Joanna Balkowski

You're not just hitting targets, you're making bullseyes! 🎯 ABM isn't just a buzzword; it's a game-changer for B2B marketers. At PinkPiano Inc, we've got over 15 years of ABM expertise ready to amplify your ROI. 🚀 Ready to get strategic? 📈 Let's personalize your approach to hit those high-value accounts. Get Started at https://lnkd.in/dMHi68nF #ABMStrategy #B2BMarketing #MaximizeROI

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🚀 Elevate your digital advertising game without breaking the bank! Discover how outsourcing #AdOperations can be your strategic advantage. Our latest article unveils the secrets to maximizing campaign performance with a cost-effective, expert ad ops team based right here in Canada. 🍁 Don’t miss out on the opportunity to transform your ad strategy and achieve remarkable results. Click to learn more and let’s connect to bring your advertising to new heights! #AdOps #DigitalMarketing #OutsourcingExcellence https://lnkd.in/g7t3H8dB

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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What is intent data? Understanding your target audience’s needs and behaviors is important to any marketer. But for account-based marketing (ABM), it’s mission-critical. Here’s how to harness intent data effectively to drive your ABM strategy. 👉 https://hubs.ly/Q02V4rRz0

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🌟 Client Success Spotlight: Hemline🌟 Challenge: Managing data from 30+ stores was cumbersome for Hemline—until Glew stepped in. 🚀 Glew's Solution: ◾ Unified Data across their tech stack: Shopify, Shopify POS, Klaviyo, Meta, Google Analytics, Google Ads ◾ Centralized Inventory Dashboard ◾ Enhanced Data Management with a single KPI dashboard ◾ Advanced Sales Tracking & Customized Reporting for better transparency and decision-making ◾ Optimized Performance Monitoring through automated, insightful reports From Hemline’s COO, Katie Pierce: "Before Glew, compiling reports took days, if not weeks. Now, our franchisees receive timely insights daily, empowering them to excel." With Glew, Hemline transformed data management from a chore into a driver of growth! 📈 🔗 Full case study here: https://hubs.ly/Q02HXYzk0 #DataIntegration #RetailTech #ClientSuccess #Glew #Ecommerce #Shopify

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A few months ago, we headed to HubSpot INBOUND, one of the largest marketing events in North America. The plan? Tell as many marketers as possible about RCS. Their reaction? "It’s pretty sick," as one of them put it. Watch the video and check out the link in the comments to see how RCS is redefining what’s possible in business messaging! #RCS #RBM #MobileMarketing #HubSpotInbound #RCSMessaging #INBOUND24

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Marketing technologies (or MarTech) cover everything from content creation to CRM, analytics, ecommerce, and AdTech and use digital tools to boost marketing and sales strategies. While LoginRadius, StellarAlgo and Granify (now a Bazaarvoice solution) are well-known MarTech companies in Alberta, meet some of the other innovators who are helping businesses engage their customers, connect their data and optimize their marketing efforts: Founded by Jason Hardy and Ray Yip, Calgary’s Ownly helps agents, brokers, and builders sell homes faster and easier directly through their website. Founded by Fouad El-Masri and Nicolette Leonardis, Edmonton’s Vertical City is an award-winning digital ad-tech company focused on elevator advertising. Founded by Matthew Protti, MBA, ICD.D and David Gluzman, Calgary’s BlackSquare Inc. is a global leader in direct-to-consumer technologies for the alcoholic beverage industry. Founded in Edmonton by Anthony Nagendraraj and Marissa Huggins, Spontivly is a community management platform that helps organizations gain real-time analytics to measure community engagement, growth, and impact across any platform. Explore marketing technology in the Start Alberta database: https://lnkd.in/gzqzgtyc #Alberta #Edmonton #Calgary #AlbertaTech #ABtech #Marketing #Martech #SalesTech #Adtech #Startup #Investor #Investors #Funding #FundingRounds #Investments #VentureCapital #VC #GrowthCapital #TechCommunity #StartUpEcosystem #Entrepreneur #Tech 

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It’s here! Meet 🎯 LaFleur Core Insights, our AI-powered marketing analytics dashboard powered by ThoughtSpot. Get real-time access to your data, uncover actionable insights, and make smarter decisions effortlessly. Schedule your demo today! https://lnkd.in/gKzYvvks #LaFleurCoreInsights #DataDrivenMarketing #AI

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Have you signed up for tomorrow's 6sense webinar yet? Don't miss out on this incredible opportunity to gain valuable insights from top ABM leaders. Join us as our very own CivicPlus Marketing Operations Manager, Jordan Rochester, takes the panel, alongside other experts, to discuss the transformative journey from lead-based to account-based strategies. In this webinar, you'll: 1. Hear why ABM leaders made the switch to account-based strategies and the challenges they overcame. 2. Learn about the benefits and business impact of an account-based approach. 3. Understand how marketing leaders influenced their organizations to adopt this innovative strategy. 4. Engage in a lively Q&A session with our ABM experts. Secure your spot now for a session packed with knowledge and actionable insights. Click the link to sign up and join this transformative conversation: https://bit.ly/46qS5Ta #6sense #CivicPlus #GovernmentSolutions #Innovation #DigitalOptimization #DigitalTransformation

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Everyone wants “game-changing” interactives—but how do you measure their impact? Our solutions capture real-time insights into audience behavior, preferences, and engagement patterns. This data not only measures experience impact but also fuels smarter future marketing strategies, making interactives both engaging and effective. Read more on data-driven interactives in our blog: https://lnkd.in/epjkzN6Q #EventTech #DataDriven #AudienceEngagement #DigitalInteractives

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Wondering how to take your marketing team from AI novices to maestros in 2025? At Inverta, we're diving deep into AI integration for marketing teams. Our latest blog post is your playbook for assembling an AI task force that's ready to revolutionize your marketing operations. Key takeaways: 1. Form an AI Council with diverse expertise 2. Develop a comprehensive AI playbook 3. Identify and pilot AI use cases 4. Embrace your role as an AI cheerleader Remember, it's not just about the tech—it's about fostering a culture of innovation and continuous learning. As we say in the post: "Are you ready to assemble your AI task force and lead your team into the future? Or are you going to wait until your competitors' AI-powered campaigns are running circles around yours?" What's your next move in the AI game? Share your thoughts! #Inverta #AIinMarketing #LeadershipInTech #MarketingInnovation #AITaskForce https://lnkd.in/gbJ3Skqq

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70% of ABM experiments fail. Companies overwhelmingly test A versus B, when the highest value is for multiple variants. While ABM experimentation is a powerful way to discover what your customers truly WANT, it requires more than just comparing two options. 💡 Learn more about the key principles of ABM Experimentation and how to get it right: https://wix.to/E4fzqWZ #ABM #B2BMarketingStrategy #RevenueGrowth #SalesEnablement #ABTesting

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Tired of the one-size-fits-all approach? 🤷‍♂️ Hey, ABM leaders! It's time to get crafty with your marketing strategies! 🎨 Tailoring an ABM strategy to your unique needs and those high-value accounts is like fitting a bespoke suit – it just feels right. 👌 At PinkPiano Inc, we've been in the B2B marketing game for over 25 years, and we know that a personalized ABM strategy can really make a difference in hitting those targets. 🎯 Ready to suit up? Text Us! Let's make your marketing strategy fit like a glove! 📲 #ABMStrategy #PersonalizedMarketing #B2BSuccess

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To show ABM ROI to your clients you'll want to present comprehensive, transparent reporting that helps showcase the gains and provides actionable insights that can dictate future direction. Help your client understand the ABM wins with a performance report! Need help deciding what insights to share and how to frame them? Propensity created this helpful resource that shares our thoughts on: What essential metrics to include in your reports Establishing a Reporting Cadence Tailoring Your Reports Based on the Audience The three types of reports you should utilize (Engagement, ABM Scorecard, and ABM Performance Report) As a platform that works with B2B marketing agencies often, this guide is a culmination of best practices and will help you craft your own internal documents that you can then share with your ABM customers. https://ow.ly/Mxpg50T368E #ABM #Propensity #ClientReporting #MarketingAgency #ActionableInsights

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Is your CRO strategy hurting more than helping? Optimizing for conversions should simplify life, not create chaos. Yet for many teams, it’s a whirlwind of scattered data, misaligned workflows, and aimless experiments. Here’s what happens when CRO goes off the rails: 1️⃣ Random Tests = Random Results Without a clear hypothesis, you’re not optimizing—you’re gambling. 2️⃣ Data Overload, Insight Underserved Too many dashboards, too little action. If you’re drowning in metrics but missing meaningful insights, it’s time to rethink your approach. 3️⃣ Siloed Efforts, Zero Collaboration When marketing, product, and design teams work in isolation, the magic of synergy is lost. But it doesn’t have to be this way. At Useryze, we help you build a smarter CRO strategy: ✔️ Centralized Experimentation Libraries to make insights scalable. ✔️ Streamlined Workflows to keep your teams aligned and focused. ✔️ Cross-Functional Collaboration to unlock the power of integrated efforts. CRO is more than just increasing conversions—it’s about creating efficient systems, actionable feedback loops, and a culture of continuous improvement. What’s holding your CRO progress back? Let’s strategize and optimize. #CROStrategy #TeamCollaboration #ContentOptimization

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Trying to prove account-based marketing (ABM) attribution? ABM measurement is a practice often easier said than done. But now, accurately pinpointing and attributing the success of ABM initiatives to specific high-value accounts is easier than ever. 👇 Madison Logic’s latest eBook helps you understand what to measure and when and how to do it. Use it to develop a repeatable framework that offers a more complete view of your revenue waterfall and uncover more opportunities for optimization—so you can manage and guide the customer journey effectively instead of merely responding to it. Ready to prove your impact on your company’s bottom-line and create repeatable and scalable campaigns that convert your best accounts faster? Download the eBook, Metrics that Matter: Measuring ABM and Integrated Campaign Results: https://hubs.li/Q02VVHpl0 #abm #measurement #b2b #b2bmarketing #attribution #roi #revenue #sales #marketing #mops

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