Liam Higgins’ Post

💥 I'm excited to share that for THE SECOND YEAR IN A ROW, our local digital team from EssenceMediacom has achieved the status of Google Premier Partner, marking a significant milestone for our agency! This achievement highlights our successful transition from an agency specialized in traditional media to an agency proficient in both value-driven brand building and data-driven digital marketing 🐱🏍. 👏I’m really proud of this accomplishment, knowing the dedication and hard work that went into achieving it. Obtaining the status of Google Premier Partner involves a combination of factors, including exceptional campaign performance, client satisfaction, and the overall quality of our agency's Google Ads management. 🤍 For our clients, this status means they can trust us to make the most of their money and time. Working with a Google Premier Partner agency provides clients and brands with peace of mind, knowing that their advertising strategies are being managed by professionals with access to the latest resources and support from Google. It was just a few years ago when our team confronted the reality of a hugely shifting media landscape and realized the necessity for continual transformation. 'Where there is a will, there is a way' – that's us in a nutshell! And moments like this, such as the recognition from Google, prove that we are on the right course 💖💖💖. #premierpartner #marketingandadvertising #essencemediacom #transformation

We are proud to announce that Trillion is officially a Certified Google Partner! As a Google Partner Agency, Trillion is recognized for maximizing clients' success and driving growth through the successful implementation of ad campaigns. It is an achievement we are proud of, but best of all, this certification allows us to serve our clients even more effectively. We are excited to have another powerful marketing tool to help our clients grow their brands. 🙌 #GooglePartner #DigitalAdvertising #DigitalMarketing #Advertisting #MarketingStrategy #DigitalMarketingStrategy

The stuff I've seen in the Google ads space is CRAZY. Audited a brand doing $500k/mo. Their Google agency was asleep at the wheel. This is a WELL KNOWN agency. They made this brand spend €20k... For €558 in sales. All the spend was going to underperforming products. This is why you need to run scripts in your account. Exclude the products that generate 0 sales... And push the products that are winning.

Another win for a partner of ours at The Aesthetic Client! We turned their existing Google Ads account into a money-printing machine! 🚀 📊 Ad Spend: $23,700 💰 Revenue from Ads: $249,873 It's incredible to see such a significant return on investment. This success story highlights the power of optimized Google Ads campaigns and strategic management. If you're looking to maximize your ad spend and achieve similar results, let's connect!

At the start, your Google Ad campaigns won’t perform at the level you want them to. It can be frustrating spending money in the testing and learning phase without seeing immediate conversions. That’s why it’s crucial to stay patient. - Let campaigns run without adjustments for a minimum of 7 days - Analyze the data you’re purchasing carefully to find winning campaigns - Cut the losers and scale the winners Understand that every brand goes through this stage, but those that do win big on Google. Stay calm to get to your profits.

Throughout my career, I have undertaken numerous initiatives and endeavors, but embracing programmatic advertising truly changed my professional trajectory. Its unparalleled precision and efficiency have revolutionized the way I approach marketing, unlocking new levels of success and opportunity. I'm eager to hear your insights! Drop a comment below and let's discuss how programmatic advertising can elevate your marketing strategies. #programmaticadvertising #digitaladvertising

LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings: Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers. #digitalmarketing #marketing

Get ready to elevate your practice and shine brighter than the competition! Partner with Google Premier and Meta Business experts—they're the secret sauce for boosting your practice! 👉 Check out our full article here: https://bit.ly/3A2TEuO

News from Google and their Search Partner Network... Google unveiled a major Search Partner Network update: it's offering advertisers increased insights and control over ad placement within the Search Partner Network (SPN).   SPN works like this ⤵   You google something, you click on a link, and SPN pushes a "relevant" ad to the next site.   But there are a couple of problems with that: 1) Sometimes sites and the ads don't match up (ICP for ICP) 2) Sites that haven't earned your trust harm the ad's trust Where before, companies might've accepted a spray-and-pray method of advertising, they're now recognizing the need to take a focused approach.   Nearbound = efficient. Spray-and-pray = inefficient. 💥 💥 Here's the big takeaway nearbound takeaway re: advertising. The companies that win in the era of the ecosystem will direct their focus on their ideal customers' specific ecosystems.   #nearbound #network #marketing