lot more that goes into the execution, and honing in the performance. Have you tried thought leader ads? -- Want help? Ping me on LinkedIn Want to learn? Follow Anthony Blatner Want a meme? Come back on Friday :)

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Most agencies would go out of business if you made them measure this: How much Net Profit (NP) has ad spend driven? - NP = Gross Profit - Marketing – Fixed - It’s the full picture - The most brutally honest view Example: - We launched ads for a new DTC in June - In 6M, we added $50K to the founder’s pocket - Next year, it’ll be multiples more... - with 6M of reps honing the playbook If ads aren’t driving Net Profit, why run them? I dare your agency to measure this.

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Agencies that build websites on HubSpot: → this is the most valuable event I can recommend for you. It transformed what we sell, how we sell, and how we deliver profitably. It helped us achieve Inc. 5000 fastest growing company status → 97% of what we learned the last 7 years is in this training. Oh, and it's free. (Many agencies have paid $1k for to attend.. but given the economy right now... this one is free.). I have no idea how you could lose by sending a team lead to capture our best ideas and see how it can help you level up.

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At some point you need to invest heavily into Conversion Rate Optimization (CRO). The more adspend you scale, the more you waste if you dont do CRO. Think of it this way: You already pay for the traffic, why not optimize user action on site? If will come much cheaper, as if you just scale adspend. Lets say you spend 50k/month, get 100k Users out of it and have a 2% CVR. Thats 2.000 Transactions. So you get some CRO professionals, for lets assume 5k/month to support your marketing. They will increase your CVR by 1%. So you end up with 50k adspend, 5k CRO Agency Feeds, still 100k Users, but 3% CVR which results in 3000 transactions. To get that 3000 transactions just by scaling adspend you would need to spend at least 75k. So you would waste 20k by scaling adspend rather than investing in CRO. #ppc #googleads #cro

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I published an article on 𝐡𝐨𝐰 𝐄𝐄𝐀𝐓 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐬 𝐭𝐡𝐞 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 and how you can make Google perceive you as an expert.  𝐇𝐚𝐯𝐞 𝐟𝐮𝐧 𝐫𝐞𝐚𝐝𝐢𝐧𝐠!

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Don't sleep on internal links. 🔗 I have only been on board with this client for one month and have seen a nice jump in average position from just one item - internal links. They are in a competitive B2B niche and were struggling to improve ranking. An audit was my first step and while there are several issues to address - internal links was what I felt was really holding them back. We decided to focus on just one landing page for now - one of their top services. I am taking things slow and working through what I believe are the worst offending issues step by step. Step 1 was to improve the internal linking to the page. What did that look like? - The page had 42 internal links (not including menu or footer) - 24 of those were exact match anchor 🙄 - I removed any anchor text that was not in content directly related to the page (so if the page we wanted to rank was about cats, and they had a link to it from a page about hamsters - I removed it) - this was 13 internal links. - The remaining 11 were improved to create more semantic anchors instead of keyword rich anchors This resulted in a nice jump in average position in just the last week. Fingers crossed we get back in the top 100 this week. We still have many other issues to address - including cannibalization which you can see from the average position jumping all over the place. I have quite a bit to do before we get back to the top - but we will get there! 📈 But this shows the impact internal links can have when not utilized properly! It is the one SEO effort that I feel people undervalue. 😎 If you are looking for someone to help your B2B with your digital marketing or would like an in-depth SEO audit, please feel free to reach out. #seoconsultant #seoaudit #websiteaudit #technicalseo

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