VCCP

What a year it's been for our creative department! ⭐️ Thrilled to see our own Global Chief Creative Officer, Darren Bailes named as one of Campaign UK's Top 20 Creative Leaders for 2024. ⚡️ From launching White Claw’s ‘Grab Life By The Claw’ platform to reimagining the National Lottery with Allwyn, Darren has led groundbreaking teams that have made waves in the industry. Well done Daz! 🎉 #campaignthelists #creativeleadership #advertising #creativity #leadership #vccp #marketing #brandstrategy https://lnkd.in/esz7Emdw

Celebrating brand consistency and harnessing Gen AI for good 🚀  We’re pleased to see our campaigns Cadbury’s Mondelēz International 200 Years and O2 (Telefónica UK) ‘Scambaiters’ included in Marketing Week’s review of this year! Read the full review here: https://lnkd.in/eQAWvtd3

Mums really do know best! ❤️ Campaign UK have called on the wisdom of theirs to choose their favourite Christmas Ads, and we are pleased to see that Campaign’s UK Editor Maisie McCabe’s mum chose our “Snowing Sims” campaign for O2 (Telefónica UK) as her standout campaign.❄️ Read the full article here: https://lnkd.in/ekwvUmiR

Here’s to even more co-creation in 2025 🔮 Our CSO Michael Lee spoke to Creative Salon Worldwide about his hopes for the year ahead and the importance of collaboration in the industry. 📺 He calls for a greater willingness for media and creative to work collaboratively on pitches, highlighting the powerful synergies that emerge when the two disciplines integrate. “We work very closely with our counterparts in VCCP Media on quite a few projects and the creative and effectiveness synergies are bigger than ever.” ✏️ Michael also expresses his belief that this co-creation approach is critical for building brands that resonate with younger audiences across diverse partnerships and platforms. “It’s such a relief to be able to start off in the same room, working from the same blank sheet of paper and have one conversation.” Read the full piece here 🔗  https://lnkd.in/e7Hf4eb8

As we look back on the top trending personalities from this year, Moo Deng stole our hearts, shining a light on an endangered species. But beyond that, her viral personality showed the potential for brands to be playful on social. Our Executive Creative Director of Social & Content David Feldman explains why, and dives into the lessons we can learn from the charismatic pygmy hippo 🦛 #socialmedia #branding #marketingstrategy #contentcreation #storytelling #digitalmarketing #advertising #playfulbranding #viralcontent #socialtrends

Leading the charge in digital innovation 🚀 We are so pleased that not one, but two of our campaigns have been included in Campaign UK’s “Top four digital innovations” list this year. 👵 Our formidable and world famous Daisy made the list, created for O2 (Telefónica UK) 🥇 And at the top of the list sits our ‘My Cadbury Era’ campaign for Cadbury Mondelēz International for its creative use of Gen AI giving customers the chance to get a look of themselves in an iconic Cadbury poster. Thank you so much Campaign, and congratulations to all that contributed! 🎊 https://lnkd.in/eNe_R5Fh

What does Omnicom’s acquisition of IPG mean for the industry? 🌐 LBBonline - Little Black Book spoke to James Shoreland, our VCCP Media CEO, about how the news will impact how our industry operates. 📈James says the acquisition “is an example of a growing trend in our industry that we should all be excited about”. He explains that the scale of big holdcos is becoming a "hindrance to integration”, and as a result “clients have started to seek alternatives to help them integrate at pace”. 🤝James has noticed a number of agencies responding with a more integrated approach who are “best-placed for clients wanting to work with one partner across all crafts and processes, and they’re best suited for strategic and creative agency practitioners who love working in cross-functional teams.” ❓In an ever changing industry, James urges clients and agency folk to think about what type of agency they’d like to work with, or work for. Read the full piece here: https://lnkd.in/gsSwNjN9

The Epica Awards results are in 🎉 We're pleased to have won GOLD in the Animation category for our campaign with Co-op "Owned By You, Right By You - The Receipt" created with Blinkink. Congratulations to all those involved, very well deserved! 🏆 #epicaawards #winnersreveal #epicaawards #animation #goldaward #creativecampaign #advertisingawards #coopuk #blinkink #ownedbyyou #teamwork #campaignsuccess #animationstudio #awardsseason #marketingexcellence

An insight into the world of design 🎨 Head of Design at Girl&Bear, Jordan Blood, spoke with LBBonline - Little Black Book about his early obsession with drawing, creative heroes and emerging technologies.  🛣️ In the article, Jordan recalls the journey that led him to a career in adland, and what he’s loved about it along the way. He describes adland as a “fast-paced, slightly intoxicating world” where he can pool all of his “skills together”. 🌐 Jordan feels ”incredibly lucky to be a designer. We’re jacks of all trades”. He favours projects with “small, tight-knit teams where the chemistry is right”. This is just one of the benefits of “working for a large advertising agency is the vast network we have access to”. 💫 Jordan also left key pieces of advice to aspiring designers, “What has kept me interested (and ultimately employed) is having a curiosity for culture and technology. These things are always evolving, so finding a way to integrate them with your practice will always help you stand out.” Read the full article here: https://lnkd.in/dAXpuUw3

A very sweet result for Cadbury Mondelēz International 🍫 💜 So great to see our wonderful client included in Campaign UK’s “Top 10 Brands of 2024” list, recognising their enduring place in British hearts and homes. 🎂 This year, Cadbury marked 200 years, and we've loved celebrating alongside them. From reintroducing our “Birthday” campaign to merging creativity and Gen AI for "My Cadbury Era," to the revival of "How do you eat yours?", it’s been a year to remember. Congratulations! 🎉 https://lnkd.in/d_T7kJ6j #cadbury #marketing #advertising #campaigns #vccp #topbrands #creativity #chocolate #branding #celebration