Speaker spotlight! 📣 Our General Manager of Retail Media, Lachlan Brahe, spoke at GroupM Australia & New Zealand's Next Era Academy: Connected Commerce event to share his insights on the evolving landscape of retail media. Here are some key takeaways from the panel: 📈 Retail media is stepping up as traditional advertising channels face challenges like the shift to streaming, cookie depreciation, and the digitisation of in-store experiences. 🎯 By leveraging audience and data targeting, retail media enables brands to craft compelling stories that resonate emotionally and create unforgettable customer experiences. 🤖 AI is making waves in retail media. New technology can now track eye patterns on websites to optimise product placements throughout the purchasing journey. Ready to reach real customers, not window shoppers? Get in touch with your Cashrewards account manager or click down below to find out how you can bring your sales full circle. https://lnkd.in/gzEHVUmG #Cashrewards #CircuitbyCashrewards #retailmedia
Big thanks to Marc Lomas and Poorani Adewole for the opportunity to participate in the GroupM Australia & New Zealand Next Era Academy: Connected Commerce event. Great to meet your agency teams and clients and discuss how Cashrewards fulfils a key role at the intersection of retail media, loyalty and value. Some great banter with my fellow panelists Craig Bonser, Kate Steven and Lela Richmond-Johnson
