What do you do if your hospitality marketing strategy is failing due to poor decision making?

Define the "poor decision making" and identify which decisions lead to the failing. - Realign your marketing goals with your business objectives, define clear KPIs which the marketing team needs to and can achieve. - Cut all spending not relevant for the goals. - Identify what worked in the past and why it worked, double up on that even if you need to hire additional people. - Start using a framework which is based on empirical data instead of gut feeling & bias (Growth Machine is a good one).

As a thought leader in this area, there is a method which worked everytime. First, you need to clear your mind by going to a pub somewhere near your workplace. Start with a few pints of imported beer. Japanese or German beer is recommended. After that, get a whisky. Don’t go under 15 years. The older, the better. Yamazaki is recommended. By now, your mind should be clear and empty. This is when you take out your strategy and start making clear decisions.

It is always disheartening when a marketing plan doesn't generate the desired outcome. However, it’s important to remember that every setback is a setup for a comeback. Yes the first step is to evaluate and pinpoint the root cause of the failure. Next analyse the audience using data and analytics. What worked before might not be working now due to a behaviour shift. Third review the message is it clear, value focused and most importantly, does it resonate with the target audience? Fourth is select the channel that will have the greatest impact. Sometimes a tighter net reaps a stronger results. Lastly, implement the new strategy with clear, measurable goals. Remember, failure is not the opposite of success; it’s part of success.

These items should have been evident long before the results manifested. Ongoing reporting and progress assessment tools must be in place to obviate issues and prevent escalation and problems.

Performing a comprehensive evaluation of your marketing efforts to identify the precise point at which they deviated from the intended path. Examine crucial performance metrics such as occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR) in order to gauge the impact. Is there a decrease in reservations or a negative change in guest reviews? Recognizing the specific areas where your approach is falling short is the initial step towards making informed choices to enhance it.

1. A couple's anniversary began with a booking mishap. We turned their disappointment into joy by upgrading their room and adding thoughtful touches like a private dinner, showcasing the transformative power of proactive hospitality. 2. Authenticity outshines scripts in hospitality. Encouraging staff to engage genuinely with guests boosts satisfaction. Sharing local stories and warmth makes service memorable, proving the enduring value of human connection. 3. Active listening is my secret hospitality tool. It's about intuitively meeting guest needs, often before they're expressed, enhancing satisfaction and fostering repeat loyalty. It's a simple yet powerful way to elevate the guest experience.

Em um dos hotéis que trabalhei, onde tinhamos um grande foco no turismo de lazer, acabou que tivemos uma baixa muito grande nesse tipo de turismo, precisando assim reunirmos com nossa equipe de vendas e RM pra mudarmos nosso público alvo e irmos atrás de empresas que tinham na região e focarmos também em clientes de negócios.

If my hospitality marketing strategy is failing due to poor decision-making, I would reconsider the steps of the previous decisions to address the situation and turn things around. For example: 1. Conduct a Thorough Analysis of the decisions made and identify specific areas where poor decision-making may have contributed to the strategy's failure. 2. Search for information and feedback involving key stakeholders, including management, front staff, and marketing team to gather ideas and feedback, on what went wrong with the previous plan. 3. Identify root causes and reasons for the poor decision-making, which could be due to insufficient market research, or lack of clear goals and objectives

Review data and metrics related to hotel marketing such as revenue, booking rates, number of customers, customer reviews, etc. Analyzing this data will help you recognize patterns and trends, thereby determining the cause of failure. Collect feedback: Ask customers and employees what aspects of hotel marketing they believe have been problematic. Listening to these opinions will help you better understand your weaknesses and causes of failure. Marketing Strategy Audit: Review your current marketing strategy and evaluate whether it is appropriate for your target market and customers. Identify any mistakes in your marketing strategy that led to failure.

Scheitern ist lernen! An dieser Stelle ist eine genau Analyse notwendig: Was ist der Status Quo? Was sind Stärken und Schwächen? Was muss angepasst werden? Wo liegen die Herausforderungen und Ziele? Sprechen wir die richtige Zielgruppe an? An der richtigen Stelle? Haben wir die falsche Argumentation? Wie ist der Wettbewerb erfolgreich? Anpassungen würde ich grundsätzlich hands-on mit einer kleinen Einheit überprüfen.

Roles & responsibilities should be considered as a potential root cause as well. Who is accountable for marketing, who does the work, who contributes, and who needs to be informed? If the organization can't quickly the answer these questions, bringing in a firm to provide an external viewpoint on the R-Matrix or RACI model would help determine who will be responsible for fixing the problem (and likely solve a lot of other pain points along the way).

I believe accessing the root cause is one way to begin the journey of looking for a solution to end the problem at hand and also proffering solution.

Enhance your digital marketing through a strategic approach that effectively guides users towards your online platform and motivates them to make bookings. Utilize digital marketing services to effectively convey your brand's narrative and drive rapid growth.

Las causas pueden venir respondiéndose las siguientes preguntas: / The causes can be answered by answering the following questions: 1) ¿Nuestro mensaje es irresistible (capta la atención), claro (fácil de entender) y específico (satisface un deseo)? / Is our message irresistible (captures attention), clear (easy to understand) and specific (satisfying a desire)?. 2) ¿Ofrecemos valor? / Do we offer value? 3) ¿En qué nos diferenciamos? / How are we different from our competition? Teniendo en cuenta las respuestas (honestas), sabremos las causas iniciales de la ineficiencia en la estrategia de marketing. / Taking into account the answers (honest ones), we will know the initial causes of inefficiency in the marketing strategy.

Set clear goals: Identify the specific goals you want to achieve in your hotel marketing activities. This goal should align with the customer's needs and wants. Learn about your target customers: Research and better understand your target customers. Identify customer characteristics, needs, and desires to create appropriate marketing strategies. Adjust marketing channels: Review the marketing channels you are using and adjust them to suit your target customers. Can make changes in the use of online advertising, social networks, email marketing, or other channels to achieve better results. Create engaging content: Create engaging and valuable marketing content for customers with articles, images, videos,...

1. Reassessing Target Audiences - Redefine your clientele to revitalize your brand. Tailor your services and marketing to resonate with the updated demographic, ensuring relevance and appeal. 2. Innovating Marketing Channels - Diversify your outreach with new platforms. Engage potential guests where they're most active; from social media to influencer partnerships, go where the conversation is. 3. Evolving Service and Branding - Invest in training for impeccable service delivery and refresh your branding. Elevate guest experiences to exceed expectations, securing loyalty and driving success.

Una vez se ha revisado la estrategia, habiendo definido mejor el mensaje (irresistible + claro + específico); el valor de la propuesta y los elementos que nos diferencian de la competencia, es preciso dirigirse a los nichos de mercado para los que hemos perfilado los elementos anteriores, eligiendo los canales de comercialización adecuados para llegar a ese nicho. / Once the strategy has been reviewed, having better defined the message (irresistible + clear + specific); the value of the proposal and the elements that differentiate us from the competition, it is necessary to address the market niches for which we have outlined the previous elements, choosing the appropriate marketing channels to reach that niche.

Listen, sometimes things don’t go to plan with any number of unforeseen circumstances that could affect your strategy, and it’s important to remain nimble and be able to monitor, react and mobilise key levers within the plan. Good annual strategic planning should allow for quarterly reviews and optimization opportunities where possible, and by listening to your guests, people and suppliers you should be able to react appropriately when things don’t quite the way you’ve expected.

This is the main important point i think. Your sales team will give you the answers. Not always what you wanted to hear but the true for sure. You have to sit in one table with your sales managers not just the managment her self.

Ask questions and discuss: Encourage everyone to share their opinions and ideas about hotel marketing strategies. Listen and take notes of valuable comments from all team members. Assign tasks: This helps ensure that everyone contributes and performs the tasks necessary to execute the marketing strategy. Planning and goal setting: Make sure that the goals and plans align with the customer's needs and desires. Suggested marketing activities: These activities may include online advertising, events, email marketing, content creation, and other activities to attract and retain customers.

Engage your team in your marketing vision. Open dialogue on strategy changes ensures buy-in. Invite input and decision-making participation. Teams aligned with goals contribute more effectively and their guest interactions provide invaluable insights for refining tactics.

Identify performance metrics: These metrics can include conversion rates, sales, website traffic growth, social media engagement, or any other metrics that are relevant to your needs. your marketing goals. Data collection: This data can be collected from web analytics tools, sales systems, or other data sources. Analyze data: Review trends, charts, and metrics to determine whether marketing progress is progressing in a positive direction. Compare with goals: Review whether you've achieved your goals and evaluate your marketing progress. Make adjustments: These adjustments may include enhancing marketing activities, changing strategies, optimizing marketing channels, or changing goals.

Adjusting your marketing? Set fresh KPIs aligned with new goals. Monitor bookings, guest satisfaction, and online engagement. Regular reviews help tweak strategies, ensuring dynamic, trend-responsive marketing.

One creative idea could make the whole impact in a second. It is always wise to see from different perspectives and going with recent trends to tackle larger market audience. This will always be cost beneficial compared to other traditional marketing strategies. Best example would be the social media in this case.

Innovate relentlessly in hospitality marketing to avoid pitfalls. Embrace new trends, tech, and evolving guest needs. Value feedback, test fresh concepts, and adapt swiftly. Your forward-thinking ensures your business not only survives but flourishes.

Go out from the box, be open to new thinkings new ideas new outstanding and strange things. Don't be like anyone else be unique.

The hierarchy suggested by the six(6) sequential points is excellent; six question-answers, in absolutely the right order, that "grab you by the hand" and lead you to the intended solution. I should add at the same time, as a Greek, that the word hospitality comes from the word (philo) agape + xenos. Meaning, the care and nurturing of a stranger. A moral and sacred rule of the gods. The patron god is the Xenius Zeus. In ancient Greece, strangers were considered sacred persons, sent by the gods. So... We will do our best for our guests!!!!

Algunas veces la estrategia falla por una mala segmentación o direccionamiento de la comunicación al segmento, tanto en términos de mensajes como en el uso de los medios. Elegir mal el segmento o no saber qué o donde comunicar pueden impactar de maneras muy negativas en el resultado. Y en otras, por falla en la socialización de las definiciones del área de marketing con los demás miembros del negocio. Si existe una promoción o benefício, todos deben estar enterados. Si se está buscando reposicionar la marca, todos deben entender su rol en la construcción del nuevo posicionamiento.