Digital Surfer

Wow, what a year, 2024! So many conferences, awards, collaborations, podcasts, client wins and fun times. And of course, helping businesses to level up for another year. Thank you to our team, clients and everyone who supports us online. You mean the world to us. #2024

Happy Renee Appreciation Day 🎉🎊 Renee doesn't just oversee the everyday running here at Digital Surfer. She's a friend, confidant and mentor to many of the team too. Thank you, Renee, for absolutely everything you do for each of us and so many others every day.

Yes, we really did help CosMediTour Thailand achieve: 👉 31.5% growth in sales. 👉 21.7% increase in lead quality. 👉 51+% increase in revenue. And in just 3 months... Paid ads and SEO (search engine optimisation) are incredibly powerful lead generators when you give them the juice to level up your business. Our award-winning digital marketing team use advanced data and performance methods to help you get results that don't just look good on paper, but benefit your bottom line. Join our email list to get the tips you need to level up your business in 2025. Comment to get the link. #DigitalMarketing #DigitalMarketingResults #MarketingTips #DigitalMarketingTips #BusinessTips #BusinessGrowth #BusinessInspiration #LevelUp #BusinessMarketing #BusinessStrategy #GrowthStrategy

One of the top reasons for negative business reviews over the holiday season is unanswered enquiries or closed physical businesses that say they're open online 😩 The easy solution? Update your special trading hours online! This includes: ✅ Posting on social media and pinning that post so it's easy to find. ✅ Updating your Google Business Profile special hours AND doing a post. ✅ Adding a website banner (also ideal for shipping cut-offs). ✅ Refreshing your hours on your contact page to advise of any closures. ✅ Including a note on your enquiry thank you page as well as your email auto responder when they can expect a reply AND what to do in case of an urgent matter (if relevant). You can also include things like a link to or list of your most frequently asked questions to be extra helpful. They're all quick and easy things you can do to maintain your business's reputation. #ChristmasMarketing #HolidayMarketing #Christmas2024 #HolidaySeason #BusinessTips

It may surprise you to learn more than half of Aussie businesses don't have a website 😳 Many say it's too expensive or their word of mouth is doing the job... But if the last few years have taught us anything, it's that being able to claim your digital space and even be able to sell products online has never been more important than ever before. We build websites that get you leads from only $5,000, so that's not much of an investment for something that can help you level up ☝️ Drop us a line if you need a hand. #Websites #WebsiteTips #BusinessSupport #AustralianBusinesses

Catch Renee and Peter on the Grow A Small Business podcast 🎧 now streaming on all your favourite listening platforms. On the episode, our founders open up and share the challenges business owners are facing, and how they've overcome their own hard times. There's some really valuable lessons for businesses in there, including how to react quickly when things take a turn. Listen on: 🎧 Apple Podcasts 🎧 Spotify 🎧 Amazon Podcasts 🎧 YouTube Music (Google Podcasts) 🎧 And online. #BusinessTips #BusinessGrowth #BusinessSuccess #BusinessPodcast #

So, what does it take to actually be a finalist in 10 APAC Search Awards? We shared why we love what we do and why we're so good at it in a piece with the team at #APACSearchAwards. Thank you again the judges at APAC Search Awards and Don't Panic Events for selecting us as finalists. Such a great year to end the year. P.S. Link to the article is in the comments!

Google's AI overview is taking over the top organic results of search results 😱 Whether you can trust the information or not, it's another opportunity for businesses to claim their digital space on search engine results. But how can businesses get their business in there? 👇 👉 It's all about EEAT — Experience, Expertise, Authority and Trust You want Google to know you are the leader for information in your field. This means ensuring you're answering everything there is to know about your products, services and industry, including a good page network and frequently blogs. Google also needs to know they can trust you're this expert you claim to be. This is where ensuring you're listing your qualifications and experience and pointing Google to that information will help. You should also be having reputable sources link to your website. Reviews can help too. Your website also needs to be providing a great user experience, be secure and a host of other factors. Sound like a lot of work? 😰 It is! And we know because we win awards for this kind of stuff, so we know exactly what it takes. We'd love to help you too. Drop us a message to find out how.

We're on TikTok! Yeah, we know, we know, we're a bit late to the game. But we wanted to have a little bit of fun and see what it's all about to be able to better advise the businesses we work with. As you can tell, we definitely had some fun with this particular prank 🤣 If you're on TiKTok, be sure to give us a follow: @digital_surfer_seo #SocialMedia #SocialMediaMarketing #TiKTokMarketing

5 Website Tips EVERY Business Owner Needs to Know 👇 1️⃣ Make it easy to contact you, including contact buttons on every scroll. This may sound like an obvious one, but you wouldn't believe how many websites that come our way for optimisation that don't have call buttons or contact buttons in their navigation bar, or it takes forever scrolling to find a way to reach them! Make it easy for people. 2️⃣ Use real-life photos of your work and team, avoiding stock images wherever possible. Trust is everything when getting people to use your business or buy your products. Let them see who is providing that service or exactly what that product looks like, including close-ups and various angles. 3️⃣ Ensure you have enough content on your pages to build trust and authority. For you to claim those non-paid top spaces on Google, you need to show you're the expert on that topic. What is it? Why do people need it? How do they use it? Why you? This doesn't just help with your search engine optimisation, but gives people all the information they need when they visit your site, giving them less need to go elsewhere. 4️⃣ Create a page for each distinct product, service and package you offer. This one ties into tip 3 and search engine optimisation a little. The more specific your pages can be and the content on them, and the more refined the keywords targeted, the 'easier' it will be to claim your digital space and make it super easy to help people find what they're looking. 5️⃣ Add social proof, like testimonials, case studies and portfolios, to build trust. Why should people use you? YOU know why you're good and they should, but don't make people have to go to your social media accounts to see photos or go looking for reviews. Make it as clear as day why you're who they should choose. Website not getting results? We build websites starting from $5,000, created to help your business level up. Ask us how. #WebsiteTips #WebsiteDesign #WebsiteBuilder