Alexis Whelan’s Post

REVIEWING | Today in Mumbrella our CSO Sam Cousins along with Matt Ennis deliver coincidentally similar reviews on some great new creative campaigns in market for Allianz, Telstra, and Australian Pork Limited. The clear favourite today was the new Telstra 'Better on a Better Mobile network'' "I’ve actually seen quite a few iterations of this ad in the 'wild' on BVOD and I absolutely love them. Continuing to connect Australian icons, cues and values to their business, is smart to make people feel favourable especially when service issues arise. From a media perspective the 26 iterations and 15 second creative is a huge treat for the agency. The possibilities for targeting, sequential messaging and storytelling will not only drive great reach and frequency but offers up a way to keep customers engaged through a digital ecosystem with low creative wear out" We love the craft of what we do, thanks Mumbrella for including our thoughts. Stephen Leeds Jacquie Alley GAICD Sam Cousins #mediareimagined #creativity #newcampaigns #insight

Brands that invest in audience building in the early days reap the benefits slowly through reduced CAC.. But Businesses that focus on paid media right from the beginning, continue to do so and reach a point where they end up with Google at 1:2 - Real estate can afford not you - Consumer Brands are fine Every business and its vertical has different stages and approaches to reach optimum CAC. #marketing #CAC #starbucks #brand

17 million views for a bank advertisement on YouTube! Want to know how we achieved this number? 📊 When in 2014, Santander and GE Money Bank were to merge in the Nordics, they came to us to help them build their brand awareness in the region. So we paired up with a leading Nordic creative agency for content production and then used our digital expertise to propel the campaign to record-breaking engagement. Achieved through: 🎯 smart targeting 💸 constant cost focus 📌 and effective media placements We kept the campaign below Google´s benchmark for the period which resulted in us funding 30% more views on YouTube! In terms of media impact and quality, we ended up achieving 6M more impressions than initially estimated and more than 3.4M viewers chose to watch 100% of the video. 👀 Not only did the campaign exceed the company’s expectations but it was also relatively low cost compared to its engagement levels! While this campaign dates back, we have always strived to improve our expertise and are continuously incorporating new technologies along the way to consistently guarantee successful results for our clients. 🌟 #SmartTargeting #DigitalCampaign #DigitalMarketing #BrandAwareness #Nordics

In today’s hyperconnected world, it’s easy to think digital platforms can rely solely on online advertising to reach their audience. However, some of the most innovative companies like TikTok for Business are expanding their reach using traditional marketing strategies, Billboards. TikTok is creating a cohesive experience bridging online and offline worlds, sparking engagement both on and off the app. When used in tandem, digital and OOH advertising don’t compete—they amplify each other 📢 💯 Major social media channels recognise the effect when using both online and offline techniques -take this as a sign! Have a read of our blog to learn more⬇️ https://hubs.li/Q02YbM170 #OOHAdvertising #billboards #TikTokForBusiness #TikTok

Unlocking the true value of digital ad spend has never been routed in the 3rd party cookie. 1st party data underpinned with engaging world class contextual content is key for brand attention and uplift. Did someone say content is king… https://www.dmgid.com #digitaladvertising #targeting #firstparty

How does fragmentation impact ad delivery and targeting strategies? Edmund Jules and fellow panelists join The StreamTV Show this week to help shed light on this and the ever-shifting landscape of CTV advertising. Learn more: https://lnkd.in/d9FTsN3 #CTV #Advertising #Fragmentation

Over 67 million US households use smart TVs 🇺🇸 📺 It's the most popular device among CTV households across the US. Marketers can reach their audiences through CTV channel with the right data. As TL1 mkt we provide 180+ CTV segments to help you target selected groups of users. ➡️ 📬 Contact us and let's talk about reaching CTV audiences: hello@tl1mkt.com #CTV #smartTV #advertising #targeting #audiences #household

oOh! is behind every great brand. Literally. oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. That’s why we’re proud to be ANZ's #1 Out of Home company, guiding the industry through a time of significant transformation, with several generation-defining media mega trends all converging at the same time to create a distinct moment for Out of Home.

oOh! is behind every great brand. Literally. oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. That’s why we’re proud to be ANZ's #1 Out of Home company, guiding the industry through a time of significant transformation, with several generation-defining media mega trends all converging at the same time to create a distinct moment for Out of Home.

oOh! is behind every great brand. Literally. oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. That’s why we’re proud to be ANZ's #1 Out of Home company, guiding the industry through a time of significant transformation, with several generation-defining media mega trends all converging at the same time to create a distinct moment for Out of Home.