Out of Home Media Association Aotearoa’s Post

The potential for creativity in advertising seems boundless, yet out of home (OOH) often finds itself overshadowed by other media channels despite it having the potential to deliver more reach than other major media channels. Check out this research on OOH where expand on why OOH is a valuable media channel for advertising effectiveness and explore how brands can unleash the full potential of OOH to forge meaningful connections with their target audience. https://lnkd.in/gVevpcdZ

Billboards Driving Online Action! Did you know that nearly a third of consumers (28%) search online after seeing an out-of-home (OOH) ad? That's right, billboards are more than just eye-catching displays - they're powerful tools for driving online engagement. Here's how OOH ads can supercharge your digital marketing strategy: Spark curiosity and brand awareness: A captivating billboard can pique interest and leave a lasting impression on viewers. Drive online searches: Compel people to learn more about your brand or product by including a clear call to action and website address on your billboard. Geo-target your audience: Place billboards in high-traffic areas frequented by your target demographic. Ready to take your marketing to the next level? Contact Media Mustang today to discuss how OOH advertising can help you achieve your marketing goals. Visit their website at mediamustang.co for more information. #OOHadvertising #billboardadvertising #digitalmarketing #marketingstrategy #brandawareness #curiosity #engagement #searchonline #geographicallytargeted #marketinggoals

High Reach and Engagement Out-of-Home advertising has the ability to reach a wider and more diversified local audience. In this modern era, people spend more time outdoors than ever and studies show that OOH reaches a higher percentage of the demographic groups than in the past decade. This exposure to OOH can be an amazing medium to build brand awareness and engage consumers. In this digital era, while everyone is moving towards online ads, OOH still has more potential than before because the billboards stay put for the audience to see them, regardless of their choice. #OOH #AdinnAdvertising

OOH and Social Media - A Dynamic Duo The digital age has transformed the way we consume media, but Out-of-Home (OOH) advertising remains a powerful tool for reaching mass audiences. With the rise of programmatic buying and the increasing sophistication of digital OOH, the integration of OOH and social media has become a game-changer. By combining the broad reach of OOH with the targeted precision of social media, advertisers can create truly impactful campaigns. Programmatic buying has further enhanced this synergy, allowing for hyper-targeted messaging across both platforms. Imagine seeing a captivating OOH ad, then being able to engage with the brand on social media for more information or exclusive offers. This seamless integration creates a cohesive brand experience that drives engagement and conversions. At Sapphire Media, we believe in the power of combining OOH and social media to deliver exceptional results. Let's harness the full potential of these platforms together! #OOHadvertising #socialmedia #digitalmarketing #programmatic #integration #SapphireMedia

This year, OOH advertising is poised for even greater growth than last year, with spending projected to reach an estimated $15.53 billion. This upward trend underscores the enduring effectiveness and relevance of OOH advertising in capturing audience attention and delivering impactful messaging. As technology continues to innovate and audience behaviour evolves, OOH remains a dynamic and influential channel for advertisers to engage with consumers in the physical world. Source: Statista #OOH #Advertising #Revenue #MarketingTrends

Choosing not to invest in retail advertising is a missed opportunity to engage with a purchase-ready audience. Here are four ways to increase awareness in retail:     🛒 Do something different - consider innovative advertising solutions within purchase proximity.   🛒 Create an interactive retail experience with strong visual cues to engage younger shoppers.   🛒 Maximise retail activations with branded domination zones: escalator step branding, digital screens, branded bulk heads and pillars.   🛒 Amplify your reach through social media to engage shoppers before they reach the mall.  Keep your brand top of mind with ‘last mile’ advertising solutions >> https://lnkd.in/df9i6qbu  #theiconicgroup #motioniconsa #shopperengagement #escalatorbranding #retailadvertising #oohmedia #socialmediamarketing #brandactivations  

🚀 Discover the Power of OOH Advertising! 🚀 Out-of-Home advertising remains a top choice for brands looking to build trust AND reach audiences effectively. Here’s why: 1️⃣ Consumers trust traditional ads, with billboards ranking high in credibility. 2️⃣ OOH offers robust protection against ad fraud. 3️⃣ Multiple touchpoints ensure organic audience engagement. 🌟Want to discover how to include billboard advertising to your omnichannel strategy, WhatsApp our area experts now - link in bio📲 Stats citations: Edelman Trust Barometer and UK government poll, Harvard Business Review, Statista and The Drum #OOHAdvertising #Billboards #MarketingStrategy #AdTech #BrandTrust #AdFraudProtection #OrganicReach #MarketingSuccess #Advertising #BillboardMedia

Did you know that OOH can boost your digital/video media reach by over 130%? Maximize your campaign's effectiveness by integrating OOH into your marketing mix. Harness the persuasive power of Out-of-Home (OOH) advertising to deepen audience connections and transform your brand experience. Its "amplifier effect" significantly enhances the impact of both digital and traditional marketing channels, driving engagement and action. For instance, OOH's massive scale can complement digital's personalized communication to increase reach by 19%, or reach consumers who aren't spending much time watching TV, boosting reach by 25%. Impressive, right? Contact us to amplify your campaign with the power of OOH. https://lnkd.in/g4a38z67 #ooh #mediamixmodeling #marketingmix #outofhome #DOOH #insights #research #media #marketing