Jennifer Watson

At We Are Collider, we place behavioural science principles at the heart of all we create. Designing experiences that tap into the cognitive and emotional drivers that influence people's actions. 🤝 Our team have coined our unique behavioural levers ‘MARVELS’, these are Magic, Adequacy, Relevance, Value, Exchange, Labelling and Sociality. 🗣️ In our blog post we touch on Magic, Value, Labelling and Sociality and explore how behavioural science can play a crucial role in creating experiences that light the social sharing fire. Take a look HERE: https://lnkd.in/eS6wVJz2 #Creativity
#Design #Community #Audiences #BrandExperience #Storytelling #Emotion #Creatives #BehaviouralScience #HumanBehaviour #ExperientialMarketing

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Hilary Salzman - The Business Storyteller is on to something we've been seeing a lot in the upcoming year. The Marketing Millennials spoke about it in #MarketingLand2024, how social media is shifting away from showcasing glamorous lifestyles and becoming more relatable. But it's happening in the B2B world too! Clients want partnerships with people they can connect with, partners who understand them and their challenges, and who are realistic. They want to connect with the people behind the brand. This doesn't need to be oversharing, but opening up about your people, who your brand is, how far you've come, and how you understand a potential client's pain points because hey - you've been there too! These are going to set you apart and drive connection, which naturally will drive sales. Read all about it in Hilary's article below on the Creativebrief ⬇️

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We are 100% committed to supporting marketers in using their skills, creativity and influence as a force for good! (let's be real, we're a big part of the problem). Sustainable marketing is about supporting objectives (organisational, commercial and sustainability), it's about raising awareness and getting your colleagues, customers, clients and communities involved. It's about creative problem solving, engagement and bringing people together - how you do that and what you need to be aware of is why we've put together our lunch and learn series. Curious? https://lnkd.in/efFBwVU7 #sustainablemarketing #marketing #lunchandlearn #learning #training #sustainability

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"As Diwali approaches, the festive spirit fills the air with joy, lights, and celebrations. But amidst the festivities, we often overlook the significant impact our actions have on the environment. In India, it is common for all of us to clean up our house, office spaces and factories during this season. But, we just end up throwing all that in waste, unknow of the fact that it ends up in our landfills pouting the environment. ReCircle is back with Mumbai’s Largest Diwali Dry Waste Collection Drive, running from the 14th to 27th October. Their mission? To collect and sustainably recycle 40,000 kgs of dry waste. Inviting not just individuals, but also businesses to join them in making this Diwali truly green. It’s time for corporates to lead by example-setting up company-wide drives or opting for home collections for employees. Because the best Diwali gift you can give is a cleaner, greener planet. Register here https://lnkd.in/d-d2sapq to participate and be part of this significant environmental initiative! #CircularEconomy #Diwali2024 #WasteToWealth #WeDoThings #Sustainability #ReCircle"

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Is gamification the key to get more brand engagement? Meet the man who wants to revolutionise gamification for brands. Yesterday, I had the pleasure of meeting Shyam Babu, CEO & Founder of Brandy Crush Studio. Our conversation opened my eyes to the incredible potential of gamification in marketing. Key insights from our discussion: Gamification is a powerful tool for customer attraction and retention. Big brands are already leveraging this strategy successfully. There's a huge market potential for gamification-based marketing in India. A significant talent drought exists in this specialised field. We delved into how gaming principles are subtly integrated into marketing strategies, influencing consumers on a subconscious level. It's fascinating to see how brands are tapping into this psychological approach. What struck me most was how interactions like these, with professionals outside our immediate circle, can add invaluable perspective to our own work. With over 10 years of experience in the gaming industry, Shyam brings a wealth of knowledge to this emerging marketing frontier. His vision for revolutionising brand engagement through gamification is truly inspiring. Have you considered gamification for your brand's marketing strategy? How do you see this trend evolving in the future? That's my reflection for today, on day 208 of building Social Sculpt #socialsculptjourney #365daysofwriting #entrepreneurship

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Got a chance to join an incredible journey,in educating young women entrepreneurs about digital marketing. It’s profoundly humbling to be part of their growth, watching these ambitious women harness new skills to elevate their businesses. Empowering women in SMEs isn’t just about teaching digital tools—it's about unlocking their potential, building confidence, and fostering a supportive community. Seeing these women break barriers and thrive is a powerful reminder of the impact we can make together. Every step forward they take is a victory for all of us. #WomenEmpowerment #DigitalMarketing #SMEs

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As we hurtle towards October thoughts are naturally turning to 2025 and the annual 'planning phase'. If you're a marketer or brand manager thinking that experiential marketing might form a part of your plan but are unsure about where to start in terms of budget allocation, timings, resourcing, creative, design, production, measurement, amplification or anything else then please don't hesitate to give me a shout. I am always happy to help where possible and will gladly jump on a Zoom call to work through any questions or reservations you may have. Just shoot me a DM on here and we can get something arranged. #BrandProof #Experiential #HelpAvailable

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If the world recognised unique human characteristics and attributes plus achievement. Therefore the world should recognise me Trisha Amable founder CEO of Girlfridayz Limited for our towering impressive improvement of the marketing industry mainly in Customers Acquisition and Retention. Here’s the timeline of creation 5-4-24 The Golden Hour triangle - A lead and sales theory model. 04-2-23 customers acquisition theory C=CNC2 30-7-23 Girlfridayz VideoBook a new marketing channel 20-4-22 Girlfridayz Audience Attraction Matrix complete and Girlfridayz 4 sales Drivers Matrix. 31-3-22 The leads and sales strategic matrix 22-3-22 The 5 sales Drivers Audience Attraction—Sales Drivers Matrix 13-4-21 The Time Matrix Strategic Model—helping businesses to prepare and respond to external influences to retain or acquire new customers. 6-4-2019 our Gap Reduction Strategic Action Model is a marketing prompt to help you develop ideas and find a gap in the market. 9-07-20 Girlfridayz digital catalogue of services and the Dual Implementation Support System for the manual and the playbook attached to The Core Assets + The Cellar:A winners combination and The Core Assets of Marketing with its dual implementation support system-The Cellar 13-4-2019 Customer Acquisition method—Girlfridayz Star Sales Principal delivers your product or service like a pro. 27-6-2018 competitor Analysis Model At Girlfridayz our one stop shop and 9 calculator business tools stimulators, 234 blogs articles and threes years of podcasts about marketing and business plus flex our payment facility calculator and Cloe website page selector and Mark website elements selectors. Plus La Bootik hosting 34 marketing and business books about business and marketing I says my business is unique in its design and service offered we can definitely help you start your business and grow your business plus help you acquire leads and sales and help you plans your business the right way with all our growth services for businesses in the UK. You get value for money. Visit girlfridayz.com We definitely have a unique selling point and we know what makes us unique the hybrid business model is unique and we are above our direct and indirect competitors in the same space and our premium price are affordable. Plus you benefit from three payment facilities and girlfridayz credit. We offer a unique value proposal that is attractive to our customers and new customers too. Be part of a company with a unique approach to marketing and its application to business. Trisha Amable founder of Girlfridayz Limited We even do your admin believe it is true one of our most popular services amongst SMEs with website design and social media marketing as well as business planning for the truly committed customers about their business and believe in planning for business development and growth. girlfridayz.com

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Are you a business that runs from the UAE? 🇦🇪 Looking forward to Haris&Co. ‘s magic in your business ? Lead- or conversion-oriented SEO? ROI-driven paid marketing Engagement-driven social media management? Some nurturing through WhatsApp automations? Or do you want our branding team to change the way people feel about your brand? DM & Then let’s meet! Don’t believe me, believe our company profile where we have listed all our portfolios. We will put our authentic efforts to you business #uae #Digitalmarketing #portfoliofirst

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"Unlock Your Product's Potential with Engaging Explainer Videos" Are you looking to captivate your audience and boost your brand's visibility? Look no further! Our expert team at Pencilsrock specialises in crafting compelling explainer videos that effectively communicate your product's unique value proposition. With our Video Marketing Solutions, we'll help you showcase your brand's story in a captivating manner, ensuring maximum engagement and impact. Through Brand Storytelling, we'll weave narratives that resonate with your audience, leaving a lasting impression. Our Promotional Videos are tailored to highlight your product's key features and benefits, driving interest and conversions. Need to demonstrate how your product works? Our Product Demo Videos offer a hands-on showcase, making complex concepts easy to understand. Explainer Videos are our speciality, providing clear and concise explanations of your product or service. Our Animated Videos add an extra layer of creativity, making your brand stand out in the crowd. Whether you're a tech startup or an established brand, our Tech Industry Video Production services cater to your specific needs, delivering high-quality content that aligns with your brand identity. Let us help you create impactful Social Media Video Content that drives engagement and builds brand awareness. Elevate your startup's presence with our Startup Branding Videos, designed to establish your brand identity and connect with your target audience. Don't miss the opportunity to elevate your brand with compelling video content. Contact us today to get started on your journey to success!

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Did you know colour can make or break a sale? (Nahi pata tha na, chalo mai batata hu) Think about it. Yellow for McDonald's = Happiness. Green for Whole Foods = Organic. Red for Netflix = Passion. The colour palette affects how people perceive your brand, products or services, and even their moods. 🔴 Red = intensity, urgency 🔵 Blue = trustworthiness, stability 🟢 Green = calmness, eco-friendliness 🟠 Orange = vibrancy, enthusiasm 🟡 Yellow = optimism, creativity Yogesh, aapne yellow kyu choose kiya? For me, Revamp Tribe was all about making the other person feel optimistic after the revamp. Also, you must have seen most of my pictures are friendly. I want to show that I am approachable. Hence, I want people to think the same about my brand as well. Optimistic, Friendly and Creative! Another reason why I combined "Yellow + Black" was to catch attention faster. Let me explain: You must have seen how warning sign boards on roads are painted "Yellow + Black" and it easily catches our attention. So, I used that psych to get the attention of my prospects and turn them into clients. Now, think about your brand’s colours. Do they represent your brand's message and values? Do they inspire the desired mood and response in people? These small things make a huge difference. Remember: Our mind cannot think in words, it thinks in pictures. So, make sure you create the right picture in your prospect's mind. P.S. If you want us to help you build your brand, just book a 1-1 Discovery Call, We are just a click away. Cheers!

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👣 𝟱 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 (𝗮𝗻𝗱 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴) 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗿𝗶𝘁𝘆 𝗯𝗿𝗮𝗻𝗱 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 When people share about your charity, you want it to be positive. To earn the kind of reputation people talk about with admiration, you need to invest in positive brand association. Here are 𝗳𝗶𝘃𝗲 steps that put you on the pathway to positive brand association. 👣 𝗦𝘁𝗲𝗽 #𝟭 - 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 To stand out, you need to get creative. Potential donors, volunteers, and partners are more likely to remember unique and creative branding campaigns. 👣 𝗦𝘁𝗲𝗽 #𝟮 - 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 As you develop your brand image, don't use creativity for the sake of creativity, use it to build positive brand association that makes your charity memorable. 👣 𝗦𝘁𝗲𝗽 #𝟯 - 𝗗𝗼 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗱𝗼𝗻𝗼𝗿𝘀, 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝘀, 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 Injecting your personal likes and preferences into your charity organisation's brand is dangerous and runs the risk of alienating the people you're targeting. To build a positive brand association, you must create something that wins the support of donors, volunteers, and partners. 👣 𝗦𝘁𝗲𝗽 #𝟰 - 𝗥𝗲𝘃𝗶𝗲𝘄 𝗲𝘃𝗲𝗿𝘆 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 As you figure out what you want your charity organisation's brand image to be, keep in mind how you're going to present that image to the world. The best way to approach this is to review every touchpoint across your organisation. 👣 𝗦𝘁𝗲𝗽 #𝟱 - 𝗛𝗮𝘃𝗲 𝗮 𝗰𝗿𝗶𝘀𝗶𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗹𝗮𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗿𝗲𝗮𝗱𝘆 Despite your best efforts to build and maintain a positive brand association with your charity, there's always a risk that a crisis could bring your entire reputation crashing down. That's why having a crisis management plan in place is a must, because it serves to protect your reputation and helps you to weather the storm of a crisis if one should ever come along. Now go and implement these steps and build-up positive association with your charity brand. 💬 P.S. What are some of the positive things people have said about your charity? Tell us in the comments. #charity #nonprofitmarketing #nonprofitleadership #branding

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At Balistro Consultancy, we’re always learning and growing! One of the ways we keep our team sharp is through business case study sessions where we dive deep into the journeys of well-known brands like Marlboro, Comet, CCD, and Old Monk. 💡 These sessions are not just about understanding what made these brands iconic but also exploring the lessons from their growth and challenges. By breaking down their strategies, we get insights into: - What helped these brands rise to fame - What contributed to their struggles or decline - And most importantly, how we can apply these lessons to our own work. It’s always exciting to see our team connect the dots and get a broader perspective on brand building. Curious about what we've learned? Let’s chat! #Marketing #BusinessGrowth #CaseStudy #TeamLearning #BrandStrategy

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Role models were so important to me growing up. Although my mum wasn’t a head of anything, she was the one that held it all together, worked all hours and taught me to be independent. I still may not have fulfilled all my dreams yet, but this message on the ‘dreams gap’ is a smart reminder that we are all role models - no matter your role! #goodleadership #leadwithpurpose

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What’s the role of brand strategy? Long story short, a good strategy helps brands to be relevant, intentional, different…and, ultimately, successful. At Koto, for a brand strategy to truly work, we think it should be: - Focused — so people understand what success for the business and brand looks like - Accessible and Actionable — so everyone in the business can understand and use it - Inspirational — so people can believe in and buy into it For our second Koto OFF Brand issue, learn what brand strategy is, what it’s not, why it matters, how to build one, how to use it, and tips, tools, and frameworks to get started. Read on → https://lnkd.in/ggh2a7uP #brandtstrategy #brand #strategy #brandpositioning

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