Jung von Matt

That’s a wrap, 2024! 🎬 Before we close the laptops and hit pause, let’s take a moment to look back on this incredible year together. 🚀 We’re beyond grateful for each and every JvMler who gave it their all in 2024 – for the ideas, the hustle, and the passion that made this year so special. Now, it’s time to shut those laptops, recharge, and enjoy the well-deserved holidays. 🎄✨ Thank you – you’re all legends. See you in 2025! 🎆 JUNG VON MATT HANGANG, Jung von Matt SPREE, Jung von Matt NERD, Jung von Matt LONDON, Jung von Matt HAVEL, Jung von Matt START, Jung von Matt NECKAR, Jung von Matt NECKAR, Milla & Partner, Jung von Matt SPORTS, Jung von Matt DONAU, Jung von Matt Schweiz, navos - Public Dialogue Consultants GmbH, Jung von Matt BRAND IDENTITY Schweiz, Jung von Matt CREATORS, White Horse Music GmbH, Jung von Matt TECH Jung von Matt IMPACT GmbH 💚

2024: The Year AI Took the Stage (and Stole the Spotlight) 🤖✨ Let’s face it, AI was the main character of 2024, and no industry felt it more than advertising. So, did AI actually change creativity in 2024? That’s the question LBBonline - Little Black Book tackled in their latest article, featuring insights from Robert Andersen, Managing Director Jung von Matt CREATORS. Here’s a quick teaser from Robert: "2024 has been the year that gen AI promised to revolutionise advertising—turning dilettantism into a virtue. But while dabbling is delightful, navigating gen AI in practice feels like a split-screen dilemma: two paths, both rocky." 🔥The Split-Screen Dilemma🔥 Automation Tools: Instant image, video, and audio generation. Great in theory, but AI’s “hallucinations” sometimes turned simple campaigns into endless trial-and-error marathons. 🌀 Open-Source Platforms: Hugging Face and ComfyUI brought transparency and control, empowering brands to build their own workflows. But let’s be real—you need a tech whiz in the team to make it work. 🧑💻 It’s a Goldilocks moment for advertising: finding an AI solution that’s just right—not too reliant on black-box magic, and not so technical that you need a PhD 📚 to figure it out. Curious to know more about how AI balanced (or didn’t) the creative scales in 2024? Check out the full article here 👉 https://lnkd.in/eft85FVg And tell us—what’s your take on AI’s role in advertising? Revolutionary, overrated, or somewhere in between? Drop your thoughts below! 💬👇

We are proud. We are grateful. To our incredible team: your creativity, dedication, and passion have awakened the Force 🚀 The galaxy wouldn’t be the same without you! 🌌✨

The AI Year in Review: 2024 Highlights 🚀 2024 was a milestone year for AI, defined by rapid progress, fierce competition, and groundbreaking innovations. Here are the key moments: JVM STABLES PRESENTS: LESSON LAIRNED! 1️⃣ Gemini 1.5 Debuts Google kicked off the year with Gemini 1.5, a multimodal model that pushed OpenAI to innovate further. Its versatility underscored how intense the competition in AI has become. 2️⃣ LLama 3 Sets a New Open-Source Standard Meta’s LLama 3 elevated open-source AI, rivaling proprietary systems for the first time—a major leap forward. 3️⃣ Elo Scores: A Tight Race The AI leaderboard became a revolving door as Anthropic, OpenAI, and others jostled for the top spot. Rapid releases and sky-high training costs defined the year. 4️⃣ Visual Tools Revolutionize Creation Image generation leaped forward with Flux earning praise, while Stable Diffusion 3 fell short. Combined with evolving video tools, creators found new ways to tell stories. 5️⃣ AI Video Breakthroughs AI video tools surged in 2024. Hunyuan, the first advanced open-source video model, led the charge, while Runway refined its tools. OpenAI and Google closed the year with Sora and Veo 2, as well as Pika with latest the launch. 6️⃣ Broad Adoption and New Horizons From Nobel Prize-winning breakthroughs to everyday creative tools, AI adoption grew across industries. With advancements in text, images, video, and beyond, 2025 is set to be even more dynamic. 2024 was action-packed—what were your highlights? Share your thoughts below! 💬 ⬇️

Cultural Highlights 2024 – What We Can Learn 🎥📺 From blockbuster hits like Deadpool & Wolverine to the global success of Shogun, 2024 was a year where pop culture thrived in chaos—and reflected it in fascinating ways. In the article Very Mindful: Cultural Moments That Mattered in 2024 📰, LBB’s Zhenya Tsenzharyk dives into the cultural moments that shaped the year—and what they reveal about what’s next. 💬 Calvin Innes, Creative Director at Jung von Matt NERD London, breaks it down perfectly: "Pop culture in 2024 wasn’t just entertaining—it was a mirror. From meta-humor in blockbusters to the rise of global storytelling, the trends weren’t just trends. They were reflections of how audiences are craving something fresh, daring, and deeply personal." Key takeaways from Calvin’s insights: ✅ Meta-humor and unconventional storytelling stole the spotlight ✅ Subtitles and global narratives (Shogun) are finally getting the recognition they deserve. ✅ Nostalgia isn’t just a comfort blanket—it’s being reimagined for a new generation. 📖 Curious to know more? Dive into the full article for all the details and Calvin’s perspective on why these trends matter. 👉 https://lnkd.in/exD_nZi7

Looking to absolutely sleigh it this Christmas? 👀 ❄🎄 Look no more.   JvM HAMBURG presents the ultimate binky-dropping collab between Bimmer and buggy. A new exclusive range of Nuna baby-strollers, sporting great BMW design and a sprinkle of that signature, cheeky confidence. 🔥🥰🏎️ Nuna by Design. BMW by Nature. A big thanks to CZAR Film , Bart Timmer, Supreme Music and the JvM HAMBURG team for bringing the campaign to life! 😍

Why JvM Strategist Elena Zahlecker is Also a Detective🔍 What makes strategy work feel like detective work? 🎥 Find out in the latest HORIZONT video interview featuring Elena, Strategist at Jung von Matt SPREE. In her five years at JvM, Elena has already won a Gold Effie for the impactful "Recht gegen Rechts" campaign – all by the age of 30. In her conversation with Mirko Kaminski, she reveals: 💡 Why curiosity is the secret weapon of a strategist. 🎯 What it felt like to stand on the Effie stage in Leipzig. 🌟 Why another client project made her just as proud. 🎨 How she channels her creativity, both at work and during Christmas festivities. Want to hear more about why Elena sees strategy as a mix of data, creativity, and gut instinct? Watch the full interview now – it’s a must-see for anyone curious about the real work behind the agency clichés. Check out the (German) video here! 🎥✨

🚀 Exploring the Power of Sora with Boris Eldagsen Today, Boris opened Pandora's box and gave us an exclusive look into the powerful AI platform Sora! 🎥 With 125 participants, Boris shared his hands-on experience (he’s been using Sora even before its official release!) and walked us through its features, strengths, and limitations. Here’s what made this session so inspiring: 🎬 A Full Platform Walkthrough: Boris showed us how to navigate Sora – from creating loops, editing camera cuts, and using the storyboard feature, to generating videos with keyframes or uploaded images. 💡 Pro Tips: You can see costs before you prompt, work in multiple languages, and remix content with different strengths. ✅ Ethical Content: No violent or inappropriate visuals – a strong safeguard we love. ⏳ Patience Pays Off: While some renders take time (depending on platform load), the results are worth the wait. ✨ Creative Possibilities: From rough prompts to polished storyboards, Sora offers tools to bring ideas to life. And Boris emphasized the power of combining platforms to maximize results – Sora alone can’t do everything yet. After the demo, a lively Q&A session led by Lena Simonis from PAGE – Das Magazin der Kreativbranche gave everyone a chance to explore even deeper, asking Boris about best practices, challenges, and his vision for Sora’s future. Takeaway? Creativity meets power in the work process. Sora isn’t just a tool – it’s a playground for creatives, offering endless opportunities to refine, remix, and elevate content. Big thanks to Boris for sharing his expertise and to everyone who joined! 🙌 

Don’t miss out on this chance to learn from Boris Eldagsen and elevate your creative game! 🔥 We’re starting at 1 PM – join us here: https://lnkd.in/eQ_nYNJv

💡How Great B2B Marketing Works💡 B2C campaigns are the glamorous showpiece, while B2B is just the duty? Think again! 🧐 Even decision-makers in companies want to be inspired and entertained. Harvard Business manager (HBM) spotlights our campaign "History of Attacks" for Myra Security GmbH as a prime example of effective B2B marketing. The campaign won a 🥉 Bronze Effie Award in 2022, with its short film reaching a massive audience on YouTube 🎬✨. In the HBM article, JvM Senior strategist Charlotte Werfling and Global Client Service Director Edwin Okyere share insights into how #B2B campaigns can create emotional connections 💥 while strategically navigating the long and complex sales cycles in this space. ➡️ A must-read for anyone ready to transform their B2B marketing! 🚀