Incrementality measures the success of each of your initiatives today. But it can also reveal crucial insights for more successful strategies in the future. Learn how to measure up: https://bit.ly/4fbLjUU #AffiliateMarketing #Incrementality #AffiliateIntelligence #AdvertisingThatOutperforms
Rakuten Advertising
Software Development
San Mateo, CA 55,964 followers
Leading the industry in delivering performance-driven marketing solutions.
About us
Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them. Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.
- Website
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http://www.rakutenadvertising.com
External link for Rakuten Advertising
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Mateo, CA
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Affiliate, Media, Paid Search, Social Media, and Programmatic Display
Locations
Employees at Rakuten Advertising
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David Gill
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Ben Harris
CISO | Voracious Learner | Ex-DoubleClick/Google Information Security Program Development and Leadership, Risk Management, Incident Management…
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Renard Ihlenfeld
Product Builder and Customer Evangelist
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Julien BLAIZE
Software Engineering Manager at Rakuten Marketing
Updates
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🇪🇺 We're proud to announce that Gregor Fellner, our Senior Media Director DACH and Eastern Europe, is a featured contributor in the 10th edition of the IAB Europe's Attitudes to Programmatic Advertising report. This annual study has become a benchmark in the industry, tracking the evolution and impact of programmatic advertising across Europe. https://hubs.li/Q02XSSWC0 🔍 Dive into the report to explore key insights on programmatic investment trends, the rise of CTV and Retail Media, and the future of advertising in the post-cookie era. Discover how these insights can drive growth and innovation in your strategies.
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Our latest influencer case study is now live! Together with Split we combined the power of influencer and affiliate marketing to create campaigns that deliver impactful connections and knockout results. The results: ✔️ +241% YoY network growth ✔️ +$100K in GMS ✔️ $220 AOV Read the full case study to see how Rakuten Advertising and Split can take your influencer campaigns to the next level. https://hubs.li/Q02XnBrc0 #AffiliateMarketing #InfluencerMarketing #InfluencerStrategies #AdvertisingThatOutperforms #AffiliateIntelligence
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💫 Partner Up in the Rakuten Advertising Office! 💫 🇦🇺 Last week, we kicked off the much-anticipated Partner Up event at our Rakuten Advertising Sydney office! 🎉🤩 We were excited to welcome a select group of publishers and advertisers for an intimate networking opportunity. What a fun way to explore new partnerships and spark some exciting collaborations. 🤝✨ A huge thank you to everyone who joined us and made the event so special. We can't wait to see what amazing results will come from these new connections! 👏🏆👋 #AffiliateMarketing #AffiliateIntelligence #AdvertisingThatOutperforms #PartnerUp
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Are you tapping into the full potential of your jewelry affiliate programs? Find out with our newest eBook: https://bit.ly/4hEuNyg We've partnered with the experts at dentsu to bring you the "5 Best Practices to Make Your Jewelry Partnership and Affiliate Programs Sparkle". This guide is packed with actionable insights and strategies designed to help you navigate the competitive landscape and connect consumers with the products they love. Download the report now and start transforming your approach for sparkling results! #AffiliateMarketing #Jewelry #AdvertisingThatOutperforms #AffiliateIntelligence
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🥊 Meet Dory Tse, our Senior Sales Manager, who has made it to the final squad for #MediaFightNight2024! After months of dedication and tough training, Dory is ready to step into the ring for a great cause. 🌟 https://bit.ly/4eliK6n 📅 Catch the action tomorrow at London’s Park Plaza or live on YouTube from 8:30pm. Let's support Dory and make a difference together! #TeamRakuten #mediafightnight #MFN2024 #mediafightnight2024 #charityboxing #thefitzroylodge
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Rakuten Advertising reposted this
Rakuten Advertising won Best Affiliate & Partnership Strategy (NA) at the Global Performance Marketing Awards 2024. 🎉 Rakuten Advertising teamed up with JD Sports to captivate “sneakerheads” with a full-funnel approach that celebrated inclusivity and emerging creators. Resulting in a powerful boost in sales and a deepened connection with the athletic footwear community. Read more about Rakuten Advertising and their win below. 👇 Thanks to Pie (pie.org) for sponsoring this category. https://lnkd.in/eEH944Z9
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🇬🇧 We're proud to announce that Dory Tse, our Media Sales Manager, is currently speaking on the panel at IAB UK's packed roundtable event, Shaping the Future of CTV Advertising 🎤- addressing the challenges of Connected TV and the pressing need for industry-wide standardisation. #CTV #CTVadvertising
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🇪🇺 We’re happy to share that we will be a part of IAB Europe’s Virtual Programmatic Day on 6th November! Gregor Fellner, our Senior Director, Media, DACH, will be joining an expert panel to discuss the current attitudes to programmatic, looking back at 2024 and exploring 2025. Find out more and register here: https://bit.ly/3YyfWwG #CTVAdvertising #programmatic #advertisingthatoutperforms
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🇪🇺 Discover Rakuten TV Enterprise Services. We sat down with Chief Content Officer Marcos Milanez to dive into how their new solution, Enterprise Services, provides content owners with unique opportunities to reach diverse European audiences through FAST channels. Find out what this means for European advertisers looking to capitalise on the exponential growth of FAST: https://hubs.li/Q02WqPX20 #RakutenTV #FAST #CTVAdvertising #AdvertisingTheOutperforms
Discover Rakuten TV Enterprise Services, an interview with Chief Content Officer Marcos Milanez | Rakuten Advertising Blog
https://blog.rakutenadvertising.com