Did you know colour can make or break a sale? (Nahi pata tha na, chalo mai batata hu) Think about it. Yellow for McDonald's = Happiness. Green for Whole Foods = Organic. Red for Netflix = Passion. The colour palette affects how people perceive your brand, products or services, and even their moods. 🔴 Red = intensity, urgency 🔵 Blue = trustworthiness, stability 🟢 Green = calmness, eco-friendliness 🟠 Orange = vibrancy, enthusiasm 🟡 Yellow = optimism, creativity Yogesh, aapne yellow kyu choose kiya? For me, Revamp Tribe was all about making the other person feel optimistic after the revamp. Also, you must have seen most of my pictures are friendly. I want to show that I am approachable. Hence, I want people to think the same about my brand as well. Optimistic, Friendly and Creative! Another reason why I combined "Yellow + Black" was to catch attention faster. Let me explain: You must have seen how warning sign boards on roads are painted "Yellow + Black" and it easily catches our attention. So, I used that psych to get the attention of my prospects and turn them into clients. Now, think about your brand’s colours. Do they represent your brand's message and values? Do they inspire the desired mood and response in people? These small things make a huge difference. Remember: Our mind cannot think in words, it thinks in pictures. So, make sure you create the right picture in your prospect's mind. P.S. If you want us to help you build your brand, just book a 1-1 Discovery Call, We are just a click away. Cheers!
Congratulations on reaching the top 1% on LinkedIn India in just a year! Your insights on the psychology of color in branding are eye-opening. I especially loved the explanation of how yellow and black capture attention. Which color strategy do you think works best for startups? I'd love to connect and learn more from you!
I am seeing more and more post on color psychology of marketing, is it something which is becoming a new trend these days now.
Yes, colors play a major role in branding, positioning, and everything else. Also, it's said consistency in color helps people recognize brands easily.
Wooow it's great Logic behind the colours and yellow is really an attention grabber because we can see even school buses in yellow to remain that we need to be highly safe.
Knowing the color psychology is very important in branding... I used the psychology while choosing my brand colors. Black +Red (Authority & Passion, attraction) Yogesh Agarwal 🇮🇳🇳🇳🇳 Thanks for sharing.
Colour psychology business mein apply karlunga par zindagi toh black and white ho rakkhi hai. 🙂
Color psychology is indeed powerful! It's all about creating the right picture in your prospect's mind!
Lot of science and art behind each colour, Yogesh. The best is you know how to play with it for yourself and your client.
Colour psychology is great
Helping Coaches Transform Their Personal Brand and Build a Consistent Stream of High-Value Clients with My B.R.A.N.D Framework
6moI am into trustworthiness, calmness with vibrancy . . . Yogesh - my presentation has this slide