What does Omnicom’s acquisition of IPG mean for the industry? 🌐 LBBonline - Little Black Book spoke to James Shoreland, our VCCP Media CEO, about how the news will impact how our industry operates. 📈James says the acquisition “is an example of a growing trend in our industry that we should all be excited about”. He explains that the scale of big holdcos is becoming a "hindrance to integration”, and as a result “clients have started to seek alternatives to help them integrate at pace”. 🤝James has noticed a number of agencies responding with a more integrated approach who are “best-placed for clients wanting to work with one partner across all crafts and processes, and they’re best suited for strategic and creative agency practitioners who love working in cross-functional teams.” ❓In an ever changing industry, James urges clients and agency folk to think about what type of agency they’d like to work with, or work for. Read the full piece here: https://lnkd.in/gsSwNjN9
