Digital Signage Pulse’s Post

FYI: In Australia, food, banks pile into OOH as overall September ad market was down 1.5% – SMI (Mi3): The Australian advertising market is showing signs of recovery, according to data from Guideline SMI's September report, indicating a slight improvement in total bookings, down 1.5% from the record spend reported in September 2023. But the local ad market is still pacing well behind the UK and US advertising sectors in growth terms this year. […] #DOOH #digitalbillboards #digitalsignage

From this week's Week in Charts: Retail Media ad spend in Europe is set to reach €31 billion by 2028, according to forecasts from IAB Europe. “In our latest forecasts retail media in Europe continues its ascent despite macro economic headwinds in some European countries," said Daniel Knapp, Chief Economist at IAB Europe. "The double-digit growth rates until the end of our forecasting period are similar to the rise of television advertising from the 1980s to 2000, indicating changed buying preferences from advertisers who focus on measurable outcomes." Sign up to the newsletter to receive the weekly insights: https://lnkd.in/dfdFn2Ce

📈 Retail media is growing at a rate of knots, so much so that retail media measurement can't quite keep up. By 2028, retail media's global advertising revenue is forecast to exceed television revenue, accounting for 15.4% of total ad revenue. But with more networks ever before, brands are faced with an increasingly complex and fragmented environment to reach shoppers. 👉 Check out all of our tips in our latest article to elevate your retail media measurement and see how your framework stacks up in today's market. #retailmedia #eCommerce #cpg #fmcg https://lnkd.in/d4pk3Y7H

Retail media revenues are expected to surge from £95.54bn ($123bn) to £228.54bn($293bn) by 2029, more than doubling in revenue, according to new research from consultancy firm Omdia. Notably, Omdia expects that non-retail players including media firms and ad tech vendors will generate over £58.5bn ($75bn) from retail media operations by 2029. The research highlights that retailers are shifting attention to off-site formats and posting on third-party sites and app that use the retailer’s data. The move comes as advertisers are seeking alternative revenue opportunities across the technology, media and telecoms value chain (TMT).

Our new study, from Inside Retail Australia, investigates how shoppers in Australia engage with and respond to advertising on different types of media. Download the report to gain valuable insights into how retail media can drive results at both the top and bottom of the purchase funnel: https://lnkd.in/eVB8QVV6

Mediaocean's 2024 Retail Advertising Outlook Report reveals that paid #socialmedia spend is expected to skyrocket. Advanced Television dives into the most important trends affecting #retailmarketers this year. 🛍️📊 https://loom.ly/XHDfJfI

“As retail media moves into 2024, there are no signs of a slow-down in investment from advertisers, and the importance of media monetisation is in retailers’ growth plans.” Ian Black, Head of Retail Media UK, shares his perspectives on #RetailMedia on the ExchangeWire Industry Review 2024: An Era-Defining Year. Learn more here: https://lnkd.in/dfD47hNi _ #PublicisCommerce

IAB Europe is about to release the first set of European Retail Media Measurement Standards. Why was it so important to do that now? Because in 2023, IAB Europe found that "70% of buyers cited the lack of standards for Retail Media as a barrier to investment, with media and attribution measurement being cited as the most important areas to address first". Retail media is growing in Europe but it could grow even more with standardisation. https://lnkd.in/dJRyYJve https://lnkd.in/dXHqbeyf #retailmedia #sponsoredproducts #advertising

In Australia, food, banks pile into OOH as overall September ad market was down 1.5% – SMI (Mi3): The Australian advertising market is showing signs of recovery, according to data from Guideline SMI's September report, indicating a slight improvement in total bookings, down 1.5% from the record spend reported in September 2023. But the local ad market is still pacing well behind the UK and US advertising sectors in growth terms this year. […] #DOOH #digitalbillboards #digitalsignage

FYI: UK ad market surges 13.4% to top £10bn, outpacing Euro markets; OOH up 17.0% – AA/WARC report (Mi3): The UK advertising industry is experiencing a robust recovery, with Q2 2024 spend reaching £10bn, a 13.4% increase, according to the Advertising Association/WARC Expenditure Report. The pick-up, which was 4 percentage points ahead of forecast, was largely driven by stronger than expected digital growth. Key online formats registered growth in Q2 2024, including online display […] #DOOH #digitalbillboards #digitalsignage