Here’s to even more co-creation in 2025 🔮 Our CSO Michael Lee spoke to Creative Salon Worldwide about his hopes for the year ahead and the importance of collaboration in the industry. 📺 He calls for a greater willingness for media and creative to work collaboratively on pitches, highlighting the powerful synergies that emerge when the two disciplines integrate. “We work very closely with our counterparts in VCCP Media on quite a few projects and the creative and effectiveness synergies are bigger than ever.” ✏️ Michael also expresses his belief that this co-creation approach is critical for building brands that resonate with younger audiences across diverse partnerships and platforms. “It’s such a relief to be able to start off in the same room, working from the same blank sheet of paper and have one conversation.” Read the full piece here 🔗 https://lnkd.in/e7Hf4eb8
