Annette Lim

When brands engage with their communities by listening to people's stories, ideas or just them being themselves they create content that truly resonates with their audience. It's a powerful way to build a stronger community, foster trust, and drive overall brand success. 🤝 #Marketingagencyaustralia #socialmediamanagement #websitedesign #videography #onestopagency

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Why settle for less when your NDIS business deserves the best? At Tenacious Agency, we use cutting-edge tools to reach the most precise audience, ensuring your services are seen by those who truly need them. Don’t waste time on ineffective ads—let us help you supercharge your reach and connect with the right participants. Contact us now to supercharge your reach: www.tenaciousagency.com #NDISMarketing #PreciseTargeting #CuttingEdgeAds #NDISLeadGeneration #GrowYourReach #TenaciousAgency

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The Google ad tech trial could reshape digital advertising globally, with big implications for Australian marketers. From tighter data rules to increased platform options. Click the link in the comments to read more on Mediaweek Australia.   #Adtech #GoogleTrial #DigitalAdvertising #GrowthAccelerator 

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“In the same way Australians are looking for cheaper alternatives in their shopping baskets, advertisers are looking for better efficiencies in media schedules." Following the latest SMI (Standard Media Index) results Mediahub Worldwide #Australia GM Tom Rankin and Initiative #Australia head of investment and Daniela Rocchi share their perspectives with AdNews Australia. #advertising #budget #SMI #Televison #Cinema #Initiative #Mediahub IPG Mediabrands

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“As more marketers emerge from digital and performance careers, we need even more emphasis on the long and short.” Mark Ritson’s latest warning for marketing leaders is spot on. We’re hearing it from marketing leaders every day: more & more of their marketers have cut their teeth in a performance background, and it's creating a new set of challenges. Incoming marketers are used to: 😢 Immediate ROI pressure 😢 Budget cuts 😢 Little to no formal training in brand building The result? Teams built for quick wins, but not long-term, profitable growth. Sound familiar? We'd love to chat about how our Key to Brand Management course can help you. Drawing on our 25 years' experience in marketing, the course equips teams with the skills to build lasting brands and drive long-term success. We cover everything from Binet & Field’s ‘Long and Short of It’ to Byron Sharp, plus the practical tools needed to complete a full brand planning cycle.

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𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐨 𝐥𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦? 95% of Australian consumers now belong to at least one loyalty program, so the only question you should be asking yourself is... just how effectively are you leveraging your brand's existing loyalty program right now? Our latest consumer and retailer research uncovers some thought-provoking insights about Australian retail loyalty programs. What's particularly intriguing is that just over one in four Australian consumers acknowledge that loyalty programs influence them to spend more. Our research also uncovered distinct patterns in how loyalty programs shape other consumer behaviours. Most notably, 45% of consumers report being influenced to visit brands more frequently because of their loyalty programs – a significant opportunity for retailers looking to boost foot traffic and engagement. To break that down... almost half your customers are there because they belong to your loyalty program. And just over half of those customers are there to spend more! Are you fully capitalising on this potential? The data suggests there's more to the story, with varying degrees of success across different retail sectors and program types. Our research explores which approaches yield the best results and why some programs outperform others. However, what’s abundantly clear is that simply having a loyalty program isn't enough anymore. The key lies in understanding the nuanced relationships between program features and consumer behaviours – insights that could transform your customer retention strategy. How does your loyalty program measure up against industry benchmarks? 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐨𝐮𝐫 𝟐𝟎𝟐𝟒 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 & 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐰𝐡𝐢𝐭𝐞𝐩𝐚𝐩𝐞𝐫 𝐧𝐨𝐰. 🔗 Download link in comments For more information on how to leverage NeuroRetail powered by Limbic Insights™ contact Anastasia Lloyd-wallis for your complimentary assessment now: ☎ +61 2 9460 2882 ✉ [email protected] 🌐 retaildoctor.com.au Brian Walker  Ebeltoft Group  Retail Doctor Group  The Retail Doctor Academy #AnastasiaLloydWallis #AusRetail #AustralianBusiness #AustralianRetail #AustralianTrends #Benchmarks #BusinessAgility #BusinessGrowth #BusinessPerformance #BusinessTransformation #CEOCommunity #Coaching #ConsumerInsights #ConsumerLoyalty #CustomerExperience #CustomerLoyalty #CustomerRetention #DataDrivenRetail #FitForBusiness #FutureOfRetail #FutureRetail #GrowYourBusiness #Innovation #Insights #Limbic #LimbicInsights #LimbicRetail #Loyalty #MarketAdaptability #NeuroRetail #NeuroScience #People #RDG #RDGInsights #Retail #RetailCEO #RetailDisruption #RetailDoctorGroup #RetailExcellence #RetailGrowth #RetailInnovation #RetailLeadership #RetailLoyalty #RetailManagement #RetailPsychology #RetailStrategy #RetailSuccess #RetailTransformation #RetailTrends #RetailTrends2024 #SalesSkills #SmartRetail #SustainableRetail #Trending #Trends

Ready for the biggest shopping season of the year? Our updated blog, Top 10 Things eCommerce Marketers Need for Black Friday & Cyber Monday, is here to help! 📈🛍️ Peak sales aren't just one week anymore – they now stretch from October to early January! Discover the tools and strategies you need to stay ahead this holiday season. 👉 https://lnkd.in/gRCeiW3R #eCommerceTips #BFCM #HolidayShopping #DigitalMarketing

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📊 Did you know that 66% of Australian consumers are loyal to specific brands? 🔎 Discover the five types of loyalty prevalent in Australia including ‘True Loyalty’ the holy grail for marketers. Learn how each loyalty type influences consumer behaviour and brand engagement in today’s AI-driven market. 💡Get key insights into what drives loyalty across generations, among sports fans, mobile users and in different sectors. From 64% of shoppers prioritising brands that sell high quality products to 54% of consumers showing their loyalty by using loyalty programs; understand how Australians interact with their favourite brands and what keeps them coming back. 📍For a deeper dive into customer loyalty dynamics and factors driving both brand loyalty and brand defection in Australia, download the Customer Loyalty Index 2024 by SAP Emarsys https://bit.ly/4eCvE0q #CustomerLoyalty #CLIReport2024 #SAPEmarsys

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With audience numbers on the rise, there's never been a better time for brands to get involved in women's sports. ⚽️ Brands like CommBank, Westpac, Suncorp, McDonald’s and KFC are leading the way, showing that it's about more than just a logo. They're integrating and growing the sport, reaping significant benefits as audience numbers surge. 🏟️ Isn't it time your brand got in the game? Learn more from GroupM's Melissa Hey and Foxtel's Caitlin O'Meara: https://loom.ly/YdaSuI0 _ #GroupMAUNZ

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Looking to maximize your brand’s reach and impact? Unlock the untapped potential of regional Australia. Discover why the odds are better in Boomtown:   🌱 9.8 million people live in regional Australia and millennials are driving the migration boom 💬 Regional audiences are highly engaged, offering better cut-through for brands. 🚀 Advertising environments are less competitive and cluttered compared to metro areas. 🏡 Regional Aussies have higher disposable incomes and are ready to spend. 💰 93% of media planners agree that regional advertising delivers great return on investment. Ready to grow your brand in Boomtown? https://lnkd.in/g59QE2UM   #Boomtown #PopulationUnexpected #RegionalAustralia #regionalmedia #BrandGrowth #ROI Boomtown Collective: Southern Cross Austereo WIN Television Seven Network ACM ARN Nine News Corp Australia Imparja Television

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