Antoine Lescun

Let's talk about Shopify's Average Order Value. You know how we all rely on it? Well, it doesn't tell the whole story. So I made this little tool to track order values in different price buckets. Introducing ShopInsight V0.3 Here's why I think it's cool: - You can see which price ranges are driving your sales - It shows trends you might miss just by looking at the average - Makes it easier to figure out where to focus your efforts - Helps you design offers based on where you're getting the most sales. We've been using it for a while now, and it's pretty eye-opening. Anyway, some of you might find this useful too. If you want to try it out, comment "bucket" below and I'll send you the code. It's nothing fancy, but it gets the job done.

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Shopify vs WooCommerce: Why Shopify is a better option for smaller teams During a Q&A portion of a webinar, someone asked which is a better option: WooCommerce or Shopify.

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Here’s the Tool We Use to Scale Brands from 7 to 8 Figures 🚀 Want to know our secret to scaling Shopify brands profitably? It’s not just throwing money at ads. It’s having a clear system to track your Contribution Margin, CAC, MER, and media spend daily—so you know exactly how every dollar is driving growth. We built our Growth Map to do just that. This tool has helped us scale eCommerce brands from 7-figures to 8-figures by focusing on profitability, not just revenue. Here’s what’s inside: 1️⃣ Daily Media Spend Tracker – Know exactly where your ad dollars are going and how they’re impacting profitability. 2️⃣ Margin Calculator - Break down all of your product variable costs to establish your breakeven CPA. 3️⃣ Gross Profit Calculator - To ensure your first-time customer acquisition is PROFITABLE 4️⃣ Financial Clarity – Track your Contribution Margin month over month, so you can scale with confidence. If you’re tired of guessing and ready to scale smarter, this is the tool for you. Want our Growth Map? Drop a comment or DM me “Growth” to get your free copy today! Let’s scale your brand the right way.

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Struggling to Scale? It’s All About CAC to LTV Let me ask you this: Do you actually know your LTV (Lifetime Value)? Most Shopify founders I talk to don’t. They’re scaling blindly, focusing on ROAS or revenue, while CAC (Customer Acquisition Cost) creeps up. But here’s the thing—without knowing your LTV, you’ll never know how much you can actually afford to acquire a customer and scale profitably. Here’s a step-by-step breakdown of how to calculate your LTV using Shopify and cohort analysis: 1️⃣ Start With Shopify’s Sales Reports Go to Analytics > Reports > Customers Over Time in your Shopify admin dashboard. Use this report to find: Average Order Value (AOV): Calculate this by dividing total revenue by the total number of orders. Purchase Frequency (F): Find how often your customers return to buy within a specific time period. Formula: AOV = Total Revenue / Number of Orders F = Total Orders / Total Unique Customers 2️⃣ Track Repeat Purchase Rates Over Time Run a cohort analysis to see how many first-time customers return and how much they spend. Look at: Month 1, Month 3, Month 6 customer retention rates. Spend patterns of customers acquired in specific months. 3️⃣ Calculate Customer Lifetime Value (LTV) Using your AOV and frequency data, apply the formula: LTV = AOV x Frequency x Customer Lifespan If you don’t know the customer lifespan, start with 12–24 months as an estimate for most eCom businesses. Why This Matters Without knowing your CLTV, you’re throwing darts blindfolded when setting budgets and scaling ads. This number directly informs how much you can spend to acquire a customer (CAC) while staying profitable. Want a walkthrough? Comment "LTV" and I’ll send you a step-by-step video guide to crush your numbers.

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HOW TO BECOME A SUCCESSFUL AFFILIATE MARKETER How to become a successful affiliate marketer with Mathieu Jang  - There’s definitely a different game when you are not only actively driving paid traffic, but actually doing it profitably. It’s like having this magic vending machine. - There are so many metrics to watch, but no matter what you’re doing, if you just watch those two things, what’s the cost to acquire a customer, how much is the customer worth? - A lot of people don’t realize how much goes into the research and development of creating products and finding out if there’s actually demand and if it actually works in all of the testings that go involved. Learn more: https://lnkd.in/ge8yaxXM #podcasting #podcast #podcasts #podcastlife #podcaster #podcastersofinstagram #podcasters #podcastshow #spotify #itunes

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One "hack" for cranking sales and boosting performance on Shopify: Create a bulk, wholesale, or custom order program. Here's some quick math: If your AOV is $100, but every 1,000 orders you sell a bulk order for $10,000...you just increased your AOV to $110. That single move can allow you to outspend your competitors. Which means you'll grow your business faster. You'll seize market share. And increase the value of your business. When you're driving traffic at scale, some visitors will have serious buying power. Make sure to capitalize on that by highlighting your ability to sell products in bulk, or customized...and ideally both. Shopify just announced new B2B features. Check 'em out and see how you can implement for your business. Not sure how? Comment below, or shoot a DM and we'll kick around ideas. Happy Friday y'all...go get some! --------------------- Follow for tips on marketing and mindset.

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Super low hanging fruit for those with the new Shopify Integration + using Klaviyo. If you have traffic in your 'Viewed Collection', worth turning it into a live flow. We're seeing it jump to top 2 (in rev generated) in L7 days, with no discount, and just simple personalization (first name + name of collection). Great in scooping up extra rev.

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𝗨𝗻𝗹𝗼𝗰𝗸 𝗜𝗻𝘀𝗮𝗻𝗲 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗦𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗧𝗵𝗲𝘀𝗲 𝟱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 🚀 (You won't believe how easy it is!) Having scaled my Shopify store from $0 -> $1.5M as a COMPLETE beginner. In this video I unveil five powerful strategies designed to dramatically increase your Shopify sales and revolutionise your eCom approach. Each strategy is crafted to build a robust, sustainable eCommerce business that stands out in the competitive online marketplace. Watch the full video here: https://lnkd.in/ecUuBvwS Let’s turn your Shopify store into a sales powerhouse! 🚀 𝗣.𝗦. What’s your biggest challenge with eCom? Let’s discuss! #shopifysales #ecommerce #digitalmarketing

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This is Harley Finkelstein. He's the president of Shopify, the platform I've admired and used for over a decade. In this video, Harley is proudly talking about the Q3 results and how Shopify is growing, has had a 20% increase in quarter over quarter for the past 5 quarters... And then I stopped listening. Sure, I'm happy for them and it's a great platform, but they're not listening to their merchants. I say this because it's almost unanimous among merchants that their customer support has declined for the last 2 years. You used to be able to hop on a chat with a "guru" (yes, that's what their CSRs were called back in the day) and they actually enoyed helping you figure out an issue. Now, you have to jump through hoops, bypass an AI chat-bot that doesn't have all the answers to get a CSR in the chat that barely knows what e-commerce is. Shopify, much like Google, has lost track of the reason people fell in love with their brand. They're all for profits now. They used to care about their users. Don't get me wrong, the platform is absolutely amazing, rock solid and user friendly, no doubt about that. I hope I get reminders from friends and loyal clients about why I'm in business: I care about people and their dreams of building a healthy business. Yes, I need to put food on the table, so I can't do it for free, but people and results first. Thanks for listening to my TED talk.

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“Are you tired of dealing with too many COD orders for your DTC brand on Shopify ? It’s time to turn things around. One of our clients faced the same issue—orders were pouring in, but almost all were cash on delivery. That’s when we stepped in, implemented these three strategies, and saw 50-60% of the orders shift to prepaid. Here’s how you can do it too: 1. Simplify the checkout process: Use tools like GoKwik or Shopflo to make prepaid payments super quick and hassle-free. The easier it is, the more likely customers will pay upfront. 2. Offer prepaid perks: Everyone loves a good deal. Add a small incentive—like an additional discount or cashback—for prepaid orders, and watch how fast customers make the switch. 3. Convert COD to prepaid during confirmation calls: When confirming COD orders, ask your customers if they’d like to pay online instead. You’d be surprised how many say yes when it’s pitched the right way.

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You might be wondering who the best Shopify Plus Agency is. Even if you aren’t, let me tell you the answer: praella and it quite frankly isn’t even close. They are currently building Oma's Pride a brand new website experience and migrating us over to Shopify. Now that BCFM is over, I will be locked in with them on a daily basis leading us to the promiseland. Amer G. and his squad over there are unmatched for a multitude of reasons: 1) Today we had an issue getting them specific access inside our Big Commerce account. I picked up the phone, called Amer, and he answered on the 4th ring (I know, it should have been the 3rd). He helped us in minutes. Customer Service: 12/10 2) Their design team already got us initial homepage designs on both desktop and mobile. Let’s just say… we are about to have the best website in all of pet. Tammy Ducat & Sarah Maurella are VERY good at what they do. They also have to deal with me and let’s just say I’m “different”. Creative/Design: 12/10 3) They built out their own project management software where Muamer Besic and his team keep everything beyond organized. Every fine detail is laid out, timelines displayed, expectations set, you name it. Project Management: 12/10 Now, we are just in the beginning stages of this project so who knows how my next review will look… But right now, they are absolutely crushing it. Comment below if you want BTS content of all this. Convince Amer G. because he’s never done it before with a brand. Anyways, if you’re looking to build a new website as you can tell I highly recommend praella. Tell them I sent you and maybe they’ll give me an Amazon gift card. That’s all I have for now, my daughter just threw a Barbie doll at me and told me, “I’m not going to bed Daddy, you’re not my boss.”

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Today's a huge day for skincare brands on Shopify! Flaunt launched it's "Ultimate Guide for Skincare Brands to Increase Conversion, Retention, and LTV". If you're a skincare brand owner or a marketing/ops/e-commerce/do-it-all-er... you do NOT want to miss it. This is informed by our analyzing hundreds of skincare brands and designing the top Shopify loyalty, retention, and personalization strategies that unlock millions in incremental sales. There's data There's math There's brand There's models There's email/SMS There's case studies There's customer experience To commemorate it's launch, we are hosting a webinar ONLY for skincare and beauty brands. We will be: * Sharing our audit framework * Diving deep into a specific skincare brand * Facilitating a live discussion with 50 skincare brand owners Check out our audit framework and stay tuned for more skincare content coming at you! https://lnkd.in/gzZjvjh3

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We are looking for 2-3 more great social media Content Producers in Canada. Highlights: -> $90,000 (CAD dollars) -> Up to $35,000 in performance-based bonuses available! -> 5-weeks vacation (from day 1) -> Tons of autonomy -> Work from Home (100% virtual) -> Full-time (Mon-Fri) This is great for ex-journalists or account executives who have worked at a marketing agency. We are looking for people who are great at: - Building rapport quickly and getting people to open up - Confidently be able to run a call in a structured way - Love fast-paced environments - Being organized Day-to-day responsibilities: - You will interview (digitally) busy B2B CEOs - You'll manage a client book of 10 clients - You'll turn that interview into snackable social media content (videos, text, images) Your team will include 2 post-production people who will help with administrative tasks, graphic design, video editing, etc. Bonus points if you have the following experience: - worked at an agency before - social media copywriting experience - have participated in Meme and GIF battles - have demand gen or marketing experience with LI - understand the INs and OUTs of social networking and social selling If you have all the above experience, I'll (probably) hire you on the spot. As long as you are not boring or beige. You must have some personality to fit in with our oddball culture. Do not apply if: - if you do not live in Canada - if you can't work independently - if you can't manage a calendar - if you don't love social media - if you don't have any marketing experience - if you are not competitive with board games (yes, all our CPs love board games and will fight to the death to win) If this sounds like your dream career, then here is how you apply: 1—Leave an interesting comment on this post. 2—Email Matthew at [email protected] with a subject line that stands out to show us your creativity and short-form copywriting chops. 3—In the email, tell me why you are perfect for the job with a 60-second selfie video. The video does not need any fancy editing. If you can't make a 60-second video of yourself, you will not be right for this role. 4—In the email, include a link to your LI profile in that email. 5—In the email, could you link us to the LI comment you left on this post in that email? (Don't ask us how to do it. Be resourceful and Google it!) 6—Do not attach your resume. We don't read them. If you send it to us, we will ding you a point for not being able to follow instructions. PS—Applying this method is a small test of your attention to detail. If you can't do this, trust me, you won't be able to do this job.

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😲 How many apps were cannibalized in today's Shopify update?? Shopify just dropped their Summer update and all I can say is WOW! If you want to save a couple of hours - I've narrowed down my top 10 new features (though there are 150 of them) So without further adieu... Here Are The Top Features and Updates from Shopify Editions Summer 2024 🔹 Unified Home for Markets: Shopify's new Markets feature is a game-changer. It lets you expand effortlessly across B2B, retail, and different regions, tailoring the customer experience for each market and simplifying global commerce management. I'm so excited to use this feature! 🔸 Split Shipping in Checkout: Now, customers get more clarity and choice at checkout. They can see when an order will be split into multiple shipments and choose options like the lowest price, fastest delivery, or custom shipping. 🌟 AI-Powered Operations with Sidekick: Sidekick is here to save the day. This AI assistant helps automate tasks, generate media, and provide AI-suggested replies to customer inquiries, making operations smoother and customer service more efficient. I'm so excited to see how this will streamline our workflow! 📊 All New Analytics: Shopify's analytics platform just got a major upgrade. It's faster and more flexible, providing real-time insights into your store's performance. Soon, you'll be able to query data directly within reports with ShopifyQL. 🤖 Shopify Magic: Shopify Magic brings AI to various aspects of store management, from product categorization to image enhancement and segmentation in plain language. These tools help optimize operations and marketing efforts seamlessly. I can't wait to leverage this for our store! 🏬 Ship to and From Retail Stores: This feature gives your customers greater flexibility and convenience. You can transfer online orders to their preferred store for pickup or ship products directly from retail stores using Shopify POS. 🎨 New Style Settings for Themes: Developers now have more layout flexibility with new style settings, static blocks, and block targeting in Liquid themes. This allows for more dynamic and customized storefronts, enhancing the shopping experience. This is going to make anyone an amazing designer (even me hahah)! 🌐 Markets Pro - Managed Markets: Managed Markets include duties and taxes in regional prices, help avoid selling restricted products, secure better shipping rates, and allow for editing existing orders. It's all about making international selling straightforward and customer-friendly. 🛒 Enhanced POS Functionality: Shopify has improved its POS system with features like easy receipts, clear return rules, staff attribution, and digital receipts that can opt customers into email lists, making the in-store experience smoother. FINALLY! 📈 Real-Time Ad Metrics: The ads metrics dashboard now shows data in real time, allowing for quicker, data-driven adjustments to your advertising strategies. What are your favourite updates?

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Your Shopify Store is Bleeding Money. You Just Don’t Know It Yet. While you obsess over increasing traffic to your store, the bottom of that funnel is just getting more and more holes in it. But fear not - it’s completely fixable. Want to know how? Blend - Shopify CRO Agency is teaming up with Neil Bayton and the Judge.me team for their Growth Unlocked Series, and we’re pulling back the curtain on CRO plays that can move the needle on your Shopify store’s performance Here’s what we’re serving up: ✅ Actionable CRO strategies that can turn browsers into buyers before BFCM. ✅ Real-time site reviews to see where brands are losing money and how to fix it fast. ✅ An exclusive Blend Commerce offer that we’ve never shared before—yep, it’s that special. Are you still with me? Fantastic. If your Shopify brand is making $1M+ but still leaving cash on the table, you need to attend this webinar. 🗓️ When? October 10th 💸 Cost? Zero. Nada. Free. 🔥 Results? More conversions. More revenue. Less frustration. Let’s stop the leaks and boost your revenue (before you miss out on even more sales). Check the comments for the link 👇 #eCommerce #Shopify #CRO #ConversionRateOptimization #GrowthUnlocked Adam Pearce - CRO for Shopify brands

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After 3 years building Shopify apps, here's what I wish I knew from day one: • The app you launch is just the beginning • Customer support is your best marketing tool • Agencies can be your biggest allies • 'Simple' features often have the highest ROI • Pricing strategy matters more than you think What's your top lesson learned?

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