Adtech Today’s Post

Did you know that three-quarters of consumers say they trust the sponsored content delivered to them in editorial environments? As third-party cookies vanish in Chrome in 2024, advertisers are going to need powerful ways to remain relevant with their audiences. The #contextual power of #nativeadvertising, in partnership with its robust user experience and the trust it fosters, means native advertising is going to be a more important component of the modern advertiser’s toolbox than ever before. Learn more in our comprehensive explainer⬇️ https://lnkd.in/gm9A8gYd

🏅 Ready to dive into the world of advertising on the grandest stage of all? 🌟 Check out our latest blog post on the power of native advertising at the Olympics! Discover how brands are leveraging the global spotlight to craft compelling stories and connect with audiences in a way that’s both seamless and impactful. 🔗 Read more: https://lnkd.in/ghTKkmPW (linkinbio) Get inspired by the innovative strategies that make Olympic advertising unforgettable. Don’t miss out on these insights! #NativeAdvertising #OlympicAdvertising #MarketingStrategy #BrandStorytelling #Phenyx #AdvertisingTrends #CreativeMarketing #DigitalMarketing

Amid the changes and disruptions across the digital marketing industry, native advertising continues to shine as a reliable and trusted way for brands to tell their stories and connect with their target audiences. https://ow.ly/6Lhb50SL7L3 #NativeAdvertising #DigitalAdvertising

Are Native Ads Going to be Ruling in Programmatic? The rise of native advertising is undeniable. This article from Forbes hits on some important points—native ads are not only less intrusive but also more engaging, delivering 53% more views and a 0.38% CTR on mobile compared to traditional formats. Native Ads have the ability to integrate seamlessly with content, offer higher engagement, and even bypass ad blockers. At Preciso, we’re embracing this shift with Ultima, our advanced native advertising solution. With Ultima, advertisers can engage more users, boost brand visibility, and optimise their spend—tapping into the full potential of native ads while delivering impactful results. https://lnkd.in/gem7peez #programmatic #nativeads #preciso #ultima #technology #adcampaigns #AI #adspend #Engagement

📢 Unlock the Secret to Effective Advertising: Native Ad Buzz! 🚀 Are you tired of your ads getting lost in the noise? It's time to discover the game-changing power of native advertising! 💡 Native ads blend seamlessly with the user experience, creating a natural buzz around your brand. Here's why they're so effective: ✅ Higher engagement rates ✅ Improved brand perception ✅ Less intrusive for users ✅ Better targeting capabilities Ready to supercharge your marketing strategy? Let's chat about how native ads can transform your advertising game! 💼 https://lnkd.in/gyPDcRHG #NativeAdvertising #DigitalMarketing #AdStrategy #BrandBuzz Want to learn more about leveraging native ads for your business? Drop a comment below! 👇

Don’t let creativity fly blind...🖌️ Sean Adams, in an exclusive piece in MarTech Edge, discusses the importance of measuring the effectiveness of native advertising campaigns. 📈 "Native campaigns work differently to display campaigns. Whilst display campaigns reach a large audience and 'push' their messages, native campaigns reach a smaller, more engaged audience who have been 'pulled' towards the brand." Says Sean. 💬 Pulling on key findings from our white paper “Did Your Last Campaign Work?”, published with the Native Advertising Institute, read Sean's full piece below: https://lnkd.in/dUjhNZGu #displayads #efficiency #nativeads #adcampaigns #brandlift #branded #brandmetrics #effectiveads #audienceengagement

Amid the changes and disruptions across the digital marketing industry, native advertising continues to shine as a reliable and trusted way for brands to tell their stories and connect with their target audiences. https://ow.ly/a8St50SRsKf #NativeAdvertising #DigitalAdvertising

Amid the changes and disruptions across the digital marketing industry, native advertising continues to shine as a reliable and trusted way for brands to tell their stories and connect with their target audiences. https://ow.ly/mOoj50SO2HQ #NativeAdvertising #DigitalAdvertising

Amid the changes and disruptions across the digital marketing industry, native advertising continues to shine as a reliable and trusted way for brands to tell their stories and connect with their target audiences. https://ow.ly/3xEM50SMrwp #NativeAdvertising #DigitalAdvertising

Amid the changes and disruptions across the digital marketing industry, native advertising continues to shine as a reliable and trusted way for brands to tell their stories and connect with their target audiences. https://ow.ly/vBeR50SPw3O #NativeAdvertising #DigitalAdvertising