Nick Hinsley

Omnicom Media Group implements Samsung Ads' native advertising solutions for luxury advertisers in the ANZ market. Luxury advertisers Mercedes-Benz AG and #MECCA are among the first to integrate native advertising into Samsung Ads’ connected TV strategist through OMG. #digital #nativeadvertising #luxurybrands #communications #marketing #adtechtoday

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As retail media ad spending in Australia finds itself on an upward trajectory, the learning curve for optimizing that investment needs to climb just as quickly. Sally Tobin, Managing Director of The Mars Agency's ANZ operation, recommends 7 actions brands should take to ensure they’re prepared to maximize retail media spending in the coming year. Get her recommendations in an exclusive article for AdNews Australia here: https://lnkd.in/gU9aAEpx #retailmedia #brandstrategy #retailmedianetworks

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Marc Guldimann, CEO of Adelaide, joined Pesach Lattin on The ADOTAT Show to discuss the evolving advertising landscape. Marc shared his two cents on digital advertising and his journey in creating Adelaide’s attention-based media quality metric, AU. Other discussion topics included MFA, Adelaide’s advanced pre-planning tool, Flight Control, and the value of activating attention data programmatically. On the subject of MFA, Marc said, “There needs to be more investigation of how this low-quality media is brought to market and why it’s bought and why these sorts of CPC/ CPM arbitrage businesses exist. I don’t think maintaining a list of sites that are good and bad is really a great idea…all impressions that humans see have some value; the question is, what is the value? Typically, media is mispriced today. There’s not a lot of data in price; you can’t consistently say that higher price media is higher-quality media, and so if we just pay a price that is commensurate with quality, a lot of these problems would go away…we solve this with a broader, economic solution.” Tune in to the full episode to learn more:

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This week in content: the LiSTNR Adtech Hub for Southern Cross Austereo has delivered break-even achievements for the digital audio network a year early, thanks to investment in customer-specific data-matching clean rooms (that's us 😉), dynamic creative optimisation, and customer data platforms. LiSTNR has now achieved 2.1million signed in users, taking ~40% of all digital audio ad dollars in market, and growing market share, fast. LiSTNR commercial boss Oliver Newton and Head of SCAiQ Abi Wallis discusses with Mi3Australia how their new capabilities put them right up against big tech platforms, and ~16 mins in gives a sneak peak into the DataCo use case for SCA leveraging bank transaction insights: '...for example, SCA would look at audience segments and then weight / benchmark them based on spending propensity vs the average, and how outcomes might work for a category or brand, when referencing those specific merchants.' Listen now: https://lnkd.in/gzjkaxZY

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Partnered | Retail media in Australia is accelerating in adoption and reach as more retailers and brands discover the opportunity for data-driven, timely promotional messages targeting shoppers at key points along their path to purchase. The clearest, most obvious benefit of implementing a retail media network is increased revenue – for the retailer and its brand partners. However, if those partners – along with customers – are not brought on board with equal focus and priority, the execution stands to fail.   Epsilon’s senior VP of sales operations, Jennifer Garner, and director of business development, Oliver Morton, shared with Inside Retail some of the best practices retailers should follow to build out retail media platforms – and some of the pitfalls to avoid.

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Is #effectiveness in reverse, and is #strategy not chasing after the most important questions in a brief? A great point from our recent Outside Perspective huddle, asking "Is strategy sick?" - where we gathered Matthew Hook, Tash Walker and Lucy Barbor to discuss the state of strategy in advertising. The full huddle is available on our website, where you can join our community of #independent and #freelance strategy people, or if you can share a brief to reach thousands of folk with smart, insightful takes on your business and your category.

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Niko Kloeten's recent piece in NZ Marketing Magazine delves into the shift occurring in advertising strategies amidst the continued decline of traditional media and the overall fragmentation of the media landscape. Advertisers are increasingly relying on Out of Home (OOH) platforms to provide reach to a broad audience, and the article explores the emerging trends within our channel. The entire article can be found here https://lnkd.in/g5GTBdzQ #nzmarketingmagazine #outdooradvertising #outofhome

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With the cost-of-living crunch hitting consumers hard, 47% of Aussie marketers are shifting focus towards performance marketing due its cost-effectiveness as shown by Kantar’s new research report. Another way to stretch marketing dollars? Quality data. A reliable way to stretch marketing-dollars. Read the full Kantar report for further insights here: https://lnkd.in/grkWMVvH #costofliving #datacollaboration #marketing

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Retail media spending is on the rise! 🚀 The latest report from IAB Australia revealed that retail media investors spent 37% of their media and #marketing budget in retail media, up from 26% in 2023. Other key insights 👇 💡 40% of #advertisers and agencies are tapping into new budgets for retail media, with 60% of retail media spending in Australia being diverted from budgets for traditional media channels and social media. 🛍️ #FMCG, Health & Beauty and #Retail are the top 3 categories of advertisers to execute retail media campaigns. IAB Australia CEO Gai Le Roy said, “As well as driving this industry research the IAB Australia Retail Media Council with representatives of 26 different companies have aligned on much needed guidance on retail media metrics and measurement best practices.” IAB Retail Media Council members include Vudoo, David Jones, Uber, Afterpay, Amazon, Adobe, and Microsoft, to name a few. Learn more about the future of retail media in Australia in AdNews Australia here 👉 https://lnkd.in/gRDF4CkW #IAB #AdNews #RetailMedia

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ICYMI: TotallyAwesome is now part of the SQREEM Technologies family! This strategic merger combines SQREEM’s vast behavioural audience repository with TotallyAwesome’s contextual advertising expertise to offer precise, cookie-free ad targeting for our brands and agency partners! 🚀 Together, we now provide an unparalleled rich data repository and planning tool to build custom, targeted audience whitelists, activating across your chosen buying platforms at scale and with enhanced ROI. Discover how our combined strengths can elevate your advertising strategy to new heights in MARKETECH APAC’s latest article featuring SQREEM’s CEO, Ian Chapman-Banks: https://lnkd.in/gXJ5SrFU Want to know more about our combined offering? Reach out to us at [email protected] or www.totallyawesome.tv #totallyawesome #sqreem #contextualtargeting #contextual #digitalmarketing #media #cookies #artificialintelligence #ai

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When it comes to disruption, retail media might take the cake – it's a fast growing space transforming right before our eyes. Retail media is a surprisingly effective, little understood part of the marketing landscape. As traditional TV advertising continues to fragment, and retailers invest in IRL experience, marketers are beginning to understand the value that retail media brings. On this episode of The CMO Show we take a deep dive into the world of screens and supermarkets, joined by Paul Brooks, General Manager of Coles 360, and Alex Lawson, Head of Strategy & Media at Market Media & The Warehouse Group. Jump right in.

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The latest episode of the The CMO Show features our Head of Strategy & Marketing, Alex Lawson catching up with host Mark Jones CSP and Coles 360 head Paul Brooks to chat about the state of Retail Media in ANZ. Check out what they had to say below! #cmoshow #podcast #marketing #retailmedia #marketmedia #coles360 #colesgroup

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Our group strategy director Ric Hayes is back with his take on the IPA (Institute of Practitioners in Advertising) Bellwether Report Q3. So what's the latest? 📓 "In the longer term, the industry may reach a point where resilience and consistency will differentiate leaders from laggards, especially as brands that continue to invest strategically during downturns or dips are more likely to build long-term equity and gain competitive advantage," says Ric. 🗞️ Read Ric's comment in full in Campaign UK: https://lnkd.in/e2PxNEda

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Created by Mark McDowell and Thibault Garcia 🔸, Reachly is set to address a critical need for B2B companies across APAC. Speaking about the launch, Garcia said, “The launch of Reachly has received an overwhelmingly positive response. It’s gratifying to see how our journey – from building Primal’s successful sales pipeline to creating Reachly’s lead generation services – resonates with so many. #leadgeneration #marketexpansion #asiapacific ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU

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Did you miss our Australia & New Zealand ecommerce report? 👀 🛍 Find out how cost-of-living pressures are driving consumers to shop smarter by leveraging loyalty & rewards programs to boost their budgets 💰 ➡ Download the full report created in partnership with IAB Australia here - https://lnkd.in/gujqwi82 #PureprofileInsights #consumerbehaviour #ecommerce #report #consumerinsights #marketresearch #MRX #retailmarketing #consumerspending #customerloyalty

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SCA in March launched three big tech bets for its LiSTNR master app – a customer data platform (CDP), customer-specific data matching clean rooms and dynamic creative optimisation. The bets are paying off and SCA is no longer reliant on third party data sources. Execs say the platform and its 2.1m logged-in users already command over 40 per cent of all digital audio ad dollars, helping SCA’s $50m investment reach breakeven a year ahead of schedule. LiSTNR is now moving into the next phase of audience matching, granular targeting and attribution via its own first party data and ANZ spend data. Its first API-connection based on fuel price changes went so well – landing multiple briefs within weeks – that LiSTNR’s launching 20 more across five categories including finance, property, travel, weather and utilities. “Whatever the agency or brands want to work on, we're able to activate those APIs quite quickly,” per LiSTNR commercial boss Oliver Newton. It’s also launching ‘mood targeting’, i.e. contextual ads for brands based on what audiences are listening to, as well as audio retargeting. Next year LiSTNR will also be able to tell brands the carbon impact of their campaigns across SCA’s assets thanks to a partnership with emissions mapping platform, Scope3. Newton reckons CO2 measurement credentials will be table stakes as advertisers move into negotiation mode for 2025 – especially for larger firms newly mandated to report emissions data, of which advertising and marketing is an eye-wateringly large chunk. The advertiser adoption curve is steepening. In June, 20 per cent of LiSTNR campaigns made use of the Adtech Hub. By September that had jumped to 33 per cent. Next year LiSTNR aims for 45-50 per cent, according to head of SCAiQ Abi Wallis. She says brands are buying-in because they can target people based on where they are, what they are doing, and which brands they are buying. They can suppress existing customers and target only new potential customers based on their listening and spending habits, or likewise upsell and cross-sell to their existing customers, with sharper smarts and context, tailored dynamic creative, and with the spend and audience data enabling “a real world view of the impact” and ROI. LiSTNR’s new capabilities put it on a par with the big tech platforms, per Wallis and Newton, if not beyond – and the opportunity to harness the Adtech Hub is not limited to big brands. “Agency or direct … It’s there to be utilised by anyone looking to access digital audio,” says Newton. #sponsored | Southern Cross Austereo

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