Domenica Liberti

Calling all APJ enterprise marketers! 🇦🇺🇳🇿🇸🇬 Ready to transform your customer engagement, slash acquisition costs, and unlock new revenue streams in the APJ region? Join Emarsys & Annex Cloud for a deep-dive webinar designed specifically for YOU. You'll learn powerful customer loyalty strategies that will skyrocket your sales game! Here's what you'll gain: ⭐ Sales-Boosting Insights: Discover how to leverage loyalty programs to get more opens, clicks, and conversions from your email marketing efforts. ⭐ Reduce Marketing Spend: Learn how to build a loyal customer base and ditch expensive acquisition strategies (like Google Ads). ⭐ Unleash Revenue Potential: Explore the power of co-funded loyalty programs to boost sales and generate income for your retail network. 📅 Wednesday, June 26th ⏰ 10:00 AM AEST | 8:00 AM SGT (convenient for the APJ region!) Register Now: https://bit.ly/3KKgGZc Don't miss this opportunity to take your marketing strategy to the next level!

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In Seismic's latest report, which surveyed 300+ Australian business leaders, we found that enablement continues to expand beyond the sales function. Nearly all (95%) surveyed Australian companies using enablement tech have deployed it across multiple departments, with Marketing as the second-most common department to use enablement tech after Sales. It's clear from the data that enablement's influence is on the rise down under -- learn more and download the full #GenerationEnablement Report on Seismic's website here: https://bit.ly/4cSrnFI ​

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Why GenAI is a Game Changer for Aussie Businesses? A recent Forbes article highlights that 81% of Australian C-suite executives view generative AI as critical, with 38% making it their top business focus. Frank Fillmann points out that AI is reshaping the future, but challenges like data quality persist. The launch of Salesforce’s Agentforce is helping companies unlock trapped value through smarter AI integration. ➡️ AI integration is accelerating ➡️ Data remains a key obstacle ➡️ Salesforce tools like #Agentforce are transforming workflows Read the full Forbes Australia article here: https://lnkd.in/g36Mq-UB #AI #Innovation #Leadership #Salesforce #GenAI

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Some very insightful takeaways from a recent Sales Leaders Summit hosted by Seismic in APAC. 💡

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Every company wants to improve customer relationships, and AI has great potential for this. You might be ready to embrace AI CRM, but is your data? Discover how global leaders, including those in Australia & New Zealand, are evaluating their strategies. Download report:

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Is ecommerce close to extinction? For a long time, the 'e' in front of everything - e-mail, e-retail, e-learning - was an important distinction, ensuring that people understood that your business or service offering was electronic - online. As we see a massive wave of digitisation of services and businesses transitioning to a digital first strategy, it feels like it's getting close to time to drop the 'e'. One of the last bastions of this has been B2B services - and it's becoming clearer that the larger organisations like Amazon, eBay and in particular, Alibaba, are making huge pushes into these areas. This is where Commerce Vision takes a big advantage. Focused on B2B eCommerce first, they have taken the view that digitisation in the B2B space is no only inevitable, but is the next frontier in the digital battle ground and has focused on learning from B2C software to make their B2B experience exceptional for it's customers - and consumer like. I'm looking forward to this chat, and hope you can join in. Maybe we can push to drop the letter 'e'. #freelearning #nextwave #ecommerce

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A big year-on-year increase in ANZ buyers purchasing software from 3rd party marketplaces like the AWS & Azure Marketplaces. Most buyers still prefer to buy direct, but the percentage using marketplaces has been increasing each year in ANZ.

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🌎 Digital Trends Defining the Era of AI in Asia Pacific. Get the report! ⬇️ Adobe 2024 Digital Trends report shows how APJ brands are leading globally in using generative AI to deliver more personalised and seamless customer experiences. To fully unlock AI’s potential, organisations must enhance their data foundations and ensure AI initiatives are aligned with broader business goals. In Australia and New Zealand, 70% of brands are developing governance guidelines for responsible AI usage, while 80% of brands in Asia are reorganising teams to accommodate AI. Meanwhile, 62% of Japanese consumers say personalised recommendations are a key factor in their experience. Discover more insights in the full report. 📎 https://ow.ly/J68930sH180 #GenerativeAI #DigitalTrends #APAC #Japan #AdobeReport

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After speaking to over 70 Australian CEOs, it's clear: AI is seen as the key to transforming businesses, improving customer experiences, and boosting productivity. 🚀✨ But many are stuck in the "experiment" phase, struggling to move to real impact. 📊 Business leaders are under pressure to deliver AI results fast. But fragmented data, siloed systems, and complex tech make it hard to meet those expectations. So, what's missing?  🔑 Data is the foundation for AI success: Without trusted, integrated data, AI can’t deliver value.  💡The AI frontier: AI’s biggest impact will be felt on the front line - in customer service, sales, and marketing. AI agents scale quickly, working 24/7, freeing up your team to focus on high-impact work.  🤖 AI agents are the game-changer. Unlike chatbots, they take action. They unlock productivity and free up teams to focus on higher-value tasks. This is how AI can truly transform the way we work. Don’t get stuck on the tech. Start with the why -identify high-impact use cases, leverage your existing investments, and deploy AI agents that deliver real results. AI is ready. Are you?

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Australia’s proposed social media ban for new users under 16 is stirring debate: is it forward-thinking protection or too restrictive? With a soon-to-be-released #Netflix documentary spotlighting how ecommerce uses data tracking to influence behavior, it’s clear that big tech aims to engage users as young as possible. As the line between real and digital worlds fades, we need stronger #Ethics and #AI accountability to ensure responsible tech use in society. What do you think? #TechPolicy #YouthSafety #DigitalWellness #FutureTech https://lnkd.in/dmdynXM7 https://lnkd.in/d3_bq4RD

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I love watching the innovation coming from companies and governments in ANZ. Here are a few more examples to enjoy. Discover how businesses in Australia and New Zealand like Canva and Pet Circle boost productivity with Slack. Download this customer playbook to discover the secrets of eight ANZ organisations that have embedded productivity into their core.

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Some iconic department stores in NZ have been closing, leaving families nostalgic for the experience they provided. In contrast, Fenwick is thriving with steady year-on-year growth and adeptly navigating the competitive retail landscape. Fenwick's strategic digital transformation journey with Salesforce solutions is enhancing the customer experience and expanding its ecommerce business. The company achieved remarkable results like a 100% increase in email click-through rates and a 50% increase in open rates within just 12 months through personalized campaigns using Salesforce Marketing Cloud. During the 2019 Christmas period, Fenwick's ecommerce site impressively managed a 1,500% surge in transactions, showcasing its digital scalability. The retailer's investment in AI-powered product recommendations, order management capabilities, and seamless omnichannel integration reflects its commitment to enhancing the online shopping experience as it grows its digital presence. Learn more about Fenwick's success story and digital transformation journey here: https://lnkd.in/g79UxAWA #nzretail Tina Ashworth Scott Chapman Mark Griffiths

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