IAB Europe

[Watch on Demand] IAB Europe’s Great Debate: Retail Media H2 2024! Missed our latest event? No problem! We brought together industry leaders for an in-depth discussion on the fast-evolving landscape of Retail Media. From the innovation drivers behind Retail Media 3.0 to the buy-side’s take on campaign effectiveness, here’s your chance to dive in. 📌 Panel on Retail Media Networks, moderated by Maria Kristalinskaya, with leaders from Ahold Delhaize, Flywheel, SMG, and more, discussing omnichannel trends and strategies to connect with consumers seamlessly. 📌 Standardisation Discussion, led by Yara Daher, featuring experts from Equativ, GroupM EMEA, Alliance Digitale France, and Douglas, covering the path to measurement standards across Europe. 📌 Buy-Side Perspectives, moderated by Jason Wescott, with insights from Kenshoo Skai, Schwarz Media, and WFA on navigating fragmentation and maximising Retail Media’s potential. Each session is now available on demand: https://lnkd.in/ez7CQ8RH

Learn valuable solutions, be inspired and meet the leaders in the Digital Marketing world at #DMWF Europe on 26-27th November at RAI Amsterdam! For 2024, the event brings you 10 brand new and improved conference tracks, 60+ innovative exhibitors and sponsors, 100+ inspiring speakers, 1500+ attendees and so much more! Last chance to book your pass with code IAB30 for an exclusive 30% discount! https://lnkd.in/dsRcD4BC

Reflecting on an inspiring session we had at the Great Debate on 16th October—industry experts discussed where trust and transparency in digital advertising are headed for 2024 and beyond. With AI-driven advancements, sustainable practices, and new channels coming into play, we need these insightful conversations now more than ever. Big thanks to Estelle Reale, Benjamin Masse, Lucy Hall, Programmatic Business Director, Zenith, Sebastian Grantz, and Simon Halstead! Rewatch the sessions here: https://lnkd.in/eRfx_Xgp

🌟 That's a wrap on IAB Europe's Virtual Programmatic Day H2 2024! 🎉 Broadcasting live from Berlin and streamed online, we brought together industry leaders from across the programmatic world to share insights, explore the latest trends, and address the evolving landscape of programmatic trading in Europe. From consumer privacy insights to the future of personalisation in a post-cookie world, our agenda covered the most pressing topics shaping the industry today. 🚀 Thought-provoking panels and Q&As tackled issues like Made-For-Advertising websites and industry readiness for new addressability solutions—all featuring experts from companies like Microsoft, Rakuten Advertising, Adform, and many more. Thank you all for attending, panels will be available for rewatching on our website very soon!

⏰ Two Hours to Go! Join Our Virtual Programmatic Day (VPD) H2 2024 ⏰ Don’t miss out on the largest programmatic event of the year—live from Verve's Berlin office. 🌍 Expect deep dives into the latest trends, insights from exclusive research, and discussions shaping the future of programmatic trading in Europe. Our star line-up of experts includes: Wayne Tassie, DoubleVerify Gregor Fellner, Rakuten Advertising Xavier Llerena, FreeWheel Stefanie Scognamiglio, Microsoft Sylwia Iwanejko-Sajewska, Decentriq Filippo Gramigna, Onetag Alexander Weißenfels, Adform Gaylord Zach, Verve Jana Moran, Utiq Eze Uchegbulam, GroupM Jan Philipp Hinrichs, IAS Daria Oshry, Online Media Solutions Margarita Antciburova, DoubleVerify Leonhard Sauer Pete Danks, Magnite Andrew Heald, Index Exchange Nadeem Qureshi GmbH Samir Chabab, Ogury Sara Sihelik, Quantcast 👉 Secure your place before it’s too late! https://lnkd.in/eQ8X5qCN

IAB Europe’s Attitudes to Programmatic Advertising Report 2024 is now available! Since 2015, our Attitudes to Programmatic Advertising survey has tracked how programmatic trading evolves across Europe—attitudes, adoption, and the strategies shaping the industry. Now celebrating a decade, this study is the go-to benchmark for both buy and sell-side professionals. Focus areas: Growth of programmatic across display, mobile, and video. The key drivers and barriers to investment. Operational models, data strategy, and measurement. Sustainability and readiness for a cookie-less future. With 254 respondents, including 50% managing budgets over €1 million, this report provides valuable insights into how programmatic trading is evolving—and what lies ahead. 📥 Dive in: Check out the press release and download the report to explore the full findings: https://lnkd.in/epvHDrgb

LAST CALL: Register to attend our Virtual Programmatic Day! This event brings together industry experts and thought leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. One of the panels that will be presented will be "Programmatic Advertising in Europe: 10 Years of Trends, Attitudes and Growth Drivers" This session will reveal the latest insights on the development of programmatic advertising across Europe. A panel of European industry leaders will present and then discuss the 2024 key findings, highlighting key programmatic statistics and how the digital advertising industry’s attitudes towards programmatic advertising have evolved over the past decade. We look forward to hearing the expert insights from Wayne Tassie, Gregor Fellner, Stefanie Scognamiglio, and Sylwia Iwanejko-Sajewska! Register to attend: https://lnkd.in/eQ8X5qCN

As third-party cookies fade out and privacy laws tighten, brands are left asking, "What's next?" 🤔 This week, Lawrence Horne from Ogury shed light on how zero-party data strategies can bridge the trust gap and boost targeting precision—something every brand will need in a world where up to 87% of the internet might soon be beyond third-party tracking: https://lnkd.in/eaee7K8r

Introducing the IAB Europe Academy—Your new gateway to mastering digital advertising! ✅ What can you expect? ➡️ Expert-Led Training: Learn from those shaping the industry. ➡️ Engaging Experiences: Participate in live sessions and get your questions answered in real-time. ➡️ Bespoke Content: Insights that matter—updated every quarter to keep you ahead of the curve. Courses On Offer: Retail Media Essentials: Want to know how to excel in one of the hottest sectors? This is your starting point. Environmental Sustainability: Equip yourself with the skills to lead the charge on greener advertising practices. Interested? Don’t miss out. Secure your spot and take your digital skills to the next level. Click here to learn more and enroll today: https://lnkd.in/enKiYNMp

🗓️ Virtual Programmatic Day H2 2024 is happening on 6th November, broadcasting live from Berlin! 🚀 Join us for the largest hybrid event in the programmatic space, where we’ll cover the hottest topics impacting our industry today, including: How personalisation is evolving in a post-cookie world 🍪 Insights into consumer privacy shifts The role of MFAs—do they help or hinder the programmatic landscape? The big question: Is the industry ready for the new addressability era? 🌐 This is your chance to learn from and connect with industry pros from across the ecosystem, including thought leaders Gaylord Zach, Stafaniya Radzivonik (马小旭), Daria Oshry, Filippo Gramigna, Wayne Tassie, Stefanie Scognamiglio, Sara Sihelnik, Alexander Weißenfels, Sylwia Iwanejko-Sajewska, Samir Chabab, Ezechimere Obinna U., Jana Moran, Jan Philipp Hinrichs, Margarita Antciburova, Leonhard Sauer, Andrew Heald, Gregor Fellner & Nadeem Qureshi, Whether you’re in Berlin or tuning in virtually, you won’t want to miss these discussions: https://lnkd.in/eQ8X5qCN