Astrid Kramer’s Post

New post by Astrid Kramer: 𝐄𝐄𝐀𝐓 & 𝐒𝐄𝐎: 𝐇𝐎𝐖 𝐓𝐎 𝐄𝐀𝐑𝐍 𝐓𝐑𝐔𝐒𝐓 𝐅𝐑𝐎𝐌 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑𝐒 𝐀𝐍𝐃 𝐆𝐎𝐎𝐆𝐋𝐄 Have you ever visited a doctor and prepared yourself by Googling your symptoms beforehand? You might recall how the expert reacted to your newly acquired knowledge. Let me guess: in most cases, doctors do not appreciate it when patients come in with what might be deemed dangerous half-knowledge. Today, however, I want to advocate for "Google doctors". Aside from the fact that it has never hurt to educate oneself in addition to listening to experts, Google and other gatekeepers are increasingly ensuring that information about illnesses becomes more reliable. So-called YMYL topics (Your Money Your Life) are under particularly close scrutiny by search engines. Read the complete article here: https://lnkd.in/dVBuVtQ5 #seo #google #searchengineoptimization #trust #eeat ************************ ABOUT GET 'EM ALL *************************** We are a network of digital experts who work together to extensively support our clients in the areas of digital marketing, BI, AI & content creation. We use the synergies of our network and work closely together to achieve the best possible result for our clients. Get in touch! https://getemall.com/team/ #digitalmarketing #marketing #softwaredevelopment #webdevelopment #socialmedia #content #ai #design #creativity #seo #sea #bi #tracking #ai #marketing #webdesign #automation #email #cro

🚀 Navigating the Evolution of Digital Marketing and SEO 🚀 Today I’d like to share some insights into the ever-evolving landscape of digital marketing and SEO. From Newspapers to the Internet: The Evolution of Advertising 📰📺🌐 Remember when advertisements were limited to newspapers and radio? Then came television, which slightly impacted newspapers but the wheels kept turning. The internet’s arrival revolutionized everything, affecting TV and providing a new platform for both TV and newspaper entities to expand their reach. Now, marketing revenue has skyrocketed as businesses leverage multiple channels—radio, TV, and the internet. The Changing Face of SEO 🔍 SEO has seen significant transformations over time. Gone are the days when link pyramids and eZine articles sufficed. Today, hundreds of factors like Core Web Vitals come into play. Can you imagine an old-school SEO expert worrying about Core Web Vitals? Probably not. Back then, large images, link pyramids, and eZine articles were enough. But just as technology advanced from bullock carts to trains and planes, SEO and digital marketing have evolved and will continue to do so. AI has accelerated this pace, and that’s okay—we’re not going back to bullock carts. Continuous Learning is Key 📚 If you’ve been in SEO for years and are still relying on the same tactics you used three years ago, it’s time to update your skills. Those who continuously upgrade and adapt will thrive in this dynamic field. Ranking in AI Overviews 🤖 AI overviews utilize content from respective websites. Here are three crucial elements Google considers: 1. Knowledge Connections: Google understands connections in the knowledge world. For instance, information about bikes connects to brands like Royal Enfield and KTM. This interconnected web helps Google provide relevant information. 2. Accuracy Matters: The knowledge world is built from unstructured internet data, which can sometimes be inaccurate. Always use verified data sources like Wikidata to enhance credibility. 3. Ranking Signals: Google uses hundreds of ranking signals. Understanding and optimizing your website according to these signals is crucial. Optimize Professionally for Google 🌐 Don’t let frustration with AI overviews push you back to traditional blue links. Optimize your page professionally, keeping Google’s ranking signals in mind, and your efforts will pay off. Thank you for reading, and stay tuned for more insights. Let’s keep adapting and thriving in this fast-paced digital world! #DigitalMarketing #SEO #AIEvolution #ContentMarketing #SEOTips #MarketingStrategy #ContinuousLearning #AIOverview #GoogleRanking #BloggingAdvice #TechTransformation #ProfessionalGrowth #OnlineAdvertising #KnowledgeWorld #Wikidata #SEOUpdates #StayAhead #MarketingInsights #ThriveInDigital #MahfuzurRahmanNayeem #SearchEngineOptimization #AIContent #ContentWriting #Shopify #Wordpress #Wix #Webdesign #Business #Businessgrowth #Ecommerce #EcommerceSEO

Is the sky really falling when it comes to Google’s beta testing of its latest AI driven search technology? Search generative experience, or SGE, is causing quite a stir. And, yes, it will have a significant impact on your search marketing...this year! Don’t panic. Prepare. Because sorting through such fluid digital marketing technicalities is what we love, we’re sharing a simple guide to SGE, including a few steps you should do now to prepare and protect your brand’s online visibility. Don’t wait. Check it out. https://lnkd.in/gUChxFrv #SGE #SearchEngines #SEO #SearchMarketing

I’ve received several messages from my network asking for my take on Google’s rollout of AI Overviews (AIOs). And, I've noticed a few common threads in the questions I’ve been getting: 💀 “Is SEO dead?” If I had a dollar for every time SEO was declared dead in my career, I’d have already retired comfortably. No, SEO is not dead. It’s evolving as it has been since its inception. AIOs represent to me a new battleground for SEO. It’s time to test, learn, and implement. Something that seasoned SEO teams are used to doing. 📉 “Am I about to lose my organic traffic?” Maybe some of it (varies by industry). But, it’s the wrong question. What we should be asking is, how will AIOs impact the value of my organic traffic? I like Kevin Indig's perspective from his most recent Growth Memo newsletter. Yes, AIOs may reduce the total traffic opportunity, but they could be huge in improving results for longer-tail queries with more specific search intent. If your SEO strategy is focused on what your customers actually want, then you’re poised to see increased organic conversions. Or as Kevin put it, “More juice, less squeeze.” 😫 “WHAT DO I DO?!” Be patient. Change in SEO always comes a bit slower than we think. There’s a lot we don’t know yet, like how prevalent AIOs will be, how searchers will engage with them, or how they may be monetized. Anchor your SEO strategy in your business outcomes, create content that genuinely serves your target audience, and be prepared to adapt as we learn more. That said, I do think this move by Google puts certain approaches to SEO one step closer to extinction: ❌ Checklist-driven SEO “strategies” ❌ Keyword-first tactical planning ❌ Siloed SEO teams that aren’t integrated with your broader marketing strategy Change brings about opportunity. Get excited about AIOs, it's another exciting chapter in the evolution of SEO.

Is Google Search losing its edge? A recent study suggests both improvements and challenges in search result quality. From SEO spam to AI-generated content, the landscape is evolving. Google claims ongoing updates to combat these issues, ensuring search results meet user expectations. Despite fluctuations, Google remains a leader in search innovation. Read more on this at The Hype Economy. #GoogleSearch #SEO #SearchQuality #AI #DigitalMarketing

🚨 PSA: SEO is NOT dead. It just grew up, and a lot of SEOs didn’t. 🚨 Let’s be real—if you’re still trying to game the system with outdated tactics like keyword stuffing and shady link schemes, you’re falling behind. Shoutout to Philipp Götza for laying this out in his recent post. 👏 https://shorturl.at/9tlBD https://shorturl.at/9tlBD Here’s the deal—SEO isn’t about tricks anymore, it’s about creating value. Google’s gotten smarter, audiences are savvier, and your old hacks? Useless. 🔑 The new mindset for the future SEO, courtesy of Philipp: 1. Create content that people actually want (and "good enough" doesn’t cut it). Show your expertise. Be the authority, not the one trying to cheat the algorithm. 2. Embrace change. Indexing, content grids, AI—these aren’t problems, they’re opportunities if you’ve got the right mindset. 3. Stop chasing shortcuts and start building something sustainable. SEO is your long-term growth engine, not some short-term scheme. Wanna stay relevant? Build. Grow. Be extraordinary. Think SEO’s dead? Nah, it’s just leaving behind anyone who can’t keep up. 😏 #SEO #Growth #DigitalMarketing #SEOIsNotDead Credit: Philipp Götza https://lnkd.in/gBieGV2d

SEO is a series of ripple effects. Some you can control. Many that you can't. Familiar with second-order thinking? It's a mental model that tries to anticipate secondary and tertiary impacts of events in order to avoid unintended consequences. SkyNet. Predatory velociraptors. Biff Tannen. Those are fun sci-fi examples. The butterfly flaps its wings in the US and sets in motion a series of meteorological chained events that caused a tsunami in Australia. That's where things get real. It's especially relevant when we work in complex systems. Politics, finance, SEO... • You change up too much of your content templates, a dip in the rankings. • You earn too many irrelevant tier three links, maybe you get a demotion. • Send manipulative clicks to your site, SpamBrain will get ya. The Google Leak revealed (inconclusive) intricacies of how Google Search works. The data points offer up inspiration for tactics and strategies to experiment with on your own site. • How should we experiment? • What are the potential second-order consequences? Questions we should ask ourselves after we've created hypotheses and experiments to run but before we launch them: • What's the margin of error for a negative outcome? • To what extent would this test impact our entire site's authority? • Does a test on one section of our site impact other sections on our site? • When we test user behavior, content, and linking, are we doing anything Google would consider manipulative? We know that Google treats industries, brands, and even specific queries differently. Even "best practices" vary from site to site. We can't take any advice as gospel or inconsequential. Run the thought experiment when you set up your tests and consider the secondary and tertiary consequences. If you want some ideas for tests, ways to experiment responsibly, and more takeaways from the Google Leak, we're doing a webinar next Wednesday at 1:00pm. Registration in the comments.

I read a GREAT article about SEO / SEO101 tips for optimizing your website for Google search. Online business owners are always interested in this topic so I want to share.🥳 Neil Patel has an agency that manages millions of dollars of ads and marketing plus thousands of clients. He regularly shares research performed on these thousands of his clients. This is a great article even in light of AI on SEO https://lnkd.in/etQS69Hg He regularly shares about how SEO and search on Google are impacted by AI too. He says that Google is prioritizing E-E-A-T https://lnkd.in/e8ieTDN3 -  👉Experience 👉Expertise 👉Authoritativeness 👉and Trustworthiness ...all of which AI writing can't produce like a human.😊 Anyway - thought this might be helpful information for all my online business friends!🤗😍 #digitalnomad #onlinebusiness #onlinebusinessmanager #workfromhome #onlinebusinessoperations #digitalnomadwork #onlinebusinessstrategy

I had to share this fantastic and highly informative article by Search Engine Journal. "The role of SEO has expanded significantly over the last few years, and it’s only becoming more challenging and expansive in the face of AI. Bots, scrapers, and other AI-led technologies are stealing content and regurgitating things they learn along the way, which are often inaccurate or confusing, all while clouding the competitive market with duplicated or plain awful content. Real SEO – including thorough keyword research, industry analysis, and competitive benchmarking to create high-value content for your customers and loyalists – allows brands to stand apart from the lowly regurgitated spam that floods our SERPs daily." 🙌 Amen to that SEJ https://lnkd.in/eqnhf7gP #SEO #SEOAgency

Spend some time on the SEO reddit page and you'll be overwhelmed with the amount of SEOs freaking out about Google's March Update. 🔥 🗑️ It's another reminder that Google is ever-changing and quick SEO wins are never surefire. So should you be worried? 😯 It depends. Do you use AI to write content about subjects that have nothing to do with your site just to gain ranking? Do you post 100s of articles a week all written by AI? (cough cough SPAM) Do you only care about what Google says and have no regard for the humans that read your content? If you answered yes the any of these, well, you might be seeing a downfall in your traffic. 📉 Be aware: Search results are violate during core updates. You shouldn't make any large SEO changes until after it is completed. This update should be finished by the end of the month and you'll be able to get a better idea of if your website was hit. How Do I Prevent These Hits? The best way to prevent these hits is to write original content. Add photographs you produced, include quotes from interviews you took part in. Add personal anecdotes that connect with the readers. Remember you are writing for a person, not a search engine. Your content should be intentional for your users, not just Google. Unsure where to start with your content? Let's Talk. ☎️ #seo #seotips #googlecoreupdate #searchintent #ai #aicontent #seostrategy - 🌟SearchCraft SEO aims to bring magic to your SEO strategy 🪄 Follow for more hot takes on SEO, Content writing, and building your Food & Beverage and E-commerce organic strategy.