As third-party cookies fade out and privacy laws tighten, brands are left asking, "What's next?" 🤔 This week, Lawrence Horne from Ogury shed light on how zero-party data strategies can bridge the trust gap and boost targeting precision—something every brand will need in a world where up to 87% of the internet might soon be beyond third-party tracking: https://lnkd.in/eaee7K8r
