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At Starcom Australia, we are embracing the 'cookieless future' of digital marketing. Robert Millett, our Melbourne Head of Digital, shares how we are effectively collaborating with our clients to prepare them for this. As third-party cookies become obsolete, we're innovating by focusing on privacy-centric strategies and re-evaluating our data practices. We are rolling out 'Cookieless Impact Assessments' to customize solutions for each client, helping them navigate the impacts of this shift.   Leveraging first-party data and promoting industry-wide collaboration, we're prepared to navigate this uncharted territory. While the future may be cookieless, it is also filled with opportunities for growth and innovation.   #DigitalMarketing #CookielessFuture #Collaboration #Innovation #PrivacyFirst #MovePeopleMoveBusiness #StarcomAustralia

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Former Carat and Dentsu Aegis Network ANZ boss Simon Ryan reckons the new breed of nimble holdcos can outmanoeuvre the old guard – and he’s still planning to run one globally, just as his old boss Jerry Buhlmann did, helming the business that bought the smaller one he co-founded, and then the bigger fish that snapped up Aegis. With private equity grafted muscle, Ryan reckons he’s skipped five years of scale grind – but still gets to act like an independent. Now he’s hunting acquisitions, with content and creative first off the bat. He thinks local media owners need a Kerry Packer-esque bruiser in the face of global platform onslaught as jumpy marketers pile into channels that claim a direct link to sales. Per Ryan it will likely get worse before – or if – it gets better. RyanCap dentsu Carat Australia

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In contrast to conventional approaches centred around metrics such as followers, reach, impressions, likes, and engagement, SWAY by HAVAS Red PH prioritises genuine connections within smaller, more defined niche communities that represent subcultures. Speaking on the launch, Jos Ortega, CEO of HAVAS Ortega and general manager of HAVAS Red Philippines, said, “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” Dayniel Garcia, head of SWAY by HAVAS Red Philippines, also shared, "We are redefining influencer marketing in the Philippines. The emergence of subcultures signalled the need to analyse and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." #influencermarketing #socialmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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Retail media spending is on the rise! 🚀 The latest report from IAB Australia revealed that retail media investors spent 37% of their media and #marketing budget in retail media, up from 26% in 2023. Other key insights 👇 💡 40% of #advertisers and agencies are tapping into new budgets for retail media, with 60% of retail media spending in Australia being diverted from budgets for traditional media channels and social media. 🛍️ #FMCG, Health & Beauty and #Retail are the top 3 categories of advertisers to execute retail media campaigns. IAB Australia CEO Gai Le Roy said, “As well as driving this industry research the IAB Australia Retail Media Council with representatives of 26 different companies have aligned on much needed guidance on retail media metrics and measurement best practices.” IAB Retail Media Council members include Vudoo, David Jones, Uber, Afterpay, Amazon, Adobe, and Microsoft, to name a few. Learn more about the future of retail media in Australia in AdNews Australia here 👉 https://lnkd.in/gRDF4CkW #IAB #AdNews #RetailMedia

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🎯 Fresh agency moves after yesterday's feast! Here's what's cooking in the industry... Big account wins: @Clemgengo BBDO clinches L'Oréal ANZ for 2025 brand/social campaigns, #MGOMG snags Pets at Home from Carat, and Ogilvy PR lands TUI for First Choice and Marella Cruises. Creative innovation: Channel4 x Domino's launch first-ever pizza spa (talk about experiential marketing!), while Sky splits €341M European media between Publicis and WPP. 2024 strategy focus: Omnichannel success demands integrated CRM, seamless customer service, and data-driven personalization across all touchpoints. Quick stat: With 50% of Black Friday sales on mobile last year, how are your clients' cross-channel campaigns performing on smartphones today? #AgencyLife #MarketingStrategy #BlackFriday2024 #DigitalMarketing #AgencyNews https://lnkd.in/ejQEjHsh

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Did social media play a part in your Black Friday purchases this year? 🛍️ According to our 2024 Australian and New Zealand Ecommerce report with IAB Australia, 58% of shoppers aged 18-29 say influencers and social media impact their research and shopping habits. Read more in Mediaweek Australia here - https://lnkd.in/g98CaYd2 ➡️ Get your copy of our Australian & New Zealand Ecommerce report here - https://lnkd.in/gujqwi82 #MarketResearch #MRX #ConsumerInsights #DigitalMarketing #AdEngagement #BlackFriday #SocialMedia #Ecommerce

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Is brand loyalty on the line across Australia and New Zealand? Our Mediahub ANZ team’s latest #Scout study, "The New Value Economy," reveals high rates of brand switching in the region amid cost-of-living concerns. Consumers are spending more time exploring and evaluating for better deals, with 3 in 5 switching to cheaper products or delaying purchases altogether. While this poses a challenge for some marketers, it is also an opportunity for brands to capitalize on new potential growth from consumers seeking better value offers. Read more via Campaign Brief (https://lnkd.in/g4UNwfWp) and access the full report here: https://lnkd.in/gRgcpDvY Sue Squillace Linda Fagerlund Hugo Winter Cushla Baggott

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If you'd like to explore where best to engage with audio audiences in Australia, the 2024 Neilson Report provides great insight into audio’s reach and impact in the U.S. https://bit.ly/3XaNSQy

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Unlocking member stories, one ad at a time! Explore how HCF Australia and Clemenger BBDO are reshaping advertising with authenticity and inclusivity. read more: https://lnkd.in/g6GJNh68 Tatiana Papavero | Tristan Graham #HCFAustralia #ValueAds #MarketingCampaign #Australia #Innovation #MarketingTechnology #adtechtoday

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dentsu have released our Ad Spend Forecast for May 2024, this is a bi-annual forecast that examine major shifts in ad spend by geography and by media channel across 56 markets, and serve as an important source of client engagement. We will be looking to roll this our to our client over the coming months. Our Head of Investment Ken Lam said, “We are excited to share the latest dentsu global ad spend report, whereby worldwide ad spend is forecasted to increase by 5.0% in 2024. Or an inflation-adjusted 2.6% across top 12 markets as media inflation show signs of slowing, but remains high for Television and more sought-after, premium digital video formats. Closer to home, Australia’s forecast is adjusted to a moderate 1.8% growth in 2024 post a slower start to Q1, with some of the softer demand attributable to Easter timing and reduced spends across key categories including Food & Produce, Utilities and Government. However, there should be greater optimism for advertisers in H2 2024 with opportunities for brands to accelerate growth in a more buoyant market which will be driven by major events across EU (Euro 2024), Globe (Paris Olympics) and the US (Presidential Election) boosting advertising investments locally and globally.” If you are interested in hearing more about the report, please get in touch with your local iProspect Investment contact. Marcelle Gomez Jason Smith Nick Kavanagh Mark Byrne https://lnkd.in/gkYzR-S7

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In an article for AdNews Australia, Ben Baker, APAC Managing Director at Vistar, explores why more Aussie marketers should embrace global out-of-home (OOH) strategies. As the media landscape evolves, programmatic OOH is creating new opportunities for brands to engage audiences at scale. Discover how adopting these tactics can transform local campaigns and drive measurable impact. Check out the article below! 👇

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Excerpts from an exclusive conversation with Yahoo Advertising (SEA)'s MD for AUSEA John McNerney   𝗢𝗻 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀: "I love the fact that agencies are seeing a resurgence of their purpose. The partnerships and value that they bring to marketers are seen as being more vital than ever because of how fast our industry and society is changing at the moment."   𝗢𝗻 𝗰𝗼𝗼𝗸𝗶𝗲 𝗱𝗲𝗽𝗿𝗲𝗰𝗮𝘁𝗶𝗼𝗻: “CMOs of large brands are sitting forward and taking notice. We are starting to see a significant ramp to get this sorted. When there are audiences out there with no identifier, it really starts to put pressure on performance metrics.”   𝗢𝗻 𝗔𝗜: "People can be lost because there are so many bells and whistles and toys to play with. It's really important for businesses to know the actual objectives and purpose of having #AI, implemented into our daily lives within our jobs."   For more insights into finding the right opportunities in a transforming landscape, click to listen to a podcast with Yahoo Advertising (SEA)'s MD for AUSEA John McNerney in conversation with Campaign Asia-Pacific's Shawn Lim: https://bit.ly/4cSfxLU #partnercontent #cookies #AI

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Expect more structural upheaval in the $14bn ad market in the next 12-18 months as more corporates like Commonwealth Bank’s move this week to monetise owned media assets join retailers in carving out new touchpoints to customers, says Coles360 boss Paul Brooks. Broad consensus has retailer media growing 10-20 per cent at present and will exceed forecasts of a $1.6bn to $1.9bn pool by 2025.

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Speaker spotlight! 📣 Our General Manager of Retail Media, Lachlan Brahe, spoke at GroupM Australia & New Zealand's Next Era Academy: Connected Commerce event to share his insights on the evolving landscape of retail media.   Here are some key takeaways from the panel: 📈 Retail media is stepping up as traditional advertising channels face challenges like the shift to streaming, cookie depreciation, and the digitisation of in-store experiences. 🎯 By leveraging audience and data targeting, retail media enables brands to craft compelling stories that resonate emotionally and create unforgettable customer experiences. 🤖 AI is making waves in retail media. New technology can now track eye patterns on websites to optimise product placements throughout the purchasing journey. Ready to reach real customers, not window shoppers? Get in touch with your Cashrewards account manager or click down below to find out how you can bring your sales full circle. https://lnkd.in/gzEHVUmG #Cashrewards #CircuitbyCashrewards #retailmedia

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As the market continues to evolve, our CEO Wai Kwok shares his perspective in AdNews Australia latest 'State of the Market' report. "So, have a clear approach to identify the ‘leaders’ in your agency (senior or junior) and unleash them with resources, authority, and fewer barriers to make the changes you need." At Orchard, our 'Invent Better' approach is key to navigating the challenges and seizing the opportunities of H2 2024. Read the full article in AdNews here: https://lnkd.in/gt2Jc_Cu #StateOfTheMarket #DigitalMarketing #Leadership #AdNews #IndustryInsights

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In a conversation with Mi3Australia, Peter Horgan, CEO of Omnicom Media Group, asserted that budget allocation for diverse media is over-indexing on engagement, ROI, and acquisition when compared to mainstream purchases. OMG has a specialised division named 'DIVERSE'. Peter states that it is about delivering results, not "showing up for the sake of it." "We believe that diverse media solutions need to be considered at the beginning of every brief – during audience analysis – and then be considered in every aspect through to creative.” When compared to their "mainstream media" campaigns, clients using diverse media consistently see higher acquisition rates, stronger engagement, and a return on their media spend. The complexity of getting diversity right is something that Peter says he is not afraid to acknowledge. Peter states, “Determining how far our business should engage in social issues, identifying and understanding authentic actions for each pillar we support, building sustainable positions over time with these communities and allocating finite time and resource is complex. We don’t always get it right. Owning our mistakes and staying on the path are important.” OMG’s approach goes “beyond headlines”, with principal-based leadership and regular data-driven decisions having made the biggest impact internally. “Whilst we still have much to improve, we remain committed to walking the talk and making meaningful progress," says Peter. #IntelligenceConnected

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Brands, Agencies and Marketing leaders can glean some insightful perspectives from those at the forefront of a cookieless world in this latest article by AdNews Australia. A big thanks to Jason Pollock for including Prophet's advice on crucial timing, the importance of data science, and how to prepare for a future without cookies. When it comes to solutions, we'd also echo Sarla Fernando and Upali Dasgupta's sentiments that education, partnering with new platforms, and using media intelligence to understand channel attribution are the best options Read the full article: https://lnkd.in/dB9E92CU Jordan Taylor-Bartels #PredictiveIntelligence #Prophet #Marketing #Analytics #BigData #PredictiveAnalytics #NoMoreCookies #cookielessworld

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